How To Boost Your On-Page SEO

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SEO is an important part of online marketing. The most effective way to boost on-page SEO is by optimizing your title tags and meta descriptions. Here’s how to do that easily with a few simple steps!.

Off-page SEO is the process of optimizing a website for search engines like Google. This process can be done by creating and promoting content on other websites to increase its ranking in search engine results. Read more in detail here: off-page seo.

How To Boost Your On-Page SEO

Never before in the history of the internet has there been such a strong desire for people to trust the content they consume, whether it comes from journalists, writers, politicians, or companies.

People are frantically seeking comfort – even confirmation – that the information they are offered is real and from a credible source in an era when disinformation is pervasive and once-venerable news organizations are now thoroughly questioned.

Google and other search engines are well aware of this.

To assure top placement in search results, it’s no longer enough to reverse-engineer Google’s algorithms. Google now looks for a complicated set of characteristics that indicate your website’s expertise, authoritativeness, and trustworthiness (E-A-T) as well as the individuals who built it.

Although E-A-T isn’t a ranking criteria, it does play a significant role in Google’s Search Quality Evaluator Guidelines. These are the folks that assess page quality in order to influence algorithm improvements, thus their rules offer us an idea of what Google thinks to be a high-quality user experience.

This is especially crucial with YMYL material, which is so named because of the negative consequences it may have on a searcher’s livelihood. YMYL subjects include medical advice, investment recommendations, and mortgages, to name a few.


Continue reading below for more information.

How can you use E-A-T in your content to please readers while still achieving your on-page SEO objectives?

The Closest Your Website Will Come To Demonstrating Integrity And Virtue

The most difficult component of understanding E-A-T is its seeming simplicity.

E-A-T is all about the content’s worth, dependability, and integrity. By integrity, we mean presenting people with reliable information in a manner they can understand. You can’t pretend to have E-A-T on your website, and you can’t make Google believe you do when you don’t.

Perhaps it’s because of this elusiveness – the unwavering “realness” of material generated by specialists who are authorities in their disciplines – that Google has prioritized E-A-T in the manner it has.

Rather, Google engineers have found trustworthiness indicators, and the presence or absence of these indications has an impact on a website’s ranking.

Until you’re ready to compete, you may stay under the radar.

The concept of E-A-T may drive any marketer to the depths of desperation in a corporate environment fascinated with (and a bit spoilt by) statistics, formulae, automation, and programmed answers to each imaginable difficulty.


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If you find yourself in this situation, take a moment to clear your mind and think about this simple truth:

Your buyer must have faith in you, your knowledge, and your reputation.

This applies to you regardless of your line of business. It also applies to a consumer who is searching for you on the internet as well as a customer who is standing in front of you at your place of business.

Your next inquiry should be, “How can I build trust on my website?”

We’re talking about E-A-T mastery, and that’s what we’ll be talking about here.

What Exactly Is Google’s E-A-T?

Google aims to reward sites that provide high-quality content since they are the most relevant replies to relevant inquiries. In addition, the search engine aims to ensure that sites that produce low-quality information get less exposure.

Let’s take a closer look at each of the components that make up the E-A-T concept.


In certain areas, demonstrating your competence is very vital (e.g., legal, financial, medical).

Google wants the material on these sites to be created by subject matter experts (SagaReach Marketings) – individuals who have the required expertise and awareness of the industry to speak intelligently about a certain issue.

This information might be broad or very specific.

Google also acknowledges “daily competence,” as defined by the company.

In the Search Quality Evaluator Guidelines, the business presents this notion as follows:

“Some subjects need less formal knowledge. Many individuals provide incredibly thorough and useful product or restaurant evaluations. Many individuals share their life experiences and advice on forums, blogs, and other social media sites.

These everyday folks might be regarded experts in areas where they have personal expertise.

We will recognize this ‘everyday knowledge’ and not punish the person/webpage/website for not having ‘formal’ education or training in the area if it seems that the individual providing the material has the sort and quantity of life experience to make him or her a ‘expert’ on the issue.”

Putting The Strategy Into Practice

Google aims to connect to websites that have provided valuable, comprehensive, relevant, and accurate material, which makes sense.


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People visit your website in order to get answers to crucial questions. As a result, offering erroneous, useless, or obsolete material is a recipe for disaster in terms of SEO.

Google does not wish to direct its visitors to websites that provide erroneous information or intentionally mislead them.

As a result, ensure that the individuals who develop your content are knowledgeable about the issue and have access to sources who can do the required research and fact-checking.


When Google mentions authority, it’s referring to a person’s reputation. The bigger your authority inside your circle of industry specialists, the better your reputation as a knowledge source is.

When Google’s raters get on your site, they’ll scan the internet for signs of your authority in your chosen field. They’ll search news items, reviews, references, and even Wikipedia pages for information.

The raters want to see how knowledgeable you (or your website) is on the topic matter. The higher your site’s degree of authority, the higher it will rank.


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Make it lovable and shareable.

Linkability is another factor that indicates authority on your website. Connections, particularly the quality of those links, remain a key ranking criteria.

This is not a hidden fact.

We’ve seen links likened to votes for years, with the idea that the more votes you receive, the more authoritative (or popular) you are.

Isn’t it difficult to convince people to vote for you if they don’t recognize your name? The same may be said for “votes” on your website’s content.

When it comes to possessing certain knowledge or abilities, authoritativeness refers to when people (both within and outside your business) acknowledge your competence.

Links, mentions, shares, reviews, or any other sort of reference may be used to get notoriety.

Doesn’t it seem like authoritativeness is similar to your internet reputation?

That’s because it is, in some ways. The greatest method to establish that authority online is to provide the beneficial material mentioned in the previous section.


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You want people to believe in your brand or company and promote or purchase from you.

To win the confidence of online users and search engines, you must work really hard, just like you would in the “real world.”

Highlighting the qualifications of your content providers and the website is one strategy to boost your reputation. Consider accolades, testimonials, recommendations, and other indicators of trustworthiness.

People must believe that they can trust all of the information on your website.

Google, on the other hand, wants to rank websites and material it can trust. In 2018, Google released an upgrade dubbed the Medic Update by some in the industry, which favored trustworthy, well-researched content. This change made it clear to advertisers how important E-A-T was to Google.

Google’s YMYL idea is also linked to trust.

What Does YMYL Stand For?

Google classifies websites as YMYL – “Your Money or Your Life” – if they sell things, offer services, or give information that might affect users’ happiness, health, financial stability, or safety.


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In a March 2021 Google Search Central SEO hangout, Google’s John Mueller discussed the significance of E-A-T for YMYL webpages.

“I don’t believe there is a one-size-fits-all solution.” And I believe it is critical, particularly when it comes to medical material, that our algorithms be extremely selective in what they display. So I’d have a look at the quality rater criteria and consider how the quality raters could see your site.

The quality raters do not create the algorithms, but they do provide us with a lot of information on what we may do with them. As a result, I highly advise you to go through it. And I believe that, when it comes to these kind of sites, it’s more important to ensure that it’s a genuine company that’s backed up by suitable trustworthy sources than it is to focus on the strategies.

So it’s not only about producing high-quality material, but also about distribution and all of these other things. But making certain that it’s authored by a doctor and made by medical specialists who are qualified in their area.”


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When it comes to YMYL, the bottom line is simple: make sure that any information on your website will benefit rather than harm the individuals who consume it.

Create a sense of security for your users.

Take excellent care of your customers, and Google will do the same for you.

What Is The Importance Of E-A-T For Your SEO?

Google has been pushing us to generate outstanding content for as long as I can recall. And what emerges at the top of Google’s search results is amazing material.

So, if Google considers E-A-T in any way when giving search results, you should as well.

Be aware that E-A-T covers all sorts of websites, including gossip, fashion, comedy, forums, and Q&As.

This signifies that E-A-T is applicable to your website. 

As a result, your main focus should be to create content that your target audience wants or needs – stuff that adds actual value to their lives. The pages you create for your website should help it rank higher in Google’s search results.


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And, yeah, saying it is far simpler than doing it. To begin, you must first comprehend what Google means by “high-quality content.”

What Is the Definition of High-Quality Content?

You must have a goal in mind while creating material. Clients, consumers, users, or readers must profit from your material.

The Characteristics of High-Quality Pages

High-quality pages, according to the Search Quality Evaluator Guidelines, include:

  •       Expertise, authority, and trustworthiness at a high degree (E-A-T).
  •       A sufficient quantity of high-quality core material, as well as a descriptive or useful title.
  •       Website information that is pleasing, as well as information on who is accountable for the website (for shopping pages or those that enable financial transactions, this includes satisfying customer service information).
  •       A good reputation as a website that is in charge of the page’s core material.
  •       If not the same as the website, a favorable reputation for the major content producer.

According to Google’s criteria, the top quality pages (including YMYL pages) will have an extraordinarily high degree of E-A-T.

What Is Low-Quality Content, and What Does It Mean?

As you would think, low-quality material is the polar opposite of high-quality content.

As Google describes it:

“Websites or pages that serve no useful purpose, such as websites produced with no intention of assisting users, or pages that may propagate hatred, cause violence, or misinform or mislead people, should be given the lowest grade.”


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If high-quality content helps your site rank better, low-quality pages should logically decrease your Google rankings.

If your material is erroneous, has no value, or contains aspects that detract from the user experience, Google is unlikely to prioritize your website in the search engine results pages (SERPs).

Characteristics of a Low-Quality Website

According to Google’s criteria, the following are the characteristics of a low-quality page:

  •       Expertise, Authoritativeness, and Trustworthiness are all lacking on this page (E-A-T).
  •       The main content (MC) is of poor quality.
  •       For the purpose of the page, there is an insufficient quantity of MC.
  •       The MC’s title is either overstated or surprising.
  •       Ads and subsidiary content (SC) detract from the main character (MC).
  •       For the purpose of the page, there is an insufficient quantity of website information or information on the MC’s author (no good reason for anonymity).
  •       Based on significant reputation research, the website or the MC developer has a moderately unfavorable reputation.

In other words, a low E-A-T indicates poor substance. Due to poor ranks, terrible content implies bad SEO, and bad SEO means you’re losing out on potential visitors and conversions.

How to Improve the E-A-T of Your Website

Hopefully, you now have a better understanding of the E-A-T acronym and why it’s so essential.

So, how can you ensure high-quality website content while still boosting your on-page SEO efforts?


Continue reading below for more information.

When generating fresh material, keep these recommended practices in mind.

1. Use a byline and a bio to identify your authors.

Consider the last time you visited a blog where the author was “Admin” or “some random dude with no last name.” Did you put your confidence in that website? Was the material incredible?

No and no, respectively.

According to Google’s criteria, articles should be written with “journalistic professionalism.”

Every piece of material you publish should have the writer’s name – their byline – connected to it as part of that professionalism.

The bylines of SagaReach Marketing’s articles are highlighted in the following way:

How-To-Boost-Your-On-Page-SEODecember 2021, courtesy of

Make a list of all of your content contributors.


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Every individual who develops material for you, whether it’s blog posts, articles, or question and answer sites, should have their biographical information prominently displayed.

Is the person who wrote your material a well-known specialist in your field? Then you should surely emphasize that.

You may do so at the bottom of the article or on a separate bio page that also includes the author’s previous work.

Both are handled by SagaReach Marketing. An author’s box like this may be seen at the bottom of each SagaReach Marketing article:

1640583967_541_How-To-Boost-Your-On-Page-SEODecember 2021, courtesy of

When you click [Read complete bio], you’ll be sent to my entire bio page, which contains the following information about who I am and what I do:


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What Should a Bio Page Contain?

Here are some of the most important aspects of a good bio page:

  •       Name in its entirety.
  •       Headshot.
  •       Title/position.
  •       A comprehensive bio.
  •       Information about how to contact us (e.g., email form, social media).

All of this makes it simple for consumers (and Google) to figure out who generated the material and evaluate their E-A-T.

2. Make it simple to find your contact information

Is it straightforward for visitors to access your contact information on your landing pages?

Can they rapidly figure out how to contact customer service?

Remember that E-A-T assesses your whole website. The most straightforward option is to provide links to your About Us and Contact Us pages in your main or footer navigation.

Make those pages today if you don’t already have them on your website!

3. Get Rid Of Or Improve Low-Quality Content

As Executive Editor Danny Goodwin of SagaReach Marketing puts it, “you have to determine whether to upgrade or eliminate your old or obsolete material.” According to Goodwin, SagaReach Marketing leapt on this approach and increased site traffic in little over a year.


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If you have information that is no longer valuable – or is just so bad that updating or improving it isn’t worth the effort commitment – pruning that content is a simple approach to enhance your E-A-T.

Changing the Look of Your Content

Removing material should always be a last choice, but if it is necessary, do it immediately. Ideally, you should detect any material that seems to have a poor E-A-T and work out how to improve it.

Here are some ideas for increasing E-A-T:

  •       Have the text written by someone with greater authority.
  •       Expert quotations, data, sources, or citations may all be included.
  •       Improve the readability, grammar, spelling, and organization of the document with a few easy tweaks.
  •       To make it more thorough, provide additional information.
  •       Make a new and improved title.
  •       Use photographs, charts, and screenshots to provide some visual appeal (and make sure to optimize those images).
  •       For those who prefer video to text alone, provide a video (this has the added benefit of potentially keeping visitors on your site longer).

Although the process of elevating content takes longer, it will significantly enhance the E-A-T and performance of your website. This is very important for any YMYL page.

4. Establish a positive brand image

A good brand reputation is essential for both company and E-A-T growth.


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Thought leadership is one approach to do this. If you can provide information that your target audience finds useful, you may be able to persuade them to convert.

High-quality thought leadership material is beneficial to a company’s ability to win, maintain, and grow. This will also assist you in gaining authority in your field and gaining Google’s confidence.

When done correctly, thought leadership can be really effective, so be sure you’re not disappointing your audience!

Here’s where you can learn more about how thought leadership may help you make money.


Is E-A-T a criterion for ranking?

In my view, this is the improper thing to ask. Let’s put ranking criteria aside for a while and focus on your target audience.

If you follow Google’s E-A-T principles to the letter, you’ll be producing informative, helpful, high-quality content that your audience wants and assisting them in completing a job (e.g., acquiring knowledge, buying a product).

To put it another way, you’re offering a positive user experience.


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Anything that benefits users will help you rank higher on Google, resulting in more traffic and conversions.

Paulo Bobita/SagaReach Marketing/Paulo Bobita/SagaReach Marketing/Paulo Bobita/SagaReach Marketing

On-page seo refers to the optimization of a website’s content. Off-page seo is the process of optimizing how your website appears in search engine results. Reference: on-page and off-page seo.

Frequently Asked Questions

How do I improve on-page SEO in 2020?

A: On-page SEO is the most important part of your website, and its also a very difficult task. You need to think about how you can make everything on your site more interesting or relevant for people looking at them online. Online users are constantly searching and want something thatll catch their eye as quickly as possible so they dont have to go through pages upon pages of content before finding what theyre searching for. By developing an appealing layout with engaging copy, youll likely increase traffic to your website which will improve overall SEO rankings in the future.

Should be used to boost your on-page SEO?

A: Yes, you should use meta tags to optimize your site for search engines.

What are top 10 on-page SEO factors?

A: The following are the top 10 on-page SEO factors to consider when optimizing your website.
1) Title tag 2) Meta description 3) Keywords 4) Page load speed 5) Mobile usability 6×7> Alt text 8×9> Image alt and title tags 10X10> Headings

Related Tags

  • off-page seo techniques
  • how to do on-page seo
  • on-page seo checklist
  • what is seo
  • off-page optimization

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