This guide will cover the best practices for Google Analytics data and how to use it in your Shopify store. It’ll also help you set up goals, track conversions, and measure customer behavior on your website.
Google Analytics for Shopify provides you with a set of tools for fine-tuning your marketing efforts. It allows you to identify your most valued consumers, for starters. This will allow you to fine-tune the marketing’s direction and target demographic for greater outcomes. This is critical since the most significant aspect in content success is audience relevance. Furthermore, it will provide you with a more comprehensive view of your marketing approach than Shopify would provide you with up front. In general, if you want to acquire thorough market information, you should utilize Google Analytics. We’ll go over all you need to know in this tutorial to make the most of the amazing resources Google has to offer.
Increasing Your Sales
Getting an Acquisition Report is the first step in utilizing Google Analytics for Shopify. An acquisition report provides a high-level assessment of your marketing activities. You’ll be able to observe how people arrive at your site and break down the data into simple metrics like conversion rate, revenue, and more. This will make determining which marketing channels are effective and which are not much easier.
Getting your acquisition report is simple with Google Analytics. Begin by logging into your Google Analytics account. Then, on the left column, click Acquisition under Life Cycle. Then choose User acquisition, enter a date range, and select First user as the section. Your report will be ready in a few moments.
Identifying the Most Popular Pages
Now that you’ve utilized Google Analytics for Shopify to figure out how people find your site, you need figure out which pages are receiving the most traffic. A traffic landing page report may help you achieve that. Knowing which pages get the most views is crucial for determining which pages to promote more aggressively via your marketing channels. If you believe your promotion for those sites is sufficient, this information might also help you determine whether or not to devote resources to pages that aren’t as popular. That manner, the quantity of visitors on your site will be distributed evenly.
Obtaining the Information
Go to Engagement in Google Analytics for Shopify to see the Traffic Landing Page Report. Then, under Pages and Screens, choose Add Comparison. Set a date range for the time period you wish to include in the report after that. Then, instead of All Events, set page title to page path and event count to session start. After you’ve made those changes, you’ll get a brief report on the traffic to your pages. You’ll be able to observe what’s hot and what isn’t, and alter your marketing appropriately.
Identifying the Largest Potential
With a Purchase-to-View rate report in Google Analytics for Shopify, you can discover which pages have the greatest potential for growth. This report will indicate how often a person views a product before purchasing it. To put it another way, despite the fact that this page receives fewer traffic, a larger proportion of those visitors purchase the goods. This is important to know since it allows you to identify which pages will provide the highest results if you devote more resources to them. It may also inform you whether the money you’re pouring into popular sites isn’t paying off.
How to Obtain a Report
Start by navigating to Monetization in Google Analytics for Shopify to acquire your Purchase-to-View Rate Report. Select Ecommerce Purchases from the drop-down menu, then Add Comparison. You may then choose a date range for your report. Then, under Get a Table Organized by Item Name, choose Get a Table Organized by Item Name. After that, pick Purchase-to-view rate from the header. Your report will be presented to you in a simple format, with percentages clearly indicated. You now know what things consumers are most interested in purchasing and what products they glance at but do not purchase.
Find out where your customers are leaving.
Using Google Analytics for Shopify, you can figure out which pages turn off prospective consumers. A Conversion Funnel Visualization Report may help you with this. This allows you to observe where clients opt out of checking out and what they do instead. These pages aren’t properly engaging users in the manner you’d want.
Go to Explore > Funnel Exploration > Remove Steps > click the Pencil Icon > view item > add to cart > buy to get this report.
If you fiddle about with your input query, you may obtain a lot of different results using Funnel Visualizations. Even if the stats aren’t relevant, feel free to experiment with alternative queries to see how your site performs on them.
Accurately calculating lifetime value
The average lifetime value of users may be calculated using Google Analytics for Shopify’s capabilities. That is, how important are consumers to your company throughout the course of their whole buying experience with you? For example, if someone spends $1,200 each year for three years, their lifetime value is $3600. Knowing how much value you’ll obtain from customers allows you to choose how many resources to devote to customer marketing.
Go to Explore, then Template Gallery, and lastly User Lifetime Template to do this. You will be given an average of the findings based on several user groups.
Identifying Areas of Interest
You can also construct a custom user journey report using Google Analytics for Shopify to determine which consumers are more interested in purchasing your items. This report will show you how top-of-funnel events are driven by marketing channels and how they relate to lower-funnel actions. Will your more engaging marketing efforts, in other words, effectively steer individuals to less successful marketing methods? You can obtain a clearer understanding of how your marketing channels interact with each other if you have this data. Then, when you identify potential to bring in more consumers than previously, you might start mixing channels. When you combine channels, you receive greater results. Before completing a purchase, 82% of consumers will look at five pieces of content from you.
Obtaining the Information
Follow these steps to generate a customer User Journey Report in Google Analytics for Shopify:
- Go to the Custom Reports section.
- Choose New Report from the drop-down menu.
- Report’s Title Whatever Way You Want
- Add a Tab for Reports
- You may call it anything you like.
- Set the table type to flat.
- Set the Source/Medium Dimensions
- Custom Metrics, Transactions, Sessions, Ecommerce Conversion Rate, and Buy-to-Detail Rate are examples of metrics to use.
When looking at the findings, focus on the percentages rather than the raw numbers. To have a good conversion rate, a marketing channel does not need to reach a large audience.
Bounce Rate Analysis
The variables that drive people to quit your Shopify site are referred to as bounce rate. Google Analytics includes capabilities for measuring bounce rate so you can figure out where your issues are. There are many advantages to lowering your bounce rate. It will increase your conversion rates. As a result, your shop will make more revenue. Additionally, visitors will spend more time on your site. To examine the ratio of first-time visits, go to Sessions and Visitors, then Average Session Duration, and finally Percentage New Sessions. You may notice a distinct gap when consumers come and then depart by performing the arithmetic for how many sales you really receive.
You may also use Google Analytics to monitor your Shopify conversion rates. Because conversion rates are so important for gaining new clients, this is one of the sectors you’ll pay close attention to. If you don’t recruit new clients, your business will stagnate and ultimately die as your current Shopify customers depart. You may measure your conversion rates using Google Analytics’ different metrics and capabilities.
You can simply keep track of your entire earnings. You merely want to make sure you’ve gotten rid of any running costs that are keeping you afloat.
This is your gross income before costs. You may make modifications to turn more of your revenue into profit if you know both your total and net income and believe the difference is too large.
Investment Return on Investment (ROI)
An ROI is commonly expressed as a percentage that indicates the amount of money you receive back for your investment. Using Google Analytics for Shopify will offer you averages, but you’ll need to use additional methods to acquire precise numbers. You could even need accounting knowledge. To get an exact return on investment, deduct your whole investment from the total gain (gain meaning profits, not revenue). Then you divide that figure by the investment’s cost. The overall ROI is then expressed as a percentage. The greater the returns, the larger the percentage.
When you use Google Analytics for Shopify metrics, you’ll receive a report on the average revenue per site visit. In other words, how much money do you make every time someone visits your website?
Order Value on Average (AOV)
The average amount spent by a customer at a shop is referred to as the AOV. Although Google Analytics does not provide this information directly, you may simply calculate it by dividing your total income by the total number of orders you get.
Identifying Potential Traffic Sources
A lot of Google Analytics tactics might assist you in monitoring possible Shopify traffic sources. Email Marketing Campaigns, Search Engine Optimization (SEO), Direct Traffic, Paid Traffic from Ads, Referral Links, and more options will be available. Many people overlook email marketing tactics, yet you’d be amazed how powerful they are. On average, $41 will be returned for every $1 invested on marketing activities. When you sift through this data in Shopify’s Google Analytics, you’ll see a percentage for each source of traffic. You can make better selections about how to concentrate your marketing activities once you know where many of your consumers are coming from.
Optimising Business Objectives
Once you’ve gathered enough information, you may make changes to your shop to profit on it. To begin, you should have defined objectives in mind, such as increasing site traffic to a certain page or increasing the conversion rate of a product. With your Google Analytics insights for Shopify, you can better create your action plan if you know what adjustments to make.
Consider how simple it is to navigate to a page, if the photos on it are high-quality and responsive, how interesting the images and language are, whether product descriptions are overly lengthy, and so on for general changes. If a product has a high bounce rate and the product description is too long, reducing it might be a wonderful method to attract more customers.
In addition to the Google Analytics suite, a sophisticated plugin may be used to assess user experience directly on your Shopify site. It will keep note of how easy the site’s navigation, cart management, and other features are to use. If you are unable to identify issues with your site’s user experience, this plugin will most likely do so. It will also keep track of all transactions, product clicks, and refunds to improve shop administration. It has everything you need.
To get it, go to your Shopify dashboard’s Preferences and choose Enhanced E-commerce. Then go to Google Analytics’ settings, select Enable E-commerce Status, and turn it on. You may now gain extensive, automated insights about your site.
Using Google Analytics for your Shopify business may help you improve your marketing strategy in a variety of ways. You can observe which pages get the most traffic, which have the greatest potential, where you lose consumers, and a lot more. Once you’ve gathered all of this information, you may boost your marketing efforts by focusing on sites with the biggest potential but less promotion. When you combine this with existing popular sites, you may significantly boost your total marketing results.
Explore the rest of Coalition Technologies’ website for additional Ecommerce marketing information and services. You may drastically increase the performance of your website with our assistance!
Shopify stores can use Google Analytics for their analytics needs. This guide will help you understand the differences between the two tools and how to set up both of them. Reference: shopify analytics vs google analytics.
Frequently Asked Questions
Is Google Analytics Good for Shopify?
A: Google Analytics is a website analytics service that provides data about visitors to your site. It allows you to understand what content users are interested in and how they found your site, so you can make adjustments for improved conversions.
How do I set up Google Analytics for Shopify?
A: There are two ways to set up Google Analytics for Shopify. One is by using a third party application like Segment and the other way is through Google Website Optimizer.
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