The Ultimate Guide to Instagram Hashtags for 2022

Instagram is the most powerful marketing tool around and with it’s hashtag features, anyone can easily grow their following. However, there are many aspects to consider when using hashtags on Instagram including how they’re created and what they represent. Take a look at some of these different types of hashtags that you could use for your brand in 2022

The “best hashtags for instagram 2021” is a great resource to use when you are looking for the best hashtags to use on Instagram. The article includes both free and paid options.

Hashtags on Instagram are really useful. 

They may assist you with reaching a specific demographic, attracting niche followers, increasing interaction, and developing a more favorable and identifiable company image.

But here’s the deal: immense power comes with great responsibility (#spiderman).

Hashtags may help your company reach new heights, but if you use them too often or without a clear plan in mind, they will become ineffective and worthless.

While picking the proper hashtags for Instagram might be difficult, you don’t have to guess. In addition to this post, we’ve put up a comprehensive guide on utilizing Instagram for marketing. We’ll show you how to get not just any followers, but the perfect ones in this course.

Let’s start with Instagram hashtags, and why they’re so vital for your Instagram marketing plan. The following issues will be discussed: 

What is the definition of an Instagram hashtag?

A hashtag is a word or brief phrase with a pound symbol or number sign (#) in front of it (typically one to three syllables). Hashtags are used to classify content on social media sites like Instagram, Facebook, and Twitter.

What is the significance of hashtags?

Instagram’s sorting system is based on hashtags. It’s challenging for Instagram to properly provide the appropriate material to the right people with about 95 million photographs shared every day. Hashtags aid in the discovery of your content by people who are most interested in viewing it.

HubSpot’s Social Media Community Manager, Krystal Gillespie, illustrates the value of hashtags in this way: “Hashtags function as a funnel. For example, the hashtag #marketing is quite broad and draws a wide range of content. We’ve discovered that #digitalmarketing or #marketingmotivation allows us to reach a more particular and focused audience. We’re really reaching more of the correct individuals because the folks looking for these hashtags are also attempting to focus their search to what we provide in terms of marketing.”

Hashtags are just a better method to organize your content. They assist you in reaching out to a target audience and, more significantly, in assisting your target audience in finding you. Because your content is precisely what they were searching for, these individuals are more likely to interact with it.

Instagram Hashtag Types 

Hashtags are little chunks of text that may be used in a variety of ways. They may help you develop a community, increase the visibility of your account, or just attract others who share your interests. 

Take a look at the most frequent hashtags you may use and their categorizations before deciding on a collection of hashtags for your posts.

Instagram Hashtags for Businesses

You may use the following hashtags to increase your Instagram exposure whether you’re a social media manager at a corporation, the owner of a small business, or a lone entrepreneur. 

• • Hashtags for a product or service. Product hashtags are used by businesses for postings about their products and services. This is generally something generic, like #hairsalon or #knitwear. 
  • Hashtags for certain industries. These hashtags are narrower than your product or service hashtags and are used to represent the specialized task you undertake. #blackhairsalon and #handmadeknits are two examples. 
  • Hashtags with a specific brand. Branded hashtags aid in the development of a community focused on your company or brand. This might be used as a slogan. It might also be the name of a certain product you sell or your company name. 
  • Hashtags used in campaigns. If you’re running a sponsored ad, you may keep track of activities related to the campaign by using a unique hashtag. 

• Hashtags for user-generated content. This form of hashtag is tailored to your target audience. Because you, the firm, have no control over what is posted, these hashtags vary from product, branding, and campaign hashtags. Others may use this hashtag to view images of your goods that have not been censored or sponsored. 
• Hashtags for your industry on Instagram. These hashtags are fantastic for gaining greater exposure among other Instagrammers who do the same thing as you. If you were a knitter, for example, you might use the hashtag #knittersofinstagram.   

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• Hashtags for an event or a conference. You may use these hashtags as a firm or business owner to join in on the discourse around a certain event or industry conference.  

• Hashtags for cultural movements. Instagram contains hashtags for cultural movements like Black Lives Matter, LGBTQ+ Pride, and feminism (#BlackLivesMatter, #Pride, and #feminism, respectively). Use these hashtags to raise awareness, provide information, and clearly state your company’s position. 
• Hashtags for specific locations. These are excellent for attracting local users. Consider the hashtags #hairsalonnyc and #atlantabakery. 
• Hashtags are a kind of phrase. Hashtags like #writeeveryday and #bebrave might give people an idea of what you do while also motivating them.  

Individuals may also participate in popular topics by using daily, acronym, and holiday hashtags. 

Individuals’ Favorite Instagram Hashtags

Do you have an Instagram account that you use for personal reasons? Take a look at the hashtags you have access to. 

• Hashtags that are unique to you. You use these hashtags in postings that are exclusively about you. Think #myself, #selfie, #lovemyself, #vacation, and #lovemylife when you think #me, #selfie, #lovemyself, #vacation, and #lovemylife. 
• Hashtags are used every day. #workoutwednesday, #throwbackthursday, and #inspirationmonday are examples of daily hashtags with a theme. 
• Hashtags with acronyms. Consider the hashtags #ootd (outfit of the day), #potd (photo of the day), and #tbt (throwback Thursday). 
• Hashtags for the holidays. Use hashtags like #DiaDeLosMuertos or #IndependenceDay to show how you’re spending your time on certain holidays. 

You may utilize phrase, cultural movement, event, and geographical hashtags just like corporations. 

Instagram Hashtags That Work

1. #tweet (675.8M posts)
2. #affection (2.1B posts)
3. #goodoninstagram (1.5B posts)
4. #apparel (1B posts)
5. #pictureoftheday (972.4M posts)
6. #creativity (863.8M posts)
7. Photojournalism (836.6M posts)
8. Instagram (#instagram) (785.2M posts)
9. #gorgeous (779.7M posts)
10. #imageoftheday (682.5M posts)
11. #environment (681.5M posts)
12. #joyful (661.6M posts)
13. #adorable (651.7M posts)
14. #journey (600.4M posts)
15. #fashion (595.3M posts)
16. #tweetme (587.5M posts)
17. #reminisce (584.4M posts)
18. #dailyinstagram (570.8M posts)
19. #reshare (550.7M posts)
20. #love4love (536.3M posts)
21. Summer is here! (521.1M posts)
22. #aesthetics (482.8M posts)
23. #exercise (476.7M posts)
24. #nutrition (467.4M posts)
25. a self-portrait (460.7M posts)
26. #I am (459.9M posts)
27. #likeoninstagram (454.5M posts)
28. #Woman (441.6M posts)
29. #fellowship (429.7M posts)
30. #adventure (427.5M posts)
31. #picture (427.4M posts)
32. #smile (421.7 million posts)
33. #families (405.5M posts)
34. #adventure (402.2M posts)
35. #musicalexpressions (390.3M posts)
36. #ootd #ootd (388M posts)
37. #cosmetics (361.4M posts)
38. #sameforsame (358.1M posts)
39. #likingforlikings (335.4M posts)
40. #modeling (328.7M posts)
41. #canine (325.8M posts)
42. #interiordesign (302.1M posts)
43. #followforfollowing (300.1M posts)
44. #awesome (299.1M posts)
45. #fashion #lifestyle (297.2M posts)
46. #inspiration (297.1M posts)
47. #sunrise (295.1M posts)
48. #Hornets (294.3M posts)
49. #discover (290.4M posts)
50. #handcrafted (290.2M posts)
51. #FilterFree (285.7M posts)
52. #seaside (279.2M posts)
53. #pornography (275.4M posts)
54. #instamood is a hashtag for a mood on Instagram (266.3M posts)
55. #sunday (264.6M posts)
56. #creativewriting (262.7M posts)
57. #InstagramDogs (260.3M posts)
58. # # # (255.8M posts)
59. a #cat (253.6M posts)
60. #doodle (250M posts)
61. #skies (248.5M posts)
62. Follow for the sake of following (245.3M posts)
63. #f4f#f4f#f4f#f4 (243.8M posts)
64. #l4l is a hashtag that stands for “love for (241M posts)
65. #hairstyles (233.4M posts)
66. #blooms (229.9M posts)
67. #followtogetfollowed (227.8M posts)
68. #awesome (227.4M posts)
69. #workout (222.4M posts)
70. #fashion (221.7M posts)
71. #photojournalist (219.4M posts)
72. #followforlike (218.4M posts)
73. #likesfortags (218.4M posts)
74. #ceremony (218.2M posts)
75. #daysoftheweek (215.2M posts)
76. #kids (214.1M posts)
77. #tweets (213.8M posts)
78. #motivation (213.4M posts)
79. #foodoninstagram (211.2M posts)
80. #vsco #vsco (205.9M posts)
81. #gastronome (203.6M posts)
82. #vscocam #vsco (203M posts)
83. #Instagram (200.3M posts)
84. #women (200.2M posts)
85. #exercise (194.2M posts)
86. #adorable (189.3M posts)
87. #delicious (184.3M posts)
88. #residence (183.8M posts)
89. #fitness (182.8M posts)
90. #celebration (180.5M posts)
91. #laughing (180.1M posts)
92. #fitness (179.6M posts)
93. #photographyofnature (179.6M posts)
94. #nailart (178.9M posts)
95. #photography (178.3M posts)
96. #aerialshot (175.7M posts)
97. #silverandblack (175.1M posts)
98. #instagramcats (173.6M posts)
99. #awesome (172.9M posts)
100. #puppies (172M posts)

101. #evening (135.4M posts)

102. #instagramcats (133.2M posts)
103. #nailart (132.9M posts)

104. tattoo #tattoo (132.4M posts)

105. #contentment (132.1M posts)

106. #InstagramStyle (132.0M posts)

107. #jobs (130.6M posts)

108. #buildings #architecture (128.9M posts)

109. Japan is a country in Japan (128.5M posts)

110. #holiday (127.5M posts)

Hashtag Use on Instagram: Best Practices  

Using hashtags on Instagram is a straightforward procedure, but there are a few guidelines to follow in order to get the most out of your hashtagging. 

Under the following commonly asked questions, we’ve listed recommended practices. 

On Instagram, how many hashtags am I allowed to use? 

The maximum amount of hashtags you may use is thirty. 

The average number of Instagram accounts is eleven, with half of them utilizing one to three. Depending on your Instagram marketing objectives, you may utilize more or less. More doesn’t always imply better. 

Should I use hashtags in all of my Instagram posts? 

Yes! You should absolutely do so. 

Select hashtags that are as specific or specialized as feasible. The less postings that a hashtag has, the more likely you are to be noticed by those who follow it. Furthermore, individuals are more likely to interact with your message if the topic matter is extremely precise. 

My postings are all the same. Is it okay if I use the same hashtags again and over? 

No, Instagram’s algorithm may punish you for using the same hashtags over and again, sending your posts to the bottom of the feed and preventing them from appearing for those tags. 

Furthermore, they may block your account since utilizing the same hashtags may seem to be spamming people – or worse, acting like an Instagram bot.

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Even if the postings are identical, try rotating your hashtags so that they’re very relevant to that particular topic. Let’s pretend you’re the owner of a pasta-making company. Instagram may flag your account if you often use the hashtag #spaghetti but upload photographs of linguini, macaroni, and penne. 

Is it possible to hide hashtags in a comment? 

Absolutely. In a remark, you may conceal your hashtags. Instagram does not discriminate between hashtags used in captions and hashtags used in comments. 

Simply write your caption in the manner that you normally would. After that, go to the published post and add your hashtags to the comment. Until people get to the comment area, they will be fully concealed. 

How can I make hashtags invisible in the caption? 

You don’t want to use hashtags in your comments? There is no need to be concerned. 

You may either 1) write a caption that is more than three lines long or 2) use 3 to 5 line breaks with a punctuation mark to conceal the hashtags in the caption.  

Place the text cursor at the end of your caption and click Return to add a line break. To guarantee that the line remains where it belongs, add a period, a dash, an asterisk, or a tilde. (If there isn’t any punctuation, Instagram may interpret it as unintentional excess space and erase the line breaks after they’ve been published.) 

Are there certain hashtags that I should stay away from? 

Yes. Instagram has a list of hashtags that aren’t allowed to be used. They do not, however, publish this list, and there is no authorized source for it. 

Some, like NSFW and self-harm hashtags, are self-evident, while others, like #pushups and #mustfollow, aren’t. If you have any doubts about your hashtags, use the app’s Search option to check them up.

It will be prohibited if it does not appear. If it does appear, go to the hashtag stream and look for a message that looks like this: 

 

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You’re fine to go if your potential hashtag doesn’t contain a statement like this. 

Let’s take a look at the top Instagram hashtags for the year now that you’ve learned some fundamental dos and don’ts. 

2021’s Top Instagram Hashtags

1. #love
2. #instagood
3. #fashion
4. #photooftheday
5. #art
6. #beautiful
7. #photography
8. #follow
9. #happy
10. #cute
11. #instagram
12. #nature
13. #tbt
14. #followme
15. #travel
16. #style
17. #repost
18. #instadaily
19. #summer
20. #selfie
21. #fitness
22. #beauty
23. #food
24. #fun
25. #likeforlike

Including one of the most popular Instagram hashtags in your post doesn’t guarantee higher engagement. Because the hashtags below are so popular, millions of people use them, your post will almost certainly be concealed by the competition. It’s critical to narrow your hashtag subject, but we’ll get to that later.

This year’s most popular Instagram hashtags are listed below.

1. The hashtag #love (2B posts)

Instagram users choose their picture albums based on positive emotions. As a result, the #love hashtag appears often with photos of friends, family, vacations, and breathtaking nature.

Top hashtags for #love on Instagram: 

#loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #loveislove #love

2. The hashtag #instagood (1.2B posts)

The @instagood Instagram account, which explores the Instagram community for great photographs and videos that are just too #instagood not to post, is the source of this hashtag’s appearances. For a chance to be republished, use this hashtag in your material.

Top Instagram hashtags for #instagood include:

#instagood #instalife #instalike #instapic #instagram #instagramers #instagramhub #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers

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3. The hashtag #fashion (900M posts)

Instagram is often used to check what fashions are “hot,” with images spanning from fashion week to daily clothing ideas. This indicates that fashion accounts for a major amount of Instagram content; in fact, there are approximately one billion #fashion posts on the platform. #fashion photos include celebrities, premium companies, clothing, cosmetics, and other aspirational imagery.

Top hashtags for #fashion on Instagram: 

#fashion #fashionblogger #fashionista #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #fashionable #

4. Today’s #photooftheday (883M posts)

Taking care of a company account? This hashtag is a great strategy to get more followers and people to return. To boost your visibility, use the #photooftheday hashtag if you intend to upload daily material centered on a similar topic.

Top Instagram hashtags for #photooftheday include: 

#potd #picoftheday #photography #photographyeveryday #photographyoftheday #bestoftheday #photographyoftheday

#art #5 (750M posts)

Artists of all types have long gravitated to Instagram, and this hashtag contains images or process videos of all of their paintings, sculptures, and oddities. 

Top hashtags for #art on Instagram: 

#art #artist #artwork #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #artistic #arts #artgallery #modernart #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artoftheday #artof 

#beautiful #beautiful #beautiful #beau (717M posts)

Instagram is the place to be if you want to put your best foot forward – whether it’s a stunning sunset, a dreamy vacation, or a new hairdo, #beautiful photographs capture the most of what the site has to offer.

Top Instagram hashtags for #beautiful include: 

#beautiful #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature #beautifulplaces #beautifuldestination #beautifulnature

#photography #photography (700M posts)

Because Instagram is primarily a photo-sharing platform, it’s no surprise that #photography has some gorgeous and creative photographs. Instagram is unusual in that users can navigate through #photography posts and view photographs from National Geographic and professional photographers alongside amateur photographers.

Top hashtags for #photography on Instagram: 

#portraitphotography #landscapephotography #weddingphotography #blackandwhitephotography #photography #travelphotography #naturephotography #streetphotography #foodphotography #portraitphotography #landscapephotography #weddingphotography #blackandwhitephotography

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8. Use the hashtag #follow (620M posts)

This hashtag, which has been used in over 600 million posts, is a strategy employed by public accounts to get additional followers. You’ll see #follow on fashion accounts, travel blogs, cosmetic tutorials, celebrity fan pages, and much more since it’s a universal tag that’s not particular to any one sort of content producer. The idea is that if a person like the information on your explore page, they will be encouraged to follow the account for more of the same.

#follow Instagram hashtags at the top: 

#follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall

9. #joyful (615M posts)

The finest part of feeling well is sometimes being able to share that happiness with others. The #happy hashtag is full of pleasant individuals and fun material that makes us smile. Use the hashtag #happy to tag a picture of an adorable kitten or yourself after receiving a promotion.

Top hashtags for #happy on Instagram: 

#happy #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace #happyhour #happyme #happymonday #happysunday #happytime #happydays #happytime #happydays #happytime #happydays #happytime #happydays #happytime

#adorable (610M posts)

#Cute places your content in a pool of Instagram photographs and videos that evoke “awws” from users all around the world. If you believe your dog is the prettiest puppy in the planet, it deserves to be photographed with this prestigious hashtag.

#cute’s most popular Instagram hashtags include: 

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cutenessoverload #cuteness 

#instagram is number eleven (600M posts)

When you search for this hashtag, you’ll discover anything from selfies to food images to pet photos to vacation photos. Use this hashtag to let others know you’re on Instagram and have something to share. 

Top Instagram hashtags for #instagram include: 

#instagram #instagramers #instagramhub #instagrammers #instagramers #instagramer #instagramanet #instagramdogs #instagrammer #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #instagramanet #

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#nature (12.) (600M posts)

We are surrounded by nature. It’s also available on Instagram. This hashtag is intended to share photos of mountains, rivers, and wild creatures, among other things. 

Top #nature Instagram hashtags include: 

#nature #naturephotography #naturelovers #naturelover #nature perfection #naturegram #nature brilliance #natureaddict #nature shooters #naturephoto #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #naturelove #nature

#tbt 13 (560M posts)

#Tbt stands for “Throwback Thursday,” and it invites Instagram users to share an old picture of themselves or a memorable event. Everyone enjoys material from the past – here’s your hashtag to join in on the fun.

Top Instagram hashtags for #tbt include: 

#throwbackthursday #throwbackthursday #tbthursday #tbtphoto 

14. Use the hashtag #followme (560M posts) 

#followme, like #followforfollow and #likeforlike, is a hashtag used by Instagram users who want to increase their following.  

#followme’s top Instagram hashtags include: 

#follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall

#Travel #15 (544M posts)

Are you going away for the weekend? Use this hashtag to tell your followers where you’re going and that you’re going someplace new.

Top hashtags for #travel on Instagram: 

#travel #travelgram #instatravel #travelphotography #travel #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #traveladdict 

16. #fashion (500M posts)

This hashtag is one of the most popular on Instagram, with almost 500 million posts related with it. It’s used for gorgeously manipulated photographs of clothing, holidays, high-end items, and anything else that’s visually attractive. If you put the hashtag #style on a beautiful outfit inspiration or new product, Instagram users seeking for a little glitz will discover you.

Top hashtags for #style on Instagram: 

#style #stylediary #stylegram #styleguide #styleblog #styleinspiration #styleoftheday #stylefashion #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals #stylegoals

#reposting (500M posts)

Reposting is an Instagram feature that enables you to share material from other users while giving credit to the original creator. Use the hashtag #repost to notify others on Instagram that this picture or video inspired you.

Top hashtags for #repost on Instagram: 

#repost #reposter #repostapp #reposting #reposted #reposted #reposted #reposted #reposted #reposted #reposted #reposted #reposted #re 

#instadaily #instagram #instagram #instagram #instagram #insta (500M posts)

This hashtag is similar to #photooftheday and is ideal for Instagram users who upload many times each day.

Top Instagram hashtags for #instadaily include: 

#potd #picoftheday #photography #photographyeveryday #photographyoftheday #bestoftheday #photographyoftheday

#summer #19 (490M posts)

Summer is the perfect time to go on vacations, sip fruity beverages, and relax by the pool. This hashtag is filled of Instagram users enjoying the long summer days at the beach or flaunting the light, breezy attire that keep them cool in the scorching #summer heat.

#summer’s most popular Instagram hashtags are: 

#summer #summertime #summervibes #summerfun #summernights #summerdays #summerstyle #summerfashion #summerdays #summerstyle #summerfashion #summerdays #summerstyle #summerfashion #summerdays #summerstyle #summerfashion #summerdays #summerstyle #summer

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#selfie #selfie #selfie #selfie #selfi (442M posts)

This is the classic selfie hashtag, signifying to the Instagram community that the post captioned with it is a snapshot of you.

Top Instagram hashtags for #selfie include:

#me #selfies #selfietime #selfienation #selfiesunday #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday #selfiesaturday 

#fitness #number21 (433M posts)

With photographs and videos from your finest training sessions, join a trendy community of workout warriors by using the #fitness hashtag to share the moment.

Top #fitness Instagram hashtags include:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #fitnessgoals #

#beautiful #22 (431M posts) 

Beauty bloggers, professional make-up artists, and amateurs mostly utilize the hashtag #beauty, although there are also some pet and nature photos in there. 

Top #beauty Instagram hashtags include:

#beauty #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautyofnature #beautyofnature #beautyofnature #beautyofnature #beautyofnature #beau 

#Food #23 (428M posts)

A people-oriented Instagram account’s bread and butter (no pun intended) is meal photos. To caption your next scrumptious Instagram snap, use the #food hashtag.

Top hashtags for #food on Instagram:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies # #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #foodies #

24. Have a good time (400M posts)

It’s not Instagram-worthy if it’s not enjoyable. With this popular hashtag, you may show millions of Instagram users that you had a good time with your newest picture or video.

Top hashtags for #fun on Instagram:

#hilarious #laugh #laughing #tweegram #friends #wacky #crazy #silly #witty #instahappy #joke #jokes #instahappy #joke #jokes

#likeforlike #likeforlike #likeforlike #likeforlike #likefor (345M posts)

#Likeforlike is a hashtag comparable to #followforfollow. If you want to promote interaction on your Instagram account, use this hashtag to notify others that if they like your picture or video, you’ll like theirs as well.

Top hashtags for #likeforlike on Instagram:

#followme #like4like #liker #likes #l4l #likes4likes #love #likes4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The hashtags listed above may have helped define Instagram in the last year, but there are many more that become popular each year. The hashtags listed below might help you create photographs and videos that Instagram followers will like. 

Instagram’s Most Popular Hashtags

1. #life
2. #music
3. #amazing
4. #nofilter
5. #sunset
6. #motivation
7. #instamood
8. #foodporn
9. #handmade
10. #dogsofinstagram
11. #bestoftheday
12. #instafood
13. #explore
14. #memes
15. #followforfollowback
16. #tweegram
17. #instagramthumb
18. #quarantine
19. #BlackLivesMatter
20. #newmusic
21. #whatiwore
22. #workinprogress
23. #space
24. #technology
25. #engaged
26. #travelbug

#Life is #1. (366M posts)

Whether you’re in quarantine or not, this one’s for all the photographs and movies that capture the spirit of your existence. 

Top #life Instagram hashtags include:

#life #lifestyle #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleblogger #lifestyleb 

#music 2 (350M posts)

This hashtag is for individuals who like music as well as those who make it. 

Top hashtags for #music on Instagram:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #musicproduction #

3. #awesome (289M posts)

The hashtag #amazing is used to describe everything that is, well, wonderful – destinations, art, magnificent residences, mind-blowing films, and so on. 

Top Instagram hashtags for #wonderful include:

#amazingview #amazingfood #amazingplaces #beautiful #cute #awesome

4. The hashtag #nofilter (280M posts)

Because Instagram includes so many different filters for enhancing images, it’s safe to assume that every photo on the platform has been modified. However, if you’re sharing a photo that’s stunning on its own, let the world know that it didn’t require a filter to appear this good.

#nofilter’s most popular Instagram hashtags include:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternecessary #nofilternecessary #nofilterneededforthisbeauty #nofilterneededforthisbeauty 

#sunset 5 (272M posts)

Who doesn’t like a beautiful sunset? This hashtag is used by users to show off a stunning sunset in their area. 

Top hashtags for #sunset on Instagram:

#sunset #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsetthunter #sunsetmadness #sunsetmadness #sunsetmadness 

#inspiration (258M posts)

#MondayMotivation urges individuals to start the week off properly with motivational quotations and messages on Twitter. The #motivation hashtag has been used to describe anything from a snapshot of a person after a long workout to a computer screen immediately before he or she goes to work on Instagram.

Top hashtags for #motivation on Instagram:

#motivation #motivationalquotes #motivational #motivationalmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes #MotivationalSpeaker #MotivationalSpeaker #MotivationalSpeaker #MotivationalSpeaker #MotivationalSpeaker #MotivationalSpeaker #

#instamood #instamood #instamood #instam (251M posts)

#Instamood is all about the feeling or emotion elicited by a picture or video. The #instamood hashtag is all about beautiful scenery, a day at the beach, or a night out with wonderful company. According to Jumper Media, landscapes are a popular beginning point when deciding what to post on Instagram, and they match in wonderfully with this hashtag.

Top Instagram hashtags for #instamood include:

#instamood #instagood #instalife #instalike #instapic #instagram #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #insta 

#foodporn #foodporn #foodporn #foodpor (250M posts)

I hope you’ve got something to eat! The hashtag #foodporn is overflowing with delectable desserts, pizza, cooking videos, and more. This hashtag is for the best of the best when it comes to delightful delicacies on Instagram – it’s where you’ll discover the most unique, tasty, and enticing food photos on the internet.

Top Instagram hashtags for #foodporn include:

#food #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

#handmade #nine (245M posts)

For handcrafted crafts, apparel, and novelty items, the hashtag #handmade is similar to the #art hashtag. Slow fashion’s ascent, as well as a rising interest in sustainably produced goods, has made this one of the year’s most popular hashtags. 

Top hashtags for #handmade on Instagram:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories 

#InstagramDogs #InstagramDogs #InstagramDogs (225M posts)

We all know how much the internet loves beautiful pups, so it’s no surprise that a hashtag dedicated to our four-legged friends is trending on Instagram. Including man’s best friend in an Instagram photo is always a smart idea – your followers will adore it, and you’ll almost certainly get hundreds of heart emojis in the comments.

Image Credit:

Top Instagram hashtags for #dogsofinstagram include:

#dogsofinstagram #dogs #dog #dogstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsofinstagram #dogsof

#bestoftheday (#bestoftheday) (#bestoftheday) (210M posts)

The hashtag #bestoftheday provides a look into the huge volume of diverse material shared on Instagram every day. Some of the most notable photographs on the site may be found here, including images of gorgeous places across the globe, award-winning photography, delectable cuisine, cute animals, and much more.

Top Instagram hashtags for #bestoftheday include: 

 #instadaily #potd #picoftheday #photography #photographyeveryday #photographyoftheday #bestoftheday #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #instagram #

#instafood 12 (190M posts)

This famous hashtag stands out above other food hashtags because it is associated with food photos that are beautiful, innovative, and, most importantly, Instagram-worthy. Instagram pictures, in general, are noted for their visual appeal, and #instafood is no exception. If you’re submitting a snapshot of a bright, distinctive, and delectable food, use this tag! 

Top Instagram hashtags for #instafood include:

#foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies #instafood #food #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #investigate (185M posts) 

Instagram has long featured an explore area, but it wasn’t until lately that users began to utilize this hashtag to compete for a highly wanted but elusive space on this page. 

Top hashtags for #explore on Instagram:

#instagramers #tigers #instalove #instamood #instagood #followme #follow #comment #shoutout #followme #follow #comment #shoutout

#memes 14 (180M posts) 

It’s a classic, but it’s a goodie. Humor has taken many forms throughout the years, including comic sitcoms, stand-up comedy, knock-knock jokes, and more. However, none of these formats come close to the Instagram-ability of memes. To share an original meme or repost one from another account, use this hashtag. 

Top Instagram hashtags for #memes include:

#memes #memes #memes #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memes #memepage #memelord

15. Use the hashtag #followforfollowback to get others to follow you back (160M posts)

Do you want to quickly grow your Instagram following? #Followforfollowback informs anybody who comes across this hashtag that you will follow anyone who chooses to follow you. This hashtag is usually quite popular.

Top Instagram hashtags for #followforfollowback include:

#followforfollowback #follow #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall #followall

#tweegram #tweegram #tweegram #twee (95M posts)

There is a lot of cross-platform sharing on social networking sites, and photographs from Twitter, Pinterest, and other places may be found in #tweegram. Quotes, screenshots of Tweets, and memes are popular on #Tweegram.

Top Instagram hashtags for #tweegram include:

#twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy #twitterweek #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twittermarketing #twitter 

#instagramhub, number seventeen (65M posts)

#instagramhub is a location for active Instagram users to establish their presence on the site and attract bigger audiences. It’s not unique to one sort of post. Influencers on Instagram may connect with as many people as possible by using this popular hashtag.

Top Instagram hashtags for #instagramhub include:

 #instagramhub #instagram #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #instagramers #insta

#quarantine 18. (30M posts)

#Quarantine is the COVID-19 hashtag par excellence, with no specified style or topic matter. Rather, it refers to everything we see, feel, and do — or don’t do — while we’re in quarantine. Pet images, cookery videos, memes, and, most unexpectedly, vacation photos may all be found. 

It’s worth mentioning that there’s no hashtag for #COVID since Instagram wishes to avoid disinformation from spreading. 

Top hashtags for #quarantine on Instagram:

#quarantine #quarantinelife #quarantineandchill #quarantineandchill #quarantineandchill

#BlackLivesMatter #BlackLivesMatter #BlackLivesMatter #BlackLive (26M posts)

Since the assassination of Trayvon Martin in 2012, the Black Lives Matter movement has swept the United States and has been at the forefront of the public consciousness. Use this hashtag to contribute to the movement’s worth or to elevate voices that aren’t your own.  

Top #blacklivesmatter Instagram hashtags include:

#blackhistorymonth #blackownedbusiness #blackgirlmagic #blackouttuesday #blackexcellence #blm #blackhistorymonth #blackownedbusiness #blackownedbusiness #blackownedbusiness #blackownedbusiness #blackownedbusiness #blackownedbusiness #blackownedbusiness #blackownedbusiness #

HubSpot’s position on Black Lives Matter may be found here.

#newmusic 20. (20M posts)

The hashtag #newmusic is one of several that users use to share original music or to let others know who they’re listening to right now. 

Top Instagram hashtags for #newmusic include:

#music #hiphop #rap #artist #spotify #producer #rapper #soundcloud #musician #beats #beats #beats #beats #beats #beats #beats #beats #beats #beats #beats #beats #beats #beat

#WhatIWore #WhatIWore #WhatIWore # (18M posts)

What better way to flaunt your OOTD than by using the hashtag #whatiwore? People interested in the newest fashion trends often use this hashtag, typically identifying where they found it for sponsorships or the opportunity of brand promotion.

Top hashtags for #whatiwore on Instagram:

#ootd #outfitoftheday #fashion #instastyle #style #instafashion #fashionblogger #fashionista #styleinspo #fashionblogger #fashionista #fashionista #styleinspo

#workinprogress #workinprogress #workinprogress #workinprogress # (16M posts)

The #workinprogress hashtag allows users to see some of the most interesting projects that have been published on the app. This category enables individuals write about achieving their objectives and the efforts they took to get there, whether it’s art, architecture, or even fitness.

Top Instagram hashtags for #workinprogress include: 

#workout #design #fitness #artistsoninstagram #motivation #wip #drawing #artwork #painting #handmade #workout #design #fitness #artistsoninstagram #motivation 

#space is number 23. (15M posts)

There’s something fascinating and beautiful about space, and chatting about it on social media is never boring. Posting with the #space hashtag will take you to stunning images of stars from all across the world.

Top hashtags for #space on Instagram:

#spacesuit #spaceexploration #spacecraft #telescope #spacex #spacestation #spaceflight #deepspace #spaceship #spacelovers #spacesuit #spaceexploration #spacecraft #telescope #spacex #spacestation

#technology is number 24. (14M posts) 

The #technology hashtag is where you’ll discover the latest invention or gadget, with technological advancements occurring every day across sectors.

Top hashtags for #technology on Instagram:

#science #design #gadgets #electronics #smartphone #programming #tech #innovation #engineering #technews #science #design #gadgets #electronics #smartphone #programming

#engaged 25. (13M posts) 

Love is in the air — or rather, it’s trending in this instance. The hashtag #engaged is for all your proposal ideas, wedding inspiration, and even more stuff for all the loves out there.

#engaged’s top Instagram hashtags include:

#wedding #bride #bridetobe #love #weddinginspiration #engagement #weddingplanning #weddingphotography #weddingday #weddingdress #weddinginspiration #engagement #weddingplanning #weddingphotography #weddingday #weddingdress

#travelbug is number 26. (10M posts)

Influencers from all around the globe may use the hashtag #travelbug to share their favorite location vlogs and photographs. Use this hashtag whether you’re on the road or traveling internationally.

#travelbug’s most popular Instagram hashtags include:

#wanderlust #travelgram #travelphotography #traveltheworld #travelblogger #traveladdict #instatravel #traveling #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #wanderlust #

How to Use Hashtags for Business on Instagram

1. Keep track of your hashtags.
2. Determine your magic number.
3. Make your hashtags more specific.
4. Look into what other individuals are using as hashtags.
5. Experiment using hashtags that are connected to your topic.
6. Make your own hashtag and use it.
7. Make a hashtag for your brand promotion.

1. Keep your hashtags in a logical order.

You may use Excel or an Instagram analytics program to establish an effective hashtag system. If you utilize an excel file, you’ll have to keep track of the hashtags you use, how frequently you use them, and which ones are associated with your most popular articles manually. You’ll see links between particular hashtags and your most popular posts over time, which may help you figure out which hashtags are ideal for your company.

If you have a more skilled social media team, a platform like Iconosquare, which automatically archives popular hashtags and generates data on which hashtags reach the most people, would be worth considering.

According to Krystal Gillespie, for small firms with limited funds, “The best place to begin is with an excel sheet. Once you’ve progressed, I strongly advise you to use a program to keep track of your statistics. When you’re publishing three times a day and utilizing approximately 20 hashtags every post, a manual method might get burdensome.”

2. Work out what your magic number is.

Because the majority of successful businesses use seven or fewer hashtags every post, it’s simple to think that this is the ideal amount for everyone… right? This isn’t always the case, as Krystal explains: HubSpot, she said, has had better success with hashtags in the low twenties.

The idea is that unless you try it, you won’t know how many hashtags work best for you. HubSpot took many months to discover the right number, and we tried everywhere from seven to thirty throughout our testing phase. Allow yourself the same leeway when it comes to trial and error.

3. Make your hashtags more specific.

More targeted, smaller-volume hashtags are better for your brand for two reasons: You might begin by competing in a smaller pool. The hashtag #marketing, for example, is seldom used by HubSpot because it is too wide. Pictures of restaurants, encouraging words, before-and-after haircut photos, and memes may all be found by searching #marketing.

The randomness of #marketing leads me to the second reason why specific hashtags are a good idea: as a user, I’m more likely to find what I’m looking for if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be satisfied with what I find.

Krystal says further: “Keeping a hashtag relevant to your brand’s interests is really beneficial. We attempt to utilize hashtags that are particular to a subject and then restrict it down further — for example, if our marketing piece was largely about SEO, we’d use #SEOTips.”

Consider this: #dogs is more popular, yet it appeals to a broad range of people. I’m more inclined to connect with your content if I search #goldenretrieverpuppies and discover it because it’s precisely what I’m looking for.

4. See what other people are using as hashtags.

Making a list of your followers or rivals and researching what they’re hashtagging on their own photographs is a simple approach to come up with hashtag ideas. It’s also a good idea to see what hashtags your industry’s influencers are using – by definition, influencers are individuals who have a significant social media following, so they must be doing something well.

5. Experiment with hashtags that are similar.

When you put a hashtag into Instagram’s search field, the scroll-down menu displays similar hashtags. After you click on a hashtag, Instagram will show you similar hashtags on the following page. This is a quick and easy approach to get a larger list of hashtags to experiment with.

6. Use your own hashtag as a follower.

Following your own hashtag is another technique to utilize Instagram hashtags for promotion. Krystal clarifies, “I use the hashtag #hubspot on Instagram to track down everybody who mentions us and interact with them. People may locate you using the hashtag as long as your account isn’t private.”

Following your own hashtag is a great method to interact with other people who are talking about your business and build stronger bonds with them.

7. Create a hashtag for your brand’s marketing.

This is the most difficult task on the list, but if completed well, it will pay off handsomely. By designing their own campaign hashtags, several firms have been able to gain a large number of followers. To be effective, a marketing hashtag must be amusing, witty, or at the very least memorable.

Campaign hashtags are very excellent for marketing a new product or future event, as well as just motivating people. Red Bull, for example, urged fans to use the hashtag #putacanonit to share Red Bull photos (see what I mean about clever?). Rather of executing a standard ad campaign, LuLuLemon created a good image for their business by inviting fans to share genuine, active images of themselves with the hashtag #sweatlife.

You may be wondering how to search for Instagram hashtags inside the app, or how to utilize the search tool to uncover relevant ideas now that we’ve addressed the necessity of utilizing Instagram hashtags for your company. If you’re not sure how to search for hashtags technically, here’s how:

How to Use Instagram Hashtags to Find What You’re Looking For

Tap the magnifying glass at the bottom of your screen, then the search bar at the top, to search hashtags on Instagram. By using the “Tags” option, you may search for hashtags and similar hashtags depending on their popularity.

1. Tap the search button on Instagram.

Instagram encourages you to use hashtags and has made finding the right ones for your post a breeze. Start by opening the Instagram app on your phone and tapping the magnifying glass at the bottom of the screen.

2. Go to the top of your screen and tap the search bar.

The Instagram search screen may direct you to a newsfeed-style page (the Explore page) with content recommendations based on themes you’ve shown interest in on social media. Tap the search box at the top of this page, as seen in the picture above, to convert to a hashtag search.

3. Select “Tags” from the drop-down menu.

Instagram will offer you four choices to filter your search after you’ve pressed the search box at the top of your screen. As illustrated in the image below, Instagram refers to hashtags as “Tags.” Tap the “Tags” tab, then the “Search” bar above it, and start typing in themes for which you’d want to locate a trending hashtag.

You don’t need to include the pound symbol (#) in your search; your results will be the same with or without it; but, after you’ve chosen a hashtag, you’ll need to include it in the description of your picture.

4. Search hashtags depending on the number of posts and current content.

Voila! Based on your search, you should see a variety of hashtag alternatives. Examine each linked hashtag Instagram proposes for you; you could discover that a hashtag with fewer postings has photographs or videos that are more relevant to the information you’re sharing.

You’ll be sure to design a successful hashtag strategy after selecting the top hashtags for your account. 

Gain More Instagram Followers by Using Hashtags

A effective Instagram marketing plan must include the use of hashtags. You may raise your Instagram follower count and enhance the quantity of leads you get by following best practices. Have fun with your hashtagging!

Note from the editor: This piece was first published in July 2019 and has been revised for accuracy.

Watch This Video-

“The Ultimate Guide to Instagram Hashtags for 2022” is a guide that will help you find the best hashtags for your posts. This article has been updated with the most popular hashtags from 2019 and 2022. Reference: best instagram hashtags for likes.

Frequently Asked Questions

What hashtags get the most reach on Instagram?

A: As of this writing, the most popular hashtags on Instagram are #love and #instagram.

How do you maximize hashtags on Instagram?

A: It is recommended that you make your hashtags on Instagram as short and specific to the content of your post. You should also use a relevant hashtag for whatever it is that you are trying to promote/advertise, since some users will find irrelevant or off-topic ones less useful while browsing through other profiles.

Is it better to put hashtags in the caption or comments?

A: It depends on the user, but generally speaking it is better to put your hashtags in the caption.

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