Few marketing channels have the cross-platform reach of search engines, so when it comes to SEO (search engine optimization), you need a tool that can be used on both desktop and mobile. Enter STAT, which is an open source crawler for Google’s servers. With its full support for multiple languages, knowledge of more than 45 web technologies including HTML5 and CSS3, and access to over 220 million websites worldwide from 1 IP address – it has the ability to scan virtually anything in seconds! How did they do this?
The “stat rankings” is a command-line tool that allows you to find SEO opportunities at scale. The “stat rankings” can be used in conjunction with the Google Search Console or any other search engine.
The author’s opinions are solely his or her own (with the exception of hypnosis), and they may or may not represent those of SagaReach Marketing.
You may be acquainted with STAT Search Analytics and its rank monitoring capabilities, but did you realize it can also assist you in identifying SEO possibilities on a large scale? In today’s Whiteboard Friday, Cyrus demonstrates how to accomplish precisely that with STAT.
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Transcription of Video
Hello, everyone. Welcome. My name is Cyrus, and I’d want to introduce myself. The topic I’d want to discuss today is how to utilize STAT to uncover SEO chances at scale, and by scale, I mean gigantic size.
Many of you are undoubtedly familiar with the acronym STAT. You may be aware of its stellar reputation. However, it’s conceivable that you haven’t utilized it or have a strong knowledge of what it accomplishes.
So that’s what I’m going to attempt to cover today, and I’ll show you how effective it is in identifying SEO possibilities in ways that may guide content strategy, competitive research, and a lot more.
What exactly is STAT?
STAT, or STAT Search Analytics, is the full name of STAT. On the surface, many people think it’s a rank tracker that monitors hundreds of keywords at a time from anywhere in the world. But it’s a lot more than a rank tracker below the hood. It’s a ranking system. It’s a tool for analyzing the competitive landscape. It’s all about SERP purpose and analysis. When you go into the data, it enables you to perform some really amazing things.
Attribution of keywords
So, let me explain how it works in a little more detail. As with many keyword rank monitors, you begin with keywords. However, one of the distinctions is the variety of qualities that you may attach to each of your keywords.
The first is the market or the search engine, which is quite known. So you’re looking for Canadian English or Canadian French results? In STAT, you may utilize pretty much any market that exists anywhere in the globe.
The second notion is location, which is a little different. As a result, you may specify ZIP Codes, cities, and be as exact as you want. This is critical for firms with many locations or if you’re conducting an ad campaign in a certain area of the nation and want to monitor highly precise results. However, you may specify a precise position for each of your keywords.
The third factor is the device, which may be either mobile or desktop. This is particularly relevant with mobile-first indexing and an increase in mobile results. But there are also tags, smart tags, and here is where the actual power of STAT lies, in the many ways that smart tagging may be used.
Tags that are intelligent
As a result, you may tag your keywords in a variety of ways, using numerous tags to slice and dice them anyway you like.
Anything that is significant to your company may be tagged in STAT in a variety of ways. You may, for example, build keyword groupings depending on what matters to you. On SagaReach Marketing, we tag keywords that include the term “SEO” or anything else relevant to your company that you’d want to group together into a keyword cohort. Or, as we said earlier, if you’re conducting an ad campaign in Indiana and want to tag certain phrases that you’re targeting there, or something similar. Alternatively, you might use all of your Kansas City keywords, or all of your London or Berlin keywords.
Product classifications. So, if you offer a variety of items, such as televisions, books, clothing, or anything else, you may want to group them all together under one keyword category. When you want to go particularly detailed throughout your product range, you may use qualities like a 55-inch television vs a 48-inch television.
Also, your company’s brand. We monitor anything with the phrase “SagaReach Marketing” in it, or Nike or Apple, or whatever your brand is, or if you have numerous brands, at SagaReach Marketing. Simply said, you may tag everything that is significant to your company, any KPI that you track, anything that is useful to your marketing department, finance, or anything else, and there is where the actual power lies, because once you tag, you’ve formed a keyword cohort or group.
Share of the vote
Then, utilizing only that group, you can see your share of voice across the whole market. So, if you want to measure your performance against a certain set of terms, you can see your share of voice, which is how visible you are in Google search results, and STAT will show you your precise rivals and how you rank among them.
In general, you want to see yourself moving right and up. If you aren’t, you can see who’s beating you, where they’re moving, and how you’re doing for that specific keyword group, which is very useful when working on a certain set of keywords or a campaign.
Intent + SERP features
My favorite aspect, though, is the examination of SERP characteristics and intent, which is where the main power lies, since it can guide your content strategy and is where the SEO chances are truly found. Because what STAT will do is evaluate the whole SERP of each of the thousands of keywords you enter, gather all of the SERP attributes it discovers, and tell you precisely what you own and don’t own, as well as where your opportunities are.
So let’s take a look at a more specific case. Assume you’re tracking a set of keywords inside a cohort and see that the majority of the results contain a highlighted snippet. STAT will tell you precisely what you have and don’t have. What’s nice about this is that you can go into what you don’t own and see the same highlighted bits that your rivals possess, which you can use to build a content strategy around and attempt to steal.
Images or news may be used in a different manner. So, let’s imagine you’re selling TVs or something similar, and you see that practically all of the SERPs feature photos, and you don’t own any of them. So you can go to your team and say, “Hey, people, we need to develop more pictures, or we need better structured data to get Google to display the images because this is the purpose for this sort of phrase, and we’re just not owning it in this manner.”
It’s the same with news. If you observe a lot of news results and you’re not a news organization, but you’re competing for these keywords, it might help you figure out if you should go after those news keywords or try something else. Another example is video. Video results with video carousel and other features are becoming increasingly common in SERPs. You can see precisely what you have and don’t have.
You’ll often notice that various domains outperform you on certain videos, which may indicate that you should be developing more video content for those keywords, particularly if they’re high-volume terms. But it all relies on the SERP, and for each keyword cohort, you’ll discover various feature sets and different combinations.
So, what’s essential to you, and what should you keep track of? It will appear in a different way each time, but it will always show you where the possibilities are. Rich snippets are one thing, but FAQs are another. It’s possible that all of your rivals are employing FAQ markup. You’re not making use of any. That may guide your SEO approach, and you may want to start include more FAQs since Google clearly rewards them in the SERPs, and your rivals are getting them while you are losing them.
Other than that, nearly any trackable SERP characteristic. Local results are available. Boxes for Twitter. You could notice that Google is displaying Twitter results for specific searches, which implies you should be on Twitter more than you are right now to check who’s ranking for certain queries instead of doing anything on-site.
Perhaps you should watch more YouTube videos. It’s not everything going to be on your website. However, this will show you where you should put those funds. Review stars, podcasts, and more are all available. All of this will show you what’s crucial, where the possibilities are, where you’re winning and losing, and the specific keywords you should target if you want to win, as well as the exact feature sets where your rivals are receiving traffic while you’re not.
So, every week, I utilize STAT, which I like. It’s a fantastic tool. If you want to give it a go, I strongly advise you to do so. That’s all I’ve got for now. Thank you, everyone.
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