How To Use Header Tags: SEO Best Practices

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

A header tag is a span of text that’s inserted into the

section of your webpage. This allows you to direct readers’ attention straight to what you want them to read without having to scroll through all the content on their screens. Header tags can be used for SEO, or they can help create an experience for visitors and customers who are scrolling down through your website
Introduction: Headers (or Htags) aren’t as obvious in Joomla! 3.x but if we use this tool there will be no problem

The “seo h1 tags best practices” is a blog post that provides SEO tips and tricks. The article has a lot of information, but the most important thing to remember is to use header tags when writing your posts.

How To Use Header Tags: SEO Best Practices

Header tags are still a powerful SEO indication. John Mueller, the CEO of Google, stated it himself:

“A header is a tremendously powerful signal informing us this area of the page is about this issue when it comes to content on a page.”

Header tags are a basic yet important component of SEO. If you employ them wisely, you’ll delight both the search engine gods and your users.

Here are seven excellent practices to keep in mind while you create yours.

What Is A Header Tag And How Do I Use It?

Header tags are HTML elements that instruct a browser on how to display a piece of text on a website.

If we were to look up the HTML for the header above, it would look like this:

What is the purpose of a header tag?

Header tags, like headers in print, are used to title or introduce the information below them. The hierarchy of HTML header tags is as follows:


  • H1 tags are used to highlight the most significant material, such as a content’s primary concept or title.
  • Subheadings are often used with the H2 and H3 tags.
  • Finally, H4, H5, and H6 tags may be utilized to give those subsections more structure.


Continue reading below for more information.

Users and search engines benefit from header tags. They provide your users a sneak peek at the stuff they’re going to read.

For search engines like Google, they give context and a hierarchy for what your page is about. Consider header tags to be the chapter titles of a book. Give them a short glance and you’ll have a fair notion of what they’re about.

Header tags are vital for SEO since they not only assist Google comprehend your content, but they also make your website more user-friendly by making it easier to read and understand.

Let’s move on to the best practices now.

1. Make Use Of Header Tags To Add Structure

Your header tags provide your content shape and context. Each headline should provide the reader a sense of what they may learn from the paragraph content that follows.

Comparing header tags to a table of contents for a non-fiction book is a good way to think about them:


Continue reading below for more information.

  • Your H1 introduces the subject of your page, similar to how a title introduces a reader to a book.
  • The H2s are similar to book chapters in that they describe the primary subjects that will be covered in different portions of the article.
  • H3s to H6s are used as extra subheadings inside each section, similar to how a book chapter might be divided into many subtopics.

Consider the essential points you want your readers to remember while writing a blog post or landing page.

Those are the header tags for your page. Use these to aid in the creation of your outline.

2. Use subheadings to break up long blocks of text.

A readable article is one that can be scannable, and a readable article is more likely to rank highly in search engines.

This is due to Google’s preference for user-friendly content. By definition, stuff that is simple to read is more user-friendly than content that isn’t.

When an item is scannable, people are more likely to read it rather than returning to Google. They’ll also be more inclined to tell their friends about it.

While social signals aren’t a ranking factor in and of themselves, the more an item is shared, the more likely it is to automatically generate backlinks, which are.

3. Make Use Of Keywords In Header Tags

Google utilizes header tags to collect context for your website, according to Mueller.

As with everything Google cares about, incorporating keywords in your header tags is a good idea.

This isn’t to say you should try to cram keywords in anywhere you can. Don’t be obnoxious, but don’t be spammy.

Many of the header tags in this post include keywords, as you’ve already seen.

In fact, “keywords!” is directly written in the H2 for this section. However, the term I’m referring to is “header tags.”

Because it’s one of the article’s target keywords, I’ve included it in several of the H2s. However, I didn’t put it in every H2 since I didn’t want to bore readers with too much repetition.

First and foremost, your page should be readable. If keywords are organically associated with your content, you may add them as well.

Always keep your user in mind. Then, Google-optimize your site.


Continue reading below for more information.

4. Make Featured Snippets a Priority

Unfortunately, many marketers use header tags as an afterthought (let’s hope this article changes that!).

However, they might have a significant influence on your chances of landing a featured snippet.

Here’s how to do it.

Featured Snippets (paragraph)

Have your sights on a prominent fragment from a paragraph?

Optimize your header tag to correspond to a long-tail voice search term. Then, in the text box below, respond to the question.

tags for paragraphs

SagaReach Marketing, for example, received this featured snippet for “How to deactivate default search engine in Chrome?” owing in part to their keyword-optimized H2:

How-To-Use-Header-Tags-SEO-Best-PracticesGoogle, October 2021, screenshot from search for [how to remove default search engine in chrome].

1640645228_797_How-To-Use-Header-Tags-SEO-Best-PracticesOctober 2021, SearchEngineJournal screenshot

Snippets of Interest

Header tags may also be used to separate items in a list.


Continue reading below for more information.

For a highlighted snippet, Google may use your subheadings to generate its own bulleted or numbered list.

Here’s an illustration.

Google generates a list of replies based on the H2s from this WebMD article when you search for [how to alleviate migraine quickly].

1640645229_7_How-To-Use-Header-Tags-SEO-Best-PracticesGoogle image from a search for [how to cure migraine pain quickly], October 2021.

1640645229_580_How-To-Use-Header-Tags-SEO-Best-PracticesWebMD screenshot, October 2021

5. Use just one H1 tag

Let’s debunk a popular SEO misconception.

Google has said that utilizing numerous H1s is not a concern.


Continue reading below for more information.

Using several H1s on a page, on the other hand, isn’t an SEO recommended practice.

Why not?

H1s are large and seem to readers as titles. When you use many H1s on a page, it tends to seem a bit chaotic.

Do you want to be sure your site doesn’t contain any duplicate H1s?

Use a crawler tool like Screaming Frog to crawl your website.

Toggle over to the H1 tab to check whether any of your pages are missing H1s totally or have several H1s at a glance.

Then choose the ones you want to repair from the Filter drop-down option.

1640645230_184_How-To-Use-Header-Tags-SEO-Best-PracticesScreaming Frog, October 2021, screenshot

For H2s, the same report is offered. Huzzah!


Continue reading below for more information.

6. Maintain Consistency in Your Header Tags

The purpose of marketing and design is to provide consumers with a consistent experience.

It’s remarkable when a site does this down to the smallest detail.

Consistent header tags on your website will help you to stand out.

If you want to utilize title case, be sure to apply it consistently throughout all of your pages (and vice versa if you choose sentence case).

Also, limit the length of your headlines to a minimum.

A paragraph of keyword-rich material for Google should not be written in a header tag.

Instead, think of it as a mini-title for the next paragraph.

Keep your headers roughly the same length as your title tags as a general guideline (70 characters or less).

The happier (and more engaged) your site visitors will be, the more you may create expectations for them and consistently satisfy them.

7. Add Interest to Your Header Tags

This idea holds true for all of your copywriting, not just headers.


Continue reading below for more information.

You may utilize bland headings in your first draft to construct your outline.

That’s OK, but you should always evaluate and edit your headers before releasing them to ensure that they are engaging to your visitors.

Your header tags do, in fact, make an article scannable. However, they should not scan the whole document.

Visitors are more likely to take a breath and read for a while if the header tags are intriguing.

Particular attention should be paid to your H1 tag. H1s are noticed by users.

Your H1 may determine whether or not visitors continue to scroll down the page.

Make every effort to develop one fantastic H1 tag that responds to the user’s search intent and entices them to read your post.

Header Tags Keep You Ahead

If you write good headers, you’ll not only make your material more scannable, but you’ll also entice readers to stay reading.

Additionally, effective header tags may help you earn highlighted snippets and make your page simpler to interpret for search engines.


Continue reading below for more information.

Become an SEO aficionado. Make the most of your header tags. Your website is deserving of it!

Paulo Bobita/SearchEngineJournal/Paulo Bobita/SearchEngineJournal/Paulo Bobita/SearchEngineJournal/Paulo

Watch This Video-

The “heading tags examples” is a best practice for SEO. It’s important to use header tags when writing content, because they help search engines find your content.

Frequently Asked Questions

How do I use header tags in SEO?


This is a paragraph

  • List item one
  • List item two.
  • Are header tags important for SEO?

    A: Yes, header tags are important for SEO.

    What is an H1 tag SEO Best Practices for 2021?

    A: Hi! Its been so long since I was last here, that Im not sure how many H1s this site has. But it seems to have a lot of them. Maybe you can check with your webmaster?

    Related Tags

    • h1, h2, h3 tags seo
    • which choice represents the best header structure
    • how many h2 tags per page
    • does h1 tag have to be at top of page
    • google h1 tags

Get in Touch with your New
Digital Marketing Consultant Now!

- Dominate your search results.
- Save time by letting us do the work.
- Expand and protect your brand.
- Generate more leads for sales potential.
- Convert more leads for growth.
Scroll to Top