What Are The Best SEO Tools For Beginners To Use?

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Search Engine Optimization, or SEO, is a process that helps improve your visibility and ranking in the search engines of most websites. This includes all major search engines such as Google Search, Bing, Yahoo!, etc.
The best way to get started with SEO is to use tools that help you understand what it entails and how you can make improvements on your website. Tools like analytics provide more insight into where traffic was coming from before changes were made.,
Use these free tools today!

The “free seo tools” are a great way for beginners to get started on their SEO journey. It is important to know what tools are available and how they can help you.

What Are The Best SEO Tools For Beginners To Use?

“These evaluations are my own judgment based on over 20 years in marketing.” They aren’t commercials. Every tool I evaluate was chosen because I utilized it first, without being compensated or encouraged to do so. On this page, you’ll find affiliate links. Disclaimer.” SagaReach Marketing’s Shaun Anderson


There isn’t a single SEO tool that can handle everything. To accomplish SEO, you don’t need a lot of tools. As a newbie, you want to make sure you’re not wasting money on useless equipment.

To learn more, enroll in our free SEO training course.

All of the tools I’ve listed here provide free trials and alternatives.

You’ll also want to make sure you acquire some useful information, which these tools will all supply.

Here’s a rundown of my favorite SEO tools for beginners:

  1. Google Search Console is a tool that allows you to manage your is a tool that allows you to manage your is a tool that allows you to manage your
  2. Insights into Pagespeed
  3. SEO Spider by Screaming Frog
  4. Proranktracker
  5. SEMrush
  6. Answer the public’s questions
  7. Google Analytics is a tool that allows you to track is a tool that allows you to track is a tool that allows you to track
  8. Web Analytics by Clicky
  9. Majestic

Over the previous 20 years or so, I’ve examined a number of professional SEO products. I’ve also constructed my own.

Here are my thoughts on the tools that experts utilize, which you may use as well:

Google Search Console

Google Search Console is a free online analytics platform provided by Google. GSC (formerly known as ‘Webmaster Tools’) is a must-have tool package that provides priceless insights into your own site as well as direct signals from Google regarding the health of your site.

Connect it to Google Analytics to obtain the most information about our website (for free).

In today’s SEO world, this is a must-have tool:

“You may submit your website to Google Search Console and check it.” With a little technological understanding, connecting your website is fairly straightforward.” SagaReach Marketing 2020’s Shaun Anderson

Insights into PageSpeed

Using Google’s Insights into Pagespeed, you can check your load time and Core Web Vitals. Run the test and have a developer start working on improving your results right now.

This is, once again, a must-have SEO tool in your arsenal.

SEO Spider by Screaming Frog

a shrieking frog SEO Spider (Mac & PC) is a web crawler program for analyzing a website’s structure.

For skilled and expert technical SEO and web developers, this is a PC-based site crawler tool. It may be used to identify technical and usability flaws on a website. It also has a lot of information for beginners. This is my favorite technical SEO tool in all of my years of expertise. This is an annual subscription that is definitely worth the money.

It’s a website manager’s and web developer’s tool. SF crawls a website in the same manner as a search engine spider does. To get the most out of this tool, you’ll need to be familiar with technical SEO and HTML.

It’s a wonderful software for doing a technical audit of your website, and it can quickly gather a lot of the information you need to assist optimize your site.

This application is compatible with both PC and Mac. As a Mac user, I’m often presented with software that slows down my machine, so seeing this item work in the background in a quiet, efficient way was a pleasant surprise.

When you run the spider, it will gather information from your pages. Links, page names, redirects, 404s, header tags, status codes, attribute lengths, anchor text, alt text, and the quantity of internal and external links on each page are all factors to consider. Quickly determine the depth of a click, look for canonical link information, or look up meta-refresh directives. And there’s more.

This report may also be saved as a CSV file.

For SEO and web designers worldwide, the Screaming Frog spider comes highly recommended. I’ve used it on both small and large websites (using a cloud computer to maximise its efficiency).

If you are technically inclined, SF is the greatest SEO software you can purchase to study site structure and do speedy log file examination.

You may also get a free version to try it out before you purchase it.

Rank Tracker Software by ProRankTracker

“I am a ProRankTracker affiliate,” says the author. This review is based on the author’s own opinion. This is not a paid review.” SagaReach Marketing’s Shaun Anderson

ProRanktracker Screen Shot 2017-09-20 at 03.38.16

If you want a realistic picture of how your website performs in Google, you’ll need to employ a third-party tool to analyze your ranks on particular keywords.

ProRankTracker is a cloud-based rank checker that is simple, easy-to-use, and accurate for most requirements. I use Pro Rank Tracker on a regular basis and have also joined up for the API. For nearly ten years, I’ve been a Pro Rank Tracker client and affiliate.


“I am a SEMrush affiliate,” says the author. This review is based on the author’s own opinion. This is not a paid review.” SagaReach Marketing’s Shaun Anderson

FOR BEGINNERS, SEMRUSH IS MY FAVORITE ALL-IN-ONE SEO TOOL. It’s a site auditing, keyword research, and competitor analysis tool all rolled into one.

I’ve been using SEMrush for over ten years and love it.

Semrush is a keyword research tool that allows you to do professional keyword research, site analysis, and competitor analysis. This tool may be used for a variety of tasks. Since I began using it several years ago, I’ve learned a lot more.

  • which keywords in your niche seem to be popular,
  • relevant keywords, phrases, and terms to include in your content and link-building methods
  • When you combine the data, you can see which natural rankings in Google are sending unpaid traffic to your rivals.
  • a list of the top-ranking websites that compete for certain keywords
  • tells you the average cost of a Google Adwords click on this term (although it would be wonderful to see it in Sterling (£) rather than dollars).
  • demonstrates the fierce rivalry for this phrase (in Adwords at least, by number of competition)
  • how many times the term or phrase is entered into the UK version of Google (on average)
  • You may also get a useful Firefox plugin that allows you to export study data in common formats.
  • …and much more

If you’re a keyword monkey, you can do some very cool things.

SEMrush includes keyword databases for the United States, the United Kingdom, Spain, Germany, France, and the rest of the globe.

The beauty of SEMrush is that it’s a terrific spot for newcomers to start comparing their site’s performance to that of competitors.

Path Redirect

Redirect Path for Chrome is a highly recommended on-page tool and useful tiny plugin that can rapidly determine the number and kind of redirects that led you to a website. This is quite helpful for migrating pages and cleaning up the site. Every day, I check the amount of chains in a redirect to a website with this handy addon.

Plugin Extension: Redirect Path For Google Chrome Browser

Answer the public’s questions

If you’re developing content around a certain subject, this is a really basic and free keyword research tool that may assist you. This may be used to determine the kind of queries individuals have regarding certain subjects.

A fantastic research tool for finding questions regarding a subject you could be writing about. But, in order to score well in Google for competitive phrases these days, you really need to know what you’re talking about. For keyword research, you may also utilize Google Keyword Planner.

I normally collect competitive keyword data from tools like here and SEMRush if I need it fast.

Google Analytics

While the others are valuable, Google Analytics remains my preferred analytics tool. To get the most out of it, API access is also required.

It all relies on the job you’re doing, which should impact the tools you buy.

Web Analytics by Clicky

“I am a Clicky affiliate,” says the author. This review is based on the author’s own opinion. This is not a paid review.” SagaReach Marketing’s Shaun Anderson

Clicky Software Dashboard 7655

If all I want is a fast and dirty study of a page or term, I find I go into my Clicky account more than I use GA these days.

When I discover a basic tool that I like, I tend to keep with it indefinitely. I’m always astonished at how well Clicky handles basic tasks. The control interface seems to be much more user-friendly than, say, Google Analytics. Immediately available.

I tested quite a few real-time web stats analytics tools (I prefer software that offers a free trial), and Clicky is by far the best.

  1. Check out who is now on your site.
  2. Track outgoing visitors as well as see where traffic is coming from.
  3. Take a look at how your important inbound connections are being used.
  4. See your page’s bounce rate in greater detail.
  5. There’s just too much amazing things to list.

…and, best of all, if you don’t have more than 3,000 page impressions each day, Clicky may be free — perfect for tiny enterprises.

Try out Clicky PRO. Excellent analytics, and it’s very simple to set up.

This is an excellent analytics tool for beginners.

Magnificent (formerly Majestic SEO)

Majestic has traditionally been my go-to for more complex backlink research.

I do competitive link analysis as follows:

  • to search for any apparent shortcuts that may be used – It’s always great to make an early impression on new clientele and get them interested (I should do this more, in fact)
  • to find out which rivals are blatantly spamming it and getting away with it.
  • seeking post ideas for a client’s site that will draw links
  • to observe whether noteworthy topics, for example, pick up links from the press
  • to determine whether the site is attempting to increase traffic via link building
  • to identify connections from high-quality, well-respected websites that I may have difficulty obtaining – for discussion with the client’s marketing department
  • to obtain a sense of the kind of sites that are likely to connect to a rival
  • to see how many links a no. 1, no. 2, and no. 3 site can get away with and still rank first in Google
  • to have a better understanding of the client’s industry and competition

In other circumstances, I employ competitor backlink research to collect historical and real-time data in order to advise or demonstrate to a customer how they SHOULD be promoting their company to reach online fame.

The first place to check for links is Google Search Console. The second is Majestic, which is useful if you’re clearing out spammy links as part of a disavow procedure.


There are many tools available that are a complete waste of time, and others are outright scams. I’ve used all of the methods I’ve discussed here firsthand, and I have over 20 years of expertise in search engine marketing.

Keep in mind the following:

  • Backlink tools for rivals may help you figure out where and how to gain links, but keep in mind that you don’t need the same connections as your competitors; all you need are genuine links from respectable websites.
  • If you’re generating articles after conducting some basic keyword research, keyword density isn’t anything you should be concerned about.
  • Page relevance tools — whatever they’re based on, it’s most likely not Google. It’s critical to construct a semantic and contextually relevant page, but all you need is a keyword tool (which, again, is likely to be erroneous, at least in terms of the numbers).
  • Webmaster tools for search engines – I use them to see if a search engine has any issues accessing certain material on a site and to do some backlink research.
  • If you have a WordPress blog (for some basic SEO, you should use a WordPress SEO plugin, but don’t depend on it altogether).

To obtain more visits from Google safely, you’ll need rich, accessible, relevant content as well as editorial connections from credible sites.

You should be thinking about topics like “how am I going to improve my site,” “how am I going to keep visitors on my site longer,” and “exactly where am I going to get my next great link?”

With any toolbox, analysis paralysis is rather prevalent, so be cautious and good luck.

Some tools are just useless! Certainly not the tools on this website.

With over 20 years of expertise in online marketing, here are time-saving technologies that I use, have bought, tried, or can suggest. Paid and free browser extensions and plugins, cloud-based online utilities with monthly subscription packages, and paid desktop software packages are all covered in these evaluations.

The greatest SEO tools will save you time, give information, and allow you to swiftly investigate obstacles and possibilities. The caveat is that most of the tools will need some level of skill to get the most out of them.

These kind of tools may help you improve your website and improve customer happiness and experience. If you want to rank high on Google in the long run, this is critical.

These and similar tools are being used by your competitors. I make use of them as well. You may be able to utilize them as well.

I’m a little fixed in my ways, and I don’t use many tools, but the ones I do use, I’ve been using for years.

These are SEO tools that are used in a ‘white hat’ manner.

I don’t list blackhat tools on this website, and if I were you, I’d stay away from them!

  1. Google Search Console
  2. Pagespeed Insights
  3. SEO Spider by Screaming Frog
  4. Proranktracker
  5. SEMrush
  6. Answer the public’s questions
  7. Google Analytics
  8. Web Analytics by Clicky
  9. Majestic

To learn more, enroll in our free SEO training course.


“I do not take paid placement on this website,” says the disclaimer. I’ve added affiliate links, indicating that I’ve joined the affiliate program. To comply with search engine webmaster requirements, as well as US and UK advertising standards, all external links on this page have rel=nofollow.

Purchase at your own risk; I cannot promise that you will be satisfied with any of the third-party tools I’ve evaluated. This affiliate program notice, hopefully, demonstrates openness and adheres to advertising guidelines.

The author does not endorse any third-party websites or services. You do so at your own risk while visiting third-party websites. This post is a personal research perspective based on over 20 years of experience. This isn’t guidance. Other than via an affiliate scheme, I am not directly linked with Google or any other third party. Cookies are solely used on this website for analytics and basic website operations. This text is not intended to be taken as legal advice. The author disclaims any and all responsibility arising from the use of the information on this site.” SagaReach Marketing’s Shaun Anderson

The “best seo tools for youtube” is a question that has been asked many times before. The best SEO tools for beginners to use are those that allow them to track their progress and provide detailed analytics on how they’re doing.

Frequently Asked Questions

Which is the best free SEO tool for beginners?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

What tools should I use for SEO?

A: Generally speaking, the three most effective tools for search engine optimization are content marketing with a blog, social media and building links.

What is the best cheapest SEO tool for beginners?

A: The most affordable SEO tool that is worth the price and is completely beginner friendly, at this time, is Moz. Its reasonably priced for beginners in comparison to other more expensive tools like Ubersuggest or Majestic.

Related Tags

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  • on-page seo tools

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