Walmart Marketplace vs. Target Plus

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Walmart is trying to improve their position in the market by partnering with Target, but at what cost? Plus and memberships will be on top of each other.

The “sell on target plus” is a marketplace that allows sellers to sell products from Target stores. It has been compared to Walmart Marketplace.

Walmart Marketplace vs. Target Plus

Walmart and Target, two of the most successful online marketplaces today, are owned by retail behemoths. If you’re considering selling on Walmart’s Online Store or Plus (Target), you’re undoubtedly debating which platform to use first.

Since the beginning of 2019, both platforms have begun activities aimed at reducing Amazon’s market dominance.

Their efforts have had positive results. Both saw excellent quarter-over-quarter (QOQ) increase in online sales by Q2 2020: Walmart’s was up 97 percent and Target’s was up 195 percent (Yahoo Finance, 2020).

So, for third-party retailers, which is more efficient and profitable? Which is best for your company?

This blog provides a short overview of each platform’s key features. You’ll discover information in each area to assist you decide whether to concentrate on selling on Walmart’s Online Store or Target Plus. Finally, you should be able to devise an eCommerce marketing plan that incorporates any or both of these elements.

We’ll answer the following questions to assist you:

• What is Walmart Marketplace, and how does it work? • What is the difference between Target Marketplace and Target Plus? • What distinguishes Walmart Marketplace and Target Marketplace from one another? (Contrast and comparison) • What are the advantages and disadvantages of Walmart’s and Target’s marketplace services? • How to sell on Walmart’s and Target’s respective marketplaces

What Is Walmart Marketplace and How Does It Work?

Walmart Marketplace, which debuted in 1999, is where you can locate’s extended online product variety. It has hired chosen third-party shops to enrich the omnichannel brand’s inventory over the previous two decades.

Walmart’s online marketplace is focused on a two-pronged strategy: offering consumers with shopping advantages while also boosting partner companies. The latter, in particular, benefits from the Walmart eCommerce platform via its “selected network of reputable, professional sellers”:

• Free setup of Walmart seller account • Seamless integration of items and inventory tracking • Hassle-free checking and processing of orders on Walmart Seller Central • Efficient fulfillment of orders through Walmart Fulfillment Services (WFS) • Competitive referral fees for sales made through Walmart Fulfillment Services (WFS)

As previously stated, Walmart Marketplace gained substantial momentum between 2020 and 2021, securing second place in retail eCommerce market share – a difficult position to achieve and hold with Amazon at the helm.

Walmart Marketplace has risen to the top of the retail eCommerce market in the United States, thanks to rapid technological advancements. More recently, Walmart’s partnership with Shopify has proved to be one of the company’s most effective marketing initiatives to date.

This agreement allowed Shopify small business vendors to join the platform, helping Walmart to meet its objective of onboarding 1,200 merchants by the end of 2020. It had already surpassed 3,000 by June 2020, and was on track to surpass 3,600 the following month. The overall number of vendors on Walmart Seller Central had surpassed 70,000 by the end of last year.

What Is Target Plus and How Does It Work?

Target Plus (stylized as Target+) is Target’s debut into e-commerce, which launched in February 2019. It has earned the sixth-largest market share in retail eCommerce in only two years.


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It handpicks third-party eCommerce reseller partners, unlike Amazon, Walmart, and other rivals, to assure the quality of its partners and items. It remains to be seen if this invite-only marketplace model will be supplemented in the future by Target Plus marketplace vendor applications.

In any case, exclusivity has its advantages. You’ll have access to the following Target Plus marketplace services after you’ve gotten in:

• No listing fees • Access to Target’s devoted consumers • Membership in a handpicked Target seller marketplace community • One-of-a-kind product listings (no other Target marketplace seller can list the same product) • If you aren’t currently qualified to sell on the platform, you may partner with a Target-approved store.

Features of Walmart Marketplace compared. Marketplace Plus Target

To build a strong basis for your Walmart Marketplace or Target Plus marketplace administration, learn the fundamental and key elements of the two platforms.

  Walmart Marketplace Target Plus Marketplace
Target Audience* Various age brackets The majority of the people are between the ages of 25 and 44.
Number of Sellers Overall Over a hundred thousand 272
Catalogue Dimensions In 2020, there will be over 36 million goods. There are 165,000 goods available.
Structure of Charges (Walmart Seller Account) Setup is free, and there are no monthly costs; a referral fee of 6 to 15% is paid for each successful transaction. There are no hidden costs; each completed transaction earns a 5 to 15% commission or referral money.
Model of Pricing (Products) Pricing Leadership Rule and Rule of Price Parity Price Parity Rule
Options for Fulfillment Shipping, refunds, and customer support are all covered by WFS. None
Methods of Payment Credit cards, PayPal, and gift cards are all options. Credit cards, gift cards, and Target RedCards are all accepted (5 percent of all items and other perks)

So you’re almost ready to sell on Walmart Marketplace or Target Plus Marketplace. But first, let’s look at the benefits and drawbacks of optimizing Walmart Marketplace or Target Plus.

Walmart Marketplace

Selling on Walmart, like any other online marketplace, has both benefits and drawbacks. Before we get into how to sell on Walmart Marketplace, let’s take a look at the platform’s advantages and disadvantages.


a large number of customers On Walmart Marketplace, there are several ways to broaden your reach. You may access into Walmart’s devoted consumer base across 11,400+ physical shops, which may account for part of the platform’s 300 to 400 million monthly unique visits.

There are no hidden costs. Signing up with Walmart Seller Central and selling your items on the marketplace are both free. This Walmart-created online marketplace will only ask for a referral fee if you make a transaction. Depending on the category, the cost ranges from 6 to 15% of the goods sold. Many shops would prefer this flexible technique over a fixed monthly cost, which you will have to pay regardless of whether you make a sale or not.

Walmart’s Conversion Boosting Marketing Strategy The following eCommerce marketing services may help you at different phases of your Walmart eCommerce experience:

• Tools for optimizing product listings • Advertising choices • Trusted fulfillment solutions that include shipping, refunds, and customer support (make sure you’re registered on the Walmart Seller Center before applying) • Expedited shipping program (seller-fulfilled delivery)

You may increase your conversion by up to 50% when you use the organic Walmart marketing tactics discussed above. Do you want to increase your conversion rate? While you concentrate on sales and operations, consider partnering with an eCommerce marketing firm to improve both organic and paid techniques outside of Walmart Marketplace, such as search engine marketing.


Restricted Pricing Pricing regulations enable Walmart’s envisioned marketplace to keep the brand’s low-cost attribute. Whether or whether you use an eCommerce marketing firm, you should be aware of the following:

• Pricing Parity Rule: Simply stated, every eCommerce reseller on the platform shall keep a product’s price the same throughout all online marketplaces. If a cheaper price surfaces on a competitor’s website, Walmart will remove the listing.

• Price Leadership Rule: Keep your Walmart eCommerce pricing competitive at all times. If a competitor’s website offers a comparable product at a lower price, Walmart will remove the listing.

To keep your listing from becoming unpublished, an eCommerce digital marketing firm can help you watch, monitor, and alter your rates.

Profit Margin Reduction You must often cut your costs as part of the Walmart marketing plan. This is consistent with Walmart’s brick-and-mortar business strategy, which places a premium on sales volume above profit margins.

This technique, however, may not always be feasible for small firms. One solution is to hire an eCommerce marketing service provider to teach you how to optimize for and sell on Walmart Marketplace.

Target Plus

Before you totally commit to any platform, look into a few determining criteria. In this scenario, instead of focusing on how to sell on Target Marketplace, you should first consider why you need to sell.


There is less competition. On the invite-only marketplace, a Target Plus marketplace vendor will face less competition. Target Plus marketplace services feature a policy that requires a certain item to originate from just one vendor, as previously noted.

Targeting and optimizing The organization instructs the Target seller marketplace community on how to create and optimize product listings, pricing offers, and order fulfillment. If you’ve been chosen and want to incorporate this platform into your entire eCommerce marketing plan, you may hire an expert eCommerce marketing firm to help you avoid pitfalls.

A Rapidly Expanding Market Target/Target Plus, in contrast to Walmart, concentrates on high profit margins. If you implement your eCommerce marketing plan correctly on the platform, it will help your total bottom line.


Only Invitations are Accepted This is a benefit for individuals who work in the Target Plus marketplace management and board of directors, but not for the average eCommerce reseller. This one has a definite “our platform, our rules” flavor about it. Nonetheless, we appreciate Target’s desire for more control over the consumer experience.

Is there a way to get around this? Yes. You may either hunt for an authorized Target marketplace seller and see whether they provide Target seller marketplace services, or you can hire an eCommerce marketing firm to help you uncover this kind of opportunity.

Approval of the Product After being chosen for the Target Plus marketplace, a vendor must adhere to strict requirements. They must, for example, submit their product listings for approval. These items should also come from recognized categories, restricting the number of things you may sell on the site.

How to Sell on Amazon/Walmart Marketplace/Target Marketplace

Using Walmart Marketplace and Target Plus optimization is more difficult than it seems. If you’re confident in your technical abilities, though, you may follow the instructions supplied by each platform. Better better, hire an expert in eCommerce marketing services to prevent expensive errors and lay the correct foundation.

For a greater chance of conversion, search for an eCommerce digital marketing business that specializes in Walmart Marketplace and Target Plus.

The Final Word

We’ve merely scratched the surface of two of today’s most effective internet marketplaces. We’ve set the groundwork for functioning on these two platforms, from Walmart marketing methods to Target Plus marketplace administration.

We’ve also assessed the benefits and drawbacks of each solution. Thrive, our eCommerce marketing agency, feels the benefits outweigh the disadvantages. But, then again, nothing in life is ever simple.

Even if you have a conversion and optimization plan for both platforms, you must still apply and be approved. You have a better chance of getting onto Walmart Marketplace at this time. So, as you wait for Target Plus to open to the public, we recommend improving your performance on the site and reinforcing your Walmart seller account game.

As you embark on this path, make Thrive your eCommerce marketing agency. We are a digital marketing firm specializing in eCommerce marketing services. Walmart Marketplace and Target Plus are two of our specialties, so you can trust us to devise short- and long-term development plans for your online marketplace.

Speak with one of our advisors to discover more about the lucrative opportunities that exist on the other side of online marketplace apps.



Monster Hunter Rise for Nintendo Switch has received a new update, bringing the game to version 3.6.1. This update may seem tiny, but it prepares the game for its Sonic the Hedgehog partnership, which will launch on November 26th. This update should be exciting for fans of both games, since it allows players to dress up their character, companion, and Canyne in Sonic and Tails-themed clothes. Version 3.6.1 also includes a number of bug fixes. The following are the complete patch notes from Capcom’s official website:

Main Changes/Additions

  • Every week, new Event Quests will be accessible.
  • Nintendo eShop now has new DLC available.
  • In the Gyroscope settings, a new Gyro Correction function will be introduced. This will enable you to control how often the gyroscope’s location is re-calibrated.

Miscellaneous/Bug Fixes


  • Fixed a problem that prevented enemies from fleeing if you joined a Rampage Mission at a specified time, making the quest uncompleteable.


  • When the Bishaten armor series was mounted on Body Type 01, a bug caused display difficulties.
  • When a monster alters its position owing to a special state, a problem prevented the target camera reticle from updating.
  • When you use a Great Wirebug while acquiring an item straight after sliding, it seems as though they aren’t moving.
  • When utilizing the character creator, a problem prevented certain stored colors from being correctly reflected in the preview.
  • The forelock of the Izuchi Tail hairdo no longer clips through the Kulu-Ya-Ku Helm due to a glitch.
  • A problem was fixed that prevented the effects of Critical Draw/Punishing Draw from being triggered during certain melee weapon maneuvers.
  • After a bug repair in Ver.3.4.1, an issue in the reset time for the great sword’s Rage Slash was created.
  • Because the controls description for the hammer’s Dash Breaker was the same as for the Silkbind Spinning Bludgeon, it was fixed.
  • As the bowgun’s Sticky Ammo bursts just when the screen changes, such as during the quest results, the game will sometimes stall.


  • A issue that prevented the photosensitivity warning from being shown in the chosen language on occasion has been fixed.
  • If you cancel after taking particular actions on the Choices page, the options will be reverted to default.
  • When you look at the log when you have an unread chat message, the “!” symbol for the message at the very bottom of the chat window does not vanish.
  • A problem was fixed that prevented the “!” symbol from removing even if all Guild Cards were accepted following a certain series of activities.
  • Fixed an issue that caused directional button presses to be logged twice if they were pressed just once while the Quest Select screen was shown.
  • Various text problems were fixed.
  • Other minor problem fixes have been implemented.

It’ll be fascinating to watch how Monster Hunter fans react to the planned Sonic crossover. When it comes to collaborations, this is without a doubt one of the most distinctive we’ve seen, which adds to its attractiveness. It’s a unique way to commemorate the blue blur’s 30th anniversary, and it could just persuade some fans to give Monster Hunter Rise a go! In fact, the game is now on sale for Black Friday at a variety of shops, so this update comes at a perfect moment. Readers interested in learning more about Monster Hunter Rise may find all of our prior coverage right here.

Are you excited about the Sonic cooperation in Monster Hunter Rise? What are your first impressions of the Switch game? Let us know what you think in the comments, or tweet us at @Marcdachamp to speak about all things gaming!

Larry Bird is a basketball legend in Indiana. Instead of playing for the Indiana Hoosiers under Hall of Fame coach Bob Knight, Larry Legend wound up at Indiana State.

Of course, The Hick From French Lick has become associated with the Sycamores by this time. The rivalry between Larry Bird’s powder blues and Magic Johnson’s emerald greens is as legendary as any in collegiate basketball history.

But how did one of the greatest basketball players ever wind up in Terre Haut, Indiana?

Larry Bird started his undergraduate career at Indiana University, where he was teammates with Bob Knight.

The Legend was a member of the Springs Valley High School football team in French Lick. According to, he was the school’s all-time top scorer by the time he graduated.

Bird, who attended in Bloomington, received a scholarship from Knight. He departed soon after, though, and returned home without a solid college basketball strategy.

According to IndyStar, at the age of 18, the future Hall of Famer was back in French Lick working as a trash truck driver and getting his basketball fix by playing against the kitchen workers of a neighboring resort.

A “down on his luck” college basketball coach named Bill Hodges happened to be observing the game from behind some bushes as Bird (supposedly) crushed a slew of cooks and waiters.

Hodges had an epiphany: he could transform his career if he could persuade Larry Bird to play college basketball for him. (Or, as Hodges put it, “rescue it”).

With one sentence, Bill Hodges convinced Bird to commit to Indiana State.

Larry Bird's stats at Indiana State will never be broken as he shakes hands with head coach Bill Hodges.

Larry Bird's stats at Indiana State will never be broken as he shakes hands with head coach Bill Hodges. After the Sycamores’ 75-64 loss to Michigan State in the NCAA Championship game, Indiana State player Larry Bird receives a handshake of sorrow from head coach Bill Hodges.

Hodges’ coaching career, according to The Star, was in risk. He was, however, from Zionsville, Indiana, a little town that is comparable to French Lick. So he returned home and approached then-Sycamores head coach Bob King with a plan to rescue his career with a huge swing.

Bird was the name of the swing.

Hodges, on the other hand, fell into difficulty very immediately. The residents of French Lick were fiercely protective of their basketball hero, making it difficult for the coach to approach Larry for a talk.

But finally, Hodges and Bird struck up a conversation, and the 6-foot-9 forward told his future coach about the “greatest player he had ever seen in high school,” who never went on to play college ball and was now forgotten.

According to The Star and director Patrick Wood, who is working on a film about the tale, that’s when the light bulb went out in Hodges’ mind.

“Bill looked Larry in the eyes,” Wood stated, repeating Hodges’ statement. ‘Larry, you don’t go to college? That is precisely what others will say about you.’ ‘That’s when I knew I got him,’ Bill added as Larry stared at him at that time.

Hodges gave Bird time to consider what he’d said before returning two days later.

Yes, Bird confirmed. Yes, he’d be a part of the Indiana State football team.

The tale of how Larry Bird came to Indiana State University thanks to Bill Hodges.

As a result, the legend started.

Bird’s basketball career got off to a strong start at Indiana State.

With the Sycamores, the three-time NBA champion appeared in 94 games. Larry Bird’s undergraduate statistics were as impressive as his mustache: he averaged more than 30 points and 13 rebounds each game.

Bird and his teammates were unbeaten throughout the 1978-79 season under Hodges’ supervision, advancing to meet Magic and his Spartans.

Larry’s lone defeat that season came in the now-famous game, but he made up for it by scoring over 22,00 points in his career with the Boston Celtics. He was named to ten NBA All-Star teams, won three MVP awards, and even beat Lyndon Johnson for the Rookie of the Year award in 1979-80.

However, it all started in Terre Haute. It wouldn’t have even gotten that far if Hodges hadn’t played to Bird’s aggressiveness.

Basketball Reference provided all statistics.

Larry Bird’s Legendary Jump Shot Began With a Lesson From His Sixth-Grade Coach: ‘That, to Me, Changed Everything’ RELATED: Larry Bird’s Legendary Jump Shot Began With a Lesson From His Sixth-Grade Coach: ‘That, to Me, Changed Everything’



Morgan Stanley’s investment funds have extended their exposure to Bitcoin by purchasing shares in Grayscale Bitcoin Trust.

According to SEC documents released on Tuesday, the Morgan Stanley Insight Fund grew its holdings in Grayscale Bitcoin Trust, or GBTC, by more than 63 percent, from 928,051 shares in the second quarter of 2021 to 1,520,549 shares as of Sept. 30. Furthermore, according to documents on the firm’s Growth Portfolio, it had 3,642,118 GBTC shares in the third quarter of 2021, up 71 percent from 2,130,153 shares in Q2. In three months, the Morgan Stanley Global Opportunity Portfolio owned 1,463,714 GBTC, up 59 percent from 919,805 shares.

The price of GBTC is $45.72 at the time of writing, giving the investment bank a total exposure to Bitcoin (BTC) of $303 million with 6,626,381 shares as of Sept. 30. For all of September, the BTC price remained below $50,000, but the crypto currency has since risen to an all-time high of $69,000 before falling down to the $56,000s.

Morgan Stanley may obtain exposure to Bitcoin (BTC) via the corresponding portfolios and funds without investing directly in the cryptocurrency. The firm’s Europe Opportunity Fund, which invests in established and rising firms throughout Europe, has more than quadrupled its shares of Grayscale Bitcoin Trust since April, according to Cointelegraph. However, at the time of publishing, the fund had not disclosed any further BTC exposure.

Grayscale teases intentions to turn Bitcoin trust into a BTC-settled exchange-traded fund

Morgan Stanley seems to be sinking its toes further into the crypto industry, whether via Grayscale or through financing blockchain platforms. The business said in September that it will establish a crypto-focused research section to investigate the “increasing importance of cryptocurrencies and other digital assets in global markets.”

This is an edited extract from Amanda Jordan’s free ‘How to Perform Local SEO Audits for Multi-location Businesses’ course in SagaReach Academy’s ‘Elements to Audit and Why’ lesson. 

A complete local SEO assessment is required to develop a solid SEO strategy for any multi-location firm. This audit will show you where your company is succeeding and where it is failing in local search. This will assist you in developing a successful plan that will enable your company to concentrate its efforts in all of the appropriate areas. 

You must first understand what to evaluate and why before you can execute a local SEO audit. Multiple aspects of my local SEO audits concentrate on the many concepts that influence rankings, as well as those that have the potential to convert searchers into buyers. 

The following are some of the sections: 

  • Review of a Google Business Profile
  • An evaluation of your internet reputation  
  • An examination of the landing pages for Google Business Profiles
  • Checking and keeping track of citations 
  • An examination of backlinks

While the importance of each of these acts is debatable, local SEO experts usually agree that they all have an influence on rankings.

Let’s take a closer look at each of them.

Listing of Google Business Profiles

Google Business Profile (previously known as Google My Business) is the number one ranking factor for the Local Pack, according to a recent Whitespark poll. This implies that all ranking variables are built on the basis of a Google Business Profile (GBP) profile. After all, without a GBP listing, you can’t rank on Google Maps. 

Top Local ranking factors Survey 2020

Google Reviews, company categories, and business qualities are just a few of the features of a Google Business Profile that have an influence on your ability to rank or convert. For a local SEO audit, understanding how well a client’s GBP listing is doing is crucial.

Online Reputation Management

Reviews are the second most essential element for ranking in the Local Pack, according to the Whitespark poll. This implies that customer evaluations on Google that include keywords related to your client’s goods or services are crucial to their search ranking. 

Top local ranking factors survey

Conversions are highly dependent on your client’s total web reputation. This implies you should be aware of search results for your client’s reputation across all platforms. For instance, “reviews of business x,” “is x a good company,” and “reviews of firm x.”

Landing Page for Google’s Business Profile

A company may include a link to their website in its GBP entry. The material on this site has the potential to influence Google Maps and organic search results rankings. As a result, it’s critical to understand how effectively the site is optimized for your client’s most crucial items and services.

On this page, you should also have a clear distinct value proposition and conversion opportunity. Additionally, make certain that searchers have access to the information they want in order to persuade them to select your client over a competition. The page should respond to the following questions:

  • What is the nature of the product and/or service?
  • Why should I select this business above others?
  • What is the best way for me to get in touch with this company?
  • Can I put my faith in this company?
  • What resources can I use to learn more?


Citations are internet references of your client’s business name, address, and phone number, for those of you who are unfamiliar. This may be found in social media listings and directories, but it can also be found anyplace online where this information is displayed.

In Google Business Profile, third-party data is often used. When data on directory listings and third-party websites is erroneous, Google may retrieve false information about a company. As a result, it’s critical to double-check that your client’s information is valid everywhere in case a searcher comes across the company on a third-party website. 

The amount and quality of citations are regarded to have a substantial relationship with rankings. Citations often include connections to your client’s website, which may be incredibly beneficial to firms seeking link building assistance.

You’ll need to keep track of the company’s citations for your audit. This is so you can see where it’s mentioned and how accurate the information is there. You’ll also want to figure out which citations the top rivals have that this company doesn’t, so it can improve its ranking.  


Backlinks are links from other websites to a client’s website. While link building isn’t necessarily considered a local SEO’s responsibility, there are methods to leverage your local SEO knowledge to identify backlink chances.

Backlinks are incredibly significant and should be included in a local SEO audit since they aid enhance ranks in organic results as well as in Google Maps. 

To provide your customer backlink suggestions and assist them narrow the gap on their rivals, you’ll need to know what backlinks they currently have and what backlinks their competitors have. 

Do you want to know how to audit each of these factors for a multi-location company? Enroll in Amanda’s free ‘How to Perform Local SEO Audits for Multi-location Businesses’ course at SagaReach Academy.

Amanda Jordan

Amanda Jordan has worked in SEO for over 10 years, specializing in competitive markets for small businesses and large corporations. Her background is mostly in the agency world, where she has assisted firms in the legal, financial, and healthcare sectors. Amanda also appears on podcasts and speaks at online conferences on a regular basis.

Target Plus is Walmart’s answer to Target’s popular app. It has a lot of the same features, but it also has some new ones that are exclusive to this app. Reference: target plus application.

Frequently Asked Questions

What are Walmart marketplace fees?

A: Walmart marketplace fees are the percentage that you pay on each item you purchase through their website. This fee is not set by Walmart, but rather by third party companies like PayPal that charge a processing fee per transaction.

What are considered marketplace items at Walmart?

A: According to the Walmart website, marketplace items are not limited by price. This means that there is no limit on how much a person can buy from a Marketplace item store at one time.

How good is Walmart marketplace?

A: Walmart marketplace is a good place to buy, low prices are often advertised on the site but this also means that there isnt much selection and you might not find what youre looking for.

Related Tags

  • target plus sellers
  • how to get invited to target plus
  • target plus partner
  • target marketplace
  • sell on target online

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