The 2020 Guide to Running YouTube Advertising

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The 2020 Guide to Running YouTube Advertising will help you grow your channel and build community together.

The “list of current youtube ads 2021” is a guide that is designed to help businesses and other organizations capitalize on the popularity of YouTube. The guide will be updated in 2020.

The 2020 Guide to Running YouTube Advertising

Do you want to know whether YouTube advertisements are good for your company? What Are YouTube Ads and How Do They Work?

I’ll go through ad forms, when to utilize them, and how to figure out whether YouTube is good for your business in this post.

Here’s how to advertise on YouTube.


What You’ll Discover:

Guide to Youtube Advertising

I’ll start with this: YouTube is one of the places online where I believe everyone should be.

YouTube commercials have evolved beyond the five-second teasers that play before videos, and search searches now return video results in the SERPs.

While skippable advertisements are still a part of the YouTube environment, marketers now have more formats, targeting choices, and bidding tactics to choose from than ever before. Leads can be captured, a narrative can be told, and things for sale may be highlighted.

Furthermore, YouTube serves out around 500 million hours of video every day, providing a significant potential for businesses to reach a larger audience.

The key is that successful firms already recognize the value of YouTube advertisements.

Why is YouTube so important for advertisers?

YouTube has evolved into a large visual search engine, with around 2 billion monthly active users. It targets a larger number of 18-49-year-olds and offers unrivaled targeting and reach for video advertisements.

Only Facebook has a larger audience, and when you consider how many people watch YouTube via other applications like WhatsApp, the platform’s reach is much greater than its registered subscribers.

Advertisers don’t have to compete with the message, news updates, and postings from friends and family that they do on social media, so it’s comparable to television–but with greater control over who sees your advertising.

Individual channels and content providers may be targeted, and search histories can be used to tap into audience interests.

Brands must get more comfortable with video marketing as more viewers abandon conventional media in favor of online video content. They’ll lose ground to rivals who embrace change if they don’t.

According to Ipsos, mobile YouTube advertising draw client attention 83 percent of the time on average. Approximately 78 percent of internet users view videos every week, and almost half of customers believe online video helped them make a shopping choice.

Unlike Search and Shopping Ads, which follow a more fixed formula, YouTube Ads provide companies greater freedom in how they advertise.

You’ll be able to collect leads, highlight items, and offer your company’s narrative, insights, and more.

Here’s a basic rundown:

Ad Formats on YouTube is a guide to the many ad formats available on YouTube.

Advertisement Formats on YouTube

As previously stated, YouTube Advertising are available in a variety of formats, ranging from skippable in-stream ads to boosted posts that appear alongside organic content.

Here’s a rundown of your choices, along with some important details about each.

  • In-Stream Ads by TrueView
  • TrueView Advertisements for Discovery are a kind of ad that appears on the
  • Bumper Advertisements
  • Ads that can’t be skipped

In-Stream Ads by TrueView

When you think about YouTube ads, TrueView Instream Ads are probably the first thing that comes to mind.

Image result for TrueView In-Stream Ads

These advertising are targeted towards those who are interested in your goods. You may target your ideal audience without wasting money if you don’t get it right the first time.

TrueView advertising, for example, enable consumers to skip after five seconds, and marketers are only charged if someone sees an ad for at least 30 seconds. And you can guarantee that if someone watches an ad all the way through, they’re interested in what you have to say.

In fact, viewers who viewed at least 30 seconds of an advertisement were 23X more likely to act. This indicates that they went to the brand’s website, viewed other videos, shared the video, or subscribed to the channel.

In-stream advertisements may last up to three minutes, but we encourage restricting them to 30 seconds or less. A minimum of 12 seconds is required. Advertisers may pay for 30-second views or clicks based on cost per view (CPV-bidding) or execute a campaign based on impressions (with CPM).

Users that visit YouTube via a computer, mobile device, television, or gaming console may see these adverts.

Ads that can’t be skipped in the middle of a video

Unskippable advertising are in-stream advertisements that are longer than 15 or 20 seconds, depending on regional requirements.

These commercials, unlike their skippable cousins, do not include a banner and are often used to raise brand visibility and recognition.

You may be curious as to why non-skippable advertising are worth your time. While you run the danger of annoying the audience, this approach allows marketers to deliver the complete message at once.

Keep in mind that the longer duration may affect campaign expenditures. Because CPM prices are greater than for other ad formats, you’ll want to be sure you’re targeting the proper people.

These advertising are available to a large audience and may be seen on computers, mobile devices, televisions, and gaming consoles.

Bumper Advertisements

Bumper advertisements are non-skippable but very brief–the time limit is six seconds, so you’ll need to get your point over quickly.


I suggest addressing bumper advertising one at a time, keeping brand recognition and affinity in mind. Because you only have six seconds to convey your message, it’s better to focus on a benefit or emotion that someone could experience as a result of utilizing your product or service.

You’ll want to pay special attention to ad frequency with Bumper advertisements (and unskippable in-streams, too). Your effort to engage with new people will most certainly backfire if you target someone in a very limited audience 10, 20, 30 times in a month.

Bumper advertising are accessible by viewers visiting YouTube through their computer, mobile device, TV, or gaming console, much as skippable in-stream commercials and non-skippable ads.

Discovery Ads

Show up on the YouTube main page, in related videos, and on the search results page.

In contrast to In-stream and Bumper Advertisements, when people are compelled to watch the commercial, someone is actively attempting to watch a Discovery Ad. Discovery Ads should resemble the sort of video material that companies upload to their YouTube channels.

With that in mind, information that tells a narrative is best suited to this format. Consider reviews, walkthroughs, and tutorials—anything that educates, entertains, or answers queries. In other words, these are the kinds of themes you’d write about in a long-form blog post, while other ad formats should be more like your online content.

The difficulty here is convincing visitors to click, given there is no forced watching going on.

Because this form of ad is only viewable to those who visit YouTube on a computer, it excludes a portion of your target demographic. These advertising will not appear on mobile devices, televisions, or gaming consoles.

So, should you really advertise on YouTube?

YouTube is, in general, one of the finest platforms for businesses of all sizes and sectors. However, knowing the platform and having a plan in place that you can grow on will determine if it’s ideal for you.

Here are a few things to consider before launching an ad campaign on the platform.

Do you have a YouTube channel, and if so, is it active?

You’ll need an established YouTube channel to be successful with YouTube’s ad platform. The reason for this is because A: you’ll need a channel to house your videos (I’ll show you how to do that here), and B: if your ad is successful, viewers will most likely visit your channel for additional material.

If a visitor clicks through and finds nothing, it’s a squandered chance. You’ll squander the goodwill you’ve built with your ad and lose out on the opportunity to establish a following on the platform.

In light of this, I propose devoting some time to building a library of high-quality organic content before launching an ad campaign. If you’re new to YouTube, have a look at these 17 video optimization tools.

Recognize the Costs Involved

Unfortunately, many businesses waste a lot of money by failing to properly set up their advertisements. Depending on your video quality, targeting, and marketing objectives, a typical video ad view costs between $.106 and $.30 per watch.

While the platform is regarded an economical advertising tactic (bidding is less competitive than on search), neglecting to establish campaigns on a strong base may easily waste your whole budget.

The cost per acquisition for this channel is greater than for other channels. YouTube is typically three times more costly than Google or Facebook. However, bear in mind that YouTube has a wider audience than Google, so your ad may reach more people even if your ad expenditure is more.

Investigate Your Audience

  • Demographics: Filters for the audience you wish to attract, such as age, gender, parenting status, and family income.
  • You may select to have your ad appear on certain channels, videos, or applications inside websites.
  • Topics: You may use this to focus your videos so that you can find a variety of videos, channels, and websites relevant to a certain subject.
  • In-Market Audiences: These are people who are already looking for and studying items or services similar to yours.
  • Remarketing with videos: This enables you to reach out to those who have previously seen and engaged with your videos.
  • Affinity Audiences: These enable you to target clients who have demonstrated interest in comparable items or services to yours.
  • Custom Affinity Audiences: You may build audiences that are more suited to your brands by employing more precise keywords with custom affinity audiences. Instead of using the generic term ‘healthcare,’ try something like ‘nurse.’
  • Keywords: You can target your video advertising to those who are interested in a certain YouTube video, YouTube channel, or kind of website.
  • Interests: You may target individuals who are interested in specific subjects by selecting from accessible audience categories, even if they are viewing sites about other topics.

Always have a business objective in mind.

Aside from the expense of advertising, your target demographic, and your current video content mix, you should also evaluate what you expect to achieve by running these commercials.

If you’re utilizing YouTube to create leads, as I indicated before, it might be costly. While TrueView for Action campaigns (in-stream advertising with a call to action) are a possibility, the ideal approach to think use YouTube is as an awareness channel.

The reason for this is because consumers don’t often visit YouTube to view advertisements. They’re watching music videos, tutorials, or movie trailers, or they’re learning a new skill.

  • Increase Awareness: Use YouTube to reach out to those who meet your consumer profile but aren’t aware of it. Customers’ interests and demographics are used to create target audiences.
  • Consider using videos to reach consumers looking for items in your category. You’ll want to target individuals based on keywords and search histories in this situation, so you can get in front of those who are interested in learning more about viable solutions. You’ll have to create a strong case for your product–its features, advantages, and what you have to offer that no one else has.
  • Target lookalike audiences based on your greatest consumers to expand your reach.
  • Increase brand loyalty by inviting consumers to speak about your product in your videos and demonstrating to potential customers that you provide the greatest goods and services in the industry.

With that in mind, think about where you want to run the ad to achieve your objectives. Google will prompt you to pick among the following Ad Networks when you create your campaign.

  1. YouTube Search: YouTube Search displays your adverts alongside organic content in the search results. This option is only accessible to marketers that use the Discovery format.
  2. YouTube Videos are video advertisements that appear on the YouTube homepage, watch page, and channel page. Any of the ad types listed above are supported by YouTube.
  3. If you want to expand your video strategy outside the YouTube platform, try advertising on the Google Display Network. GDN advertises your website through a network of partner sites and offers in-stream, video discovery, and bumper advertisements. 

How Do YouTube Ads Work? : Creating a YouTube Ad

Here’s how to get started advertising on YouTube after you’ve made the decision:

  1. Go to the campaigns area of your Google Ads account after logging in. Select the video from the dropdown menu by clicking +campaign.
  2. Make a name for your campaign, and make sure it’s simple to remember.
  3. After that, you’ll choose an ad format.
  4. Determine how much you’re willing to spend every day while creating your budget. Start with a lesser budget if you’re new to YouTube Ads.
  5. The next step is to choose a network. In the Display Network, you’ll have the option of using YouTube Search, YouTube Videos, or Video Partners.
  6. After that, decide on a place. You may target North America as a whole or by city or state. The sort of company you have and your objectives will determine where you target.
  7. If you want to broaden your reach and develop a reputation, you could wish to target by language. If you’re advertising a local company, though, keep things local; otherwise, you’ll be wasting your marketing expenditures.
  8. After that, you’ll want to go to Advanced Settings to choose your campaign’s start and finish dates.
  9. Choose the ad you want to run. Check to see whether your video has already been published to YouTube.
  10. The next step is to choose a format. If you choose Discovery, keep in mind that you’ll be asked to supply a thumbnail, headline, and ad content.
  11. Decide on a bidding strategy.
  12. Determine who you want to reach.

Youtube Targeting What Should You Include in Your Advertisement?

Your YouTube ad content, like any other kind of marketing, is determined by how well you know your target demographic. This is when all of the personalities and sales psychology talk comes in handy.

Discover what sorts of videos connect with your target market by learning about their interests, demographics, and motivations.

Here are a few suggestions to help you get started.

  • Talking heads: If your company is primarily B2B, YouTube advertising are a terrific opportunity to show off your expertise and thought leadership. Because you’ll have more time to express your thoughts, this strategy works best as a Discovery format. Consider developing a channel consisting of how-to videos, best practices, and tips and tricks, and promoting a few of them to your target clients.
  • Demonstrate a Product: Video is the most effective approach to demonstrate a product in action. Users get more information in less time than they would from a blog post or a text-based advertisement. By addressing problem issues and potential solutions, product demonstrations and how-tos are a terrific approach to create trust with online buyers. So much so that Adobe discovered that customers who viewed demonstrations were 180 percent more inclined to buy than those who didn’t. Furthermore, Animoto discovered that 4x as many buyers prefer to watch a video about a product rather than read about it in an article.


  • Consider how movie trailers work: they entice viewers by delivering a tale with just enough storyline to pique their interest. Storytelling advertising may work in a similar way, piqueing viewers’ interest in your product enough for them to visit your website, subscribe to your channel, or share a video.

To expose your business to a new audience, consider employing the Discovery format. Alternatively, go episodic and create a loose narrative around your product/service by using a series of shorter In-Stream or Bumper commercials.

Here are a few more things to bear in mind:

  • Play to Your Strengths: Ask yourself, “Why should others care?” about every idea you have. Whether it’s a bumper commercial or a long-form sponsored how-to, your videos must entice viewers to watch.
  • Key Information in the Front Load: The first few seconds are crucial, especially if you don’t want consumers to skip your ad after five seconds.
  • Accept the Format: Each format brings something unique to the table. Unskippable advertising enable you to get your whole message through, but you must be cautious not to irritate your audience. Geico is a great example of how to utilize comedy to connect with your target demographic. “You can’t skip this GEICO ad… because it’s already finished,” they said at the conclusion of the 5 second commercial.
  • Include a call to action (CTA): Whether you choose for lead capture or not, make sure consumers understand what you want them to do. Subscribing to your channel is one example.
  • Make a Strategy: Create a script for each video and ensure that it reflects a certain marketing objective. If you’re going with a talking head, make sure the person on camera is interesting, articulate, and well-prepared.

Are Your YouTube Ads Working? A Guide to YouTube Advertising

If you’ve used Google Advertisements before, you’re probably aware with the stats that tell you whether or not your ads are working–think cost per conversion, cost per click, impressions, and so on.

Although there is some overlap with video advertising, the metrics that matter are somewhat different. Those indicators, like conventional PPC, are dependent on your company objectives, ad kind, and a few other criteria.

With that in mind, here’s a brief breakdown of the most important indicators to monitor.

  • View rate is calculated by dividing the number of views or interactions received by the number of times your ad is displayed — in other words, it’s the number of real views vs the number of times the thumbnail appears in someone’s account.
  • Average cost per view (CPV): When someone views 30 seconds of a video or the length (if less than 30 seconds) or does an action, this is the average amount you’ll paid.
  • Watch Time: This metric measures the total amount of time individuals spent seeing your advertising in seconds. This might assist you in determining the level of interest in your films.
  • avg. watch time / impr. avg. watch time / impr. avg. Looks at the average amount of time spent watching divided by the total number of potential views. This indicator may inform you if your message is on track or whether anything needs to be changed.
  • Views: The number of times someone has seen or acted on your video ad. This indicator displays the percentage of your target audience that you’ve reached.
  • Clicks: Similar to search advertisements, clicks indicate how many times viewers have clicked on a link in your video. Clicks indicate if you’ve crafted a compelling ad that entices people to study more.
  • Viewership differs from Views in that it refers to the number of people who have seen a video. This measure shows the percentage of videos that have been completed. The advantage is that you can monitor when individuals lose interest–do they finish 25%, 50%, 75%, or the whole ad?


It’s no secret that video content is an important aspect of any marketing plan.

Advertisers ranging from tiny e-commerce sites to online applications and big-name national companies have found YouTube to be more lucrative as it extends its targeting capabilities and ad formats.

Because fewer businesses are vying for advertisements on YouTube, it is less competitive than conventional search. This may not be the case in the future, therefore it’s better to get in on the ground floor now rather than later.

YouTube Ads Frequently Asked Questions

1. What are YouTube advertisements?

YouTube Ads are just that: advertisements that appear on YouTube. These video adverts appear at different periods on the site, either while or before your audience is viewing a video.

2. Are there several forms of YouTube advertisements?

YouTube advertisements are divided into four categories: 

  • TrueView Skippable In-Stream Ads
  • TrueView Discovery Ads are a kind of ad that appears on the
  • Bumper Ads
  • Ads that can’t be skipped

When you think of YouTube commercials, you probably think of in-stream skippable adverts. This form of advertisement appears when a user is viewing a video and may be skipped after five seconds. You won’t be paid for this sort of ad until the user sees it for at least 30 seconds.

TrueView Discovery Ads appear on the YouTube main page, in related videos, and on the search results page. These films are only available when a user is using a computer to access the site, and users are not needed to click on the ad to see the material they were searching for.

Bumper Adverts are super-short (think 6 seconds!) ads that the user cannot avoid. These are shown to users who visit the site through a variety of devices.

Non-Skippable Ads are limited to 20 seconds and appear during or before the material that the user has chosen to view. They’re often utilized to raise brand exposure and recognition.

3. How much do YouTube ads cost?

They have the potential to be. However, with the appropriate approach and content, the investment pays off handsomely.

Depending on quality, targeting, and marketing objectives, a typical video ad view may cost anywhere from $.10 to $.30 per view.

YouTube, on the other hand, is a wonderful location to develop brand recognition, secure transactions, and reach new audiences if you have a plan in place that keeps your marketing objectives in mind.

4. When it comes to YouTube Ads, how should I narrow down my target audience?

Targeting is the most challenging aspect of the YouTube Ads process.

To get the most out of your YouTube ads, examine the following five factors:

  • Traditional demographic filters include age, gender, parenting status, and family income.
  • Interest – these are filters that pertain to certain themes or topics that are connected to one other.
  • Customers that are already looking for your goods or related items are known as affinity audiences.
  • In-Market Audiences – these are filters that discover people who have demonstrated interest in items or services similar to yours.
  • Keywords are filters that identify audiences that could be interested in your product or service based on prior searches.

5. Is it difficult to set up YouTube ads?

They can be, once again.

You’ll get the hang of YouTube advertising in no time if you investigate the strategy behind putting them up and follow the step-by-step directions outlined in the post.

Of course, if you’re having trouble learning the ins and outs of YouTube advertisements, you can always consult with a professional. Pay-Per-Click Ads Management is a service provided by several digital marketing agencies, including Ignite Visibility.

Watch This Video-

The “2020 Guide to Running YouTube Advertising” is a guide that will help you advertise on YouTube for free. It includes information about the steps that are needed to run successful advertising campaigns on YouTube. Reference: how to advertise on youtube for free.

Frequently Asked Questions

How much does a 30 second YouTube ad cost?

A: YouTube ads are sold per thousand views. For example, a 30 second ad would cost $8.

What is a good CTR for YouTube ads 2020?

A: What is a good CTR for YouTube ads? That really depends on what youre trying to achieve with your company. You can find out by using Google Adwords tools and then use that information when deciding whether or not the campaign was a success.

How do I get YouTube ads on my 2020?

A: There is no way to get ads on the 2020, as it does not have a YouTube App.

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