A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

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To me, this topic is about an email marketing campaign that was created to help promote the sale of a new food brand in Australia. I will provide details on how it went viral by using humor and creativity for its content strategy.

A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

A-Viral-Foods-Report-an-%E2%80%98Ugly-Content-Gift-and-anWith a new annual report, Instacart wins the content jackpot this week. Adobe assists subscribers in becoming unattractive. A little chocolate business also sends out a newsletter with a tasty surprise.

Instacart provides food trend statistics, as well as an analysis on what the figures signify for 2021.

Do viral culinary trends make their way into viewers’ kitchens through social media platforms?

They do, according to Instacart’s 2021 Year in Groceries. In an Instacart study (conducted by The Harris Poll), 44% of individuals in the United States indicated they’d attempted conjuring up a social media food trend this year. More than one-third of respondents (36%) said social media had impacted the way they cook at home.

Instacart, on the other hand, didn’t simply take their word for it. The grocery delivery business looked into its first-party data to determine whether customers were shopping for the products featured in popular food-related social media posts. What is the solution? Yes. Orders for the recipe’s basic components increased by 107 percent when baked feta spaghetti became a viral TikTok success in February. In October, orders for salmon rice bowl components climbed by 97%, while orders for nature’s cereal ingredients increased by 94% in March.

2021 Top Social Media Food Trends chart from Instagram showing the increase in orders for ingredients in recipes for baked feta pasta, salmon rice bowl, and nature’s cereal during the months each recipe went viral. The Instacart report also includes a list of popular (and not-so-popular) food goods from throughout the nation. The popularity of gemelli pasta, cereal bars, pre-made sandwiches and wraps, frozen French toast, and energy drinks is increasing. Wax-coated cheese, yeast, hand sanitizer, all-purpose flour, and disinfectant wipes are all declining in popularity. Readers may use an interactive tool to explore the most popular things in cities and delivery locations around the nation, as well as download social-friendly cards to share the information (#2021Delivered).

Instacart #2021Delivered chart showing which products rose and fell in popularity in 2021.

Another component of the research examines the return to “normalcy” by examining the trend line of pre-packaged snacks (for on-the-go dining) during the course of the epidemic. Pudding, fruit bars, fruit snack cups, gelatin snacks, granola bars, gummy fruit snacks, pre-cut fruits, snack bars, variety snack packs, and yogurt pouches are all included in the Pudding Pack Index.

Instacart Pudding Pack Index showing aggregate sales of prepackaged snack categories throughout the pandemic.

WHY IT’S HOT: Instacart’s 2021 Year in Groceries stands out above a sea of drab or predictable year-end reports and articles, demonstrating how to produce compelling tales with first-party consumer data. It also demonstrates how to build better tales by combining original research (the Harris poll) with consumer data.

In a galaxy of bland and predictable year-end #ContentMarketing, @Instacart 2021 Year in Groceries shines. (Image courtesy of @SagaReach Marketingcontent) To Tweet, just click here.

Adobe’s newsletter is brimming with inventive giveaways.

This year, Adobe Creative wants to help its clients go ugly. So it sent out an email (subject line: Free holiday creative kits) promising “ugly Christmas outfits with a few clicks with a free Photoshop action.”

Customers may use the action to transform any photograph into a digital sweater in only a few clicks (including choosing from a range of knit sizes and pressing play). Pixelbudda, a design firm based in Volgograd, Russia, created the feature.

Image showing Adobe ugly sweater Photoshop action turning half of a reindeer image into an ugly sweater-style pattern.

If an ugly sweater isn’t your thing, Photoshop has designs for warm winter cards that you can send online or print and mail.

Non-holiday alternatives in the Adobe Creative newsletter include how to produce a risograph-style print in Photoshop.

Adobe risograph-style print template gif

WHY IT’S HOT: Adobe Creative is an astute content strategist. Its newsletter contains detailed instructions on how to produce using the brand’s resources. Freebies are usually appreciated by audiences, so templates and graphics are excellent presents. Bonus marks for attention to detail – note the pun in the sweater activity CTA button: I wool try it.

Hot take: People want free stuff, therefore templates, tools, and photos are excellent #content and #email subscriber presents. Check out some of the @AdobeCreate newsletter’s samples (via @SagaReach Marketingcontent). To Tweet, just click here.

Sweet Designs creates emails that are worth every letter.

Every month, Sweet Designs, a chocolate company near Cleveland, Ohio, sends Truffles to its customers’ inboxes. While the email does not include any chocolate, it does contain delicious information.

Each issue includes a Behind the Counter feature based on a Q&A with an employee. Sam Sweeney, a customer service representative at the business, shares her practically lifetime love of chocolate, her global trips, and her job in December. (A fuller version of the interview may be found on the corporate website, which is linked in the newsletter.)

Leonardo da Vinci was a vegetarian for humanitarian reasons, according to this month’s Bet You Didn’t Know feature, which included a picture of the Mona Lisa with a packet of vegan chocolates.

Bet You Didn't Know section of Sweet Designs' Truffles newsletter showing the Mona Lisa holding a package of vegan chocolates.

Subscribers to Truffles have the opportunity to win items by answering a quiz. This month, readers were asked to name the most popular wine at the company’s Lakewood retail site in a multiple-choice poll. A $25 Sweet Designs gift card, the Katie Couric biography Going There, and a Sweet Designs beanie were among the prizes.

In a segment called Last Laugh, it always ends with an amusing cartoon.

WHY IT’S HOT: Sweet Designs’ Truffles email newsletter demonstrates how effectively this small company knows that newsletters shouldn’t only be about sales and marketing. Instead, this chocolate shop’s newsletter connects with consumers on a variety of levels, including giving information about staff’ hobbies and backgrounds, interesting facts, and even a good chuckle.

Truffles, a monthly #email newsletter from Cleveland-based small company Sweet Designs, demonstrates how to go beyond advertising to connect with people’s hearts (via @SagaReach Marketingcontent). To Tweet, just click here.

Are you looking for additional content marketing advice, ideas, and examples? Subscribe to SagaReach Marketing’s daily or weekly newsletters.

Joseph Kalinowski/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach

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