Email marketing has shown to be a successful approach for keeping in touch with potential customers and encouraging them to return as repeat customers. There’s a delicate line between doing too much and doing too little because of the personal character of email inboxes.
When it comes to email marketing, you’ll no longer have to wonder whether you should or shouldn’t do anything.
DO: GROW YOUR EMAIL LIST ORGANICALLY
For obvious reasons, the more clients and prospects you have on your mailable list, the more potential customers and clients you can reach out to through email marketing.
To increase the number of members who have previously read your open-access, undated material, use a registration form to restrict access to your premium educational content. Make it easy for visitors to sign up for your newsletter and urge them to “not miss out!” on great new information by putting a button on your website.
DON’T: BUY A PURCHASED LIST OF CONTACTS
These lists have been proven to be generally ineffectual by us. Because these people have not shown any interest in your company or its products, their open rates are substantially lower, and your emails are more likely to be marked as spam. While purchasing an email list may seem like an easy way to expand your subscriber base, it might really wind up costing you more in the long term.
DO: UTILIZE DRIP EMAIL CAMPAIGNS
It’s a wonderful strategy for keeping in touch with customers who aren’t quite ready to make a purchase. These campaigns send emails to contacts over time with relevant educational information and offers to assist them in the sales funnel.
The average number of contact points needed to set up an initial encounter is eight. Drip campaigns must thus include material on themes and concerns that are of particular interest to their recipients. Where have they previously shown an interest in? Remember to make it easy for folks to get in touch with you if they’d want to use your services.
DON’T: BOMBARD YOUR LIST WITH TOO MANY EMAILS
A cluttered inbox can only lead to more unsubscribes or worse, more emails being deleted before they are even opened. A drip campaign may not be the best option if you already send out a lot of other emails, therefore you may want to consider excluding some of your subscribers from the campaign. Keep an eye on your unsubscribe rates and track your monthly email volume strategically.
DO: SEND EDUCATIONAL CONTENT
Sending out emails to your list of subscribers is a great way to show off your company’s expertise and authority on the problems that matter to your clients.
Content that addresses your customers’ most pressing issues should be sent out. You may tailor your material to suit the learning preferences of your audience by changing the format. It is possible to include links to recently released guides and future webinars in your email.
DON’T: FORGET TO SEND HARD OFFERS
Keep in mind that your email subscribers are a potential source of revenue for your business. Make it simple for customers to get in touch with your company by sending out strong offers in the form of emails that encourage them to get in touch with you.
A free consultation or the ability to arrange a review immediately may be a good way to ensure that your contacts know precisely what the next step is.
DO: HAVE MOBILE-FRIENDLY EMAILS
Don’t be left behind by an email that doesn’t display correctly on mobile devices as more and more people are utilizing their phones to get information. The trouble of pinching their displays to zoom in on your material may not be worth it to your potential customers.
A lack of mobile-optimized emails might make your organization seem old and out of touch, which is a major turn-off for consumers of professional services.
DON’T: MAKE YOUR EMAILS TOO BASIC
Just because an email is responsive doesn’t imply it has to be boring or uninteresting. In order to get your message through, your email template should have a clean, consistent style that also provides all of the necessary information.
DO: CREATE AN EMAIL CONTENT CALENDAR
Email marketing isn’t something you should leave until the last minute and then forget about. In today’s marketing landscape, email is still a potent weapon in the arsenal. Plan your emails ahead of time using an email content calendar to ensure you have the right language and design components on hand.
In addition, a calendar may assist you in creating a timetable that has an appropriate mixture of themes, content kinds, and hard offers.
DON’T: MAKE YOUR EMAIL CONTENT CALENDAR STATIC
You should treat your email calendar as a dynamic, breathing document, rather than a static one. It should be adaptable, so that your company can react quickly to changes in the industry and new information. Allows for a more integrated marketing plan as a result of this
It’s important to remember that your email marketing should also complement your other marketing initiatives. Your email schedule should complement the content and services you’re developing and expanding.
DO: TEST YOUR EMAILS
Despite all the recommendations out there for effective email marketing, you won’t know what works for your unique audience unless you track and test. Continually test email campaigns to see how your audience responds. Test your email subject lines, preheader text, images, calls-to-action, and copy.
Keep diligent records comparing different approaches and the open and click-through rate of each. Then analyze the trends in order to make informed decisions about your email marketing strategy.
DON’T: FORGET TO SEGMENT YOUR LIST FOR EASY TESTING
It’s important that you divide your email list so that you may test various sorts of content on different audiences. There are a number of ways you may segment your audience, such as by industry, geography or interest level.
In spite of the fact that email marketing requires marketers to walk a tight line, it may have a big impact on lead generation. Your company’s email marketing efforts will begin to provide greater results if you follow these guidelines.