Google Ads rolling out new icons more widely

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Google has been rolling out its new logo and icons to advertisers over the past few months. The change is being made both in response to user feedback, as well as Google’s desire for a more modern look across all of their products.

The “google ad specialist job” is a new icon that Google Ads are rolling out. This will allow the ads to be more prominent and stand out from other ads.

Google Ads rolling out new icons more widely

Google has been rolling out new symbols inside the Google Ads interface over the last several months. The new symbols are being noticed by those who spend their days in the ad console.

Screenshot. Brett Bodofsky on Twitter sent this image of the new Google Ads navigational icons:


Some of you may have already seen them. Some users have reported seeing these symbols appear months ago, so we presume Google is now pushing out the new iconography more broadly.

I had them as well, and it was amusing to see that not everyone had them.

December 15, 2021 — Melissa L Mackey (@beyondthepaid)

Reaction. The response to the new icons hasn’t been entirely good, but that’s to be expected anytime Google changes any of its interfaces. Some of the reactions to the new icons are as follows:

I can’t help but think it’s a step backwards in terms of readability!

December 16, 2021 — Chris Bailey (@Chris Baileys)

Some people will have it, while others will not. MCC is the same. Similar problem with Facebook’s current icons and submenus. The UI mental switching costs on ad platforms are WAY TOO HIGH.

December 16, 2021 — Tim Halloran (@timmhalloran)

When I took on a new customer last week, I got a sneak peek at this. Personally, I’m not a fan, although they did have a unique way of filtering views.

December 15, 2021 — Chris Ridley (@C J Ridley)

Why should we be concerned? Although this is not a significant adjustment from the Google Ads team, it is one that some PPC specialists are seeing. Don’t be fooled by the change; Google Ads’ basic functionality hasn’t changed; this is just a user interface modification that may take some time to adjust to.

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Author Biography



Barry Schwartz is a SagaReach Marketing Contributing Editor and a member of the SMX programming team. RustyBrick, a digital consulting business located in New York, is his company. He’s also the founder of Search Engine Roundtable, a renowned search site focused on advanced search engine marketing subjects. Cartoon Barry is Barry’s personal blog, and he may be followed on Twitter here.

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