As the internet continues to grow in popularity, companies are struggling with how fast their websites can load. A report from Akamai found that sites not optimized for speed had a 9% chance of losing 90% of users by 2022. These findings offer evidence into what will be needed to meet this demand as well as possible solutions
The “how fast should a website load 2021” is the question that many people are wondering about. It’s hard to answer this question, but ultimately, it will depend on what type of website you’re trying to load.
Key Takeaways:
- In a nutshell, your website should be as quick as possible to load!
- For mobile sites, a load time of 1-2 seconds is recommended.
- If sites take longer than 3 seconds to load, 53% of mobile site visitors are abandoned.
- A 2-second delay in loading time resulted in up to 87 percent desertion rates.
- Google itself strives for a load time of less than half a second.
- A NEGATIVE Google Ranking element might be a VERY SagaReach MarketingOW SITE.
- Over 3G networks, the average load time for mobile sites is 19 seconds. Publishers with mobile sites that load in 5 seconds earn up to 2x more mobile ad income than those with sites that load in 19 seconds, according to models.
- People would not return to websites that took more than four seconds to load, developing a “negative opinion” of a firm with a poorly designed website, or telling their relatives and friends about their unpleasant experiences.
- Visitors abandoning a checkout process due to slow load times are a common occurrence.
- When the Page Time Load climbs from 1 second to 3 seconds, the likelihood of a bounce increases by 32%, according to research.
- When the Page Time Load climbs from 1 second to 5 seconds, the likelihood of a bounce increases by 90%, according to research.
- When the Page Time Load climbs from 1 second to 6 seconds, the likelihood of a bounce increases by 106 percent, according to research.
- When the Page Time Load climbs from 1 second to 10 seconds, the likelihood of a bounce increases by 123 percent, according to research.
- The average load time for a web page was 3.21 seconds in a recent research.
- According to a recent survey, a mobile web page takes an average of 22 seconds to load.
- A company’s client base experienced a 1.11 percent increase in session-based conversions for every 100ms drop in homepage load time.
- Users read fewer articles every day, and each web page takes longer to load. The site’s performance has a detrimental influence on a user’s session depth, regardless of how little the delay is.
- Slow loading times are cited by two-thirds of UK customers (67%) as the primary reason for abandoning an online transaction.
- Consumers anticipate a web page to load in two seconds or less, according to 47% of respondents.
- 40% of customers will quit a website if it takes more than three seconds for a page to render.
- Quick page loading is critical to 52 percent of online customers when it comes to site loyalty.
- When customers are forced to wait for a website to load, they often get distracted. 14 percent will go to an other site to shop, while 23% would quit shopping or walk away from their computer.
- The most essential thing you can do to reduce download times is to optimize your photographs. Use external CSS to load background images. White space, line returns, and comment tags should be kept to a minimum. META tags and META material that aren’t needed should be removed. Reduce the amount of javascript and other client-side scripting. It seems to me that a technological approach to improve user experience would start with site performance.
- The amount of conversions and visitor satisfaction should both rise with a speedier site.
- If your site is really sluggish, Google may crawl it more slowly (confirmed by Google).
- Retail and travel websites – 79 percent of online customers who have a bad experience with a website are less inclined to shop there again. 64 percent would just go to another online retailer to make their transaction.
- The average time it takes for a website to load for an automotive retailer is 6 seconds.
- The average load time for customer packaged goods website is 6.1 seconds.
- The average time it takes for a finance site to load is 5.1 seconds.
- The average time it takes for a healthcare website to load is 5.6 seconds.
- The average time it takes for a media site to load is 5.5 seconds.
- The average time it takes for a retail site to load is 6 seconds.
- The average load time for technology sites is 6.8 seconds.
- The average time it takes for a travel website to load is 6.7 seconds.
- Improving your desktop site performance without also creating a great user experience will not result in BETTER Google results in the near run.
- Rankings are a complex process with over 200 signals, but one of them is currently speed. Keep in mind that ‘content’ and’relevance’ are still the most important factors. High quality links, good titles, and material that fulfills a search engine visitor’s purpose may impact Google rankings, but not as much as high quality links, good titles, and content that satisfies a search engine visitor’s intent.
To learn more, enroll in our free SEO training course.
Continue reading for a more in-depth examination of how site speed influences visitor pleasure and your bottom line.
Every second is crucial.
QUOTE: “According to Akamai research, two seconds is the acceptable threshold for e-commerce site acceptance.” It is, that is what consumers like to purchase with. At Google, we strive for a response time of less than half a second.” Google, Maile Ohye, 2010.
People like fast-loading websites.
Google thinks so, too. In fact, Google favors lightning-fast sites so highly that it has implemented a’mobile-first’ index.
QUOTE: “Do you think speed is a ranking factor?” YES.” Google, John Mueller, 2019
Google tells us in the preceding remark that ‘Site Speed’ is a ranking factor. But, like with every ranking signal that Google validates, it’s generally a little, ‘nuanced’ one.
Bing, too, wants sites to load quickly:
“Time it takes for a page to load: Slow page load times can cause a visitor to abandon your website before the content has even loaded, causing them to seek information elsewhere.” This might be seen by Bing as a bad user experience and a poor search result. While faster page loads are always preferable, webmasters must strike a balance between absolute page load speed and a pleasant, helpful user experience.” Guidelines for Bing Webmasters in 2020
What is the ideal loading time for a website? As far as I know, there isn’t a set limit;
“So we have hypothetical data and realistic data, so we don’t really have a threshold to give away,” he says, “but essentially the tip I would offer is simply make sites quick for people, that’s what it comes down to.” Google, Martin Splitt, 2019.
A speedy website provides a positive user experience (UX), and a positive UX leads to increased conversions.
QUOTE: “How quickly your website loads is an important but frequently overlooked aspect of any online company, including search marketing and search engine optimization.” That includes the time it takes for a page to load on a mobile device: According to a recent study, the average time it takes for a mobile landing page to completely load is 22 seconds. However, if a mobile site takes longer than three seconds to load, 53% of visitors will quit it. That’s a major issue.” Google, Dainial An, 2017.
Slow websites provide a poor user experience, and Google is all about providing a positive user experience these days.
A quicker website is, in reality, beneficial to everyone, from Google to your customers. If you have a web team and don’t know what else to do (and you’ve exhausted all other avenues for the time being), tell your developers to make your website faster for both you and Google’s users.
Is website speed a ranking factor for Google?
Historically, a more practical interpretation of the notion that “website speed is a Google ranking component” has been “how much is a really sluggish site a negative ranking factor.”
A SagaReach MarketingOW SITE might have a NEGATIVE impact on your rankings.
Second, I’ve seen really sluggish websites (of 10 seconds or more) badly affected in Google, and I’ve heard from Googlers that:
“We do state we have a little element in there for pages that are particularly sluggish to load where we take that into consideration,” says the spokesperson. Google, John Mueller, 2015.
If your site is sluggish, Google may crawl it more slowly. That’s problematic – particularly if you’re adding a lot of new material or making a lot of changes to existing content.
“We’re witnessing an abnormally high response time for queries made to your site,” says a representative (at times, over 2 seconds to fetch a single URL). As a consequence, we’ve drastically reduced the amount of URLs we’ll crawl from your site.” Google, John Mueller, 2015.
2 seconds disturbs CRAWLING activity, not RANKING ability, according to John, but you get the idea.
Recently, John Mueller stated:
“RE: [page speed] So we do state we have a little element in there where we take that into consideration for pages that are particularly sluggish to load.” Google, John Mueller, 2015.
and
“Make sure they [web pages] load quickly for your users,” says the quote. I try to keep it around 2-3 seconds.” Google, John Mueller, 2016.
When questioned about a site that loaded in 5 seconds, another Googler replied:
QUOTE: “I wouldn’t be too concerned about it.” Make it as quickly as you possibly can.” Google, Gary Illyes, 2016.
and
“I suppose there are two sides here when it comes to server speed,” says the narrator. On the one hand, there’s the browser’s perceived speed, or the time it takes to render a page, which is undoubtedly a ranking element, albeit it’s probably not the most important one. And we normally attempt to distinguish between sites that are really sluggish and ones that are more typical. So optimizing on a millisecond basis will have no effect on search results…. the other aspect of server performance is crawling, or how rapidly we can crawl pages from your website, and although this isn’t a ranking criteria, it does impact how quickly we can pick up new and altered information on your site.” Google, John Mueller, 2016.
Regarding crawling and indexing your site, Google mentioned in 2017:
“A fast site is an indication of good servers for Googlebot, since it can obtain more material over the same number of connections.” A high frequency of 5xx failures or connection timeouts, on the other hand, indicates the contrary, and crawling slows.” Google, Gary Illyes, 2017.
Google did not initially include mobile speed as a ranking element in the’mobile-first index,’ but it was subsequently verified by Google that site speed was now a ranking component for mobile sites:
QUOTE: “Page speed will be a ranking consideration for mobile searches beginning in July 2018.” The “Speed Update,” as we’ve dubbed it, will only impact sites that provide the slowest user experience and will only effect a tiny fraction of requests. It holds all pages to the same standard, regardless of the technology used to create them. The search query’s purpose is still a very powerful indicator, so a sluggish website with fantastic, relevant content may still score well.” Google, Zhiheng Wang and Doantam Phan, 2018.
In 2022, Google will be focusing on Core Web Vitals, of which website page speed is a key part:
“Once you move out of the “bad” region in core web vitals, you’ll start to notice favorable impacts.” Google 2021, John Mueller
If the notification “Your site has no URLs with a decent page experience” appears in Google Search Console, you should take action.
Page Download Speeds on Average
Most of us have previously concentrated on having our desktop versions of our sites load as quickly as possible, but with Google converting to a mobile-first index and a rise in the amount of people using mobile devices, we now need to pay attention to mobile performance as well.
DOUBLECLICK, 2016 suggests: According to research from Doubleclick (owned by Google) released in September 2016 by Alex Shellhammer, DOUBLECLICK, 2016:
QUOTE: ‘Over 3G connections, the average load time for mobile sites is 19 seconds.’
and
QUOTE: ‘Slow-loading websites irritate users and harm publishers.’ In our latest research, “The Need for Mobile Speed,” we discovered that if sites take longer than 3 seconds to load, 53% of mobile site visitors are abandoned.’
and
QUOTE: ‘Sites that load in 5 seconds vs. 19 seconds have a 25% greater ad viewability (and) 70% longer average sessions (and) 35% lower bounce rates.’
The report ends with the following:
QUOTE: ‘While there are a number of variables that influence profitability, our model predicts that publishers with mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than publishers with sites that load in 19 seconds.’
The following infographic about page load industry standards was created by Google in 2018:
Case studies on the performance of website pages in terms of speed
“Think about it: In key engagement measures like average time on site, pages per visit, and bounce rate, mobile sites fall behind desktop sites.” This is particularly expensive for companies since 30 percent of all online shopping transactions are now made on mobile phones. In July 2016, the average retail mobile site in the United States loaded in 6.9 seconds, yet according to the most current research, 40% of customers would abandon a page that takes more than three seconds to load. And 79 percent of consumers who are unsatisfied with the performance of a website say they are less inclined to buy there again.”
Pingdom gave us some fresh information on how load time influences bounce rate at the beginning of 2018:
QUOTE: “We discovered that the average load time for a homepage is 3.21 seconds based on millions of tests done using our website performance testing… [] What we discovered was that a website’s load time has a direct influence on bounce rate….[] as soon as the page load time exceeds 3 seconds, the bounce rate skyrockets, reaching 38 percent by the time it reaches 5 seconds!” 2018 Pingdom
There are now a slew of third-party website performance case studies that back up Google, Pingdom, and Doubleclick’s findings:
- Yelp decreased the Yelp Page Complete (75th percentile) by 25% and the First Contentful Paint (75th percentile) by 45 percent in 2021, resulting in a 15% increase in conversion rate.
- In 2021, Yahoo! Japan News lowered their CLS by.2, resulting in a 98 percent reduction in the number of URLs with bad performance in search consoles. This resulted in a 15.1 percent increase in page views per session, a 13.3 percent increase in session lengths, and a 1.72 percentage point drop in bounce rate.
- Vodafone increased its LCP by 30 percent in 2021. This resulted in a 15% increase in their lead to visit rate, an 11% rise in their cart to visit rate, and an overall 8% increase in revenues.
- Tokopedia increased their LCP by 55 percent in 2021, resulting in a 23 percent increase in average session length.
- In 2021, iCook increased their CLY by 15%, which resulted in a 10% increase in ad income.
- Swappie was able to cut load time by 23 percent, LCP by 55 percent, CLS by 91 percent, and FID by 90 percent by 2021. These enhancements resulted in a 42 percent increase in mobile revenue and a 10% increase in relative conversion rate.
- Aldo observed in 2020 that with their single-page app, mobile customers with quick rendering speeds generated 75 percent higher money than average, and this climbed to 327 percent when compared to sluggish rendering times. The desktop platform generated 212 percent more revenue than the average and 572 percent more money than the sluggish platform.
- Google did a research in 2020 that looked at millions of page impressions. They observed that when a site reaches the suggested levels for the Core Web Vitals measures, visitors are less likely to abandon a page before it loaded by at least 24 percent.
- Rossignol.com’s load time grew by 1.9 seconds in 2020, while its Speed Index decreased by a factor of ten. This resulted in a 94 percent increase in conversion rate over the previous year.
- SnipesUSA.com was able to lower page load time by 30% in 2020, resulting in a 20% increase in average conversion rate from 1% to 2%.
- In 2020, SportShoes.com discovered that faster-than-average mobile visits were 41% more likely to convert than slower-than-average visits.
- Agrofy improved a variety of performance measures in 2020, including the LCP, CLS, and Long Task Time. This resulted in a 76 percent decrease in desertion as well as a considerable increase in engagement.
- Revelry, a bridesmaid dress company, rebuilt their site in 2020, ensuring that it was on the most recent version of their eCommerce platform and that smaller photos were used. As a consequence, the site now loads 43 percent quicker, conversion rates have increased by 30%, and bounce rates have decreased by 8%.
- In 2020, NDTV, one of India’s most popular websites and news channels, reported a 55 percent increase in traffic and a 50 percent decrease in bounce rate because to LCP.
- In 2019, Google chose to use speed as a ranking indication, although as a minor one. Following this, they saw a 15%-20% increase in user-centric performance metrics of pages loaded from search results, as well as a 20% drop in abandonment.
- Missguided said in 2018 that BazaarVoice will be removed from the Android app. This resulted in a 4 second improvement in the median page load time, as well as a 26% increase in income.
- Tokopedia reduced the render time for 3G connections from 14s to 2s in 2018. Delivering this decrease resulted in a 19 percent increase in visits, a 7% rise in new users, a 35 percent increase in total sessions, a 17 percent increase in active users, and a 16 percent increase in sessions per user.
- In 2018, Zalando conducted work that lowered their load time by 100ms, resulting in a 0.7 percent revenue boost.
- Web Studio Sparkbox improved their Driver Solution conversion inside Organic traffic in 2018 by deploying performance upgrades and AMP Pages to their site. This rate rose to 5.57 percent, more than double the previous figure of 2.69 percent.
- Carousell made adjustments in 2018 that cut the time it took for a page to load by 65 percent. This decrease resulted in an increase of 63 percent in organic traffic, a three-fold increase in advertising click-through rate, and a 46 percent rise in first-time chatters.
- According to BBC, for every extra second it takes for their website to load, they lose 10% of their visitors.
- Pinterest speed optimization resulted in a 40% reduction in wait time, a 15% boost in organic traffic, and a 15% improvement in signup conversion rate in 2017.
- COOK’s conversion rate climbed by 7% in 2017 after cutting the average page load time by 0.85 seconds. The bounce rate also decreased by 7%.
- In 2017, Zitmaxx Wonen lowered load time to 3 seconds, resulting in a 50.2 percent increase in conversions. Mobile revenue surged by 98.7 percent.
- The Financial Times said in 2016 that testing of the new, speedier FT.com led in users being up to 30% more engaged with the site.
- By just speeding up their site in 2016, Instagram boosted impressions and user profile scroll engagements.
- The Trainline cut latency by 0.3 seconds throughout their funnel in 2016, and revenue climbed by £8 million per year.
- In 2016, adding artificial latency to the Telegraph resulted in an 11% loss in page visits for a 4s delay and a 44% drop for a 20s delay.
- AliExpress stated in a 2016 presentation that they cut page load time by 36% and saw a 10.5 percent rise in orders and a 27 percent improvement in new customer conversion rates.
- Ancestory.com had a 7% increase in conversions in 2016 after decreasing web page render speed by 68 percent, lowering page bloat by 46 percent, and cutting load time by 64 percent.
- According to Akamai, 75 percent of the 1,058 respondents polled in 2006 said they would not return to a website that took more than *four* seconds to load.
It’s rather intriguing:
QUOTE: ‘Mobify’s client base showed a 1.11 percent gain in session-based conversion for every 100ms drop in homepage load time, leading to an average yearly revenue boost of $376,789. Similarly, Mobify’s clients witnessed a 1.55 percent lift* in session based conversion for every 100ms drop in checkout page load time, resulting in an average yearly revenue boost of $526,147′. (Image courtesy of wpostats, 2016)
Another set of highly intriguing recent speed tests conducted by Forbes in 2016 came to the following conclusion:
“During the testing period, visitors viewed fewer articles per day while suffering difficulties loading each web page,” says the source.
Page load time | 7-day effect | 28 days |
Slower by one second | -4.9% | -4.6% |
Slower by 2 seconds | – | -5.0% |
Slower by 3 seconds | -7.2% | -7.9% |
“It’s evident from our test that the speed of our website has an impact on both of these income streams, in the near term by hundreds of thousands of pounds, and in the long run by millions.” The site’s performance has a detrimental influence on a user’s session depth, regardless of how little the delay is. Slow websites have a negative impact on the amount of articles that people read. The higher the influence, the slower the site is. The data reveals that there are obvious and highly appreciated advantages to making the site quicker, both in terms of user experience and financial effect. Based on our findings, we’ve decided to devote even more work in the next months to make every part of the new FT.com website even quicker.” 2016 FORBES
Other research is difficult to get by, but it should be done as soon as feasible.
Slow load times are having an increasing influence on e-commerce websites, according to research from 2013:
QUOTE: “A 2-second delay in load time during a transaction resulted in up to 87 percent desertion rates.” This is much greater than the 67 percent baseline abandonment rate.” Radware, Tammy Everts, 2013.
It was discovered in a 2012 research that:
“Slow loading speeds are cited by two-thirds of UK customers (67 percent) as the major reason they would abandon an online purchase.” Econsultancy.com, David Moth, 2012.
Google’s Maile Ohye alleged in 2010:
QUOTE: “The acceptance level for an ecommerce website is 2 seconds.” At Google, we strive for a response time of less than half a second.”
That assertion was backed up by independent study commissioned by Akamai in 2009:
“Forrester Consulting found the following major results based on the input of 1,048 online buyers who were surveyed:
- Consumers anticipate a web page to load in two seconds or less, according to 47% of respondents.
- 40% of customers will quit a website if it takes more than three seconds for a page to render.
- Quick page loading is critical to 52 percent of online customers when it comes to site loyalty.
- When customers are forced to wait for a website to load, they often get distracted. 14 percent will go to an other site to shop, while 23% would quit shopping or walk away from their computer.
- Underperforming retail and travel websites result in lost revenue. 79 percent of online customers who have a bad encounter with a website are less inclined to purchase there again. 64 percent would just go to another online retailer to make their transaction.
Furthermore, fast page loading is a vital aspect in a consumer’s loyalty to an eCommerce site, particularly for large spenders, according to the data. 79 percent of online buyers who have a terrible online experience are less likely to purchase from the same site again, while 27% are less likely to buy from the same site’s physical store, implying that the effect of a bad online experience might extend beyond the web and lead to lost retail sales.” Akamai was founded in 2009.
Web customers were more likely to quit a website if it took longer than four seconds to load, according to study commissioned by the same organization a decade ago.
Users’ tolerance with websites that take a long time to load is waning, according to a 2006 study by Akamai.
According to the study, the time it took for a website to display on screen was second only to high pricing and delivery fees on the list of customers’ pet peeves. Akamai polled a group of people who shop online on a regular basis to find out what they like and hate about e-commerce sites.
About half of experienced online buyers – those who have been shopping for more least two years or spend more than $1,500 (£788) per year – prioritized page loading speed.
According to Akamai, one-third of those polled quit sites that take too long to load, are difficult to browse, or take too long to complete the checkout process.
The four-second threshold is half the time that prior studies from the early days of the internet shopping boom revealed that customers would wait for a site to load completely. To make things worse, the study discovered that a customer’s experience on a retail website influences their perception of the organization behind it.
About a third of those polled claimed they had a “negative view” of a firm because of a poorly designed website or that they would tell their relatives and friends about their experiences. According to Akamai’s study, over half of the online retailers in the top 500 US shopping sites take more than four seconds to load.
During the first six months of 2006, 1,058 online customers were polled. The poll was conducted by Jupiter Research on behalf of Akamai.
Your individual experience will reveal whether or not this study is 100 percent accurate. For example, if you KNOW the information you want is likely to be found on a certain web page, you will most likely wait far longer than ten seconds to view it. However, if you do not…
However, it is undeniably a long-held idea in effective website design that if you want to keep visitors pleased, your website must load quickly. This was confirmed by the study.
That was a long time ago.
Today, site speed is an important aspect of website creation and e-commerce profitability.
Users on desktops expect a website to load in a second or two. For the time being, mobile users are a bit more patient.
See how sluggish load times affect your company in the following examples:
Speeds of download
Webmasters may get a lot of aid from Google to make their websites speedier. Google also provides the following research:
When creating an electronic document for dissemination over the Internet, bandwidth, or the ability to transmit and receive data, is a crucial concern.
It’s critical that the Internet connection (from the machine providing the pages to clients) has enough capacity to accommodate the anticipated traffic.
Otherwise, the response time to users would be too sluggish.
Some individuals still use a phone line to connect to the Internet and use a modem with a speed of 28.8 to 56 kilobits per second (kbit/s).
This “narrowband” transmission compels users to wait for a dial-up connection before accessing the Internet, which implies that Internet usage is sluggish even when they are connected.
Broadband services provide much quicker data rates, allowing services like high-speed Internet access to be delivered. These might also be “always on” Internet connections.
What appears fantastic and downloads swiftly inside the limits of the Web manager’s high-speed network connection, however, does not always work for the typical Internet user.
It’s probably best to assume your user has a SagaReach MarketingOW connection capability and strive to provide them with the best possible user experience.
Then it’s a win-win situation for everyone.
When you enhance your page speed scores, what happens to your Google rankings?
Search engine optimization (SEO) is a complicated subject.
Improving your page speed scores without also creating an engaging user experience will not result in BETTER Google results in the near run.
Many SEOs claimed that back then, and Maile Ohye verified it in a 2010 video:
“Rankings is a complicated process with over 200 indications, but now speed is one of them,” says the author. Keep in mind that ‘content’ and’relevance’ are still the most important factors.” Google, Maile Ohye, 2010.
Improve site performance is the first step in a technological approach to improving user experience.
For example, a speedier site should increase visitor happiness and the amount of conversions. Many SEO believe that QUERY COMPLETION & SATISFACTION SIGNALS are important metrics in how Google ranks search engine results pages, therefore this might have a second-order influence on your rankings over time.
In the near run, I never anticipated quicker website load times to immediately enhance my website’s rankings.
But I did want a speedier site for all of the reasons I listed at the start of this essay.
To keep an eye on website download speeds and accessibility, I still use Google Search Console (AKA Google Webmaster Tools) and the other tools listed.
The speed with which a website or page loads is a Google ranking criterion, however….
QUOTE: “Content” and “relevance” are still the most important factors. Google, Maile Ohye, 2010.
Google rankings are influenced by website and page load speed, but not as much as links, effective titles, and content that meets the purpose of search engine visitors. My results from the aforementioned test backed with what I already knew.
A quick host, and a fast site, assuming your web designer knows what he’s doing, may be considered a must.
These days, I get a lot of questions concerning server performance and Google results. Small differences in page speed load will never be as important as the actual utility or relevance of the page you want to rank. It could be part of the algorithm on some VERY minute level (why not? ), but small differences in page speed load will never be as important as the actual utility or relevance of the page you want to rank.
You can’t put lipstick on a pig, and attempting to do so is harmful in the long run.
It’s a horrible user experience if your server is dog*& percent and your website takes minutes to load. Your site isn’t going to help your internet company any time soon. If that’s the case, your site’s site-speed will be a negative ranking factor.
To learn more, enroll in our free SEO training course.
Page load speed testing and tools are available for free.
You may run free reports using a few outstanding page speed tools to assist you design a fast-loading website:
- https://developers.google.com/speed/pagespeed/insights/
- https://www.webpagetest.org/
- https://gtmetrix.com/
- https://tools.pingdom.com/
- https://www.uptrends.com/tools/website-speed-test
In 2022, it is estimated that websites will load in 0.2 seconds. This means the average website will be able to load in 2.4 seconds. Reference: website load time.
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