The internet marketing landscape has shifted for the home services sector. Local home care providers may now compete on a bigger scale thanks to internet advertising and marketing.
It’s no secret that online marketing methods have taken over the market by meeting clients where they’re already at:tracted, engaged, and converted. If you’re not a marketing professional or don’t have a full-time marketer on staff, the competition may be harsh in the digital world.
For a home service company to flourish, expand, and control your market as a leader consumers come to time and time again, it needs sales. It also needs to optimize its return on marketing investment. Using the information in this guide, we’ll show you how clients search for home services and what kind of results they may anticipate when they do.
Here are the stages to developing a long-term, sustainable, and profitable local company using home services marketing.
“Hey Google, I need a plumber.”
Local search engines like Google and Bing are being used by homeowners to locate home service providers that can assist them with their problems. Searching for a local company or service can bring up advertisements, sponsored links and unpaid organic results for the user. Companies must make it simple for customers to locate them. They need to be easy to discover.
Due to the growing popularity of voice search, you can now use Google Assistant to locate local home service providers.
When potential customers are searching for your services online, make sure your website is SEO optimized and uses your services as keywords.
Search terms like this can include “Indianapolis plumbing firms” or “Denver area air conditioning repair companies.”
Search Engine Optimization
Think like a prospective consumer while optimizing the content on your home services website. In seeking for someone like you, what are they looking for?
When marketing home services, it’s critical to optimize certain sections of your website for keywords that clients are likely to use.
Repairing a garage door in Des Moines would be like installing a ceiling fan in Portland, OR.
Add fresh material focused on keywords to your services pages to improve your website’s search engine optimization. A page for each service you provide is the concept.
Pay Per Click
When it comes to online marketing, following best practices such as optimizing your website and claiming your local listings, additional money is often required. Let’s say you want to advertise for a certain number of dollars each time someone click
Whenever you search, you’ll see these paid links at the top of Google and Bing.
Customers are more likely to skim and read these advertisements before moving on to the other non-paid pages since they appear above the organic results. If you want to be at the top of the search results for home services, you’ll have to pay a premium for prime real estate.
Website Design & Content
The top navigation bar of any home services marketing website should include a phone number call to action, be simple to browse, be responsive to mobile devices, and publish helpful information. These are the four elements any home services marketing website must have.
All of this may be made easier with the right website design.
Having your sales team’s phone number prominently displayed at the top of your website gives potential clients an easy way to contact you.
Simple navigation makes it easier for visitors to get the information they need without becoming frustrated and leaving your site.
Mobile devices account for more than half of all online surfing. Better make sure mobile and tablet versions of your website look amazing as well as work correctly.
Consumers will remember your brand and think of you more often if you create material that assists them in locating the home services and support they need.
Lead Capturing and Management
In the digital era of today’s consumers, speed is important. Homeowners prefer to use online forms and live chat bots to contact service providers rather than dialing their phone number. Customers want to communicate with your sales staff online as easily as possible, therefore organizations providing home services must optimize their lead generation and operational response to meet this desire.
Home service providers must understand that as soon as a lead is received, they must seize the opportunity to schedule service within the first five minutes.
In fact, just 55% of home service firms reply within five minutes to web leads. Understanding your real baseline call response time is the first step in enhancing your company’s speed to lead.
Not everyone who visits your website is prepared to purchase a new system or have it repaired. To be successful in home services marketing, you must ensure that potential clients remember your company whenever they need your services.
Signing up for a blog newsletter is a great way to obtain email addresses of potential customers that you can follow up with later. To ensure that your brand stays recognizable, after you’ve built a database of prospects, create some easy email marketing campaigns and direct mail campaigns.
As long as you’re top of mind, you’ll be the first person a consumer contacts when they need assistance.
Direct Mail & Email Marketing
Additional nurturing touchpoints in the client lifecycle are provided via email marketing and direct mail. You may segment your database and offer highly tailored communications to your audience if you have enough information on your leads.
To build smaller groups of contacts with comparable characteristics, utilize email marketing and the data fields from your form or extra information from your CRM. The list might include consumers who had AC repair work done in the preceding two years but had not had a new system installed. Consider sending this list a particular discount offer or inquiry about another tune-up in exchange for their contact information.
The same concept may be used to direct mail to deliver offers right to the inbox of your customers. When people collect the mail, it’s common for them to be holding something out in the yard, which prompts them to consider having their heat pump inspected.
Customer Review Programs
You should concentrate on encouraging recent satisfied customers to share their experience with a customer review as soon as you have a steady flow of leads and your average ticket values are where you want them to be.
Customers may post reviews in a variety of areas, such as your Google My Business listing, Facebook page, Angie’s List, or HomeAdvisor page, among others. You may post a 5-star rating after asking clients whether they were satisfied with your service.
Don’t forget to simplify the review process for your consumers. Do not just ask them to locate the page where they can write a review if you ask them in an email. Instead, include a link to the page where they can post a review.
Social Media Marketing
In the home services market, people want to communicate with their favorite companies on social media. You may display your company’s personality to consumers by posting photos of your employees working in the office or on the job site. A wonderful method to demonstrate the value of your services is using before and after images.
To assist educate clients about your products and services, you may also share information you create and publish on your own website. Promote your articles by holding a contest to attract new customers and encourage your existing customers to interact with your content. Your social media postings will be more visible to other followers if you get a high level of interaction on them.
Trust Your Home Services Marketing With An Expert
SagaReach helps companies in the home services market generate more leads, complete more transactions, and increase the pace at which leads succeed. If you’re interested in learning more about how we may help with your home services marketing, please contact us right now.