The future of B2B marketing is still uncertain, but it’s hard to deny that all the changes have been dramatic. In this article, Zendesk takes a look at some predictions for how the next few years will be shaped by customer relationships management in 2022.
The “b2b marketing trends 2021” is a guide to B2B marketing for the year of 2022. The article also includes new data and insights from 2019.
It’s tough to master effective marketing. Marketers have a lot to balance when establishing their marketing plan, between creative demands, financial constraints, and channel considerations.
Your audience, on the other hand, is the most important factor in good marketing.
Your promos and adverts will most likely fall on deaf ears if you don’t correctly target your customer persona. It’s as if you’re not promoting at all.
Individual customers and enterprises, on the other hand, have the most diverse target audiences. Some businesses cater to individual customers, while others focus on businesses and organizations.
Marketing to companies is not the same as marketing to individual customers. That is why there is a whole distinct marketing strategy – B2B marketing — and why we created this guide.
You’ll have a greater grasp of B2B marketing, the most successful B2B marketing methods, and how to reach and convert your business audience by the conclusion of this article. Plus, according to recent data, what to anticipate in the B2B arena in 2022, as well as expert advice.
What is business-to-business marketing?
Any marketing approach or content directed at a company or organization is referred to as B2B (business-to-business) marketing. B2B marketing methods are used by companies that sell goods or services to other businesses or organizations rather than consumers.
B2B marketing’s goal is to familiarize other companies with your brand, the value of your product or service, and convert them into consumers.
HubSpot is an example of a business-to-business marketing firm. Customers of HubSpot are other companies, not individuals. As a result, we can categorize all of our marketing activities as B2B.
Marketing for B2B vs. B2C
B2B (business-to-business) and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing have different tactics and uses, as well as different audiences and communication methods.
Individuals who are making purchases on behalf of, or for, their company (rather than for themselves) are the goal of B2B marketing, which makes the organization the consumer.
Here are a few B2B firms to consider:
- A coworking facility where remote teams and freelancers may rent office space (like WeWork)
- A service that provides on-demand order fulfillment, warehousing, and screen printing (like Printful)
- A marketing software firm that supplies companies and organizations social media management solutions, lead generating software, and other marketing tools (like HubSpot!)
B2C marketing focuses on the wants, requirements, and difficulties of individual customers who are purchasing on their own behalf or for themselves, making them the customer. Here are a few B2C firms to consider:
- An e-commerce business that provides office products to those who work from home or are self-employed (like Poppin)
- T-shirts and other clothes and accessories are sold at this shop (like Target)
- A music streaming service that offers memberships to listen to music online (like Spotify)
Take a look at the graph below, which compares B2B and B2C consumers.
|for business-to-business marketing||for business-to-consumer (B2C) marketing|
|Goal||Customers are concerned about return on investment, efficiency, and competence.||Customers are on the lookout for bargains and amusement (which means marketing needs to be more fun).|
|Purchase Incentives||Customers are motivated by reasoning as much as monetary incentives.||Customers are influenced by their feelings.|
|Drivers||Customers want to learn more (which is where B2B content marketing comes in).||Customers value education, but they don’t necessarily need it in order to make a buying choice.|
|The Purchasing Procedure||Account managers and salespeople are liked (if not preferred) by customers.||Customers want to make purchases on the spot.|
|Individuals Involved in the Purchase||Before making a purchasing choice, customers often consult with decision makers and other members of their chain of command.||Customers almost never need to consult with others before making a purchase.|
|Purpose of Purchase||Customers buy long-term solutions, which leads to a longer sales cycle, longer contracts, and longer business ties.||Customers aren’t always seeking for long-term partnerships or solutions.|
B2B and B2C connect in a variety of ways, notwithstanding their differences. Poppin designs corporate office environments and branded supplies in addition to selling office supplies to remote or self-employed workers.
Printful, on the other hand, not only provides order fulfillment and storage for enterprises, but also fills individual e-commerce printing requests.
B2B and B2C marketing audiences are quite different, yet B2B marketers can always learn from B2C efforts.
B2B Marketing Techniques
As previously said, marketing is dependent on its target audience. While B2B and B2C marketing differ, not all B2B marketing materials are the same.
In this part, we’ll discuss numerous B2B marketing tactics that you may use to reach your target market. But first, make sure you’re familiar with the B2B buyer’s path. Take notice of how each of these phases could influence your marketing tactics and how you put them into action.
Before you leap right into implementation with your B2B marketing plans, there are a few measures you should do first.
1. Decide on your brand’s stance.
To develop a successful plan, you must first grasp your brand’s positioning. The who, when, why, and how of your brand identity — or how your brand is seen by customers — is summed up in one phrase.
You’ll be ready for the following phase after you’ve created a brand positioning statement that your employees and potential consumers can believe in.
2. Determine who you want to reach.
Find your target audience, or the people who are really interested in your brand’s goods or services. That data will aid in the creation of buyer personas and an understanding of how people make purchasing choices, a tool that can be used to any sort of marketing.
3. Conduct a market analysis.
With a competition study, you may scope out the market and discover what other organizations are promoting to your target demographic. When examining rivals, keep the following in mind:
- Product offers of competitors
- Competitor sales strategies and outcomes
- Content marketing and social media presence of competitors
SWOT analysis, or a basic summary of these factors, may help you discover your rivals’ strengths, weaknesses, opportunities, and threats.
4. Determine which marketing channels to use.
You’ll see the many sorts of marketing channels your rivals use effectively, as well as the channels they haven’t used yet, in your competitive study.
After you’ve performed the preceding stages to start developing your B2B marketing strategy, you’ll be able to broaden your B2B marketing portfolio and reach the companies you need to. The B2B marketing channels listed below can help you connect with your target audience.
Email Marketing for Business-to-Business
Email marketing is a tried-and-true means of reaching out to both individuals and businesses. Did you know that email is used by 93% of B2B marketers? Is it possible that you’re one of them? You ought to be. Emails encourage interaction, which converts subscribers to leads… and finally customers.
Learn how to develop your email list, improve deliverability, and enhance engagement by downloading our guide on optimizing email marketing for conversions.
B2B clients, unlike B2C customers, who react best to emotions and amusement, want rationale and a good return on investment. In other words, they’re asking themselves, “How can your company help my company grow?” As a result, your email marketing should always connect with your company clients and concentrate on issues that matter to them, such as time, money, and resources.
Email marketing is also an effective means of disseminating your company’s content. Email newsletters are used by 83 percent of B2B organizations as part of their content marketing strategy, and 40 percent of B2B marketers claim these newsletters are the most important factor in their content marketing success.
With so many emails bombarding our inboxes these days, it’s more vital than ever to write and send efficient marketing emails.
Best Practices for B2B Email Marketing
- Make catchy subject lines. Consider your email subject lines to be a Netflix trailer: if you can’t entice your audience with a two-minute clip (or, in this example, a few hundred characters), don’t expect them to open the email and watch (or read) the whole thing. Spend nearly as much time on your email subject lines as you do on the emails themselves, according to our recommendations.
- Per email, use just one call-to-action (CTA). Take a look at the CTAs in those emails if you believe you’re getting a lot of emails… Some are jam-packed with two, three, or even ten separate call-to-actions. Make sure you don’t make this error, which might leave your receivers perplexed, wondering “What should I click on first?” and eventually clicking on nothing. With only one CTA each email, your audience can concentrate on your email content and one action… a welcome break from today’s constant decision-making and analysis paralysis.
- To target the most appropriate audience, segment your email. Not every email you send will be relevant to everyone on your mailing list. Your subscribers might be at various phases of the buying process or looking for other options. This is where email list segmentation may help. This not only improves your relationship with your audience, but it also provides your emails a personal touch that says, “Hey, I’m listening, and I know what you want to see.” Consumers will always choose quality over quantity when it comes to email.
- Make sure that your email designs are mobile-friendly. Over 80% of email users check their inbox on their phones, and emails that don’t display properly on mobile devices are often discarded in under three seconds. Ouch. Make sure your email isn’t one of them.
- Don’t be scared of receiving a chilly email. The perfect email may convert new clients, as unpleasant as it is – like this chilly sales email that earned 16 new B2B customers.
HubSpot Tip: You can’t send marketing emails until you have a list of individuals to send them to. There are several simple strategies to expand your email list. Begin by including opt-in forms on your homepage, about page, and blog. To get started, use HubSpot’s Free Form Builder tool.
Digital Marketing for B2B
Every firm, whether B2B or B2C, should have a digital presence, which includes paid advertisements, SEO, a website, and any other online locations where your B2B company is engaged. Let’s go through a few methods that will help you improve your B2B digital marketing approach.
1. Determine who you want to reach.
Defining your target demographic, or buyer persona, is the first step in developing a successful B2B digital marketing plan. After that, practically every other marketing effort will be guided by this demographic and psychographic data, ensuring that your content and digital materials are seen and heard by the proper people (and that no resources go to waste on your end).
2. Make your own website.
Second, digital marketing isn’t complete without an engaging, informative website. Before making a purchase, almost 80% of customers go to a website. Furthermore, since the normal B2B sales cycle comprises a large number of critical actors (such as gatekeepers, decision makers, and others who must buy into a transaction), websites are simple and clear tools for influencers to distribute information about your product or service.
Check out this video for ideas on how the top B2B websites are designed to impress:
3. Improve your online presence.
Your website must be more than just educational and entertaining; it must also be searchable. On-page SEO and technical SEO strategies may help you achieve this. Everything from picture alt-text and meta descriptions (what your visitors can see) to structured data and site performance (what your visitors can’t see) are included. Off-page SEO, which refers to external linking methods and social sharing – SEO measures that take place outside of your website — is also in play here.
4. Run pay-per-click (PPC) advertisements.
Finally, pay-per-click (PPC) advertising, which enables you to bring your content and brand in front of new audiences through search engines and other advertising platforms, will fill out your digital presence. I advocate optimizing your PPC expenditure by promoting your brand personality, blog or social media content, or business motto in addition to your particular items or services.
The greatest method to get a return on your paid advertisements is to 1) use buyer persona data and 2) enhance content that they care about. It’s quite unusual, for example, that a fresh new customer who has never heard of you is looking for your identical product. They might be looking for a location-based solution or a feature in a product. Pay to target key segments inside your brand rather than marketing your goods or services to reach the largest number of prospective buyers.
Content Marketing for B2B Companies
We’ve discussed how B2B consumers are motivated by knowledge, reasoning, and a desire to learn. What better marketing technique than B2B content marketing to meet these objectives?
A content marketing approach provides important information and educates the consumer, while a standard PR marketing plan disrupts a consumer’s day-to-day with promotional material – exactly what B2B consumers are seeking for. Not to add, content marketing aids SEO efforts by predicting what your audience is looking for, assisting them in finding your website and content… and maybe converting them to consumers.
It’s worth noting that content marketing is most successful when it’s tailored to different phases of the buyer’s journey. “Effective content in the awareness phase educates the customer on their pain issues,” says Jonathan Franchell, CEO and Founder of Ironpaper.
“B2B companies often make the mistake of teaching the customer about their own firm, product, or service. The customer isn’t ready for it; they’re just now starting to comprehend their issue.”
Franchell continues, “B2B enterprises should also examine their content. Test an incentive with different types of material, such as a webinar, an eBook, or a video. Determine what sort of material appeals to the correct types of purchasers and quantify it down to the individual human level.”
With data from 175,000 B2B and B2C blog articles, get our free guide to understand which subjects convert the best.
In fact, 80% of company decision makers would rather obtain information from an article than from an advertisement. Given this, I believe you should devote the same (if not more) resources to content marketing as you do to conventional advertising.
Because the B2B buyer’s journey differs differently from the B2C buyer’s journey (which has shorter sales cycles and fewer decision makers), the material you develop for your B2B content marketing plan may differ from what you’ve seen as a consumer, as shown in the picture below.
However, before you begin writing content, I suggest starting a business blog. (Don’t panic; increasing the number of people who read your blog is simpler than you think.) Your blog will hold all of your material and act as a hub for people to come and subscribe to.
Social Media Marketing for Business-to-Business
Did you know that 75% of B2B buyers and 84% of C-Suite executives use social media to make purchasing decisions? That’s right: social media marketing isn’t only for businesses looking to reach out to specific customers.
However, many B2B businesses struggle with social media marketing. It may be more difficult to engage with corporate clients through social media, particularly since (as previously said) there is often a longer sales cycle and chain of command.
To be honest, B2B social media marketing may not be where you convert the most leads, but that’s OK. It’s most typically used in the start of your clients’ purchasing experiences.
When it comes to marketing and communicating with prospective consumers, social media is a strong tool for creating brand recognition, giving your firm an online personality, and humanizing your business. Social networking, like email marketing, is a very successful method for distributing your content and improving your brand knowledge, both of which B2B buyers value.
Are you feeling overwhelmed by social media? With our time-saving social tools, you can spend more time communicating with your fans.
Even if your social media accounts don’t convert as often as your content or email marketing, they’re still vital. Followers are just as essential in this instance since you never know when they’ll convert to leads or customers.
Why is this a HubSpot tip? Employee advocates’ material generates almost eight times the amount of interaction as content published by businesses. So, as part of your B2B social media marketing plan, include your staff. Encourage them to start their own social media accounts and post about their experiences at work. Create a cultural account (like our @HubSpotLife Instagram) to display more than just what you’re offering. You never know, this may also attract top talent.
[New Data] B2B Marketing Trends to Watch in 2022
The HubSpot Blog team conducted research to find out what issues, opportunities, and projects most B2B marketers would be concentrating on in 2022.
Let’s get started.
1. In 2022, marketers predict that “evaluating the ROI of marketing operations” would be their most difficult task.
The number one difficulty that marketers expect to encounter in 2022 is “evaluating the ROI of your marketing activity,” according to 30% of respondents.
Some activities may be simpler to measure ROI than others. If you’re monitoring sales from a Facebook ad, for example, analyzing the ROI of a social media advertising campaign is simple. Sales are a measurable result, and Facebook’s Ad Manager makes it simple to measure your return on investment.
Other actions, on the other hand, might be more difficult to monitor. For example, determining which pieces of social or blog material resulted in sales may be a time-consuming and complicated task.
Take a look at How to Calculate ROI in Marketing [Free Excel Templates] to help you overcome this obstacle.
Consider A/B testing different marketing initiatives and analyzing ROI to see which platforms have historically provided the best return on investment for your company. For example, most marketers feel that Facebook provides the best return on investment (ROI), although this may differ depending on your brand or company objectives.
2. In 2022, the majority of B2B marketers want to raise their influencer marketing budgets.
As a consequence of the epidemic, we’ve seen a significant change in how people purchase, with the vast majority of people now shopping online — and, in particular, buying things directly on social media.
It’s understandable that B2B marketers want to make sure their goods or services appear on social media platforms via influencer collaborations.
By the end of this year, influencer marketing is expected to be worth $13.8 billion, and growth shows no signs of slowing down.
In 2022, the majority of B2B marketers (71%) want to increase their investment in influencer marketing, which is certainly a good decision.
You should, however, select your alliances carefully. While it may be tempting to seek out influencers with large followings, many organizations have found that micro-influencers are more effective, so conduct your homework to find out which influencers have the most genuine relationships with your target audience.
3. In 2022, around half of B2B marketers expect to generate more case studies.
Case studies are expected to outperform interviews, ebooks, and photos in 2022, according to 42 percent of B2B marketers.
Businesses are eager to learn from one another. Case studies are fantastic ways to motivate or educate your audience by sharing real-life examples of other organizations’ success stories.
If you’re not sure about this media type, try experimenting with case studies on your blog and seeing how well they do. Alternatively, to give more value to your audience, consider generating case studies in various media, such as a YouTube video.
4. In 2022, the top priority for B2B marketers will be ‘raising brand recognition.’
Understanding your big-picture objectives is critical for developing a successful marketing strategy for 2022, so knowing what other B2B marketers intend to concentrate on in 2022 is likely beneficial.
In 2022, about half of B2B marketers say that ‘raising brand recognition’ is their top priority. This aim is more important than growing interaction, promoting items, generating leads, or even completing sales.
Trust, long-term loyalty, and brand equity are all dependent on brand awareness. It’s no surprise that so many marketers believe it’s essential for long-term success.
5. In 2022, some marketers expect to quit using podcasts and audio material, while others will abandon VR and AR.
It’s just as crucial to know what marketers intend to do in 2022 as it is to know what they don’t plan to do. This may assist you in identifying your own guardrails and ensuring that you’re only using the most effective marketing methods rather than spending time and money on them all.
According to HubSpot’s Blog Research, 25% of marketers expect to cease using podcasts and audio content, followed by 23% who plan to stop using VR and AR.
This isn’t to say that these actions are inefficient; it only means that some poll respondents didn’t think the time, effort, and resources necessary for each attempt were worthwhile. In the end, it comes down to the tastes of your target audience.
If your target audience dislikes listening to business material via podcasts or audio, you should reconsider investing in these projects.
Audio material, on the other hand, isn’t going away anytime soon, so if you haven’t already, you should start trying different audio formats in 2022 to see how they perform with your audience. Take a look at Everything You Need to Know About Starting a Podcast in 2021 or Clubhouse vs. Podcasts: Which Should Marketers Use if you’re not sure where to start. [Expert Advice + Data]
6. In 2022, more than half of B2B marketers expect ‘optimizing load speed’ to be their most successful SEO tactic.
There are a variety of strategies you may use to improve your SEO results in 2022. However, deciding where to begin might be difficult.
The most successful SEO technique, according to 56 percent of B2B marketers, is ‘optimizing load speed,’ followed by ‘producing search insights reports.’
Because sluggish sites significantly damage a user’s experience, load speed has a direct correlation with how well your pages rank on Google. Take a look at these 9 techniques to enhance page load speed if you’re not sure how to minimize page load time.
7. The most popular video medium for B2B marketers in 2022 will be LinkedIn, followed by TikTok.
Finally, we inquired about which social media sites B2B marketers use to share video content.
When it comes to consuming information, video is the most popular format, thus it’s critical that your marketing team uses it as a major format. However, determining which platform(s) to put that information on for the best outcomes may be difficult.
As indicated in the graph below, over half of marketers (49%) think LinkedIn is the greatest site for sharing video content, followed by 28% who say TikTok is the finest platform.
Take a look at LinkedIn Video Specs and Best Practices: a Comprehensive Overview if you’re thinking about uploading video content on LinkedIn in 2022.
In addition to doing research, I chatted with a few B2B specialists to gain their perspectives on the trends we may anticipate to see in 2022.
Carla Andre-Brown, a Content Marketer at Mailbird, predicts that in 2022, more B2B firms will collaborate with charity.
According to Andre-Brown, “When brands demonstrate how they help the community, they get a lot of brownie points and even recommendations. Instead than seeing charitable activities primarily during the holidays, anticipate altruism all year.”
Andre-Brown continues, “Brand-building initiatives will seek to collaborate with social and environmental concerns in a way that is continuous and mutually beneficial. To avoid being accused of having bad motives, marketers will need to be extremely careful about how they depict their firm.”
“”A corporation utilizing the Pride theme each summer without having rules that safeguard LGBTQ2IA+ workers is dubbed ‘Rainbow washing,’” Andre-Brown says. Marketers should listen to their communities’ comments and seek for lasting improvements that everyone can benefit from in order to guarantee that their work is well-received and has an effect.”
In addition, Sangram Vajre, Chief Evangelist at Terminus, forecasts that data collecting will become a top focus for companies in 2022.
He explains it thus way: “To help generate creative, targeted, and convertible marketing endeavors, we will increasingly depend on our CRM, CDP, and 3rd-party sources. And, since CMOs are being judged on their return on investment (ROI), we need to step up our game.”
Take a look at Everything You Need to Know About Data Management to see how you can manage your data more efficiently and sustainably.
If you’re still wondering how to monitor your audience without relying on third-party cookies, check out 7 Marketing Alternatives to Tracking Cookies.
Examples of B2B Marketing
A B2B marketing strategy that works for one company may not work for another, but that doesn’t mean we can’t learn from the experts. Here are eight B2B marketing case studies of companies who got it right.
1. Adobe’s Social Media Marketing
TikTok may seem to be a challenging platform for a B2B company to stand out on, but several firms have used high-quality content and a thorough grasp of the app to draw thousands, if not millions, of viewers to their videos.
Take, for example, Adobe’s TikTok account, which has 262.3K followers and 2 million likes.
When Adobe originally joined the app, its second video received more than 2 million views. The video fostered high audience involvement by asking, “Who is a creative TikToker we should know about?”
Adobe’s app works because it provides compelling content that is tailored to TikTok’s audience. Adobe’s videos are always brief, engaging, and simple to understand.
Take, for example, this video, which has had over 370K views and shows how user @emilesam utilized Adobe After Effects to construct a battle sequence against himself.
The company performs an excellent job at promoting its items in a lighthearted, non-promotional manner. This is a terrific example of B2B marketing since both consumers and companies can see a direct link between utilizing Adobe’s products and success on TikTok.
2. Shopify’s Content Marketing
Shopify, an ecommerce platform, offers a variety of content options, including a blog, business classes, and community events. The brand’s podcast, fittingly dubbed Shopify Masters: The ecommerce business and marketing podcast for ambitious entrepreneurs, is one content outlet that helps it stand out.
The program features inspirational tales from entrepreneurs as well as practical advice for beginning a Shopify-based online company. “Disrupting the Soda Industry with a Healthy Spin” to “How Masks For Dogs Landed a Deal on Shark Tank” are just a few of the episodes’ subjects.
Offering so much useful, engaging stuff for free is an excellent example of efficient B2B marketing, which should always try to supply value before extracting it.
Mailchimp is a great tool for digital marketing.
Mailchimp’s site is simple to use, uncluttered, and totally focused on its clients’ problems.
Consider the first major words you see when you arrive at the page: “Get down to business and increase sales.” “Engage your consumers and increase your company using Mailchimp’s powerful, but easy-to-use marketing platform,” says the smaller text underneath it.
The wording emphasizes the consumer and how Mailchimp can assist them in achieving their goal: to expand their company.
Additionally, the website has a banner at the top of the page that allows consumers to choose the language in which they want to access the website. Even the company’s Products navigation menu mentions how to “Get Your Business Online” and “Market Your Business” using the product.
Finally, the organization shows how much they care about each of its consumers by personalizing each piece of material to their specific problems.
4. Venngage Client Testimonials
Venngage used its favorable customer testimonials to strew across its website. This social proof shows prospects that you have a track record of dependability and have exceeded expectations with past clients. Not only that, but providing testimonials with prospective customers throughout the Consideration and Decision phases may have a significant influence.
After all, in 2020, 87 percent of consumers will read online evaluations for local companies, up from 81 percent in 2019, making client feedback an excellent tool for attracting new customers.
5. Business-to-business SEO: TravelPerk, Google
A B2B customer spends 27% of their purchasing journey researching online on their own, with at least one search engine being used. It’s well worth the effort and money to ensure that other companies can easily locate you.
TravelPerk offers a wide variety of sponsored search and SEO options. The usage of subject clusters and sub-topics to reach its target audience is an amazing SEO technique. TravelPerk guarantees that search engine pages such as “business travel expenditures” contain a sponsored ad linking to its website or high-ranking blog material giving information travelers need.
6. IBM, Influencer, and Employee Advocacy Program: Inside Influence Marketing
Employee voice is becoming more important, and employee influencers are becoming more popular as a B2B marketing approach, according to IBM Systems.
“In the B2B marketing industry, we’ve all come to appreciate that consumers trust human voices more than official marketing and advertising messaging,” says Ryan Bares, Global Social Programs Lead. “Finding methods to maximise influence internally is becoming a significant area of attention.”
Employees with a passion for the sector, extensive knowledge of current events, and familiarity with your brand might be invaluable in forging new partnerships in the industry.
7. Blackbaud, Blackbaud Champions B2B Referral Program
Blackbaud has a fantastic B2B referral program that rewards existing customers for becoming Blackbaud Champions, or product evangelists. Champions are invited to offer their perspectives on how the implementation process works, how it feels to work with the team, and how Blackbaud solutions have helped them achieve their goals.
“We’ll reward you with perks exclusively accessible to Champions when you share your experiences and knowledge and help us spread the word about our goods and services. You may earn Reward Points in the Blackbaud Champions Hub by giving feedback, engaging in activities such as reference calls and case studies, and sharing educational information and events on social media. These points can then be redeemed from the Champions Rewards”
Champions try to redeem these points, which include discounts, free passes, gift cards, and VIP experiences, among other things.
Referral programs are a fantastic method to increase client loyalty and have supporters spread the word about your company throughout their networks.
Invest in B2B Marketing to Reach Out to Your Clients
No other audience is as fickle and crucial as company consumers, therefore marketing isn’t successful until you keep them in mind. If your marketing doesn’t express how your company can benefit them, you may refocus your B2B marketing efforts to reach out to them.
Note from the editor: This article was initially published in March 2021 and has been revised for accuracy.
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The “b2b marketing strategy framework” is a guide that outlines the strategies that are currently being used in B2B marketing. The article also includes new data from 2022.
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