Facebook Ad Best Practices and Insider Tips

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

Facebook ads can be a source of confusion, as they’re often not well-explained or don’t follow best practices. Learn about the most common mistakes and learn how to avoid them for your campaigns that want to succeed on Facebook.

The “facebook ads tips and tricks 2020” is a blog post that discusses how to get the most out of your Facebook advertising. The article includes insider tips as well as best practices for maximizing ROI.

Facebook Ad Best Practices and Insider Tips

While Facebook has made it simple for any company to launch advertising campaigns, the sheer amount of information to process may be overwhelming for some. You must consider various elements, including the ad structure, ad location, and target demographic, to make Facebook advertising successful. These features must also be in line with your goals and budget.

Nonetheless, being one of the most affordable solutions, the platform is difficult to overlook. The average cost per click (CPC) for Facebook advertising varies from $0.50 to $2 for most sectors. Most marketing budgets fall inside this pricing range. However, failing to account for the other aspects outlined above might potentially derail your marketing budget.

You may collaborate with a Facebook advertising firm to assist you avoid beginner errors and get high-quality returns and results. The proper partner will know how to distribute campaign resources, optimize ad assets, and effectively place your advertising. It’s important to understand the standards and best practices that specialists use to obtain cost-effective results, in addition to collaborating with the correct agency.

Facebook Ads Guidelines

The creative and technical components of Facebook advertising are the subject of the first section of this article. Let’s go through the various ad types and their respective dimensions.

While you and your Facebook ad agency may pick the sort of ad you want to run, paying attention to the right resolution, dimensions, and other details helps guarantee that your visual assets look great across the board.


Picture advertisements are a basic method for advertising on Facebook that mix an image and text to catch your target market’s attention.

Whether it’s a personal shot or a stock photo, be sure it follows these guidelines*:

Image Ads
If the picture ratio is 1.9:1 (landscape), the minimum image resolution is 1,200 x 628 pixels; if the image ratio is 1:1, the minimum image resolution is 1,800 x 1,800 pixels (square) 600 x 600 pixels is the minimum size.


Ultimately, you want to attract consumers to your website and encourage them to convert. Video advertising are more powerful than any other medium in assisting you in achieving this goal. These visually appealing assets are a fun way to show off your product, service, or brand. They assist you in delivering a message that motivates viewers to act.

Your Facebook ad agency or team should apply these criteria to your videos* for optimum impact:

Video Ads
1:1 (desktop or mobile) 4:5 (desktop or mobile) (mobile only) Video resolution must be at least 1,080 × 1,080 pixels. 120 x 120 pixels is the minimum size. 1 second to 241 minutes of video


You may use the carousel style to display up to ten photos or videos in your ad. There’s ample area to emphasize distinct options, highlight product or service features, or explain your company narrative in stages. Each carousel card may also include a link.

Here’s how to make your Facebook advertising more effective in this format:

Ads on a Carousel
2 to 10 carousel cards 1,080 x 1,080 pixels is the minimum resolution. 1 second to 240 minutes of video


Slideshow advertisements are great for displaying stages or sequences since they include video, music, and text while being lightweight. They are simpler to create and load faster than video, making them ideal for audiences with slower connections or older devices.

Ads in a Slideshow
16:9 or 1:1 aspect ratio 2 to 15 slides 1,080 x 1,080 pixels is the minimum resolution. Duration of the slideshow: up to 15 seconds


One cover picture or video is followed by multiple product photos in a collection ad. Users are directed to a full-screen landing page called Instant Experience when they tap your ad. This user experience gives prospects a visual and engaging approach to learn about, explore, and buy your goods.

Keep the following in mind before selecting this format:

Ads for Collections
1:1 ratio 1,080 x 1,080 pixels is the minimum resolution. Requirements: Instant Experience, URL of landing page


Stories are temporary photos or videos that show on Facebook’s many platforms, including Facebook, Instagram, and Messenger. Stories advertising do not expire after 24 hours, unlike organic Stories.

You may employ image, video, or carousel advertising in all their full-screen grandeur with Stories advertisements. This immersive format is ideal for increasing brand recognition and communicating with clients where they like to spend their time.


Using a Facebook ad that links to Messenger, you may capture the attention of your target demographic. You may automate this procedure by using the MESSAGES goal in the Ads Manager – see the next section for additional information on this Facebook ad technology.


Allow people to try out your game or program through a playable ad to persuade them to install it. A lead-in video may be used to persuade the viewers to tap or click. This action should send them to a full-screen product demonstration video. When touched or clicked, a call-to-action (CTA) button should redirect users to the DOWNLOAD AND INSTALL page.

*Advertisements that appear in Facebook feeds.

How to Make Facebook Ads Work for You

Using Facebook Advertising Manager, you can create, manage, and monitor your ads. This all-in-one application is compatible with both desktop and mobile devices. Users of Android and iOS may download the app, which provides rapid access to company owners, Facebook advertisements agency account managers, and marketers on the road.

You must first determine your marketing objectives and target audience before using this Facebook ad tool. As a result, you’ll be more informed and able to lead your campaign in the appropriate path.

After you’ve covered all of your bases, it’s time to see what the Facebook Ads Manager has to offer your business. Select the CAMPAIGNS tab on the website or app and click CREATE. After that, you’ll have to:

1. Establish Your Goal

In this case, the “objective” is what you want to achieve with your ad, and it should be in line with your company or marketing goals. Are you using Facebook advertising to drive visitors to your website, enhance app downloads, or boost sales? Whatever it is, you may check the box next to the aim that corresponds to your intention.


Facebook is the source of this information.

Your choices are divided into three categories: awareness, consideration, and conversion.


• Brand Recognition • Reach


Lead generation • Traffic • Engagement • App Installs • Video Views


• Store Visits • Catalog Sales • Conversions

The campaign name in Facebook Ad Manager will be your selected aim, but you may always change it if you want.

2. Make a financial plan

Your campaign budget is determined by your aim, the length of the campaign, and other criteria. A Facebook ad agency can assist you in making the most use of your monthly money. You can depend on a trained strategist to figure out how to maximize your Facebook ad budget and set a rough budget for your campaign.


Facebook is the source of this information.

You must understand the two sorts of budgets you may create on the Ads Manager, whether you have a team of specialists aiding you or not:

• Daily Budget: The amount of money you spend on ads on a daily basis, which Facebook will consume regardless of ad performance or outcomes. • Lifetime Budget: Facebook adjusts your whole campaign budget based on ad performance/results.

3. Determine Your Target Audience

You may take use of Facebook’s powerful targeting tools in addition to the low cost of advertising on the platform. Targeting refers to the ability to choose the audience you wish to target based on a set of criteria.

While it may seem like Facebook will offer your target audience to you on a silver platter, the fact is that you will need to select your prospective consumers and enter information about them.


Facebook is the source of this information.

Choose from the following choices to inform the Facebook Ad Manager who to target:

• Core Audiences: Demographic criteria such as age, gender, geography, education, and job title, as well as interests, behavior, and relationships, define core audiences. • Custom Audiences: People who have previously shown interest in you by buying from you or visiting your website/app. • Lookalike Audiences: They are based on a source audience with whom they share similar characteristics and interests.

4. Decide where you want your ad to appear.

The next step is to decide where your advertisements will appear. Automatic Placement is a user-friendly solution that leverages Facebook’s delivery system to select the optimum ad placements.


Facebook is the source of this information.

Meanwhile, you may use Manual Placement if you have more advanced tactics in place. You have the option of customizing your placements based on the following criteria:

• Computer or mobile device (you can further choose between Android and iOS) • Placements: Facebook, Instagram, Messenger, and the Audience Network • Platforms: Facebook, Instagram, Messenger, and the Audience Network

Feedings (Facebook News Feed, Instagram feed, Facebook Marketplace, etc.) Reels and Stories Streamlined (Facebook in-stream videos, IGTV) Result of a search Messages sponsored by Messenger In-article, applications, and websites (Audience Network native, banner and interstitial, Audience Network rewarded videos, Audience Network in-stream videos)

5. Decide on an advertisement format

By modifying the items in the Brand Safety section before creating your ad, you may limit material and publishers that might harm your brand, such as sensitive information. After you’ve gotten that out of the way, use any of the ad types listed in the preceding section to convey your tale.


Facebook is the source of this information.

6. Submit Your Purchase Order

After you submit an ad, it will be auctioned on Facebook. This is a system that decides which ad should be sent to a certain user. This auction has many adverts, with the winner being the one that meets the following criteria:

• Bid • Action Rates Estimated • Ad Quality

Note: To guarantee great ad performance, follow Facebook’s advertising regulations.

Learn more about measuring campaign success – the next critical step after putting up your advertisements – by reading our Facebook advertising recommendations.

The Most Effective Facebook Ad Campaign Strategies For Increasing ROI

You’d want to get the most value for your dollars, even with Facebook’s cheap advertising costs. To assist you create efficient campaigns and lucrative outcomes, we’ve collected a list of the finest Facebook advertising tips:

Make use of the Facebook Pixel

The Facebook pixel is a piece of code that may be manually placed to your website or enabled by linking your existing platforms, such as Shopify or WordPress, to Facebook (called partner integrations). This Facebook ad solution monitors website conversions (web events), enabling you to fine-tune your Custom Audiences and retarget them with advertising.

Apple made modifications to iOS 14 that may impact how you deliver advertising to iOS 14.5 and later users. The business now requires applications on the App Store to request authorization to monitor users as part of its AppTrackingTransparency architecture.

To maintain tracking online events effectively, you or a professional Facebook advertising firm should do certain Facebook pixel modifications.

Keep track of your growth metrics.

Consider the usefulness of your Facebook advertising analytics across your whole sales funnel. You may, for example, have a high click-through rate (CTRs). Are they, however, pointing to more leads or purchases on your site? For example, let’s imagine you value video views and engagement metrics like likes, comments, and shares. Is strong content resonance occurring at the top, middle, or bottom of your funnel — and is this outcome in line with your objectives?

As you can see, once the data are in, advertising on Facebook becomes difficult. Fine-tuning campaigns to enhance effectiveness is often best left to the professionals at a Facebook ad agency.

A/B testing should be done

A/B testing, also known as split testing, involves comparing two versions of a visual or creative content to see which one connects better with your target audience. This manner, you may focus your ad budget on the best performer. Are you unsure how to proceed with this step? Set up a split test in Facebook Ad Manager with the help of a Facebook advertising agency or a professional social media team.

Track, monitor, and fine-tune

The planning and execution of your campaign are inextricably linked to Facebook’s ad standards. Your campaign’s lifetime, on the other hand, has just just started. You must follow and monitor its progress, looking for areas where it may be improved and new chances to be discovered.

In this case, you may need to seek professional assistance. You can’t go wrong with a firm that has proven a thorough grasp of how to utilize Facebook advertisements, as well as a thorough comprehension of Facebook advertising regulations and a track record of delivering results based on customers’ marketing and business objectives.

Tips for Facebook Ad Campaigns Outside of Facebook

We’ve spoken about Facebook ad standards and recommended practices in our blog. We’ve also gone through some of the features of Facebook Ads Manager. If you want to be sure your ad is accepted, study up on Facebook’s advertising regulations.

But what if you want to get started right away and make as few errors as possible?

Find a certified Facebook advertising firm in which you can have complete faith if you’re just starting out and need a head start on Facebook advertising. With the help of a reliable partner, you can raise brand recognition and attract the proper customers, finally gaining their business. No matter how narrow your market is, exponential development is achievable.

Time and time again, Thrive, an internet marketing business with Facebook advertising capabilities, has shown this. Consider Petersen Games, a game firm that requested our assistance. Our social media advertising team helped them achieve 1,600 new Facebook followers in its first month by distributing Follower Growth Campaign advertisements. We also implemented a targeted remarketing ad strategy to raise awareness and contributions for its Kickstarter and Indiegogo campaigns. To boost conversion, a high-intent audience group was retargeted once it was ready to launch.

Message or phone one of our experts immediately if you want to achieve comparable outcomes and get a competitive edge.

The “facebook creative best practices” is a helpful article that gives insight into the best practices for using Facebook ads. It also includes insider tips and tricks to help you create more effective ads.

Frequently Asked Questions

What are some tips for making effective Facebook ads?

A: You should be careful not to create too many ads with the same message, as this may dilute your brands identity. Try different images or messages and see which one performs better for you.

What type of Facebook ad is most effective?

A: Facebook ads are highly effective to increase the amount of likes, shares, and followers a brand has on social media. They can also be used as tools for advertising purposes with services such as Lookbook or My Ads Manager

What makes a good Facebook ad 2021?

A: A good Facebook ad has a clear call to action, with the benefits of being easy-to-understand. It should also have an informative video, additional information about your product or service and it should highlight who you are as a brand in order for people to trust you.

Related Tags

  • facebook ads tips and tricks 2021
  • facebook image ad best practices
  • facebook best practices
  • best facebook ads 2021
  • twitter creative best practices

Get in Touch with your New
Digital Marketing Consultant Now!

- Dominate your search results.
- Save time by letting us do the work.
- Expand and protect your brand.
- Generate more leads for sales potential.
- Convert more leads for growth.
Scroll to Top