How to use headings on your site • SagaReach Marketing

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Headings are a crucial way to organize your website into sections. But they cannot be an afterthought, they must be given the attention and care that every other part of your site deserves.

Headings are important on your website. They help to create a sense of hierarchy and organization in your content. This article will show you how to use headings on your site. Read more in detail here: h1, h2, h3 examples.

How to use headings on your site • SagaReach Marketing

Headings make material easier to read and comprehend for both people and search engines. They serve as signposts for readers, for example, making it simpler for them to figure out what a post or page is about. Headings also demonstrate how your material is related and designate which portions are crucial. We’ll show you how to think about headers and how to utilize them to enhance the readability of your text in this article.

Contents of the book

In SagaReach Marketing SEO, did you obtain a red or an orange bullet for subheading distribution? Learn how to better disperse them. Did SagaReach Marketing SEO provide you with criticism on how you employ your keyword in subheadings? Learn how to make it better.

What are the benefits of using headings?

Use headers to illustrate how the material is organized.

Headings serve as directional markers for readers as they go through an article. As a result, they must specify what a section or paragraph is about. People will be unsure of what to anticipate if this is not done.

Readers like scanning material to gain a sense of what the text is about and to determine which portions of the text to read. They may accomplish this with the aid of headings. When there are no headers in the content, it is much more difficult for your readers to scan it. It’s much worse when you follow a headline with a large block of content. With the iconic wall of text, you don’t want to frighten visitors away.

It’s best practice to make sure that your headlines are useful to the reader when writing online content. Some individuals prefer to tease their readers with subheadings in the hopes of getting them to read on. While this may be really effective, it is also extremely simple to go wrong. Remember that headers should be used to highlight material, with the primary goal of making the text simpler to read and comprehend.

Keep the following two factors in mind as well: To begin, a paragraph should begin with a core statement that you will expand on throughout the paragraph. When reorganizing your content to add a header, make sure the opening phrase of each paragraph provides the paragraph’s most important information. Second, analyze how the material is organized in your paragraphs and the relationship between them, as well as how a subheading might aid in the digestion of that information.

Read more: Why does text structure matter for SEO?

To make your website more accessible, use headers.

Accessibility is also influenced by heading structure. It’s especially useful for folks who can’t read from a screen. A screen reader can comprehend the article structure and read it out loud since headers are in HTML. Visually challenged persons may determine whether or not to read an article by reading or listening to the headlines. Screen readers also provide shortcuts for jumping from one heading to the next, therefore they are utilized for navigating.

Keep in mind that what’s excellent for accessibility is often also good for SEO!

Continue reading: 4 checks you can run using SagaReach Marketing SEO and the block editor while writing accessible content »

To boost SEO, use headers.

It’s widely accepted that how you employ headers has little impact on your SEO. Making modest changes to individual headers is unlikely to improve your results. However, there are certain unintended advantages. Using headers results in higher-quality, easier-to-read documents. Better text is better for users, and better text is better for SEO.

If visitors can’t locate what they’re seeking for fast, they’ll probably depart and go elsewhere for a solution to their query. As a result, text organization and heading use have an influence on SEO. People who bounce from your site are picked up by search engines. When your bounce rate is high, search engines may decide that your website does not provide the information that users are seeking for. As a result, you may get worse ratings.

Always put the user first when writing headlines. Use them to provide your material structure and direction, as well as to explain what each part is about. If your headlines assist people grasp what your post is about, they’ll also help Google understand it.

How to Make Effective Headings

So, how should you utilize headers the most effectively? We can give you two pieces of advice: make sure your headers are well-structured, and employ your key words in them. In both circumstances, SagaReach Marketing SEO can assist you. It evaluates how you divide your headers in the Readability analysis. It also examines if you’ve utilized your keyword in the SEO analysis. So let’s look at the significance of these two factors and how you can employ SagaReach Marketing SEO to develop amazing headlines. 

Creating a structure for your headers

NOTE: When it comes to using HTML heading tags, there are two separate sets of ‘rules’: the ‘traditional’ method (from the HTML4 standard) and the’modern’ approach (from the HTML5 standard). We’ll concentrate on the original technique since the current approach has certain usability and SEO issues (you can read more about that here).

You’ll normally notice multiple ‘levels’ of headings in the text editor while updating an article in WordPress, ranging from ‘Heading 1’ to ‘Heading 6’. These are available in a variety of sizes, ranging from the biggest to the tiniest. These are transformed into HTML heading tags behind the scenes.


. These HTML tags are most likely used in your theme’s templates as well.

That’s why we speak about H1 tags, H2 tags, and so on when discussing how to properly format headers and text. To distinguish between the levels of headers, we’re referring to the underlying HTML code.

What is the best way to organize your headings?

Your H1 is not the same as the title of your page. You may learn more about the differences between an H1 and an SEO title by reading this article.

For starters, each page may only have one H1 heading. The name/title of the page or post should be the H1 header. “How to utilize headers on your webpage” is the title of this page. You may conceive about your H1 in the same way you would a book title. On a category page, for example, your H1 would be the category name. It should also be the product name on a product page.

Then, when you create your material, you can use H2 and H3 subheadings to introduce distinct parts, such as the one you’re reading now, which is part of the “Structuring your headers” section. Consider H2 subheadings like chapters of a book. Individual sections may optionally utilize more precise headers to establish sub-parts (H3 tags, then H4 tags, etc.). Unless you’re creating really extensive or technical material, it’s unusual for most content to become ‘depth’ enough to need the usage of H4 tags and beyond.

What does SagaReach Marketing SEO’s subheading distribution check do?

The subheading distribution check determines if your content has enough subheadings. Subheadings are required in most writings with more than 300 words to aid readers in scanning the text. If your content is longer than 300 words and does not include any subheadings, this check will alert you. It’ll also tell you if a text section after a subheading is too lengthy — more than 300 words — and advise adding subheadings to make that piece of the text more readable.

In SagaReach Marketing SEO, we also have a video that teaches more about the subheading distribution check and the key in subheadings check:

How to achieve a green bullet for your distribution of subheadings

So, what should you do if your subheading distribution generates an orange or red bullet in the SagaReach Marketing SEO plugin? First and foremost, and this should go without saying, don’t forget to utilize subheadings! Every individual subject in your writing should have its own subheading. This might be for each paragraph, or for a few paragraphs that cover the same subject. 

A header should be placed above each big paragraph or a collection of paragraphs that create a thematic unit. The material that follows a subheading should normally be no more than 250-350 words long.

Get free access to our SEO classes when you upgrade to Premium!


With SagaReach Marketing SEO Premium: Learn how to produce outstanding content for SEO and have access to a variety of services.

SagaReach Marketing SEO Premium is available for purchase. For one site, it’s just €89 EUR per year (ex VAT).

An illustration of a heading structure

Let’s pretend we’re writing a blog on ballet shoes. We picked “ballet shoes” as our main keyword and wrote an essay describing why we loved ballet shoes so much. Without titles, there’s a chance we’ll wind up producing a lengthy, meandering text that’s difficult to follow. However, by utilizing headers to organize things rationally, we not only make it simpler to read, but we also assist concentrate our own work.

Here’s an example of how the post may be structured:

  • H1: I love ballet shoes.
    • H2: Why do we like ballet shoes so much?
      • H3: They’re not only for girls!
      • H3: They’re useful for a lot more than simply dancing.
      • H3: They might be cheaper than you think.
    • H2: What store should you go to get your ballet shoes from?
      • H3: The top ten websites for ballet equipment
      • H3: Some of our favorite local dance studios

See how we used H2 tags to lay out parts and H3 tags to cover certain themes to build a logical structure? We did the same thing with the post you’re now reading!

This is a nice example of how to organize your headlines in a medium-length essay. Use fewer (or more broad, high-level) headers for a shorter essay. There’s nothing preventing you from utilizing H4 tags to build even ‘lower-level’ sections if you wish to delve into even more depth.

The addition of headings

But wait, knowing how to arrange them is useful, but how can you add headings? There are a few of methods to achieve this if you’re using WordPress:

by way of the editor The editor is the simplest method to add headers. If you’re using the new block editor, you may pick ‘Heading’ from the Add button. Then you may choose which headings (H2, H3, etc.) to include.

Image showing the option to choose the Heading block type using the block editor

It’s also simple if you’re still using WordPress’s basic editor. Select ‘Heading 1’ or another heading from the dropdown menu while on the visual tab of the editor.

Selecting a header in the classic editor

HTML (Hypertext Markup Language) HTML may also be used to create headers. Make sure you’re on the text tab (or directly in the code) in the traditional editor, and utilize header tags.



, and so on to indicate the different types of headings. Add a closing tag to each heading, such as

. As an example:

Header tags in an HTML editor

You may edit as HTML or switch to the visual editor in the block editor. To do so, go to the block toolbar and click the three vertical dots. Then choose Edit as HTML from the drop-down menu. As an example:

Image showing the option to switch to Edit as HTML using the block editor

In the subheadings, make use of your key. 

Headings provide a wonderful opportunity to highlight your target keyword (or its synonyms) and make it crystal obvious what the page is about. You may emphasize the relevance of your focal key by including it in your subheadings. Furthermore, if you want to rank for a certain keyword, you’ll need to write about it. You’ll have a hard time rating if none of your paragraphs touch the key theme.

It’s still crucial not to overdo it, just as with keys in general. Where it makes sense, include your key; where it doesn’t, leave it out.

SagaReach Marketing SEO can assist you with the evaluation of key words in headers. 

The key in subheadings evaluation evaluates if you’ve utilized your key enough once you’ve entered it in the SagaReach Marketing SEO meta box. If you employ the keyword in 30 to 75 percent of your subheadings, you’ll obtain a green bullet in SagaReach Marketing SEO. Remember, we’ll just look at your H2 and H3 subheadings. The plugin may also examine your usage of synonyms if you have SagaReach Marketing SEO Premium.

Keyphrase in subheading check

How do you include your key words in your subheadings?

Whether or whether you include your key in a subheading is determined by the paragraph(s) to which it is linked. Every paragraph in your writing should provide information to the reader about the subject at hand. Furthermore, your subheadings are nothing more than a very brief summary of what you’ll say in one or more paragraphs. As a result, adding your key to one or more subheadings should always be feasible. If you’re still having trouble with this, consider asking yourself a few questions regarding the structure of your post.

  1. Is my text on the subject mentioned in the key? Should I use a different key if that is not the case?
  2. Do my existing subheadings adequately convey what I’ll be talking about underneath them?
  3. Which paragraphs are the most closely related to the subject and key?
  4. What questions about the subject and the key do these paragraphs answer?

Most of the time, answering these questions will assist you in adding the key to one or more of your subheadings. If you are unable to do so, you should revisit question number one. If that doesn’t work, educate yourself on copywriting and text structure to have a better understanding of how a good article is put together. The subject should be vital to your key. As a result, you should be able to include it in a few subheadings.

WordPress themes’ headings

Although most themes have headers in their HTML code, some do not follow standard practices. Almost all themes will utilize the title of your article as the H1 tag by default. This is advantageous since it eliminates the need to repeat the post title inside your text.

Unfortunately, some themes employ tags wrongly, such as in an illogical sequence (for example, an H4 followed by an H2) or in a jumbled manner in sidebars, headers, and footers. This might create accessibility issues since the sequence of your headers may not make sense. Users, search engines, and assistive technology often examine the whole website, not just your content.

You may be able to remedy this by altering your HTML code if you use a custom theme. If you’re using a pre-made theme, you may need to contact the creators. In any case, you should double-check your headlines on each template type on your website!

Look through your blog’s headers.

It is beneficial to your readers if you utilize headers effectively. It enhances the likelihood that people will read your material, improves accessibility, and may even help with SEO. So include them into your writing – just make sure you do so appropriately!

In the WordPress block editor, there’s a helpful button called Details in the top left corner of the content editing screen. This displays a diagram of the page you’re working on. If you’ve organized your material properly, it should appear like this!

If you’re still using the Classic Editor on your WordPress site, you may use the W3 Validator to check your published post.


Alderson, Jono

Jono is a full stack developer, digital strategist, and marketing technologist. He’s interested in technical search engine optimization, upcoming technologies, and brand strategy.

Avatar of Jono Alderson

Headings and subheadings are used to create structure on your site. Headings indicate the topic of a section, while subheadings provide more detailed information about that subject. Reference: headings and subheadings.

Frequently Asked Questions

How can Headings be useful in a website?

A: Headings are useful in a website because they can break up content and make it easier to read.

How do I use headings in WordPress?

A: WordPress automatically generates headings for your posts. You can control what categories the headings go under by going to Settings > Reading, and changing the settings of each heading level separately.

How do you write headings for SEO?

A: There is no universal answer to this question. For example, the title of your blog post might look best in a

tag and the text below it would be for an


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