Podcasts are a great way to promote your brand, establish credibility and generate leads. However, it can be difficult to break through the noise of people talking about podcasting in general. Here’s some strategies you can use today (assuming you have an established show), that have worked for other podcasters on YouTube, Facebook groups and elsewhere to help bring attention back onto your own content so more people will tune into what you’re doing next time around.
Content amplification is a strategy that can be used to increase the reach of your podcast. It also helps you get more subscribers and more downloads. The “content amplification examples” are three different ways that content amplification can help you grow your podcast.
Podcasting needs effort. Turning on the mics, putting on a set of headphones, interviewing a CEO, and posting it online isn’t enough.
Before a producer pushes the record button, you’ve put so much effort into the podcast material that it only makes sense to do more with each episode you produce. Amplification is the name of the program.
Think about all the ways you can assist your audience locate your podcast before you push the record button again. Here are some suggestions to help you get started.
Here’s how to develop if you’re a beginner.
It’s not a terrible idea to start syndicating your podcast on services like Stitcher, Spotify, and Apple. However, this is insufficient. Try these extra strategies to squeeze every last drop of value out of your content:
Create a podcast page on your website to host the podcast.
It may seem difficult, but getting your audio material right on your website is simple. The most straightforward method is to include the audio or video player inside an article or other piece of material.
This is how the University of Chicago designed an overview page for their award-winning Big Brains podcast, which includes a summary and a list of recent episodes.
Consider establishing a subdomain and separate podcast sites if you want each episode to have its own home.
It’s critical to have the podcast on your domain since it encourages listeners to explore more of your site’s content. You may also customize the appearance of the podcast’s home and episode pages.
According to @hollypels of @SagaReach MarketingContent, hosting your podcast on your domain enables listeners to explore other #content on your site. To Tweet, just click here.
For advertising, use audiograms and videograms.
Audio is ideal for on-the-go listeners. However, you must increase the promotion threshold without adding too many steps to the content generation process to really magnify your podcast content.
Users’ attention may be captured using audiograms that combine excerpts from your podcast with a still picture, brief animation, or subtitles. Here’s an example of what CoSchedule did to promote an episode of their Actionable Marketing Podcast (on which I was a guest):
@hollypels Thank you for showing us how to get the most out of our podcast assets! 💯 pic.twitter.com/hjLlAnp993 https://t.co/6tYt6JTY1w pic.twitter.com/hjLlAnp993
30 July 2021 — CoSchedule (@CoSchedule)
Videograms take it a step further by letting viewers to see faces rather than simply hear speech.
Humans are fundamentally visual creatures, and video gives an experience that is more likely to elicit an emotional response. Plus, video was developed for social media. Videograms allow you to grab the attention of some of the world’s 4 billion social media users.
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Intermediate: Here’s how to broaden your horizons.
You’ve had your podcast for a while and have tried some enhanced marketing tactics, but now it’s time to develop a more comprehensive strategy. Consider include the following options:
Make the most of your blog in the short and long run.
Using audio in conjunction with textual material may help you take your podcast marketing to the next level. Because the text might include keywords, it can better serve your audience and aid SEO.
Each time you release a new episode, write an essay to go along with it. The article might contain a synopsis of the broadcast as well as key points from the discussion.
This method provides the audience several options. They are able to:
- Only read the blog.
- Listen to the whole episode of the podcast.
- Based on the blog’s structure, go to a certain point in the audio chat.
- Listen to the program and read the blog.
The episode audio, a picture of the featured speaker, a text of the episode, and links to relevant information are all included on each Big Brains episode page, for example.
You may highlight information from previous episodes in the long run. For example, you may take a particularly emotional and insightful narrative and develop fresh material around it to run a few days, weeks, or months later.
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Examine published information on a regular basis.
Monitor the stats as you release each podcast episode to determine what resonates. You may bring back a subject that did well in the same way that a restaurant brings back dishes from their specials menu that sold well. Consider relevant subtopics that might lead to subsequent discussions if it gathered a large number of listeners.
Consider how you may blend popular topics into current or future material to capitalize on the attention of your target audience.
Take a look at your podcast’s statistics. According to @hollypel of @SagaReach MarketingContent, “create future dialogues relevant to the themes that did well.” To Tweet, just click here.
Here’s how to avoid resting on your laurels, according to one expert.
You’ve gotten to the stage where you’re using your website, blog, and social media to promote your podcast effectively. Isn’t it now time for you to sit back and relax? Wrong. “But wait, there’s more!” exclaims every infomercial star.
You can keep improving your audio amplification. Here are a few additional suggestions to think about.
End-of-series or topical e-books are good ideas.
When a podcast series or season comes to an end, don’t let the material die on the vine. Take advantage of the chance to compile everything into an e-book. Create an article that highlights the series’ most fascinating or important topics.
Lumavate, a platform that lets anybody to create an app without knowing how to code, turns its podcast material into a variety of services for its audience. The team designed this swipe file e-book to commemorate the 100th episode of its REAL MARKETERS podcast.
Create a podcast that tells a story.
You may also put together a narrative that tells a whole tale by combining various episodes. Some of your audience may have listened to all of the dialogues but missed the main point. This is your opportunity to assist them in seeing it or to reaffirm it in their thoughts. The material provides something fresh while simultaneously creating additional information and providing the listener a cause to return to your website.
For INBOUND 2020, for example, my Casted team produced a narrative audio episode. We took inspiration from interviews we conducted with guests on our podcast who had assisted in the creation of HubSpot’s initial podcast, The Growth Show. We crafted a story to tie the interviews together and broadcast it as a new podcast episode during the conference.
Create ‘pod courses’ for your target audience.
Everyone learns in their own unique way. Podcasts aren’t for everyone when it comes to successful learning. These prospective listeners may prefer a classroom setting in which professionals educate rather than just converse. To appeal to this group of listeners, you may take lessons from current podcasts and bundle them as pod courses.
According to @hollypel of @SagaReach MarketingContent, take the lessons your podcast guests provided and package them as pod courses for your audience. To Tweet, just click here.
The Casted Podcast’s first season focuses on getting started with B2B podcasting. Based on the interviews from that season, we finally constructed a three-part narrative pod class. The emphasis of the training was on planning, developing, and managing a podcast.
Create a podcast advantage for yourself.
You don’t have to follow every single step – or even every single thought – in sequence. You could find that one works well for your organization while another does not. You could come across new tactics that aren’t included above along the road. If you make it a point to amplify your podcast, you’ll get more out of the resources you put into it and, more importantly, you’ll likely reach a new audience.
SagaReach Marketing’s Marketing Makers series is available to watch, listen to, or read. Get the most recent episode bundle here, and then sign up for a weekly or daily subscription to ensure you don’t miss a program.
Joseph Kalinowski/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach
Watch This Video-
The “digital amplification” is a term that describes the process of increasing the reach and influence of your podcast. There are three different levels of digital amplification: beginner, intermediate, and advanced ideas.
Frequently Asked Questions
How can I make my podcast more interesting?
A: Listening to your podcast is not enough. When you are recording a podcast it helps if there is something interesting happening during the conversation. If your guests seem bored, try saying some of these things that keep people interested.
What is the best way to plan what to talk about for a podcast episode?
A: One way to do this is by planning out the episode beforehand, often through a storyboard. This will allow you to plan what topics are going to be covered in your podcast and how they will transition from topic-to-topic. It also helps you prioritize certain questions that might not necessarily fit neatly into one category of conversation so it can help with creating flow and getting listeners invested throughout the entire episode.
What should my first podcast include?
A: The first episode of your podcast should be a brief introduction into the show as well as what you hope to achieve with it. You can also mention any social media accounts that listeners may follow, and links to where they can find out more about the show.
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