With Traject’s new acquisition, the company is now in a leading position to help brands create more meaningful customer relationships. The addition of Loomly allows Traject to offer increased workflows for brand content curation along with comprehensive social media management capabilities that are essential in today’s world.
Traject is a marketing automation company that helps marketers channel their content to the right prospects at scale. Traject was founded by two former Google employees with extensive experience in an industry-leading social media management platform. The acquisition of Loomly, which combines powerful analytics and engagement tools into one suite, will allow Traject to continue its mission of enhancing brands’ ability to connect with consumers on multiple platforms simultaneously.,
Traject Acquires Loomly, Adding to Its Portfolio of Market-Leading Social Media Management Solutions. Traject is a leading provider of social media management solutions.
first published as a news release
August 23, 2021 — Bellevue, WA and Los Angeles, CA — Loomly, a brand success platform that helps marketing teams to control every part of their social media communication, has been purchased by Traject, a suite of revolutionary digital marketing products sponsored by ASG.
Loomly’s skills to give an edge for businesses to get ahead of the competition with the tools, processes, and analytics they need to establish a successful brand online, all on one collaborative platform, were emphasized by COVID-19’s influence on virtual communication between brands and consumers. Traject’s products will be expanded as a result of the purchase to address the growing need for flexible, scalable, and creative marketing solutions among agencies, businesses, and influencers.
Loomly is the Traject portfolio’s fourth social media firm, and ASG’s 39th purchase in the last five years.
Loomly was formed in 2016 when Thibaud and Noémie Clément discovered a serious flaw in their digital marketing agency’s operations. Planning social media postings before Google Docs and shared social media calendars was a time-consuming procedure that included developing ten distinct copies of the same file and various pages for monitoring metrics. Thibaud and Noémie set out to create an easy-to-use one-stop shop that would simplify operations for both agencies and companies. Loomly is now the Brand Success Platform, enabling more than 13,200 marketing teams across the globe to collaborate in real-time.
“Loomly is a must-have tool for any marketing or sales team.” “They’re the finest I’ve seen for collaboration, content production, and social media sharing across platforms,” said Traject CEO Alice Song. “Thibaud and Noemie have established a fantastic company, and I’m ecstatic to welcome the Loomly team to the Traject family.”
“Loomly was recently ranked as one of the top 10 highest satisfaction products of 2021 on G2, trusted by 13K+ teams across the globe and constantly generating revenue at a 100%+ annual pace,” stated Thibaud Clément, CEO and co-founder of Loomly. “The social media management software business is a vast, developing sector that evolves at a quick rate. Loomly can continue to accelerate and offer the greatest possible experience to all existing and prospective consumers thanks to Traject’s extensive and keen domain expertise.”
Grade.us and Gatherup, reputation and review management software, SEO software AuthorityLabs and Traject Data, dashboarding software Cyfe, social media management software Fanbooster, social media visual planner PLANOLY, and Sendible, a leading social media management software for agencies and brands, are all part of the Traject suite.
Users of Loomly can anticipate the same outstanding, customer-centric product and service they’ve come to expect from the Traject portfolio.
Loomly’s Background Loomly is a brand success platform that enables marketing teams of all sizes and skill levels to create, collaborate on, optimize, post, and evaluate content across Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. Organic content, promoted posts, and goal-driven campaigns are now supported by Loomly. Please visit www.loomly.com for additional information and to try out the platform for free. Participate in the debate on Facebook, LinkedIn, Medium, and Twitter.
Regarding Traject Traject is a cutting-edge marketing technology firm dedicated to assisting digital agencies, companies, and marketers in their growth. The Traject package delivers solutions to boost our clients’ presence online across all channels by combining nine industry-leading brands that serve hundreds of thousands of people. From reviews to SEO to social media, and more, we’ve got you covered. Visit www.bytraject.com or follow @bytraject on Twitter or Instagram for additional information.
ASG’s Background ASG is a unique and fast-growing software company funded by Alpine Investors that acquires, grows, and runs market-leading vertical SaaS firms. ASG believes that great companies are built on the power of people and data, and that sharing knowledge, skills, and resources across its network of enterprises leads to exponential development. Founders of prominent SaaS firms continue to put their faith in ASG to help them expand their businesses and establish even bigger future legacies.
Alvin Kim, ASG, is the media contact. akim@alpinesg.com
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