Home services firms are critical for homeowners in every neighborhood, and for many years, word-of-mouth advertising was the most effective method of acquiring new consumers. While this is still an important aspect in helping individuals select home service providers, the Internet is becoming more important as well.
In today’s world, social media is one of the most efficient ways to contact new clients.
This may seem strange at first. To be fair, this isn’t surprising given that the typical American spends 2.7 hours per day on social media and checks their accounts an average of 17 times each day.
So, if you haven’t already, read on to find out how social media platforms may help you advertise your home services business. Call 888-601-5359 or contact us online to talk with one of our friendly and educated social media professionals about getting started with social media for your home services business.
Any service provider, from an electrician to a plumber to a heating and air-conditioning technician, may profit from utilizing social media to attract new clients.
The reason for this is that many people nowadays utilize social media to express their views and share their experiences with friends and family. This often involves their interactions with companies.
These suggestions are viewed by a far broader audience than if they were merely shared with other individuals in person since they may debate and propose items and services.
In other words, your company is probably already being talked on social media channels like Facebook and Twitter. And you may participate in the discussion if you join them. Consumers will appreciate the chance to learn more about you and your organization, and your company will benefit from keeping in touch with past customers.
Create a favorable image for your company and raise awareness of your services by creating public profiles and uploading material often.
Your social media sites may also serve as a forum for answering client inquiries and directing people to more information about your company.
Having social media accounts is a good start, but your company can get the most out of them if you use the appropriate methods. In order to assist you in getting started, here are some suggestions:
With so many available options, it can be tough to decide which platforms to use for your social media marketing. In general, though, you want to go where your current and potential customers are.
To do some basic research, ask your current customers what social media sites they use and which ones they most like to follow local businesses on. You could also check out your competitors’ social profiles to see what they’re using and which accounts have been the most successful in terms of follower counts and post engagement levels.
The best starting point for most businesses is Facebook, because it has the largest active user base of any platform today. You can use it to post updates and photos, and allow customers to post reviews of your services.
You can also use Twitter to share brief (280-character) updates, as well as links to helpful information on your website and industry news. Visually-based platforms like Instagram are also useful for sharing images, which can be beneficial if you want to show off completed projects.
A social media presence from scratch might be difficult, but there are multiple strategies to get your current clients interested in following you on the various platforms.
As a starting point, consider adding links to your company’s website and putting up signage with your page name at your business’s actual location. Make use of any other marketing materials you have to share your URL with your customers and let them know what they can get from visiting your site – whether it’s a discount or just an update on your most recent endeavors.
Creating a social media schedule can help you stay on top of updating your pages on a regular basis, which is critical if you want to earn and engage new followers. An update calendar may help you stay on schedule and avoid having to scramble for post ideas at the last minute.
Posting fresh content often is a good idea, but don’t go overboard and annoy your readers. You may experiment with various post frequency and times until you find out what works best for your company. Opinions range on how often you should publish, and the suggested quantity varies each social media network.
Utilize social media for what it was intended for: interaction. As the name says, social media is all about social interaction. In your postings, ask them questions and answer to their comments.
Make an effort to respond as promptly as possible when someone asks a question. As for bad reviews, thank customers for expressing their thoughts and offer to rectify any issues through a private message if that is required if you get a review (good or negative).
Responding to your followers’ comments demonstrates that you value your customers’ opinions, which may help you establish a positive online reputation.
There are several benefits to using social media to sell home services. One of these benefits is increasing your brand’s recognition while also educating your followers.
SagaReach can assist you in growing your home services business via social media marketing. With years of experience working with customers from a wide range of sectors, our social media team will create a personalized social media strategy for you.