The Ultimate Guide to SEO Copywriting

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

SEO copywriting is the process of writing content that will be optimized for search engines, like Google. The ultimate guide to SEO Copywriting will cover techniques and examples for success in a variety of industries

The “seo copywriting course free” is a guide that teaches people how to write SEO copy. The article includes some tips and tricks on how to write SEO copy, as well as links to other helpful resources.

The Ultimate Guide to SEO Copywriting

The Ultimate Guide to SEO Copywriting

The marketing world is always changing, but one cliché that never goes out of style is that content is king. Content marketing has changed the way organizations interact with their customers. The written word has always been important in drawing interested readers and turning them into leads, from magazine stories and television adverts to social media memes and beyond. 

Copywriting for SEO is a good example of this.

The content marketing game develops on its own in the digital era, as we move more away from physical print. SEO copywriting has evolved into a distinct art form from regular copywriting, with the goal of aligning with search engines’ constantly changing algorithms. 

Understanding whether to use one kind of writing against another as a marketer is critical to building campaigns that convert. But how do conventional copywriting and SEO copywriting differ? How does one go about creating material that gets noticed? Continue reading to get the answers to your burning questions.

Take a look at a video on SEO copywriting and long-form content.

Are you short on time? Begin by watching this video or reading the whole tutorial below:


The Basics of SEO Copywriting (Chapter 1)

What is SEO Copywriting (and how is it different from other types of copywriting)?

It’s critical that we go through the “what” before we get into the “how-to.” What is SEO copywriting, for example?

Search engine optimization, or SEO, is an online marketing method that increases the visibility of your website in search results.

Copywriting, on the other hand, is a data-driven kind of writing with the purpose of persuading someone to perform a certain action. Typically, such action is to purchase a product or service, although any kind of conversion may occur. Copywriting also aims to raise brand recognition.

The finest of both worlds is combined in SEO copywriting. It creates content that not only performs well in search results, but also persuades users to take action.

Is all copywriting for search engines considered SEO copywriting?

In a technical sense, no. Take a look at billboards and other kinds of experiential marketing that use copywriting but aren’t searchable. Both copywriting and SEO copywriting are ways of placing text on a page, but they have two different goals:

  1. The goal of copywriting is to educate and convince the customer to make a purchase.
  2. The goal of SEO copywriting is to develop optimized content that targets certain keywords and improves the relevance of a brand.

However, even if they wanted to, firms in the digital age can’t avoid SEO. As a result, the two are almost intertwined.

You must mix both writing approaches to produce content that ranks, generates leads, and gives searchers with instant answers to their Google searches. So, how do you go about doing that?

The following are some of Google’s top ranking criteria, however they are not exhaustive:

Continue reading to learn about the most important aspects of SEO copywriting, such as optimized keywords, UX-friendly layout, and readability. The ultimate objective is to improve a site’s Google ranks organically, offer answers to keyword inquiries, and convert visitors into leads.

Google's Top Ranking Factors

Top Google Ranking Factors

Chapter 2: SEO Copywriting Keywords

The First Pillar of Search Engine Optimization Copywriting Is Keywords

It all starts with a keyword.

The goal words and phrases for SEO keywords are the words and phrases that allow web visitors to locate your site via search engines.

Let’s imagine your company offers clothing that is created in a sustainable manner. “Sustainable clothes” is a frequent goal term to include throughout your website material. SEO keywords ultimately determine the content of your text.

The first step is to come up with a list of keywords. The good news is that some of your company model’s keywords will be clear. Unfortunately, many of those apparent keywords are likely to be quite competitive.

This implies that other companies in your industry will aim to rank for the same keywords as you. With a competitive term, getting to the top of the SERPs will be difficult.

You may still seek for keywords that aren’t as competitive as others. You should use a program like SEMRush or SpyFu for this.

You may find relevant keywords to employ using tools like SEMRush.


I typed in a long list of terms. Isn’t it true that my material will now rank?

Nope. There’s a lot more to SEO copywriting than just stuffing keywords into your material. Keyword stuffing, in fact, may harm your SEO.

Keyword stuffing is a technique in which a writer uses the same target phrase throughout the material in the hopes of increasing relevance and hence ranking. This irritates Google, who may penalize the site with a search penalty.

Stick to a keyword density of 0.5–2%, or 1–2 occurrences per 200 words to 2 appearances per 100 words, while maximizing your keyword density. This range, according to experts, is excellent.

Incorporate phrases that are related to but not identical to your target keyword. The art of semantic variety is the subtle rearrangement of terms. As an example, let’s pretend your goal keyword is “women’s black shoes.” It’s considered a semantic variant to say “women’s black shoes.” “House purchasing in San Diego” is a suitable semantic version of your target keyword “San Diego home buying.”

Whatever you do, make your page the most comprehensive reference for that keyword. Keep in mind that the user’s purpose is essential when it comes to a search query.


Best Practices is a key phrase.

To summarize, the following are some recommended practices for researching and optimizing for SEO keywords:

  1. Use keywords straight away: The main keyword should be in the title and the first 100 words of the document.
  2. Avoid keyword stuffing by keeping keyword density at 2%. To enhance clarity and variety, mix in semantic versions of target keywords.
  3. Incorporate the term into the URL: If your keyword is “blue jeans,” the URL should include that phrase with a hyphen between each word (instead of a space).
  4. In the meta description element, include the keyword: That’s the tag Google employs in search results to provide a description of the website’s contents. Google will also scan the tag to see if a certain search phrase is related to the article’s content.
  5. Use subheadings to break up your content: Use the keyword as much as possible in the subheadings. Just be sure you don’t “push” the term into a location where it doesn’t belong, or you can end up doing more damage than good.

Keyword Best Practices

Best Practices is a key phrase.

3rd Chapter: Layout

Your page’s formatting may make or break it.

The skeleton formatting establishes the framework, or outline, of your longer-form text. When it comes to creating blog content, only the headers and subheadings should give readers a sense of what questions you’ll be addressing, what subjects you’ll be covering, and any main takeaways they may anticipate.

Consider your personal online browsing experience. If there isn’t already an answer box feature for your question, chances are you’ll peruse the page Google offers first while seeking for a fast response to your Google search. You’re unlikely to read the full article unless you’re seeking for a detailed instruction or undertaking serious research.

You’re not the only one who feels this way. 81 percent of individuals merely scan the stuff they read online, according to a Webdam research. Furthermore, Google may now drive people to specific areas of a piece of material, typically based on the headline.

When honing your SEO copywriting abilities, it’s critical to think about how to write skimmable text that gives the reader the information they need in bite-sized portions. Formatting is critical in achieving this, particularly if you want the reader to spend more time on your website.

Use headers and subheadings to offer insight into the questions you’ll address in the article to accomplish skeleton formatting. To get the most bang for your buck, utilize subheadings on similar subjects (find related search phrases at the bottom of the page or use the “people commonly ask” part on the search engine results page). To guarantee that search engines—and readers—understand what you’re talking about, make sure you use the right keywords.

Include graphic cues to aid with formatting, and be sure to offer prompt responses (even if you go more in-depth further down the page).

Best Practices for Formatting:

  1. Optimize your headers and subheaders: Your target keywords should be in the headers and subheaders. Optimized headlines not only help you achieve your keyword density target, but they also provide Google extra context for your content. The backbone of your content should be made up of headings and subheaders. As a result, each header should have a function rather than merely be fluff to break up your sentences. Consider your subheaders as more chances to acquire a highlighted snippet result for your main keyword.
  2. If your headline is a question, the material that follows should give a quick, complete, and digestible response. Those that are clear and intelligible are more likely to be rewarded by Google than answers that are muddled with fluff.
  3. Visual components should be added: Breaking up your content using custom visuals, stock photographs, movies, and banners is a great method to do it. When choosing graphics to utilize, make sure they’re relevant to your content and will improve rather than detract from the on-page user experience.

Formatting Best Practices

Best Practices in Formatting

Chapter 4: SEO Copywriting Readability

You Won’t Rank If Your Content Isn’t Readable

Readability and formatting go hand in together.

When creating any form of content, readability is one of the most critical elements to consider.

Consider yourself as a reader. Are you more inclined to spend time on the web with a result that has shorter, easier-to-understand paragraphs than with one that has longer, more difficult paragraphs?

The answer is obvious: it’s the text that’s been better-outlined and has fewer paragraphs.

What Is the Importance of Readability?

Because user experience is important, readability is important. Users don’t want long-winded responses to their inquiries. The user experience is harmed by difficult-to-read text. It also leads to a larger number of bounces (a metric that measures how quickly users click off the page).

What Impact Does Readability Have on SEO?

The goal of SEO copywriting is to convince Google that your information is accurate, digestible, and deserving of high rankings. All of the aforementioned is taken into consideration by readability. Clear, simple, and readily navigable content scores higher.

In the end, simplicity and directness are the best options. Let’s have a look at what it means in practice.

Best Practices for Readability

  1. Keep it simple: If at all possible, avoid using complicated terms, phrasing, or tough language that would need a second Google search to comprehend.
  2. Keep paragraphs to a minimum: As a general rule, optimized content should attempt to keep paragraphs to six phrases or less. The idea is to keep the reader interested by providing bite-sized information. You don’t want to lose their attention or overload them. Always ask yourself, “Would I read this?” and “How readily does this information answer my query?” while reviewing your work.
  3. Use strong text: Most searches want instant answers, and scrolling to locate an answer in a long post might be frustrating. The use of bolded text is an excellent approach to draw attention to the most crucial information that users are searching for.
  4. Bulleted and numbered lists are wonderful methods to break up blocks of text, particularly when covering many talking points or giving out various advice, features, actions, pros and disadvantages, and so on.
  5. Take this piece of content ranking advice: What does a well-read piece of material resemble?
  6. Balance data and facts: One of the most important aspects of writing effective SEO content is to make it look authoritative. Citing facts, numbers, and statistics from credible sources is one approach to do this. Don’t overuse stats and analytics in your material. Use infographics, bullets, and other readability tricks to make your material simple to read while yet providing it substance.
  7. Keep your material at a 6th–8th grade reading level: The majority of general information should be simple enough to grasp by someone with a 6th–8th grade reading level. To make sure you’re not going crazy with the sophisticated synonyms, use tools like Hemingway Editor.

Readability Best Practices

Best Practices for Readability

More SEO Copywriting Best Practices in Chapter 5

Best Practices for Starting to Improve Your SEO Copywriting

  • Once you’ve determined your keyword(s), do extensive web research on your topic. You want to establish yourself as an authority on whatever topic you’re writing about.
  • For SEO copywriting, cover themes indicated in the related searches area of a search engine results page. Similar keywords should be included in your content, and they should be placed in headings, subheadings, and other strategically placed areas across the page.
  • First impressions are crucial. Examine ranked SEO copywriting samples to see what piques your interest—and what makes you flee.
  • Competitors should not be mentioned. Competitors are seldom mentioned in advertisements. In your own marketing efforts, you should follow that lead. If you mention a competition, you’re effectively handing that company a free advertisement. You’re enhancing the awareness of another company’s brand. Instead, concentrate on enhancing your own brand.
  • Make a strong call to action (CTA). A good CTA is a button that is 1) big and 2) in a different color from the rest of the page. Aside from that, the language on the button should clearly state what will happen if the visitor touches it. If you remove any uncertainty from the CTA, your conversion rate will increase.

Example of a CTA

A CTA is an example of a call to action.

  • In your SEO writing, respond to inquiries and concerns. This eliminates the need for consumers to look for answers elsewhere, allowing them to stay on the website longer.
  • Make long-form material a priority. In search results, pages with 1,200–1,500 words score better.

Chapter 6: SEO Copywriting Frequently Asked Questions

Search Engine Optimization Copywriting Frequently Asked Questions

1. Can I hire someone to write SEO copy for me?


If you’re not comfortable with copywriting, you can (and should) hire someone to do it for you.

In fact, you might argue that hiring someone else to write your content is almost always a good idea. As a result, you’ll be able to concentrate more on your company’s objective.

It’s important to remember that an excellent copywriter isn’t cheap. If you want high-quality work, you’ll have to pay some money. However, there are several instances of firms that have hired copywriters and reaped the benefits.

2. What is the SEO Copywriting APP Method?

The APP approach, which stands for Agree, Preview, Promise, was popularized by Brian Dean.

Begin by crafting a paragraph that everyone can agree on. Typically, you’ll do it by identifying an issue they’re having.

Then, in the next paragraph, make a pledge to them. Tell them, for example, that they can solve their difficulty by following a few simple steps.

Give a sneak peek in the third paragraph. “In this essay, I’ll describe how you can…” is a good place to start.

Keep the commitment you made in the second paragraph for the remainder of the piece.

APP Method for SEO Copywriting

SEO Copywriting Using an App

What Role Do Titles and Descriptions Play in SEO Copywriting?

They’re crucial since they’re the first thing people see when they come upon your content.

To begin with, titles appear in search results. Sometimes, but not usually, descriptions display alongside the search results.

As a result, you should perform the following:

  • Use keywords relevant to your content in your titles and descriptions. People will reach your website if they search for phrases relating to your topic in this manner.
  • Make sure the title and description of your article adequately represent the content. People will jump away if the article isn’t relevant to their interests.

4. Where Can I Look for SEO Keywords?

Choose a few themes that are related to your brand. Assume they are buckets, and fill them with keywords. Choose keyword groupings that you may employ to attract traffic to your website (including landing pages and blogs).

Use keyword research tools like SEMrush and SpyFu to locate keywords that aren’t too competitive and that you can rank for.

More information may be found in Chapter 2: SEO Keywords.

5. Should I Use a Lot of Keywords in My SEO Copy?

Each page should have a major keyword and perhaps a few secondary keywords to go along with it. Keyword variations and semantic keywords are also options. You don’t want to utilize too many keywords or repeat them too often on the page (this is keyword stuffing). Maintain a density of 0.5–2% of the on-page text.

In the end, content (and SEO copy) is king.

There is nothing that links you to your clients without excellent marketing text.

Your online presence will suffocate if you don’t use smart SEO text.

In today’s harsh marketing environment, differentiating oneself from the competition starts with the phrases you tie together. Your content marketing efforts will shine if you follow best practices, use SEO keywords and statistics to your advantage, and sprinkle some creative talent into your authoring.

Watch This Video-

The “seo copywriting tools” is the ultimate guide to SEO Copywriting. It will teach you how to write and create amazing SEO content that will help your website rank on Google.

Frequently Asked Questions

How do I learn SEO copywriting?

A: The first step is to understand what SEO copywriting is. Search engine optimization can be defined as a process of enhancing the visibility of your website or blog within search engines such as Google, Bing, and Yahoo!. Its important that you have an understanding of how these engines work before attempting any kind of marketing strategy on them.

What makes a good SEO copywriter?

A: A good SEO copywriter is someone who will be able to write content that gets people interested, and clicks. They should also have a keen eye on the competitions marketing strategy, as they may use some tactics in their own work.

How much do SEO Copywriters make?

A: One of the most common fields in which search engine optimization (SEO) copywriters work is for a website that sells cars, like or Autotrader

Related Tags

  • what is seo copywriting
  • seo copywriting examples
  • seo copywriter salary
  • seo copywriter jobs
  • seo copywriter freelance

Get in Touch with your New
Digital Marketing Consultant Now!

- Dominate your search results.
- Save time by letting us do the work.
- Expand and protect your brand.
- Generate more leads for sales potential.
- Convert more leads for growth.
Scroll to Top