On-site search is the leading marketing tactic for ecommerce businesses, but what are companies doing that’s making it more effective? In this article we dive into the strategies and tactics used by some of today’s top brands to generate increased leads through on-site searches.
We now utilize content as our major tool for engaging with prospects and cultivating online client relationships. To capture their attention and initiate a dialogue, the information must be relevant, useful, and engaging. In actuality, content marketing has always been the most effective method of promotion.
However, with so much information available, it may be difficult for your customers and prospects to discover a reliable source of information. More than just identifying your business as the authority in your field by providing content and getting the benefits isn’t the answer. It’s optimizing your content for organic, paid, and site search traffic that leads to conversions.
You may begin to optimize the experience your prospects have when they arrive at your site by investigating the link between SEO, SEM, and on-site search.
Watch Stephen Rahal, Coveo’s Director of Product Marketing, give an insightful SMX Next presentation on developing an onsite search strategy that lets you better analyze each visit and optimize every contact to learn more.
You’ll be able to: educate your teams about the value of onsite search and why you need to invest now; benchmark your site search and learn what capabilities are critical to boosting conversion; rethink how you design navigation and map user journeys with artificial intelligence; and start unifying your search and web analytics data to better understand customer intent after attending this session.
Ensure that every visitor who comes to your site through organic or paid search gets exactly what they’re searching for. To learn more about on-site search, sign up here.
In the world of digital experiences, relevance is what separates the winners from the losers. Coveo is a premier AI-powered relevance platform that runs on the cloud. Coveo is the intelligence layer that adds context to digital interactions, with AI-driven solutions ranging from intelligent search to recommendation and customization for ecommerce, service, and the workplace. Coveo is a reputable company with extensive expertise. Hundreds of the world’s most inventive businesses, like Tableau, Dell, Palo Alto Networks, Xero, and Motorola Solutions, use our AI to fuel meaningful interactions. Salesforce, ServiceNow, Sitecore, Accenture, Deloitte, and Ernst & Young are among the approved worldwide partners, integrators, and alliances that support Coveo.