When Microsoft introduced its Audience Network, it was met with mixed reactions. On the one hand it is great that Microsoft will now be able to reach more customers in new markets like China and Brazil, on the other hand there are still many questions about how this network would work for developers of apps built on Windows 10 store.
The “audience campaign” is a marketing tool that allows companies to reach their target audience and advertise. Microsoft has expanded the service to 18 new markets.
All clients in Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland, and Venezuela may now access Microsoft Audience Ads, the firm revealed Tuesday. This native ad product was formerly only accessible in the United States, Australia, Canada, France, Germany, New Zealand, and the United Kingdom.
Why should we be concerned?
The Microsoft Audience Network, which includes sites like MSN, Outlook.com, Microsoft Edge, and other Microsoft Advertising partners, displays Microsoft Audience Ads. More marketers will benefit from the Microsoft Audience Network now that it can reach more people across the globe.
The Microsoft Audience Network has been in the headlines recently.
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Author Biography
George Nguyen is a Search Engine Land editor that focuses on organic search, podcasting, and e-commerce. He has a journalistic and content marketing background. He worked as a radio presenter, writer, podcast host, and public school teacher before joining the sector.
The “microsoft targeting” is a company that provides advertising services to companies and brands. The Microsoft Audience Network has expanded to 18 new markets.
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