How to create the right meta description • SagaReach Marketing

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The meta description is the summary of your page. It’s what visitors see when they visit a site and want to know more about it. This short sentence tells potential customers whether or not you can help them with their needs and how much value is in store for them by clicking through.

The “meta description examples” is a guide on how to create the right meta description for your website. This article covers all of the important points that you need to know about meta descriptions. The article also includes an example of what a good meta description looks like.

How to create the right meta description • SagaReach Marketing

The meta description is a 155-character snippet — an HTML element – that explains the content of a page. When the searched-for term appears inside the description, search engines display it in search results. As a result, optimizing it is essential for on-page SEO. We’ll go through the criteria of a good meta description in this piece, as well as how SagaReach Marketing SEO can assist you with it.

In SagaReach Marketing SEO, did you receive a red bullet for the key in meta description check? Read on to learn more about this check and how to make this bullet green. The length of your meta description is also checked by SagaReach Marketing SEO. Learn how that check works and how to construct a succinct meta description in this article.

The meta description is an HTML element that you may use to describe a particular article or page on your website. You may use it to explain what your page is about. If you’re fortunate, Google will display it in the search results under your page’s title. It gives you the chance to persuade search engine users that your page will provide exactly what they’re searching for.

This is where it may be found in Google’s search results:’s meta description as displayed in the search results

And here’s what it looks like in the page’s HTML code:


Its goal is simple: it must persuade someone looking on Google with a certain search keyword to click your link. In other words, meta descriptions exist to encourage search engine click-throughs.

The meta description has no direct SEO value, according to search engines, and it isn’t included in their ranking system. However, there is a side benefit: Google evaluates your click-through-rate (CTR) to determine if you’re a good result. If more people click on your result, Google deems you a good result and will boost you up the results depending on your position. This is why improving your meta description, as well as your titles, is critical.

Unfortunately, Google does not ensure that the meta description you’ve submitted will be shown. However, since it’s possible that it will, it’s always worth the effort to include it in your article or page.

Fleur will discuss how titles and meta descriptions assist enhance your exposure on Google in this SagaReach Marketing SEO training video:

A decent meta description should have the following characteristics.

Based on our study and personal experience, we’ve come up with the following list of items to include in a decent meta description: 

1. Keep it to 155 characters or less. 

There is no such thing as the ideal duration; it all depends on the message you want to express. You should give yourself enough room to convey your point, but make it brief and snappy at the same time. However, if you go through Google’s search results, you’ll see that snippets of 120 to 156 characters are the most common, as shown in the sample below. 


Unfortunately, we don’t have complete control over what Google shows in search results. It will sometimes display the meta description, and other times it will just pull a few phrases from your content. In any case, keeping it brief is your best strategy. That way, if Google chooses to display the meta description you wrote, it won’t be chopped off. 

2. Make it actionable by using active voice. 

If the meta description serves as an invitation to your website, you must consider your user and their (potential) motive to visit it. Make sure your description isn’t boring, complicated, or obscure. People need to know what to anticipate when they visit your page.

The kind of description you should attempt to write is seen in the picture below. It’s dynamic, inspiring, and speaks directly to you. You already know what you’ll receive if you click the link!


3. Add a call-to-action button.

“Hello, we have such and such a new product, and you want it,” says the salesperson. “Learn more!” Although this is similar to what we mentioned about the active voice, we wanted to underline it again. Your sales text is the meta description. Except in this situation, the “product” you’re attempting to sell is the linked page. Learn more, Get it now, and Try it for Free invitations are useful, and we use them as well.

meta description of the SEO copywriting training page on

4. Make use of your main keyword.

If a component of the meta description text matches the search query, Google is more likely to utilize it and emphasize it in the search results. This will make your website’s link much more appealing. Synonyms are occasionally highlighted by Google. Both the Academy Awards and the Oscars are featured in the illustration below. Having your findings highlighted in this way helps them stand out even more.


5. If at all feasible, provide specs. 

If you’re selling a tech product, it’s a good idea to concentrate on the technical specifications. You may, for example, provide the manufacturer, SKU, price, and other details. If the visitor is seeking for that goods precisely, you won’t have to persuade them. As in the following example. Is it possible that the watch will assist us in staying in shape? That was all we needed to know to sign up. It’s worth noting that collecting rich snippets will help you maximize your results in this way.

Google result for Apple Watch Series 5

6. Double-check that it corresponds to the page’s content.

This is a crucial point. If you utilize meta descriptions to deceive users into clicking on your result, Google will find out. If you do it, they may even punish you. However, inaccurate descriptions will almost certainly boost your bounce rate. People will lose faith in your firm as a result of this. For that reason alone, it’s a horrible idea. That’s why the meta description should match the page’s content.

7. Make it distinctive. 

The date has been added to the snippet preview.

People often inquire about the date shown in our SagaReach Marketing SEO plugin’s Google preview. Because search engines may show a date with your snippet, we’ve included it. As a result, it’s critical to consider it while determining the appropriate length for your meta description. Unfortunately, there is no way to control whether or not this date appears in the search results, but you may attempt to regulate the dates they use in the search results.

The user experience in Google will be harmed if your meta description is the same as that of other sites. Although the names of your pages may differ, all of them will seem to be the same since the descriptions are all the same. You’d be better off keeping it blank rather than producing redundant meta descriptions. Google will choose a snippet from the page that contains the query’s keyword. That being said, the ideal practice is to provide a unique meta description for each page you wish to rank with.

Adding a meta description is as simple as pie if you’re utilizing WordPress with SagaReach Marketing SEO. To begin, write it in SagaReach Marketing SEO’s Google preview box. However, in the SEO analysis, SagaReach Marketing SEO provides you with comments on it. The plugin looks at two things: the length of the meta description and if you’ve used your focus key in it. Let’s have a look at how the plugin can assist you and what you can accomplish with it. 

What does the key in SagaReach Marketing SEO’s meta description assessment do?

The purpose of this check is to see whether the key is being used in the meta description. A focus key is the search keyword for which you want a page to rank. You want visitors to locate your page when they search for that phrase. Your key is based on keyword research. In a nutshell, after doing your research, you should come up with a list of terms that the majority of your target audience is likely to look up. We’ve previously covered how Google will most likely emphasize your key term in the meta description. People will be able to recognize that they’ve discovered what they’re seeking for more easily as a result of this. 

In the meta description content, SagaReach Marketing SEO looks to see whether and how frequently you employ the terms from your focus key. Furthermore, if you utilize SagaReach Marketing SEO Premium, the synonyms you input are taken into consideration. If you overdo it, the plugin recommends that you use your focus key less often.

keyphrase in meta description check in SagaReach Marketing SEO

How to obtain a green bullet in the meta description for the key term

You’ll receive a red bullet if you don’t specify the key in the meta description at all. As a result, be certain to compose one. However, don’t fill your meta description with keywords, since this can result in a red bullet. Also, make sure you mention all of the terms from your key in close proximity to one another. Even though search engines are becoming more intelligent, you must still make it obvious what your website is about. 

When the SagaReach Marketing SEO Premium plugin does its analysis, it considers the synonyms you’ve provided. This will help you to write more organically, resulting in a work that is more enjoyable to read. It’s much simpler to get a green bullet this way. Utilize it to your advantage!

Unlock all of SagaReach Marketing SEO Premium’s capabilities.


Get access to all of our SEO classes and save time on your SEO.

SagaReach Marketing SEO Premium is available for purchase. For one site, it’s just €89 EUR per year (ex VAT).

What is the purpose of the meta description length evaluation?

This tool determines if your meta description is too short (less than 120 characters) or too extensive (more than 120 characters) (more than 156 characters). You’ll see a green bullet when your meta description is the proper length. You’ll receive an orange bullet in SagaReach Marketing SEO’s SEO analysis if it’s too lengthy or too short (or a red bullet if you’ve identified your piece as cornerstone content).

Meta description length check in SagaReach Marketing SEO

What is the best way to construct a succinct meta description?

A decent meta description persuades visitors that your website is the best match for their search. However, in order to get the greatest results, you must first understand what consumers are searching for. What is the goal of their search? Is there a query they’re seeking for an answer to? If they are, attempt to provide the most comprehensive response possible. Is there a product they’re searching for? Make a list of what makes your product unique and why they should purchase it from you. Be succinct and persuasive!

In the Google preview part of the SagaReach Marketing SEO sidebar or meta box, you can obtain real-time feedback on the meta description length. In the SagaReach Marketing SEO sidebar, click “Google preview” to build a meta description. This will bring up the snippet editor, where you can change the SEO title, slug, and meta description. The snippet preview at the top of the Google preview editor will display your new content as soon as you start entering in the meta description input box. There is a bar underneath the entry box. After you first start typing, it’ll be orange, and when you’ve entered enough data, it’ll become green. It will become orange again if you add too much text.

Google preview editor in SagaReach Marketing SEOIn the SagaReach Marketing SEO sidebar, there’s a Google preview editor.

In the SagaReach Marketing SEO meta box under your article editor, you can also enter or amend your meta description. Simply navigate to the SEO tab in the meta box (if it isn’t already there) and start entering in the Meta description area straight immediately.

What should you do if you need meta descriptions for a large number of pages?

Do you feel compelled to edit all of your meta descriptions now that you’ve read this? But you’re not sure how to make time for it? The solution may be found on Google:

If you don’t have time to write a description for each page, prioritize your material as follows: Create a description for the essential URLs, such as your home page and popular pages, at the very least.

With Google Search Console, you can see which of your pages are the most popular. From then, it’s all up to you. In addition, SagaReach Marketing SEO allows you to improve your meta descriptions using variables. Allowing you to significantly speed up this procedure while avoiding repeated descriptions.

You may utilize the Bulk editing feature in SagaReach Marketing SEO if you like to create a unique description for each of your pages and you have a lot to go through. Go to the Tools page and pick the ‘Bulk editor’ tab, then the ‘Description’ tab. You’ll be able to view any existing meta descriptions for your pages and rapidly create new ones without having to open each one separately. However, you will not get alerts if your description is too short or lengthy, or if the focus keyword is absent, using this tool.

Are you familiar with SagaReach Marketing SEO? In that scenario, look for the Facebook and Twitter previews in the SagaReach Marketing SEO sidebar or the social tab in the SagaReach Marketing SEO meta box below your post or page in the SagaReach Marketing SEO meta box. There’s a place for a different description for your social media networks. Social previews are also available in SagaReach Marketing SEO Premium, which show you how your post or page will seem when shared on social media.

Read more: SagaReach Marketing SEO: How to Use the Google Preview »

Willemien Hallebeek, Willemien Hallebeek, Willemien Hall

Willemien is the Content Manager of She enjoys developing user-friendly material that is simple to discover for both humans and search engines.

Avatar of Willemien Hallebeek

Watch This Video-

The “meta title and description” is a tool that can help companies create the right meta titles and descriptions. This article will teach you how to use it.

Frequently Asked Questions

How do you write a good meta description?

A: This is a great question. Meta descriptions not only help to draw in more clicks, but they also make sure the content of your page remains relevant. They are an opportunity for you to share information about what your website or blog will offer and how it can be used by others. If youre into blogging, write search engine friendly meta descriptions with keywords that show up in searches; if youre running a site dedicated to technology news then stick with phrases like latest tech stories or technology news.

How do I write a meta description for 2021?

A: The meta description is the sentence at the top of your article to tell people what its about. It includes important information that might not be apparent from just looking at the headline, but will help you rank in search engines.,

How do you write a meta description for 2020?

A: Wed like to thank you for your interest in the 2020 election and hope that you enjoy our content.

Related Tags

  • meta description generator
  • meta title example
  • meta description html
  • meta keywords
  • seo description examples

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