What is online reputation monitoring & why you should do it

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

Online reputation monitoring is the process of determining online reputations for users. Online reputation management can be used to improve public relations and prevent unwanted user feedback, negative reviews etc.. It is a good idea to monitor your company or personal brand on social media sites such as Facebook Twitter LinkedIn Instagram YouTube .

Online reputation management is the process of monitoring a person’s online behavior and reputation, such as reviews, comments, blog posts, and social media. It can be used to improve one’s personal brand or help an organization manage its public image. Read more in detail here: what is online reputation management.

What is online reputation monitoring & why you should do it

In this digital era, if you’re not monitoring your internet reputation for your company, you’re throwing money away.

97 percent of business owners believe that this is a critical component of a robust and successful company. This post may get you up to speed if you haven’t been doing this for your business. 

We’ll talk about what online reputation monitoring is, why it’s significant, and why it’s necessary to manage and enhance it. So have your pen and paper ready, and let’s get started.

What exactly is online reputation management?

Let’s take a quick look at what internet reputation is before we go any farther in this conversation. 

The word “online reputation” refers to your company’s reputation on the internet. It alludes to what other people think about your company. It’s the feedback people leave on websites and the public remarks they make.

For the majority of companies, their internet reputation is everything. Business owners are well aware that it has the potential to make or ruin their firm. They understand the impact that a single negative review can have, as well as the benefits that a favorable review may provide. As a result, your company’s internet reputation is critical to its success.

On the other side, online reputation monitoring is exactly what it sounds like: you keep track of what people are saying about your company online. This is also critical since it enables you to address unfavorable reviews before they get out of hand. 

Consider it a virus in your body; the sooner you recognize it, the better. Why? Because you can cure it right now before it worsens and permanently affects you. 

The same concept applies to online reputation management. The sooner you notice your consumers’ problems and unfavorable evaluations, the better. Because you can address the issue right away before it has an impact on your operations or how others view your company.

Monitoring your internet reputation is helpful regardless of the size of your company. Big brands and businesses continue to put time and money into this. Small and medium-sized firms may benefit from it as well.

Now that you know what internet reputation is and why it’s important to keep track of it, let’s look at how it’s done.

What is the process of monitoring one’s internet reputation?

Here are three easy strategies to keep track of your internet reputation to get you started:

1. Go through your social media accounts.


One of the simplest methods to find out what people are saying about your company is to check your social media accounts. If they have a complaint, they will make sure to tag your account so you can address it. The same is true for when they will compliment you. They’ll bring up your account to urge you to keep up the good work.

2. Visit review websites


People may add your company to review sites even if you haven’t listed it on them. That’s why you should keep an eye on them to see if there are any reviews you can respond to right away.

Review sites are often overlooked by company owners, resulting in missed opportunities to improve on negative reviews and capitalize on favorable ones.

3. Make use of internet monitoring services


Monitor what others are saying about you online with online reputation management solutions. These programs collect reviews, tweets, blogs, and other publicly available information about your company. They can analyze such details and determine if people are favorable or negative about your brand.

There are five reasons why you should keep an eye on your internet reputation.

If you’re not sure if internet reputation monitoring is worthwhile, consider the following benefits:

1. It gives you more credibility.

Whether you’re an Amazon seller that sells everything or a specialty retailer who offers lingerie, dog food, or sportswear, you’ll need reviews to build credibility.

When your company receives a large number of reviews, it signifies that a large number of individuals have tried and tested your items or services. This ticks a box for sceptical clients who are unsure whether your company is legitimate. And if you have a plan in place to get a lot of positive feedback, it gives prospective purchasers more confidence that you can be trusted.

However, no one is immune to a poor review, regardless of the size of their company. Remember that consumers are more likely to post a negative review than a positive one. This is why online reputation monitoring is critical so that your company can respond quickly. 

2. Positive reviews have an impact on SEO rankings.

We all want our company to appear on the first page of search results. You’ll have a higher chance of doing so if you keep an eye on your internet reputation.

Google’s SEO system favors websites that demonstrate experience, authority, and trustworthiness. In truth, in 2018 and maybe till today, these were the elements that Google used when calculating page ranks. 

When people speak about your company and submit positive reviews, Google notices. However, having a large number of reviews isn’t enough to get you to the top page. You should also consider gaining high-quality backlinks, page speed, SEO-friendly content, and other SEO-related variables. 

Take, for example, this article from Side Hustle Nation, which appears on the top page of Google when you search for “best side hustles.” Aside from receiving a lot of input from its readers, the author has also taken into account all of the following criteria. 

3. It provides you with valuable business information.

Companies who are quick to adapt and make adjustments will survive longer in this fast-changing business environment. Examining your company’s reviews might help you achieve just that. It provides you with information on how to develop your company and what you should maintain doing.

4. It enhances the customer’s experience. 

It’s not always about the process of turning prospects into customers in business. It’s also crucial to think about how you might improve their experience.

Customers are prepared to spend more money with organizations that provide excellent service, according to a survey conducted by American Express.

Remember that the fundamental reason for requesting a customer review is to get insight into how you can better serve them. The more reviews you get, the more data you’ll have on how to enhance customer service. 

5. It boosts sales

Almost nine out of ten customers will always read a review before purchasing a product or using a service. With this figure, it’s clear that customer reviews are crucial to your company’s success. It’s a factor that a lot of people think about.

Reviews not only inform company owners about how to improve customer service, but they also raise prospective clients’ confidence. A well-known brand attracts loyal consumers and makes it easy for new clients to check out the company.

Simple online reputation management

It’s just as vital to respond to customer evaluations and comments as it is to monitor them. This is where reputation management online comes into play. This demonstrates to your clients that you actually care about them and that their satisfaction is your top concern. 

Remember that you have no influence over other people’s reviews, but you do have power over how you react in the realm of online reputation management. 

A) How to React to Positive Feedback


It’s simple to respond to favorable feedback. Repeat customers are more inclined to leave and share positive evaluations. Even if you’ve gotten a nice review, it’s still a good idea to react and thank them for taking the time to write their thoughts.

Positive feedback opens up a lot of doors for you. These are the things that prospective consumers check for when looking for a company like yours. They erase doubts and serve as a social trust for others to witness. 

You may reply thank you, reciprocate the praise, or ask to see them again when responding to them. Remember that a tailored response is preferable. It’s a certain method to make online connection seem more genuine.

B) How to handle negative feedback


As a company owner, you may find it difficult to read bad evaluations. It might seem like you’re being publically chastised. It’s natural to feel this way since you’ve put time and money into your company. 

However, you must maintain a professional demeanor at all times. Instead of getting defensive, use this as a chance to enhance your service and demonstrate that your clients are important. 

Remember that how you react to these critiques will be seen by others, so act professionally and calmly.

You may thank them for taking the time to write a review, express your regret for their experience, address the problem, and offer to make amends. 

Preply’s reaction to a negative review is a wonderful illustration of this:


Preply’s reaction is as follows:


Preply respectfully handled the larger problem before responding to the client: the death of a loved one. They proceeded to work on the issue after paying their respects and expressing their regrets. 

They weren’t angered by the one-star rating or the review’s title. By being cool and professional, Preply was able to effectively resolve the issue.

They also included the phrase “We’ll make sure to fix everything” to reassure the complaint.

You may learn more about how firms handle reviews by looking at the following examples:


This is in reaction to a review of a meal that was missing in flavor. Take note of how the restaurant owner thanked the client and emphasized how valuable that review is to them.

The owner responded to the problem by stating he’d pass it on to the cooking staff and ending on a nice note.


An airplane passenger complained on Twitter that the TV in his seat was broken. He went on to say that all of the plane’s televisions functioned except his. Rather than dismissing the request, JetBlue was eager to answer. The airline provided the consumer a refund for the broken television. This demonstrates our commitment to constantly going above and beyond for our consumers.


A touching review that elicited a positive reaction from the proprietor. She expressed her gratitude for the positive feedback and added a note about how much she appreciates her friendship with her — a really sincere and lovely reaction.


You don’t always have to maintain your internet reputation in order to reply to reviews and comments. You may also just interact with your consumers through it. And this is an excellent example of online reputation management. 

Observe how, despite the fact that Best Buy was not tagged in the original tweet, they still reacted. They also included a list of their currently discounted items. The deed was unnecessary, yet it helped their consumer.


Starbucks is well-known for its vivacious employees. When you stroll near a Starbucks, you’ll notice a completely different ambiance and mood. 

It’s clear from Mike Johnson’s tweet, where he says that the employees there provide wonderful remarks to their clients and are kind. 

Starbucks, of course, did not miss out on this chance. They responded with a fun but loving retweet, this time complementing Mike’s sister once again.

How to Establish a Positive Online Reputation

We’ve spoken about how to monitor and maintain your internet reputation up to this point, but how does a company establish one?

There are several methods for establishing a solid and clean internet reputation. Keep in mind that this isn’t a one-time activity; you must be proactive in order to grow it.

Let’s have a look at it in more detail.

1. Request feedback on your service and goods from consumers.

Many firms employ this method to begin creating their internet reputation. They request that their current and previous customers post a review for them. The “ask” might occur immediately after the purchase or when the buyer returns. 

Others have found that rewarding consumers for leaving a review or filling out a feedback form is a highly successful tactic. For example, the incentive may be in the form of a little discount or a voucher.

2. Read and respond to every reviews, whether positive or negative.

Positive evaluations are taken for granted by some companies. When they receive a positive rating, they believe they’ve done their job. However, many who take their internet reputation seriously view it as an opportunity.

This situation is particularly common in the foodservice business, since this is where the majority of evaluations occur. Take, for example, this meal-prep company:


It’s a chance to express thanks to your consumers when you get high praise such as 5-star reviews and pleasant remarks.

Building connections with your consumers is critical, particularly in specialist businesses like meal planning services, since it may sometimes determine whether customers select you over your competition.

3. Make good on your commitments.

When a consumer complains and you settle the situation by making amends, do all you can to keep your commitment. You may transform an upset consumer into a repeat customer with one easy act. 

Plus, keeping your commitments not only converts a consumer, but it also demonstrates that you’re serious about treating your clients well. This action demonstrates that your company is trustworthy.

4. Increase your internet visibility

You must be active while beginning to create your internet reputation. Create websites, write blog articles, participate in social media, and interact and assist others. In today’s world, having little or no internet presence may be damaging to a company’s growth. 

When consumers want to contact you, the first thing they do is go online and hunt for you. It’s also simple for your rivals to snare a prospective customer if you don’t have an internet presence. 

5. Showcase your testimonials

Including such reviews on your website’s front page might be incredibly advantageous. It allows your consumers to see all of the positive things that past customers have said about your company right away. You will instantly enhance the degree of confidence in your company by doing so. 

For instance, have a look at Finli’s website. Finli is a financial services firm that offers software to make payments, invoicing, bookings, and other tasks easier.


On their site, they feature a slider that shows what their customers have to say about working with them. This seemingly little element may have a significant impact on whether or not a prospective customer chooses to use their services.  

Displaying the evaluations and creating confidence straight immediately is especially crucial in the case of Finli since they work in the sector of payment and transaction processing, which is a very trust-based business.

6. Put effort into your internet reputation.

Monitoring your internet reputation may seem like a lot of effort, but as you’ve just read, it’s critical for your company’s success.

If you can’t accomplish it alone, assign it to someone on your team. If you’re a busy organization, you may engage freelancers to do this task.

Finally, some ideas

One of the main purposes of monitoring and maintaining your internet reputation is to bridge the gap between how you view your company and how others do.

And by following the methods outlined above, you’ll be able to bridge the gap between those two viewpoints.

With the majority of customers spending the most of their time online, online reputation is becoming more crucial. Any company that does not engage in the monitoring and improvement of its digital presence is obviously at a disadvantage. 

As a result, internet reputation monitoring is a necessary if you want your firm to reach its maximum potential and reach a larger audience.

Further reading: 

Watch This Video-

Online reputation monitoring is the process of tracking and analyzing online reviews to determine how a product or service is being perceived by potential customers. The “online reputation report” is an important tool in this process.

Frequently Asked Questions

What is the meaning of online reputation?

A: Online reputation is the collective opinion of a persons actions, interactions with others and comments they have made online. It reflects how people perceive you across different platforms used by Internet users.

Why is monitoring online reputation important?

A: Monitoring an online reputation is important because it allows you to see the data that people are posting about your brand, such as their reviews and opinions of your company.

What do you mean by online reputation management?

A: Online reputation management refers to the practice of managing an individuals online presence in order to protect their image from being tarnished. It is often used when someone has been caught committing a crime or shown doing something embarrassing, and they want to make it appear that whatever happened was not as bad as it actually was.

Related Tags

  • online reputation monitoring tools
  • brand reputation monitoring
  • how to check your online reputation
  • online reputation management pdf
  • types of online reputation management

Get in Touch with your New
Digital Marketing Consultant Now!

- Dominate your search results.
- Save time by letting us do the work.
- Expand and protect your brand.
- Generate more leads for sales potential.
- Convert more leads for growth.
Scroll to Top