Cold Messaging on LinkedIn To Land Clients

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While LinkedIn is one of the most popular professional networking sites, many users have become dissatisfied with its inability to provide an actual ROI. As a result, more and more people are turning to cold messaging on the platform in hopes that they’ll get results quicker than joining groups or attending conferences.

The “linkedin prospecting messages examples” are a good way to show potential clients that you have the skills they need.

In this post, you’ll discover how to utilize LinkedIn outreach messages to acquire new customers. 

We’ll go through the following topics in detail:

  • Getting the most out of your LinkedIn profile 
  • contacting 1st-degree connections
  • How to Get Clients Using LinkedIn Sales Navigator
  • Using automation to send cold messages outside your network 
  • When it comes to sending InMails, I have a little trick under my sleeve.
  • Taking use of your Social Selling Index (SSI)

Making your LinkedIn profile more effective 

Your LinkedIn profile and your website are quite similar. Before you start texting someone, make sure you know exactly what you’re giving.

What would you want to be remembered for? What precisely do you have to offer? 

The following are the three most crucial aspects to optimize: 

  • Your headline is intriguing.
  • Your photo for your profile
  • Your image for the backdrop

You’ll get extra points if you optimize your About section as well. When people visit your profile, the more they discover about you, the more they comprehend what you do and how you might assist them.

So, what exactly are we on the lookout for?

Let’s begin with your title. Make sure everything you do is memorable and easy to grasp. It’s best if you can be as detailed as possible. Concentrate on the advantages.

Keep in mind that your profile will be seen by prospective clients. They’d want to know how you can assist them. 

So, instead of being about you, your headline is about THEM.

Bad examples include:

SEO, AdWords, Website Design, Social Media Management, Video Editing, Event Management, and Writing Novels for Team Members” “Assisting Small, Medium, and Large Companies with SEO, AdWords, Website Design, Social Media Management, Video Editing, Event Management, and Writing Novels for Team Members”

“Marketing Manager is providing SEO Campaigns all around the world for just $30 per month”

“Owner of a Business”

Good examples include: 

“Every month, I assist roofers in obtaining an average of 5-7 new client contracts.”

“Let Me Help You Consistently Double Your Contracts Signed Under 90 Days” “Car Insurance Lead Expert – Let Me Help You Consistently Double Your Contracts Signed Under 90 Days”

“Assisting Swimming Pool Contractors in Increasing Sales by 53% in 67 Days”

Then there’s your profile photo. Consider how you want to present yourself. I wouldn’t advocate disguising your face behind sunglasses on LinkedIn. 

What do you think your target audience expects from you? Is it expected of you to be really professional? Or do you fall somewhere in the middle? What kind of image do you want to project? 

But don’t overthink things. Simply choose something suitable, zoom in or out a bit, and then click “Save Photo.”

Let’s talk about the last piece, your backdrop picture, before moving on to the next phase.

Make good use of it to solidify your status as an expert. Use a picture or symbol that is related to your specialization if you’re focused on a single topic.

Consider include a mention of your USP there as well. Alternatively, expand on your title and include some more language that grabs their interest. 

Simply ensure that these three aspects are optimized in such a manner that a prospective customer can readily comprehend what you do and how you can assist them in solving an issue.

You may get away with not optimizing your profile for the time being, but any effort you perform to gain customers on LinkedIn will be ineffective. If you’re intending to skip this, bear that in mind.

contacting 1st-degree connections

Make sure you follow the preceding procedures one again. It’s fun to optimize your profile, but don’t spend too much time doing it (well, I think it’s fun).

Start reaching out to your own network, which is a simple tactic that many people neglect.

These are folks who are either familiar with you or have accepted your friend request.

Of course, if you don’t have any LinkedIn contacts, this is pointless. However, if you do, I usually suggest contacting them first.

If you already have a large number of friends, LinkedIn automation solutions may assist you automate your message-sending procedure.

It’s great since some apps let you export all of your contacts to a CSV file, which you can then edit to eliminate individuals from your list who you don’t want to message, leaving you with a lovely clean list.

In general, I would advocate sending just one message to individuals who have been in your network for a long time but have never interacted with you. Or, at the very least, not in the near future.

Even if you concentrate on assisting them, people you’ve known for years are unlikely to appreciate you flooding their inbox with repeated messages promoting your company.

What’s the best way to communicate with people? Let’s get started.

I recently sent the following message to my first-degree connections: 

Hello, [Name],

I realize that you have a lot on your plate, so I’ll make it brief:

Do you have a family member, friend, or acquaintance who owns a physical business that is experiencing difficulties as a result of Corona?

A friend or acquaintance who had never considered selling their items on their website before simply because they depended only on customers who walked into their business to make a transaction.

However, they are now losing a significant amount of money as a result of being compelled to shut or at the very least attract considerably fewer clients. After all, practically everyone prefers to remain at home.

Do you know anybody that fits that description? If that’s the case, please put us in contact so that I can assist them in selling their items online and helping them get through the crisis.

If you know someone who needs immediate assistance, please contact me.

Best wishes, Ceesjan (CJ) de Zeeuw


So, by sending a personal message to my contacts, this was a relevant message. And, since it’s about helping others, I received a lot of responses and offers of assistance in connecting me with those in need.


Hopefully, this sample has given you some inspiration for your own message. There’s no need to replicate the message; instead, utilize it to help you structure your own. 

The objective is to develop something that “socially sells” your services in a fun manner that others can connect to. Don’t simply list your accomplishments; consider how you may assist someone. 

And, like I did, if it’s someone who isn’t the actual owner of a company, request an introduction. You’d be shocked what happens if you just ask!

How to Get Clients Using LinkedIn Sales Navigator

This is where we begin sending cold messages to persons with whom we have yet to establish contact. Yes, we will employ a series of messages at this point. 

You may join up for a 30-day trial of LinkedIn Sales Navigator if you’ve never used it before. It’s roughly $80 each month after that. 

In Sales Navigator, you may look for leads.

We’ll go through how to locate leads in this part.


To access your Sales Navigator site, go to your LinkedIn profile and choose “Work,” then “Find Leads.” 


The search bar should appear as seen above. You should choose “Lead Results” if you wish to seek for individuals. Click “Lead Accounts” to search for LinkedIn business accounts.

We’re going to use “Lead Results” to start cold texting folks since we want to find real people.


You’ll see a box on the left where you may specify “Filters.”

These are some of the filters available:

  • Geography
  • Relationship
  • Industry
  • The number of employees in the company
  • degree of seniority 
  • Function 
  • Title 
  • Etc.

Because LinkedIn only provides 2500 results at a time, you may be quite particular here. You’ll see that it only displays a maximum of 100 pages, each with 25 results.

We won’t go into great detail here, but if you search for “chiropractor” in the United States, you’ll probably get more than 2500 hits. So, if you want to see all of the results, divide your search into separate cities.




As you can see in the picture above, the first one returns 70k+ results, indicating that you’ll need to narrow your search to fewer than 2.5k. 

So, under “Filters,” split it down to a city or set of cities under the “Geography” area. 

I always use the “Relationship” option to look for 2nd and 3rd degree relationships. If you choose, you may also add “Group Members.” 

The remaining filters are rather simple, so I’d suggest simply playing about with them. There is a large number of industries to chose from when it comes to “Industry.” If it isn’t listed, just type it into the “Keyword” search field at the top.


Because everything is blank except for nation (Netherlands) and relationship, this is an example of how NOT to search (2nd and 3rd degree)

In the example above, there are 7 million+ total results and 710k+ persons who have posted on LinkedIn in the last 30 days. Always keep it to a maximum of 2500 results.

However, if you want a more effective list with individuals who are more likely to respond, you should obtain the leads in the third column, which are people who have posted on LinkedIn in the last 30 days. If you’re looking for a lot of volume, start with the first column.

Making use of a “Boolean Search”

You’ll notice that many folks who appear in your search aren’t likely to be customers. Marketers, coaches, assistants, and niche-specific jobs that aren’t decision-makers, for example. 

You should utilize a Boolean search to save time by not having to manually examine every candidate.

If you’re looking for plumbers but don’t want to include marketers, coaches, or assistants, your Boolean search may look like this: 

NOT a marketer, but a plumber NOT a coach, NOT a helper

If you’re searching for certain terms that individuals must include in their profiles, on the other hand, a Boolean search would look like this:


As a result, you may use this search to identify particular companies that use one of these terms in their profile.

In this scenario, people’s profiles contain terms like “cloud,” “software,” and “saas.” 

When targeting SaaS organizations, for example, persons in that area are likely to include phrases like software, SaaS, and cloud in their profiles. 

It isn’t 100% perfect, so you may still get results from individuals who aren’t your ideal client. However, it may quickly generate a prospect list based on frequent terms used by decision-makers in the sector you’re interested in.

Are you unsure of the terms used by decision-makers? Visit a few decision makers’ LinkedIn profiles and build a list of frequent terms, which you can subsequently use in your Boolean search.

When doing a fresh search in a new specialty, my recommendation is to constantly look for particular positions to exclude. As a result, there is no set of terms or positions to eliminate; rather, it is a niche-specific choice.

Examine the results quickly to see which terms and roles should be omitted from your search. 

You don’t have to utilize boolean search, but it will make your life much simpler if done correctly.

In Sales Navigator, you may save your searches.

Back in the day, Chrome extensions allowed you to export batches of up to 1000 prospect’s LinkedIn URLs at a time. Then, using an automated tool, upload the CSV file. 

Most programs, however, have removed this since LinkedIn can readily identify it. To add a prospect list to an automation tool these days, you’ll need a Sales Navigator URL.

Tip: Save your Sales Navigator URL since you’ll need it to set up automation. 


“Save Search” is shown here. When you’re satisfied with the results for the specialty you’re looking for, click this button in the upper right corner and give it a name you’ll remember.


After you’ve saved it, go to “Saved Searches” to see what you’ve saved. You’ll also discover a summary of all the lists you’ve already saved.

It would be a terrible waste of effort if you completed a fantastic search just to lose it and had to start again. That’s why you should store your searches and keep your URLs handy. When employing automation tools, you’ll need them once more.

Using automation, send cold messages to folks outside your network.

After you’ve compiled a list of prospects in your specialty, you’ll need to create a campaign to contact them. 

To invite new contacts, you’ll need to discover a superb, dependable automation solution. 

So, first, let’s go over what to look for in an automation tool, and then we’ll go over how to build up a campaign.

I’m not sure which LinkedIn automation program to use.

There are many tools to pick from, and I won’t suggest one in particular since they change often. Instead, I’ll list some characteristics to consider while selecting a tool. 

It is critical that you do not choose the cheapest choice in order to save money. Because most of the low-cost technologies operate as browser extensions, LinkedIn can readily recognize them. 

If you want your LinkedIn account to be limited, choose one of the lowest options.

I’ve used less expensive tools in the past, and my account has been blocked. Fortunately, I was able to retrieve it, but that’s not something you want to happen.

Another thing to keep in mind is that if you utilize an automated program and keep experiencing captcha troubles, you should be cautious. Having frequent captcha errors, in my experience, will ultimately result in a limited account.

Of course, nothing is ever completely secure, but using a higher-quality tool reduces the chances of your account being limited significantly when compared to using a lower-quality tool. 

Choose a cloud-based tool if you want to work on the cloud. These are often excellent tools since LinkedIn has a hard time detecting them. Good tools are excellent at simulating human behavior. 

Another advantage is that since it is cloud-based, you can leave your computer unattended or even turn it off and your campaign will continue to run. There’s no need to be glued to your computer throughout the cold-calling campaign. Cloud-based software automates the process.

Some programs also include an option to automatically remove invites. This is significant since LinkedIn is more likely to penalize your account if you have over 1000 outstanding invites.


As you can see in the picture above, the program ensures that the number of outstanding invites is never more than 1000. Now, 915 is still a large amount, but when you perform outreach efforts on a regular basis, the number of pending invites quickly grows. So having a solution that takes care of it for you, rather than having to manually withdraw invites, is even more vital. There is much too much room for human mistake.

A blacklist function is another feature that some reputable programs seem to offer. Don’t want to approach somebody who is already a client, a family member, or a friend? If you add someone to the blacklist, they will never get a message. 

Organizing a campaign

Typically, tools enable you to conduct a range of campaigns, such as:

  • Make new contacts by inviting them.
  • 1st connections message
  • Profiles are visited automatically.
  • Endorse abilities 
  • Etc 

I’ll concentrate on “invite new relationships” in this essay. It’s what I utilize most of the time for our promotions.

It’s quite simple: simply choose the one that looks the most like the one in the tool you’re using.

As previously said, you’ll need your LinkedIn Sales Navigator URL so that your tool can retrieve the prospects and add them to your campaign.

You should have your sequence ready to transmit with messages in it. I usually advise sending no more than four texts. I’ll offer you some advice further down.

Message of invitation

Keep it brief and straightforward. Include their first name, make it basic, and provide a complement on anything they’ve done. Who doesn’t like receiving compliments?

“I’m pleased by the amazing things you’re doing,” I generally respond in response to their profile.

Then add something along the lines of “Would love to connect with you here.”

Because you can’t tailor every invitation message with automation, you have to remain generic. It’ll be generic since it’ll be issuing invites in bulk.

Don’t be scared to experiment with various options. This isn’t a one-size-fits-all situation. 


Hey Mark,

I’m quite pleased with what you’re doing. I’d want to communicate with you on this platform.

Best wishes, Ceesjan (CJ) de Zeeuw

1 day later, a welcome message

I like to utilize a program that allows me to choose when the welcome message is sent, i.e. when someone accepts your invitation. You may not be able to arrange when the welcome message will be sent using all tools.

After the invitation has been accepted, I prefer to send the welcoming message one day later.

What you want to do here is use the same strategy as before, and be as general as possible with your message.

It’s important to realize that utilizing Sales Navigator, you’re unlikely to receive a 100% focused list.

Even if you use a Boolean search like the one described before, you’ll most likely wind yourself texting individuals who aren’t in your target market.

So you should avoid stating things like “I saw you’re a plumber in [city]” since it will turn off individuals who aren’t.

The objective is to keep your message as wide as possible. As a result, even if your message reaches those who are not in your target market, they will be able to connect to it.


Thank you for accepting my buddy request, Mark.

I’m curious as to what you’re doing with your marketing right now.

Every month, we’re seeking for a firm like yours to bring them X new leads.

Do you want to have a quick conversation about this?

Best wishes, Ceesjan (CJ) de Zeeuw

1st follow-up: 5 days later

This message’s objective is to remind them once again. A one-sentence message will enough. 

Second follow-up – 14 days later

Let them know that this is the final communication you gave them, and that they may contact you here if they want assistance at a later time.

Putting ideas into action

When conducting your campaigns, bear in mind that a warmed-up account may only send 100 messages per day. Alternatively, you may only send out 100 new invitations every day.

You don’t want to start sending 100 messages straight away if you’ve never used LinkedIn before. Instead, treat it like an email account that has to be warmed up.

Make it seem as natural as possible, which means don’t send out 100 fresh invites every day from Monday to Friday. Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday, Monday 

This is a simple procedure. All you have to do now is take action. There is no such thing as flawless message. There is no such thing as a perfect boolean search. 

All you have to do now is get started. Have a lot of contacts already? Consider starting with first-degree relationships. 

Use Sales Navigator to locate decision-makers in any industry all across the globe. Choose a good automation program and create message that people will react to.

Experiment with your message until you discover something that works, and then stick with it.

Tip: As soon as a lead responds to your message, make every effort to remove them from LinkedIn as quickly as feasible. Invite them to a phone call, send them an email, and so forth. If you want to be successful on LinkedIn, take the perspective that your sales process doesn’t finish there, but rather begins there.

When it comes to sending InMails, I have a little trick under my sleeve.

You get 20 InMails every month with LinkedIn Sales Navigator. They’ll roll over to the following month if you don’t use them, up to a maximum of 60.

InMails are useful for communicating directly with folks outside of your network. 

I’d put them aside for ideal clientele. So, who are your ideal customers? 

It may, for example, be any company with annual revenues of $5 million to $10 million.

The best part is that Sales Navigator lets you look for “Accounts” with $X in yearly sales.

So you may seek for firms that make $5 million to $10 million a year, find the director or CEO, and write him a note. 


You just go to the Sales Nav site, then choose “Account results” to search for business accounts rather than persons, as seen in the image. 

And it comes with some amazing features like the ability to choose the company’s growth rate, headcount, as well as the amount of money they make and other fun things.


“New account saved search results from Sales Navigator,” according to an email I received from LinkedIn. So they notify me of new accounts appearing, in this instance accounts with annual revenues ranging from $1 to $10 million. That’s very amazing.

Do you believe reaching out to firms you already know earn money will help you obtain any sales? Save time and effort by locating leads on demand who will have a reasonable marketing budget.

So, if you’re not sure how to utilize your InMails, figure out what your “ideal client requirements” are, and then seek for them in Sales Nav. Find the owner, add them to your “Saved Lists,” and begin forming a new relationship right now.

Taking use of your Social Selling Index (SSI)


Finally, LinkedIn Sales Navigator has a great tool called the Social Selling Index (SSI).

You can quickly assess how well you’re doing in terms of creating your brand, developing connections, interacting with insights, and locating the appropriate individuals. 

It also displays you how you compare to the rest of your network and industry, which I think is really fascinating. 

It informs me, for example, that I should interact with insights more. This might imply getting in front of people via LinkedIn postings, responding to other people’s posts, and so on. 

As a result, the Social Selling Index may help you see what you’re doing well on LinkedIn and where you can improve. Since creating relationships is a 24.46, which is a rather excellent rating for me. And that makes sense since I’m always adding new individuals to my network, therefore that’s the strongest of the four performance metrics in my situation.

Following this procedure, here’s an overview of some of the leads that have come in.


I thought it would be fun to show you what may happen if you start doing this and apply everything I’ve taught you.

The aforementioned responses are just from the last several days. Because it is the most current information at the time of publication.

The leads I’ve been able to create for my clients using LinkedIn have genuinely astounded me. It never seems to end. The leads simply keep flooding in, and for some of these campaigns, they’ve been coming in for months.

That’s the way it works. I give them the leads, people reply using the message I put up, and my clients take over from there. As a result, they continue to sell to those prospects once they get a good response.

That’s all I have to say for today.

Do you like me to have a look at your LinkedIn profile and provide a recommendation for you?

Please don’t hesitate to contact me if you’ve been considering how you can utilize LinkedIn to increase your business’s customer base.

I’ll look at what you’re selling and your present LinkedIn profile before recommending an approach that I believe will bring you results.

Send me an email at [email protected], or connect with me on LinkedIn or Facebook and send me a message via those platforms.

I hope you found this LinkedIn outreach guide useful and that it will help you start or improve your efforts.

If you have any questions, please leave them in the comments and I’ll be delighted to address them.

Cold messaging on LinkedIn to land clients is a strategy that has been around for a while. The “linkedin lead generation messages” is a tool that allows users to create cold messaging templates.

Frequently Asked Questions

How do I turn cold connections to clients on LinkedIn?

A: There are two ways to do this. The first one is through your personal account settings, under your name click the Edit profile button and then scroll down until you see permissions. From there you can set it so that people cannot contact or view your timeline without requesting permission from either yourself or a manager.

Is it OK to cold message on LinkedIn?

A: Yes, it is a common practice on LinkedIn to send messages out of the blue.

How do you land clients on LinkedIn?

A: That is a difficult question to answer. You can find your next job at this website,

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