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Keywords are words or phrases that people tend to search on Google. Search engine optimization is the process of optimizing a website so that it ranks highly in searches (on
Amazon Brand Analytics is a tool that helps online retailers identify their top selling products and the level of engagement with customers. This process allows for better product placement, promotions,
Advertisers are targeting Walmart’s online marketplace. It is a powerful way to reach the largest audience of all time, which comes with its own set of challenges and opportunities. Understanding
Search engine optimization is a complicated process that involves many moving parts. However, recent changes in the way search engines rank results has left SEO professionals with some new challenges
If you’ve missed Black Friday, don’t worry! Google has provided a list of last minute SEO fixes to ensure your site is still at the top of search results for
Google Ads PPC Search Campaigns are a great, affordable way to reach consumers in the market. But what kind of ads work best, and how can you make them more
PPC Search campaigns are often overlooked, so it’s important to know what they entail and how to execute them. Here is a list of five best practices that will help
In January of 2018, Google announced a change to their algorithm that would now consider the number of articles on your site as more important than its quality. This move
The most successful marketing campaigns are those that have a high conversion rate. This means the emails that you send will actually result in someone clicking on your ad, visiting
With the advent of digital marketing, search engine optimization has become more important than ever. Search engines have started to favor well-written content over spammy blog posts with a high
