How to rank YouTube videos in Google search • SagaReach Marketing

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SagaReach Marketing provides services to help you get your content seen on Google search. As part of our service, we rank YouTube videos in the first page of Google search as well as provide quality optimization and keyword targeting options.,

The “how to rank youtube videos fast” is a guide on how to rank YouTube videos in Google search. The article also includes a list of tools that can help you rank your videos faster.

How to rank YouTube videos in Google search • SagaReach Marketing

Getting YouTube videos indexed and ranked in Google search is a rather simple process. There are two steps that you must follow. Step one is to post your videos to YouTube, and step two is to make them public. That’s all there is to it! Your films will be qualified to rank in Google search just by being posted to YouTube and made publicly accessible. Getting such films to rank highly for relevant searches, on the other hand, is a greater task. That’s what we’ll talk about in this article!

Using YouTube instead of your own website

Before you start optimizing your videos, ask yourself this question: would you prefer direct viewers to your video on or to the embedded version of the video on your website?

There is no clear and fast rule on how to proceed in this situation. It all depends on how important it is for you to grow your YouTube following over sending traffic to your website.

In general, techniques varies depending on your company model:

Industry Prioritize Video Location
Media/Creative YouTube
Brand of consumer products YouTube
Business-to-Business (B2B) Software and Services Website
Ecommerce Website

Is it your desire to generate traffic to your YouTube video? Then you’ll be able to do all of your optimization inside the YouTube platform architecture. If you want to increase traffic to your website, you’ll need to include video SEO into your strategy.

Fortunately, utilizing the SagaReach Marketing Video SEO plugin, this can be scaled and automated! So, if you haven’t already, have a look at this. 

It’s worth noting that Google will choose between ranking the version of the video on your website and the one on YouTube depending on which it considers to be the more algorithmically authoritative. Even if this is your option, there’s no assurance that your website will rank higher than YouTube.

The exact elements that decide which version of a video (YouTube vs embedded) will rank are unclear. What we do know is that they are heavily reliant on machine learning. There is a relationship between the amount of links to the website, the click-through rate on the search results page, the strength of the domain, and the strength of the YouTube channel (i.e. number & quality of views and subscribers).

The location of the video views, on the other hand, does not seem to have any influence on which version of the video ranks. The YouTube and Google algorithms are most likely enough different to ignore this information.

Step 1: On YouTube, optimize the video details.

The first step after uploading your movie is to optimize the controllable metadata. You want to make sure that the term you’re attempting to rank for has the same searcher intent as the keyword you’re trying to rank for.

No one knows how important the various optimizable parts are in relation to one another. However, it’s important to think about the pieces as a whole and make sure the title, description, and tags are all relevant to the searcher’s purpose.


To rank for certain phrases in Google search, YouTube titles do not need to be substantially keyword-oriented. They should, however, clearly match the searcher’s purpose and guarantee a response to the query you’re attempting to optimize for.

Consider the title as an H1 heading. Its primary goal is to entice the consumer to continue reading by using an editorial perspective. Don’t be concerned if your goal term doesn’t fit nicely into the title from an editorial sense. Just make sure the title is brief and expresses the user’s goal as effectively as feasible.

If we’re attempting to rank for “install floating shelf,” a headline like “how to hang a floating shelf” or “Easy DIY shelf with no brackets!” is better than just “Install floating shelf.”

Don’t fall into the trap of treating YouTube names as meta page titles. They don’t need to put the brand or channel name after a pipe or dash. When a YouTube video is found in a search, the Channel name is shown beside it, making it apparent that the video belongs to your company.


YouTube descriptions may be far more detailed than website meta descriptions. They have a character restriction of 5000 characters, which you may exceed without penalty. They should be straightforward and to the point, similar to meta descriptions, although they may go into further depth and be more prosaic if required. 

Fill in the blanks with editorial information about the video in question. Make the context and topic of the discussion clear. For example, you could wish to include a summary of the main topics discussed, the names and contact information for the actors who participate in the film, the location where it was recorded, and so on.

Keep in mind that after three lines, the description will be abbreviated (roughly 300 characters). So put crucial information up front that you don’t want people to miss. 

Key moments, which we’ll discuss individually, are something you should absolutely mention in the description.


YouTube tags are a little antiquated means of giving YouTube extra information about a video’s context. They don’t seem to have much of an effect on rankings (if any). However, considering the little work required to add tags to each movie, it’s a good investment of time to do so.

Tags may be up to 500 characters long, although you actually only need a handful. TubeBuddy is the finest tool for recommending good tags to use, so download it for free and start tagging!

Step 2: Include significant events (chaptering)

Additional links that display underneath your video listing in the Google search engine results pages (SERPs) are known as key moments. These serve as “chapters,” leading viewers to various parts of your video.

Because it enables you to take up more screen real estate on the results pages, this feature is quite useful for ranking and video SEO in general. It also adds extra links to your movie, allowing you to get a lot more search hits. It’s really easy to include significant moments: just add a list of timecodes and chapter titles in the video description, separated by a hyphen. Check out this article on how to build critical moments using timestamps for more information.

How-to-rank-YouTube-videos-in-Google-search-%E2%80%A2-SagaReachA Google search for ‘important moments’ yielded 18 connections to one video!

Step 3: Add subtitles to your video.

These days, YouTube’s automated subtitle creator is fairly decent. However, if you’re presenting a technical issue with a lot of uncommon and obscure terminology, it’s essential to provide a set of human-translated subtitles as well. This ensures that YouTube has the correct phrases, and Google can correlate your material with the relevant organizations and themes inside Google search.

You may add subtitles in several languages, which is a good idea if your audience is international. (Check your YouTube stats to discover where your viewers are coming from.) Subtitles may be added either by uploading a file or by typing them in manually.

All of this may be controlled through YouTube Studio’s subtitles menu.

Step 4: Make a fantastic thumbnail

Put your best foot forward! The thumbnail, as much as the title, is the element that gets clicks from Google search, so make it count! Create something distinctive and striking that sticks out from the crowd rather than depending on the usual thumbnail YouTube chooses from a frame in the video.

Bright colors and great contrast, with text overlays and faces when applicable, are common features of the best-performing thumbnails. Keep in mind that text overlays and Google search must be readable at 160×90 pixels, so keep it basic!

Check at the traffic sources report in YouTube analytics to identify which videos are producing the biggest proportion of their traffic from this source and utilize it as inspiration for future projects.

When a user hovers over a result, Google now shows animated thumbnails that move through a sampling of frames from the movie. So, in addition to leveraging your design abilities to create a visually appealing thumbnail, make sure your video is professionally lit and produced.

1640463129_974_How-to-rank-YouTube-videos-in-Google-search-%E2%80%A2-SagaReachIn YouTube statistics, there’s a report called “Audience Retention.”

Do you have a video that isn’t performing well for a certain keyword and has a low retention rate? Consider reshooting the video or tweaking the cut (try a punchier start, change the music, etc…) to see if you can get more people to watch it.

Step 6: Shares and links

The off-page SEO variables, whether for the video on or the page that holds the embedded video on your website, are the final thing to optimize.

In general, best practices for establishing authority in SEO apply here. Consider how you can increase the number of natural connections to the website or video in issue. This may be done with other assets you control or with partners who have a compelling incentive to embed it. Then think about what kind of advertising efforts you can conduct around your content to get more people to share it.

It’s worth noting that an embedded YouTube video is similar to a link/share in several ways. It’s a place where people go to find and watch content, and videos with a lot of embeds tend to score better. This shows that the amount and quality of embeds is likely a factor in evaluating a YouTube video’s authority.

Nottingham, Phil

Phil Nottingham is a digital marketing consultant that specializes in video SEO, brand planning, and SEO.

Avatar of Phil Nottingham

Watch This Video-

“YouTube Video Ranking Software” is a software that helps marketers and businesses rank YouTube videos in Google search. This software will help you get more traffic from YouTube and the video ranking software is available for both PC and Mac. Reference: youtube video ranking software.

Frequently Asked Questions

How do I rank my YouTube video up on Google?

A: YouTube does not have a ranking system. It is up to each individual creator what their videos are titled and how they arrange them on the site, so if you want your video ranked higher its best to just work towards getting more views by appealing to viewers with engaging content that users will be interested in watching.

How do I get my YouTube video at the top of the search list?

A: The best way to ensure your video appears at the top of YouTube search results is by getting more views and a high ranking on YouTube.

How do you rank on top of YouTube videos?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

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