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Business and technology are now intimately entwined, with the world’s largest companies increasingly relying on digital marketing to do business. And a new report from Forrester predicts that it will
We made a video. We wrote a blog post, and we shared it on Twitter. Our content is not the most innovative out there, but after reaching all those audiences
Marketing is an important tool for small businesses to reach their target audience. With the help of marketing, a business can effectively grow in size and revenue by reaching out
Google Analytics is a free tool that can provide valuable insights into how your website performs. It’s important to know the SEO ROI of your marketing choices, so you know
Click-through rates, also known as CTRs or click-thru rates, are the number of clicks that a certain ad generates for an advertiser. It’s calculated by dividing how many times someone
Marketing is the bridge between creativity and business. It’s what connects your product to customers across all channels, from sales people to social media influencers. It’s also one of the
Know your customer (KYC) is a process through which businesses are required to verify the identities of their customers. Many organizations have not yet completed this kind of verification, and
Recently, BrightLocal released a new color scheme update for their brand. After reviewing social media posts and customer feedback, they decided to keep the light purple as their company color
Podcasts are a great way to promote your brand, establish credibility and generate leads. However, it can be difficult to break through the noise of people talking about podcasting in
In this day and age of online shopping, digital marketplaces have made it easier than ever to sell products. However, these platforms also allow competitors the chance to steal sales
