Creativity isn’t about being unique or doing something that hasn’t been done before. It’s about taking the skills and experiences of your past, making them new again. The Beatles said it best in their song “Get Back”:
“I can get back with my friends anywhere.”
The reminders are found on page 10-11
The “the beatles: get back” is a song by the Beatles. It was released in 1969, and it is considered to be one of their most popular songs. The song’s lyrics are about getting back on track after a break-up. The song’s title can also be interpreted as “get back on your feet”.
I sat transfixed to my TV, like millions of others, for Peter Jackson’s almost nine-hour, three-part documentary, The Beatles: Get Back. The series is based on filmmaker Michael Lindsay-original Hogg’s recordings of over 60 hours of video and 156 hours of audio.
To make the 2021 version of the film, the Disney+ crew spent years editing the original archive video, which Jackson dubbed a “documentary about a documentary.” Hogg grabbed artistic treasure for any Beatles fan — or any admirer of the creative process.
The Beatles were a big part of my childhood. In primary school, I began listening to my father’s record collection on my “The Fonz” record player. Even throughout my rebellious, long-haired, first-tattoo, grunge-rock years, The Beatles library became the songbook of my life. I waited in line for Pearl Jam Vitalogy and The Beatles Live at the BBC at the same time at my campus record shop.
It was a blessing to me to be able to see the documentary. I’d like to share a few unique ideas that sprang to me while I was watching. You’ll find something to apply to your own pursuits whether you’re a long-time Beatles fan, a casual listener, or just someone interested about the creative process.
Watching @DisneyStudios’ The Beatles: Get Back felt like a present for @JKKalinowski. He’s providing all #content makers five creative takeaways (via @SagaReach Marketingcontent). To Tweet, just click here.
Collaboration does not work for me, for me, for me, for me, for me, for me, for me, for me, for
The Beatles’ songwriting credits are mostly credited to the duo of John Lennon and Paul McCartney. And the documentary depicts the duo’s creative supremacy for both good and bad reasons: you can see the fondness and connection that fuels their partnership, and you can watch them dismiss George Harrison’s proposals and compositions (including, initially, I Me Mine).
What The Beatles did: George Harrison’s abilities as a composer and producer were grossly undervalued by the group. During the sessions, he left the band due to his artistic dissatisfaction. When he returned, he played John and Paul an early version of his song All Things Must Pass. They didn’t take it. The song was eventually included on George’s solo triple album, All Things Must Pass, which received widespread praise and sold millions of copies.
What you can do: Don’t undervalue your team’s members. Everyone, regardless of job or title, should be encouraged to come up with new ideas. Anyone (even Ringo Starr, who receives aid from George on Octopus’ Garden throughout the documentary) can come up with good ideas.
Don’t make the same mistakes as McCartney and Lennon. According to @JKKalinowski (via @SagaReach Marketingcontent), give your George Harrison a chance to offer fantastic ideas to your #ContentMarketing. To Tweet, just click here.
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Pay heed to your gut instincts (they almost never fail you).
The band members agreed that something was lacking in many of the songs they were practicing for their impending CD, but they couldn’t pinpoint what it was. They argued over the compositions and repeatedly played the music, but they couldn’t solve the situation.
Billy Preston, a well-known session keyboardist, dropped by Apple Studios one day to say hi. The artists had met while working in Hamburg earlier in their careers. (The Beatles were the opening act for Little Richard’s touring band, which Billy was a member of.)
What The Beatles Did: The Liverpool guys encouraged Billy to join them on stage, where he discovered their missing piece. Billy’s efforts on the electric organ acted as a spark, igniting the creative process and assisting The Beatles in finishing the songs. On the Get Back single, Billy is listed as a featured performer, which is the first time another musician has been acknowledged as a co-performer on a Beatles song.
What you can do: New voices may sometimes give an idea new life and vigor. Bring someone fresh into the process when you’re stuck – a coworker from another department or a member of your audience. A one additional ingredient may completely transform the taste of your project.
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Return to outdated concepts.
The film depicts Paul McCartney, John Lennon, and George Harrison giving new life to songs that they had written years earlier. The song One After 909, for example, was composed in 1957 but not released until 1969.
What The Beatles Did: Throughout the series, Paul performs snippets of songs that were never included on the band’s albums. However, he continued to work on them, and they finally appeared on his post-Beatles solo albums. John demoed a song named Child of Nature, which went on to become his Imagine smash Jealous Guy.
What you can do: Put your thoughts on a symbolic shelf rather than throwing them away. If you have an idea that isn’t working right now, file it away and return to it later.
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Once, move over.
The Beatles originally intended to shoot the documentary at Twickenham Film Studios about constructing an album from scratch in 14 days. However, the band was unhappy since the set lacked proper acoustics and the low temperatures in the mainly empty arena.
The Beatles did something unusual: they relocated. One of George’s conditions for rejoining the band was that he relocate away from Twickenham. The band’s energy changed for the better as they moved into their more intimate (and purpose-built) venue in Apple Studios.
What you can do: If the parameters you’re working with are suffocating you, adjust them. If you can’t entirely alter them, toe the line of separating yourself from them. (I believe there’s a cliché about thinking in a box that applies here.)
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Make two trips over.
The change in recording site wasn’t the only (or perhaps the most significant) modification in the initial idea. The Beatles were supposed to play in front of a live crowd, something they hadn’t done in years. They hadn’t decided on a site yet.
The Beatles eventually agreed to play (and record some of the album’s tracks) live on the top of their studio building. Although it wasn’t the concert that had been planned, the swap resulted in some fantastic performances (and film).
What you can do is keep your eyes and ears open. Don’t oppose changes in conditions right away. Allow things to be as it is, and see if you can work around the additional restrictions or limitations. It might be a breath of new air for you.
Follow in the footsteps of The Beatles. Isn’t there a live performance or a conference? According to @JKKalinowski of @SagaReach Marketingcontent, take a creative approach to working within your #ContentMarketing restrictions (rooftop meeting, anyone?). To Tweet, just click here.
Allow your mind to wander.
The following are the most crucial takeaways from the hours I spent watching:
- Keep your eyes, ears, and thoughts open; great ideas may come from anywhere and from anybody.
- Over time, ruminate on your thoughts.
- Allow yourself to have a good time and appreciate the process.
Soon, you’ll have something to send out into the cosmos that you’ll be proud of.
Have you seen The Beatles: Get Back yet? I’d love to hear your comments on it, or on creativity in general. Please leave a remark for me.
On the site, you may view author Joseph “JK” Kalinowski’s work every day. On YouTube, you can also find him on SagaReach Marketing’s The Creative Show with Buddy Scalera.
Joseph Kalinowski/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach
Frequently Asked Questions
How were the Beatles so creative?
A: The Beatles were extremely creative. They wrote over 800 songs and released ten studio albums in a span of sixteen years, amassing an impressive track record.
What were John Lennons last words to Paul McCartney?
A: John Lennon was not alive during the time period of this question.
How did the Beatles influence pop culture?
A: The Beatles were one of the first bands to break into mainstream pop culture and had a significant influence on how it is currently viewed by society.
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