4 User-Generated Content Ideas (and Tools To Check If They Work)

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Content marketing is huge right now, but it can be tricky. Even if you’re an expert content marketer and know what works best with your audience, there’s still a lot to learn when it comes to creating new material that will drive business results.

The “user-generated content examples” is a tool that will help you to find out if user-generated content ideas work. This tool will also help you generate your own idea for user-generated content.

4 User-Generated Content Ideas (and Tools To Check If They Work)

4-User-Generated-Content-Ideas-and-Tools-To-Check-If-TheyIt’s difficult to keep your social media outlets’ material fresh. Even with a subject calendar, coming up with a novel viewpoint, an original take, or anything that doesn’t read and seem the same as every other brand-created piece may be challenging.

You don’t have to produce everything you post on social networking networks, thankfully.

Every day, your customers and friends are most likely creating content, tagging your business, or discussing your items in tweets, Instagram Stories, and TikTok videos. Why not use that user-generated material in your company’s social media strategy?

When it comes to user-generated material, you don’t have to wait and hope. You may actively encourage your audiences to create user-generated content (UGC).

When it comes to user-generated material, you don’t have to wait and hope. According to @ab80 (via @SagaReach Marketingcontent) #UGC, encourage your audience to generate it. To Tweet, just click here.

There are four different forms of user-generated material.

User-generated content encompasses a wide range of forms and topics. Let’s take a look at four examples.

1. Evaluations

People assess items in real life by writing articles, uploading images, and shooting videos. Reviews are an excellent source of UGC whether you’re in the cosmetics, clothing, home products, electronics, books, or other tangible product market. Those reviews are seen by audiences as social evidence (or disproof) of the items.

In certain circumstances, businesses would invite consumers to provide evaluations in return for a modest present. If you want to compensate authors for positive reviews, make sure they include it in their article. It’s crucial to both their and your credibility.

According to @ab80 (via @SagaReach Marketingcontent), ask consumers to leave product evaluations and then utilize them as social proof. #UGC To Tweet, just click here.

This Instagram post is about the poster’s excellent experience with You Move Me Vancouver. The postcard message seeking the evaluation is included in the picture.

User-generated content example showing Instagram post containing review for You Move Me moving company.

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On the moving company’s Instagram account, there are hundreds of reviews.

Of course, not all of the feedback is favorable. That’s why you shouldn’t immediately share or retweet each social media post that mentions or tags your company. In this case, the reviewer used Instagram to share her thoughts on a Biossance lip balm. “Honestly, this stuff accomplished nothing!” says the caption. It did NOTHING to moisturize my lips.”

Instagram post containing a not-favorable review of Biossance lip balm.

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If Biossance shared that sort of UGC review on its social media platforms, it would backfire.

How can you encourage people to write reviews?

You may encourage consumers to write about your business on social media by:

  • Requests for reviews should be posted in several areas (a banner on your site, a mention in a post-purchase email, a QR code or sticker on your product package, etc.).
  • Create an incentive for consumers who engage in a review challenge contest, such as prizes or discounts on their next purchase. (Participation in the prize game should be noted in all competition evaluations.)
  • Customers should be asked for a review through emails or SMS.
  • Post the request on your social media networks on a regular basis.

TIP: Whenever feasible, acquire formal permission from the author before republishing their review on your site or channels, and tag them.

RELATED CONTENT CHOSEN BY HAND: User-Generated Content (UGC) is a kind of user-generated content that is Allow your fans to create content for you.

2. Photos and videos with tags

When sharing material, many users utilize branded hashtags and tag brand handles. Some do it on their own initiative, while others are paid to do it via sponsorship arrangements.

Teagmini, an Italian influencer, wears and tags United Colors of Benetton while visiting a plant store on Turtle Island in this Instagram image. (She uses the hashtag #adv in the description to reveal that it’s a sponsored arrangement.)


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United Colors of Benetton then featured the picture on its website’s Instagram Inspiration page.

Benetton website Instagram Inspiration page showing user-generated content of people wearing outfits that include the brand's clothing.

Benetton benefited from this strategy in two ways. For starters, the website functions as an extra shop for prospective purchasers (each photograph contains a clickable link to buy the garments in the image), featuring actual people – not supermodels – wearing the brand’s clothing. Second, it encourages users to produce content by requesting that they post images of their new ensembles to Instagram with the hashtag #benetton.

How can I promote the use of tags in my content?

Because social media users seek attractive and unique material for their accounts, your duty is to lure them with a compelling magnet. Here are a few suggestions:

  • Make your product packaging stand out (think Starbucks’ brand cups or Apple’s beautiful iPhone boxes).
  • Create a background or environment for customers to snap pictures in front of at your business or workplace.
  • In your stream, re-post photographs and videos featuring brand references.
  • Create competitions, such as the best picture of the month, in which participants must tag your brand or use a brand hashtag to be eligible to win.

What Influencers Wish Brands Knew About Sponsored Content Partnerships HANDPICKED RELATED CONTENT: What Influencers Wish Brands Knew About Sponsored Content Partnerships

3. Obstacles to creation

Hashtags and labeling aren’t the only ways to curate user material. GoPro holds video-shooting contests on a regular basis to attract new followers (and promote its new products.)

The GoPro Million Dollar Challenge, which starts this autumn, urges individuals to film using the company’s new HERO10 Black camera and upload the raw video to the GoPro website. Those that have snippets from their videos chosen for the HERO10 Black Highlight Video share a $1 million prize pool.


@goproShoot for your $1,000,000.00 prize. The #GoProMillionDollarChallenge is returning for another round. Get your #GoProHERO10 Black and discover more at GoPro.com/MDC. original sound – GoPro

The winners will then share the video with their social media audiences using the hashtag #GoProMillionDollarChallenge, increasing GoPro’s social reach and allowing the video to be seen, liked, and commented on by more people, some of whom may be motivated or inspired to purchase the HERO10 Black or another GoPro camera.

Customers are asked to submit unedited #UGC films for the #GoProMillionDollarChallenge. @GoPro will pay the creators $1 million if they utilize theirs (via @SagaReach Marketingcontent). To Tweet, just click here.

What is the best way to approach a creativity challenge?

Determine which component of your brand will be promoted through a creativity challenge:

  • Product
  • Customer service is important.
  • Customer perceptions or experiences with your brand

Then determine what you’ll require the audience to do in order to participate. Make it simple enough that people will enter, but make sure it is legally compliant. Decide on the award.

Create a promotional content strategy, ranging from social media postings to owned channels, to market the challenge.

4. Unpacking

Unboxing material is one of the most popular video kinds on YouTube, and it consists of individuals unpacking boxes. YouTube claimed a few years ago that the amount of time people spent watching unboxing videos on their phones was the equivalent of viewing Love Actually 20 million times – over 2.5 billion minutes.

Unboxing videos from Sony, Apple, HALO, and other businesses are often featured on YouTuber iJustine’s channel.


YouTube page for iJustine listing her unboxing videos

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Unboxing videos pique viewers’ interest and build a desire in them, resulting in them becoming your customers. Remember those Christmas presents you’ve been itching to open, ready to discover what’s hidden behind the wrapping paper and cardboard?

Reconstruct By Brooke, a company that offers vintage band and motorbike clothes, delivered boxes to Dorothea Taylor, a drummer with over 330,000 Instagram followers. Dorothea videotaped the unwrapping with her grandson, spending almost two minutes peeling down the tissue paper, expressing delight at the presents, and reading a notecard from the shop’s owner.

Instagram post in which Dorothea Taylor opens a box of clothing sent by Reconstruct by Brooke, a retailer of vintage band and motorcycle brand clothing.

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How can you inspire others to make unboxing videos?

Electronics, toys, cosmetics, and accessories account for the majority of unboxing content. If you operate in one of these fields, encourage your consumers to open a package with your company’s branding.

Pay close attention to your packing, especially the shipping container, if you want to do it well. Decorate your boxes, employ colors, and put a visual extra within the box, such as a branded postcard or a little keepsake.

Invite your consumers to take an unboxing video and share it with your brand after they make a purchase – but before they open the package. You may also sell things to content makers who already have a following of people who watch their unboxing videos.

According to @ab80 (via @SagaReach Marketingcontent), encourage #UGC unpacking video #content by adorning boxes, utilizing colors, and providing a branded postcard or a keepsake. To Tweet, just click here.

Keep an eye on your user-generated material to see what occurs.

It’s difficult to manually discover and gather all of your user-generated material. Instead, you may utilize social media monitoring tools to find keywords that are relevant to your company, product, or campaign. (You may also utilize them to spot prospective UGC possibilities based on viral trends, popular hobbies, and so on.)

Here are three resources to assist you:


You can keep track of your brand name, branded hashtag, and industry-related keywords using Awario. (Full disclosure: I am the creator of Awario.) Awario can crawl social media sites like Reddit, Twitter, and YouTube, as well as news sites, forums, blogs, and review platforms, to put all of your brand mentions into a bespoke feed.


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Source, sentiment rating (positive, negative, neutral), reach, and date may all be used to organize your findings. You may customize the language and location of your notifications when you create them.

Through its app, Awario allows you to contact the author of a post. By responding on their tweets, blog posts, and reviews, you may engage with both fans and detractors of your company.


Mention searches Twitter, Instagram, Facebook, forums, media outlet websites, and blogs, including new and tiny ones. As a consequence, you provide an organized data collection of your brand mentions and tracked keywords.


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You may also use the program to manage your social media profiles. Mention allows you to plan and publish fresh material, as well as respond to user comments and inquiries. Its most-used terms function reveals popular subjects in your niche by displaying what is being discussed the most.


Mediatoolkit is another web scanner that searches the Internet for mentions of your brand. It searches for real-time mentions on websites, Facebook, Twitter, YouTube, blogs, and forums. You can monitor multilingual content published by users from various nations using the application.


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Using its keyword combination speeds up the search and only returns brand references that are relevant to you. The search results are then broken down by source, authors, queries, and tags.

Mediatoolkit analyzes each post’s engagement and sentiment rates, allowing you to see which user-generated material is the most appealing to your audience. You may also use social media to keep abreast of current industry issues and locate brand champions.

Take use of user-generated material.

For a variety of reasons, user-generated content (UGC) may be a great asset for your company. It allows you to update your social media platforms without having to start from zero. It broadens your audience since individuals who generate content also share and promote it on their own channels. Make good use of it as a hidden weapon to convince prospects, develop your product, and complete existing marketing responsibilities.

Are you looking for additional content marketing advice, ideas, and examples? Subscribe to SagaReach Marketing’s daily or weekly newsletters.

 Joseph Kalinowski/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach Marketing/SagaReach

The “examples of user-generated content on instagram” is a list of ideas for marketing campaigns. The list includes 4 different types of user-generated content, and tools to check if they work.

Frequently Asked Questions

How do you measure success of user-generated content?

A: Success can be measured in many ways. Some things that could serve as indicators of success are likes, comments, subscribers to a channel or website, and more. These numbers can then be used to determine how well the content has been received by others.

What are some examples of user-generated content?

A: Some examples of user-generated content are drawings and video made by people.

How do you manage user-generated content?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

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