Social Media Ad Campaigns | Best Practices

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Social media platforms are a major part of the digital marketing landscape. To successfully drive awareness and increase sales, companies turn to social advertising as an alternative platform for brand building. In 2018, brands spent more money on social ads than ever before.

Social Media Ad Campaigns are a great way to promote your product. Here is an example of how you can do it successfully. Read more in detail here: social media ads examples.

Social Media Ad Campaigns | Best Practices


One of the most crucial things you can do as a company is to run social media marketing campaigns. They will provide your firm a strong online presence and provide numerous possibilities to attract new customers if done correctly. With over 40% of digital consumers utilizing social media to discover new brands or items, an ad campaign is essential if you want to reach a significant segment of prospective buyers. However, just executing an advertisement campaign isn’t enough to ensure success. To get the greatest results, you must create innovative social media advertising. This tutorial will go through the creative best practices that will help you have the most effective social media marketing campaigns.

The Importance of Creativity

Ad creativity is vital since it increases engagement. People are sick of seeing the same cookie-cutter advertisements everywhere. If their initial impression of your advertising is that they are boring or uninteresting, they will not be compelled to visit your site. People, on the whole, dislike being promoted to. They like being amused. You’ll establish a stronger connection between your business and your audience if you have entertaining social media advertising. It also makes your social media marketing campaign stand out from the throng, resulting in more attention for you than for your rivals.

Imagery Is Crucial

The first stage in creating an effective marketing campaign is to have eye-catching images. Imagery is a powerful tool for capturing the attention of your audience and eliciting an emotional reaction. Text alone does not elicit the same level of response. Images are what captures their attention. Choose the appropriate one, and people will be compelled to look at your ad. It may also be used to provide an emotional component. On its own, text seems to be extremely rational and distant. However, most individuals do not purchase with their heads. They make purchases based on their emotions. Using the proper picture to elicit an emotional reaction can take your social media marketing campaign to the next level.

Choosing the Best Image


Finding the correct picture for your intended goals might be difficult, but there are a few approaches that can help you overcome this obstacle. Generally speaking, you should keep everything bright and vibrant. The brighter your ad is, the more people will notice it. You want your photographs to evoke an emotional response to the things you sell, depending on the sort of products you offer. If your firm sells electronics, for example, and Christmas is approaching, your social media marketing campaign may include a youngster unwrapping a gift with a shiny new item. Don’t be scared to be creative with your social media ad photographs; this isn’t a one-size-fits-all method.

Keep things brief and simple.

Your social media marketing strategy should be straightforward. People’s attention spans are short. People will stop listening if you have a wall of text or an excessively long video. The finest campaigns are as brief as possible while yet providing readers with all of the information they want about your website. The ideal strategy is to come up with a brief, memorable catchphrase that buyers can recognize right away. “All the equipment you could ever need,” you may say if you’re an electronics shop with a large assortment. Use your imagination to come up with the perfect slogan for your business.

High-Resolution Photographs

High-resolution photos are required for a successful social media marketing campaign. We’re well into the HD era, with many people choosing for 4K monitors. High quality is required if you want your ad to stay up. People have become used to crisper visuals and do not want to view low-resolution photographs. You can’t have a clever social media ad if the visuals are fuzzy.

Continue to be responsive.

Although your picture should be huge for your social media marketing campaign, the file size should not be excessive. The bigger the picture, the longer it will take to load on mobile devices. It may not even load at all if they have a weak internet connection. The only thing that is worse than a low-resolution photograph is not having one at all. Keep an eye on the resolution of your picture to ensure that it loads quickly. Keep it high-definition without going overboard. Additionally, changing the picture to the WebP format will reduce the file size.

Using Social Media to Sell Directly


In social media marketing campaigns, people value convenience. You can attract a lot more consumers if you enable them to purchase immediately via social media rather than forcing them to go to your site and buy there. This is also not difficult to do. If your site is built on the Shopify platform, you can utilize the built-in Instagram integration. Using the connection will be a simple and certain strategy to increase the number of clients that respond to your unique social media adverts. You can still sell on Instagram if you don’t use Shopify, however the setup requirements may differ depending on your platform. However, the time and effort you put into this will be well worth it for your social media marketing campaign.


Many businesses get “ad fatigue” as a result of their social media marketing efforts. This is what happens when you run the same commercials over and over again without changing them. People will become bored of seeing your commercials and ultimately tune them out if you do this. If you want to keep people interested in your adverts, you need to vary them. However, you don’t have to go wild with the variants. Things just takes a little to make it seem different at first look. It might be different colors, word selections, or anything else.

C-Suite Senders

Higher-ranking members of your firm, such as the CEO, CMO, and others, are referred to as “C-level senders.” To increase the authority of your message, you should include material and articles from these people in your social media marketing campaign. One of the key pillars of persuasion is authority, often known as Ethos. People are more likely to accept an argument or advertisement presented by someone they know and trust. A C-Level sender is one of your company’s highest-ranking executives, making them an excellent authority on its operations. Credit them as the writers of the material you publish on social media to make the most of your unique social media ad.

Maintain a Professional Attitude

You should always maintain your material professional when using C-level senders for your social media marketing campaign. For one thing, customers expect a company’s executives to be professional at all times. You risk diminishing their authority if you provide information that seems more casual. You can also fall victim to the “How are you doing, fellow kids?” trap. If you try too hard to appeal to social media users, it may come off as desperate, and your material may suffer as a result. It’s important to strike a balance between relatability and professionalism. Always strive for professionalism while writing from the perspective of a C-level sender.


Although a static social media ad campaign might be productive, it does not take use of everything that social media has to offer in terms of marketing. Personalization options abound on social media, allowing your content to interact with individuals on a more personal level. Fortunately, all of that information is open to the public and simple to access. You may utilize social media macros to collect names, usernames, job descriptions, and other pertinent information and attach it to messages to make them more customized for the receiver. When paired with your innovative social media marketing, each message will have a unique flavor.

Make sure you’ve checked all of the boxes.


When you’re creating your social media marketing campaign, you’ll come across a lot of various components that you might use. You may, for example, enable banner images for message adverts by checking a box, allowing your message to take up more screen real estate for users. It’s critical to tick all of these optional items if you want to get the most out of your marketing campaign. They will not do any damage to your material. Instead, when done effectively, they will provide readers with many additional possibilities to see your material. Always say yes to optional ad add-ons if you’re unsure.

Maintain Consistent Campaigns

A social media marketing campaign isn’t something you conduct once and then forget about. It’s something you’ll have to keep an eye on if you want the greatest outcomes. Also, ensure that there isn’t a lot of lag between conversations. Nearly three-quarters of email marketers send at least one email every week. You want to be able to equal, if not surpass, that goal. The more often consumers view your material, the more likely they will be attracted to purchase anything, according to marketing theory. Just make sure you’re not running the same advertisements all the time; keep your material new. Maintain consistency, but be inventive with your social media marketing.

Instead of paragraphs, use bullets.

You should build your social media marketing campaign on bullet points rather than extensive paragraphs to make your advertising brief. People aren’t interested in reading extensive, complex stuff. Even if the content is simple to read, big blocks of text might push people away. Bullets, on the other hand, are straightforward and easy to read on a screen. They’re significantly more pleasant to the eye and capture the attention more quickly from a visual sense. They’re also simpler for readers to grasp if the bullets don’t include too extensive text. Take whatever material you have and break it down into one bullet per phrase, limiting yourself to four or five bullets at most.

Video’s Influence

Many businesses restrict their social media marketing efforts to text and graphics, overlooking the possibility of using video. Videos may be more expensive to produce than traditional text and image advertising, but they may also be much more successful. In fact, when utilized effectively, video advertising provide the best returns of any ad platform, with a share rate 1200 percent greater than text and links combined. If you don’t include video in your creative social media advertising, you’ll be missing out on a lot of prospective clients, particularly younger people who prefer video-centric platforms like TikTok. The time and effort put into developing video content will pay off in spades.

Videos may drive traffic to your website on their own, but there are a few guidelines to follow to make them really effective:

Long Videos with Clips

With video material, viewers are used to receiving immediate satisfaction. Give them something brief that gives them all they need to know right away. People will be turned off by longer material.


While creating your video material, accessibility is a vital consideration. It’s critical to engage individuals with diverse abilities, and many people just enjoy subtitles so they can comprehend what’s being said, even if their phone is on quiet. It also aids in the crawling of your adverts by Google.

Coalition can help you improve your social media ad campaigns.

Including creative social media advertising in your social media ad campaign can help it be more engaging and attract the most prospective consumers. You may improve the quality of your campaign by using a variety of tactics. You’ll be able to generate an emotional component to your commercials if you use powerful, high-resolution photographs. You won’t bore your audience if you keep it short. Using C-level senders and customization gives your messaging an added layer of trustworthiness. Finally, don’t overlook the advertising possibilities of video. These methods can help you get the most out of your social media advertisements.

Coalition Technologies is the place to go for more social media and marketing information and services. To discover more about how we can help you enhance your marketing, contact us now.

Social media advertising is a big part of marketing. There are many best practices to follow when it comes to social media ads. These best practices will help you create the perfect campaign. Reference: best social media ads.

Frequently Asked Questions

What are the best practices for social media advertising?

A: The best practices for social media advertising are to make sure that you do not spam your followers, and instead create engaging posts. This way, they will want to see more of your content in their feed.

What constitutes best practice for a social media led campaign?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

What is a social media ad campaign?

A: A social media ad campaign is a plan to promote your brand by using popular platforms like Facebook, Twitter, and Instagram. These ads can be very expensive but they are effective if done right.

Related Tags

  • social media advertising effectiveness
  • social media advertising strategy
  • best social media campaigns 2020
  • how to create social media ads
  • paid social media advertising examples

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