A Guide| Power Digital Marketing

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Business and technology are now intimately entwined, with the world’s largest companies increasingly relying on digital marketing to do business. And a new report from Forrester predicts that it will be even more crucial for businesses in 2019 than ever before.

A guide for entrepreneurs and digital marketing pros on how to power up your passions with the latest tools, software, and strategies.

The “power digital marketing salary” is a guide that will help you learn how to power your digital marketing. The guide includes everything from the basics to advanced tips and tricks.

A Guide| Power Digital Marketing

When it comes to retail and eCommerce, having accurate demographic data about your customers is critical. Everything from the things people purchase to the message they react to is influenced by who they are, where they reside, their age, and their financial standing.

Without a clear grasp of who their target customer is, it’s almost difficult for firms looking to sell their items on Amazon to optimize marketing spend, conversions, and sales. Fortunately for brand owners, Amazon has recently made demographic data available to sellers through the Brand Analytics on Amazon report in Seller Central. 

Do you want to discover how Amazon consumers use the site and how you can utilize Amazon Demographics to your advantage?  

We’ll break down Amazon customer demographics in this guide. 

Macro Demographics on Amazon

Amazon is the eCommerce king. Amazon’s net sales in 2020 were $386.066 billion, up 37.6 percent from $280.52 billion in 2019. This income may be divided into a number of service categories, including:1 

  • $197.35 billion in online retail
  • $16.23 billion in physical shops
  • $80.46 billion in retail third-party seller services
  • $25.21 billion in subscription services
  • Amazon Web Services has a market capitalization of $45.37 billion dollars.
  • $21.45 billion in other revenue

The United States is, unsurprisingly, Amazon’s biggest market, with $263.5 billion in net sales and more than 45 percent of the US eCommerce market share. Germany came in second with $29.6 billion, followed by the United Kingdom ($26.5 billion), Japan ($20.46 billion), and the rest of the globe ($46.04 billion). 1  

Amazon had an average of 2.45 billion monthly visits from combined mobile and desktop users as of June 2021, making it the most frequented retail site in the United States by a factor of three (eBay had 885 million monthly visitors). 2  

amazon marketing services

Prime Members Demographics on Amazon

More than 65 percent of Amazon customers now pay a monthly fee to become Amazon Prime members. This equates to more than 153,000,000 persons in the United States alone. 

In other words, roughly two out of every three people in the United States is a member of Amazon Prime. 3 

This premium membership service costs either $6.49 or $12.99 a month and provides a variety of features like as music and movie streaming, free two-day delivery, and special offers. Naturally, Prime members shop and spend more than non-Prime members on average. In 2019, Prime members spend an average of $1,400 per year, compared to $600 for non-prime members. 4 

According to a 2019 poll, 20% of premium members shopped a few times each week, with 7% stating they shopped on a practically daily basis. The most popular item segments sold on Amazon by category were: 3 

  • Electronics
  • Apparel
  • Footwear/jewelry
  • Goods for the home and kitchen   

There is a separate customer profile for each Amazon category. While certain items, such as electronics, are more widely purchased by all demographics, others, such as jewelry, have a more limited, focused market. 

Amazon Brand Analytics 

The consumers who spend the most money on Amazon are often between the ages of 45 and 65. They are college educated, married, and have a family with an annual household income of $84,449 dollars. 4 The following are the key motives for such a buyer to purchase on Amazon: 5 

  1. Low-cost options
  2. Shipping is free. 
  3. Convenience

In general, merchants should be aware of this information. It gives a hazy image of what an average Amazon consumer would look like. However, such particulars can only go you so far. If you want to target people who are most likely to purchase for each product category, you’ll need to go deeper. 

Because Amazon’s purpose is to connect customers and sellers, the introduction of Amazon Brand Analytics to brand owners opened up a whole new world of targeted marketing and sales opportunities. Amazon’s Demographics study reveals the following: 6

Brand owners may see how their Amazon consumers are divided by age, family income, education, gender, and marital status (all in aggregate). This data enables Brand Owners to determine the necessity for and effectiveness of focused marketing initiatives, as well as make product portfolio selections based on demographic penetration. This report is only accessible in English and is only available in the United States.

However, this information is not available to every vendor. You must be the brand owner, and the product must have been successfully registered with the Brand Registry. And there are restrictions to that, too. To be reported on, a product must have at least 100 unique consumers in the provided time period. 

The Amazon Demographics Report is a detailed analysis of the company’s demographics.

As previously stated, Amazon’s demography report contains a wealth of customer information that companies may utilize to optimize their market share. The following are the actions that users may take to get access to this information: 

  1. Go to Amazon Seller Central and sign in. 
  2. Select Reports from the drop-down menu. 
  3. Go to Brand Analytics and scroll down.
  4. Select Demographics.

The Portal of Demographics 

You may get a bird’s eye view of your overall sales or break things down using the Demographics site. You may filter your results by category, subcategory, brand, and reporting period. All measurements are available as a table or a bar graph. Amazon gives the following statistics in the table: 

  1. a demographic indicator (you select)
  2. The total number of different clients that have purchased a product.
  3. As a proportion of total consumers, unique customers 
  4. Product sales that have been ordered (adjusted for returns)
  5. As a proportion of total sales, ordered product sales 
  6. Units ordered in total
  7. Ordered units as a proportion of total

You have five basic views to evaluate your sales through when it comes to the demography measure.

Age Grouped Sales

Amazon divides sales by age group into six categories: 

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55-64
  6. 65+  

Few variables influence shopper decision-making and behavior as much as age when it comes to demography. Marketing to a Gen Xer will appear quite different from marketing to a Baby Boomer. Even if both sectors desire the same goods, what appeals to a youthful customer may not appeal to an older age. 

Traditional advertising, for example, does not appeal to young shoppers, according to surveys. 7 They do, however, react well to personal suggestions, whether from friends, customers on the internet, or influencers they like.  

Income per household from sales 

Amazon divides its customers into nine groups based on their family income: 

  • <$50k
  • $50,999 to $74,999
  • $75,99 – $124,99
  • $125,000 to $149,999
  • $150,000 to $174,999
  • $175,999 – $199,999
  • $249,999 – $200k
  • $250k+

The price at which a family purchases a product, as well as the things that are prioritized while shopping, may be influenced by their socioeconomic level. This data may be used by brands to improve pricing. 

For example, if a business notices a significant reduction in product sales from one income group to the next, it may be a hint that pricing should be lowered to encourage more customers to make a transaction.   

Educational Qualifications 

Amazon categorizes education levels into five categories: 

  • Not as much as in high school
  • Graduated from high school
  • Some college students
  • Bachelor’s degree is required.
  • a master’s degree

The degree of knowledge of your customers may offer you a basic idea of how you should approach messaging for a certain product. 


Interests, buying patterns, and marketing preferences vary between men and women. Some items are tailored to one of the two parties, while others are offered to and for both parties. Understanding your product’s typical consumer can help you develop messages that will resonate with them.  

According to studies and consumer statistics, there is a difference between men and women Amazon shoppers: 8 

  • Women favor online purchasing, while men prefer physical stores. 
  • Men are less inclined to price shop and bargain search on Amazon.
  • Full-price stores are preferred by men over discount off-price ones.
  • Discount merchants are preferred by women over full-price brands.  

Relationship Status 

Knowing whether or not a customer is single or married has an influence on how you sell to them. When it comes to consuming habits, married couples and single people have distinct priorities. 

Single individuals, on average, have more spare cash to spend on non-essentials. They’re also 45 percent more inclined to purchase on impulse, which accounts for 40 percent of all online spending. 9

Using Amazon Customer Demographics in Combination with Power Digital

Data on demographics isn’t the be-all and end-all. It’s tough to categorize a unique person, particularly when the striation categories are restricted. That information, on the other hand, may be used as a type of road map. It may be utilized to help you make better decisions or fine-tune your marketing and sales approach.

With this information, you can do three main tasks:

  1. Create buyer personas.
  2. Make your adverts more targeted.
  3. Improve your sales funnel.    

Do you need assistance maximizing the value of your Amazon customer demographics?

This is where Power Digital may be of assistance. We may work together to develop an eCommerce marketing plan that uses consumer data and buyer behavior to craft a message that connects with your target market. 

What does such collaboration entail? Get more information about our digital marketing services right now! 



  1.  Statista. Amazon’s global net revenue from 2014 through 2020, broken down each product group. https://www.statista.com/statistics/672747/amazons-consolidated-net-revenue-by-segment/
  2. Statista. Based on monthly traffic, the top e-commerce websites in the United States as of June 2021. https://www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites/
  3. Number of Amazon Prime Paying Members in the United States, Statista, https://www.statista.com/statistics/546894/number-of-amazon-prime-paying-members/
  4. Business Insider is a publication that focuses on the business world. The typical Amazon consumer still earns more than the average Walmart buyer, highlighting a major problem for the e-commerce behemoth. https://www.businessinsider.com/amazon-shoppers-richer-than-walmart-2020-1
  5. Epsilon. How to Succeed in the Amazon Age. 7Bd07fa263-a086-4e35-b562-d2904676ed84 percent 7Bd07fa263-a086-4e35-b562-d2904676ed84 percent 7D _Amazon Infographic.pdf
  6. Report on Amazon’s Demographics. https://sellercentral.amazon.com/gp/help/external/PHCEMH5FFH32KG8
  7. Forbes. Millennials despise advertisements, yet 58 percent would tolerate them if they came from their favorite digital celebrities. https://www.forbes.com/sites/andrewarnold/2018/01/21/millennials-hate-ads-but-58-of-them-wouldnt-mind-if-its-from-their-favorite-digital-stars/?sh=27b02f0959ca
  8. CNBC. According to a report, males are less inclined to purchase online than women. https://www.cnbc.com/2018/03/19/men-arent-willing-to-shop-online-as-much-as-women-survey-finds.html
  9. Invespcro. Statistics and Trends in the Impulse Buying Persona. https://www.invespcro.com/blog/impulse-buying/
  10. Statista. Amazon’s global net revenue from 2014 through 2020, broken down each product group. https://www.statista.com/statistics/672747/amazons-consolidated-net-revenue-by-segment/
  11. Purchasing Power. Catalyst. https://www.catalyst.org/research/buying-power/

Power Digital Marketing is a guide that will teach you how to use digital marketing. It is written by the author of “Power Up Your Business: The Ultimate Guide to Using Social Media for Business Success”. Reference: power digital glassdoor.

Frequently Asked Questions

What is the power of digital marketing?

A: Digital marketing is the process of using digital media to promote, market or sell products and services. It uses various methods such as e-mail, social media websites and search engines which have become a part of daily life for most people in developed countries.

What is digital marketing Guide?

A: Digital marketing is the process of using electronic communication to spread information about a company or its products and services, usually via some form of digital medium.

How many employees does power digital marketing have?

A: Power Digital Marketing has 8 employees.

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