70% of retail marketers are concerned about technical issues

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

In a recent survey from the Retail Marketing Foundation, 70% of retail marketers were worried about technical issues with blockchain. This concern is understandable as many companies are still not fully understanding how they can leverage this new technology to their benefit. However, if retailers would learn more about what goes into creating a successful marketing strategy on blockchain and implement them now, there’s no telling how far things could go in 2019

Black Friday: 70% of retail marketers are concerned about technical issues

Duncan is a multi-award-winning journalist with over 20 years of experience. He began his career in technology journalism as the editor of Arabian Computer News in Dubai, and since then, he has edited a number of tech and digital marketing journals, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit, and Marketing Gazette.

Despite the bulk of them having invested in improved digital shopping solutions after Covid-19, as much as 70% of retail marketers are concerned that their technology would impair their business this holiday season.

This is according to the newest data from Contentsquare, a digital experience analytics business. In the company’s most recent Sale Season Report, 300 retail marketers from the United Kingdom, the United States, and France were polled on their goals, fears, and the long-term effect of the impending sales season. Over a third (36%) of respondents are afraid that they won’t be able to monitor difficulties on their website or applications in real time, according to the study.

Furthermore, 34% are concerned that their website or app could breakdown during the holiday shopping season, resulting in a significant drop in conversion rates.

“Unfortunately, there are various different challenges that might possibly pop up during sales season when you least anticipate it,” Niki Hall, CMO of Contentsquare, stated.

 “Conversion rates may be substantially harmed at the busiest time of the year by issues such as website outages or crashes owing to poor performance, a broken page link, or an out-of-stock product.” However, this does not rule out the possibility of a prosperous holiday season for businesses. Having the correct tools in place ahead of time may help marketers concentrate on what matters instead of worrying about technological concerns.

“Having the right tools in place can ensure that any site issues can be identified and fixed in good time, whether it’s using digital experience analytics to identify the technical root causes of friction points in the customer experience or AI to gain valuable real-time insights into website issues.” This will not only minimize team tension, but it will also prevent customers from becoming dissatisfied and searching elsewhere.”

Do you want to hear top global businesses debate topics like these in person?

Learn more about the Europe, London, North America, and Singapore editions of the Digital Marketing World Forum (#DMWF).  

Black Friday, discount, and sale are some of the words that come to mind while thinking about Black Friday

Get in Touch with your New
Digital Marketing Consultant Now!

- Dominate your search results.
- Save time by letting us do the work.
- Expand and protect your brand.
- Generate more leads for sales potential.
- Convert more leads for growth.
Scroll to Top