The world is finally embracing content marketing as a cornerstone of their digital strategy. In the next few years, there will be many more new and exciting ways to use this technology across industries.
8 Fresh Content Types Every Marketer Should Consider in 2022
Content types, like content, may get stale — or at the very least, less appealing to consume.
Now that you’ve survived 2021, it’s time to turn your attention to 2022. These eight forms might help you attract and engage viewers who prefer visual material over text-heavy content.
If you want to maintain or attract an audience, 2022 is the year to put new eyes on your #content kinds, according to @irinaweber048 via @CMIContent. To Tweet, just click here.
1. Demographics of the visitors
A guestographic is a visual representation of a guest. It contains both photos and text and may be found on or linked to from a variety of websites. For a particular reason, guestographics are often made in partnership with other businesses.
It might be their content combined with your design, or vice versa. Venngage’s example combines its graphical style with data about social media sentiment given by Mention:
Enlarge the image by clicking on it.
It’s a good strategy to raise brand (or content) recognition and generate long-term relationships. In addition, the publishing site may generate high-quality backlinks to aid its SEO strategy.
You may also use the guestographic notion by releasing an infographic on your site and writing guest material for another site that includes a link to it.
VistaCreate, a Crello product with over 30 configurable templates, is one of the tools available to build a unique guestographic design.
2. Instructional videos
Instructographics is a long-forgotten offspring of infographics, as you could have inferred from the name. They’re becoming more popular as a technique to present complicated information in an easy-to-understand fashion.
Instructographics demonstrate how to do a task. For instance, here’s how to make simple white cups into amusing mustache cups according to the instructographic:
Step-by-step instructions or other how-to guides work well with instructographics, which are only limited by your imagination. The nicest thing about them is the increased opportunity for content exchange.
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3. Creating storyboards
“Storyboards are not the sole form of communication for what I conceive,” Oscar winner Martin Scorsese famously observed, “but they are the place where I begin.” A storyboard may now serve as both a content product and a production tool.
According to @irinaweber048 of @CMIContent, a storyboard may be your #content product, not merely a tool utilized in production. To Tweet, just click here.
A storyboard is a visual representation of information such as text, photos, design, and drawings. It enables the spectator to see the whole tale in sequence.
Using a storyboard to arrange any sort of material that requires a methodical approach, such as the following suggestions for storyboard success:
A storyboard may be used to communicate a tale on its own or as a supplement to a text-based version.
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4. Posts on a carousel
For marketers, carousel postings on social media are becoming a more appealing content style. They have better average interaction rates (1.92%) on Instagram than single photographs (1.74%) and videos (1.74%). (1.45 percent ). The average interaction rate for creators who utilized all 10 carousel slides provided was 2%.
This content format, which is popular on Instagram and LinkedIn, is also accessible on Facebook. Here are some details on how to do it:
- LinkedIn: Create a PDF file with carousel photos and post it to the site.
- Choose and post various photographs and/or videos to Instagram. Make sure they’re uploaded in the correct sequence. Tell consumers to “swipe left” on message carousels to enhance engagement.
- Carousels (or slide shows) may be used as a cover picture for your page or as a standalone post on Facebook. Select the photo/video option and upload your photographs or video in the order you want them to appear.
source of image
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5. Videos on a whiteboard
Artists, graphic designers, and others who are proficient with a marker may draw on a whiteboard to graphically demonstrate a point, method, or product. The video camera is recording their every move as they work.
This sort of material is used in corporate video training by certain firms because it has a greater effect than reading a handbook or seeing someone read from a script. You don’t have to stick to training DVDs, however. Almost anything that can be shown may be used as whiteboard material. Most importantly, they pique viewers’ interest as they wait to see how the remainder of the tale unfolds (even when they already know the story.)
To make whiteboard films, you don’t need any specific talents; all you need is a little practice, creativity, and inspiration to fully explore the subject. VideoScribe and Mango Animate are two excellent tools for creating this kind of video content.
@irinaweber048 of @CMIContent recommends using animation software tools like @VideoScribeApp or Mango Animate to help you make whiteboard #videos. To Tweet, just click here.
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6. Video screencasts
You may display and narrate the information using your computer screen and microphone. Screencasts are useful for demonstrating how to perform something or solve an issue in a step-by-step manner. Screencasts may help save time by addressing the most frequently requested questions.
According to @irinaweber048 of @CMIContent, screencasts might be useful for showing how to tackle an issue step by step. To Tweet, just click here.
This content type may be used to generate video classes, tutorials, training videos, and recorded presentations. In ways that other technologies cannot, screencasts may provide a personal touch. Viewers will be able to hear and watch you tell the tale.
9 Different Types of Video That Every Business Needs to Succeed
It’s difficult to know where to begin when creating films for your company since there are so many options. We’ve got you covered, don’t worry!
7. Augmented reality storytelling
To keep your audience from being bored, offer them a cause to want to connect with your material. Augmented-reality experiences may engage consumers in the plot, provide gameplay, or contribute to the story.
This AR technology may be accessed via social media networks. Taco Bell’s augmented reality Snapchat feature allows users to apply a filter to transform their visage into a huge taco shell. More than 224 million people watched it.
DREAMS DO COME TRUE, thanks to @tacobell for this Cinco De Mayo snapchat filter. pic.twitter.com/xuHhdhyOO0
May 5, 2016 — Alex Stern (@alexnstern)
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Ephemeral postings are those that are only there for a short period of time.
Ephemeral content, also known as time-limited material, is an excellent approach to keep your brand fresh in the eyes of your target audience. The short lifespan of visual material (up to 24 hours) appeals to your followers’ FOMO (fear of missing out) on anything noteworthy.
Because they vanish a day after they’re uploaded, Instagram and Facebook Stories are the most popular examples. This kind of material is very beneficial for getting fans behind the scenes, reading the room, and seeing what people are talking about, among other things. You may see Stories that share occurrences in this example:
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Given the saturated content industry, it is sense to broaden your horizons and examine new sorts of material. You can better understand what sorts of material your audience wants to consume now, as well as what forms of content will surprise and please them. However, in order to make good decisions, you must go old school and base them on your target audience, objectives, and brand identity.
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The author has recognized all of the tools listed in this article. Please leave a comment if you have a tool to share.
In 2021, increase your originality to improve your content marketing in 2022. Get inspired with Content Marketing World’s video-on-demand presentations, which are accessible until December 31, 2021.
Content Marketing Institute/Joseph Kalinowski/Cover picture