Video Marketing: The Definitive Guide (2021)

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With the explosion of YouTube views, Instagram likes and Facebook shares at an all-time high due to their video content, it is now more important than ever that marketers are using this powerful medium.

Video marketing is changing the way we communicate and interact with customers. It’s transforming how businesses engage their audience, drive traffic to websites and increase conversions for online buyers. In this article you’ll discover everything you need to know about video marketing – what it is, why it matters, its pitfalls and more!

In this article, I’ll be going over the video marketing statistics from 2021. In this article, you will find that video marketing is a highly effective way to grow your business.

The How-to Video is the first template.

The How-to Video is exactly what it says on the tin…

It’s a video that demonstrates how to do a task, such as baking a cake or performing a pushup.

How-to videos will be the bread and butter of many companies. How-to videos are, in reality, video versions of blog posts. They are not intended to convert individuals on the spot.

How-to videos, on the other hand, are a terrific way to get your brand in front of prospective buyers. As a result, I advocate include them in your video marketing along with product demonstrations.

The template is as follows:


Let’s take a look at each component individually.

Video Preview=Introduction

The primary purpose of your preview is to reassure your reader that they’ve arrived at the correct location.

To put it another way:

It’s not necessary to explain why your issue is essential. They already know it’s significant if they’ve arrived on your video.

This is a common error I made in my early films.

Rather than diving directly into the substance, I’d start with a lengthy history.


People detested these introductions, to say the least. And then they were gone.

(Not to mention the fact that, once again, I was in desperate need of a haircut.)

My introductions these days are brief, sweet, and to-the-point.


Which has resulted in a significant increase in my average Audience Retention.


Steps or Advice

Now it’s time to get down to business with the substance of your material.

You may want to specify a sequence of stages depending on your video. Give individuals a list of suggestions.

For instance, in this video from my channel, I outline a sequence of nine traffic methods.


This video, on the other hand, provides a particular step-by-step procedure.


If you look at the structure of those videos, you’ll realize that it’s pretty much the same.

The only difference is that the stages must be completed in a certain sequence. While the tactics may be used in almost any sequence.

However, there is one crucial point to remember in this segment of your how-to video:

Keep the momentum going.

To put it another way, there’s no need to go over every detail of a step or recommendation. Yes, each stage should be thoroughly covered. However, after you’ve covered the fundamentals, it’s time to move on to the next stage.


It’s no secret that internet users have very short attention spans. And if you keep talking about the same thing, you’ll lose your audience’s interest.

I used to spend 2-3 minutes on a single step or suggestion, for example.


And everybody were quite bored.

I spend roughly 30-60 seconds each tip these days. Then I’ll get directly into the next topic I’d want to discuss.


As a result, my video material flows quickly… This keeps folks interested.

Final Thoughts

What’s next now that you’ve completed the previous step?

Well, I wouldn’t advocate abruptly finishing your video. That’s rather startling.

Instead, in your video ending, you should rapidly address three major points:

  • A brief rundown
  • Examples
  • Steps to take next

For example, in this video, I summarize the following:


It’s worth noting that I don’t regurgitate the same advice they’ve already heard.

Instead, I’ll simply summarize what they discovered… Then begin to transition towards the video’s conclusion.

Also, if you have any other instances of how this approach has benefited you, a client, or a friend, please share them below. In the steps part of your video, you probably included a few instances. However, feel free to add another here.

This last example motivates individuals to put what they’ve learned into practice.

Finally, inform everyone about the next actions.

It’s possible that if they’re viewing your video on YouTube, they’ll subscribe to your channel.

You may ask people to subscribe to your newsletter if you’re posting the video on your own website.

In any case, make sure your movie ends with a clear set of next actions.

Here’s an illustration:


Video marketing is a growing trend in the world of digital marketing. The “video marketing tips” will help you to get started with video marketing and make it a success.

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