13 Ways to Get on the First Page of Google (With Templates & Examples)

Google is the most powerful tool in our arsenal for finding information. But how can we make sure we’re on top of their search? Here are 13 methods to help increase your chances, and you’ll even find a template at the end with an example or two!

The “how to get on google first page for free” is a question that many people ask. There are 13 different ways to do this, with templates and examples.

Note: My SEO Playbook training program will be re-opening shortly. Here you may learn more about the program and read what existing students have to say about it.

The majority of people depend on Google.

“Just Google it,” you’ve probably heard someone remark.

Every day, people use Google to do almost 3.5 billion searches!

Even more intriguing is the fact that 75% of them never get beyond the first page of search results:

In a nutshell, they demand answers now!

You may recall Brian Clark’s iconic comment from Copyblogger, in which he said:

“Page 2 of Google search results is the perfect spot to conceal a dead corpse.”

It’s amusing, but it’s true. To reach the majority of readers, you must rank on the top page of Google.

The trials, however, do not end after you reach the first page. With the addition of new SERP elements like highlighted snippets, knowledge panels, local map packs, and carousels, Google’s front page is getting considerably more complicated (and competitive). 

Once your website has made it to the main page, you must deal with the following issues:

PPC (Pay Per Click) (Adwords at the top and bottom of the page)

5. Purchasing (Paid Promotions)

The SagaReachCast Feature Graph shows the percentage of each important SERP feature:

Even if it’s becoming more difficult to rank on Google’s first page, it doesn’t imply you should give up. It’s just a matter of evaluating the SERPs and deciding which method would offer you the greatest chance of succeeding.

(Hint: your website isn’t always the best choice.)

The truth is that ranking on page one with your own web assets is not always possible. However, this should not prevent your company from achieving front-page presence for its most critical keywords. 

And that’s precisely what this article will teach you: how to personalize your SEO approach to rank on page one, whether or not you have your own website.

But, before we go into the techniques for landing your site on Google’s first page, it’s crucial to know which signals have the most influence on rankings…

13 Ways to Rank Your Website on Google’s First Page:

Please note that this post contains affiliate links. If you buy anything via one of my links, I’ll get a tiny commission at no extra charge to you. This is how I pay for the site and promote it. Thank you for your help.

13 Ways to Rank Your Website on Google’s First Page (in Any Industry)

Now that you know what factors influence rankings, it’s time to get down to business.

Some strategies need a bit more time and patience to implement. 

Let’s start with a plan for getting your website to the top of Google’s home page in under 24 hours.

#1: Begin with the keywords you already have. 

 

I guide you through the free Google Sheets template that automates the majority of the current keyword research process in this video. This is a great time saving!

This strategy may be eye-opening if you solely undertake keyword research to develop fresh content. 

This is a strategy I’ve used several times on my own blog:

Month-over-month traffic increases of up to 402 percent:

The traffic flew up like a rocket when the blog article above climbed from position #8 to #2 overnight!

This strategy enables you to optimize current content that may not be performing to its full potential in order to produce near-immediate traffic benefits.

This is what you must do: 

1. Use Semrush (aff) to find “low-hanging fruit” content that ranks on page 2 of the SERPS.
2. To increase traffic, optimize your content.

Here’s how it works:

Step 1: Look for low-hanging fruit.

In Semrush, it says: 

1. Enter the URL of your domain, such as “beardbrand.com.” 
2. From the sidebar menu, choose “Organic Research.”
3. Select “Positions” from the drop-down menu:

All of your top-ranking keywords are shown in the results:

However, since you’re only interested in the “low-hanging fruit,” you’ll need to use the “Positions” filter to define a “Custom range” (6 – 20):

Your results now look like this — for example, 8.5K keywords instead of 39K:

To locate the greatest existing keyword possibilities, you may layer on minimum volume, word count, and other sophisticated criteria.

For example, a filter for a minimum 100 search volume, a maximum KD percent of 49%, and at least 3 terms in the query may be used. 

Because you’ve reduced the number of searches even further, your results now look like this – for example, 1.1K keywords instead of 8.5K:

Take a peek at how this may work for your website:

However, you may go a step farther and look for certain sorts of keywords.

For example, you may utilize URL subfolders like “/collections” or “/product” to retrieve all of an ecommerce site’s commercial intent product-related phrases. Using a URL subdirectory like “/blog,” on the other hand, would yield all of the informative or investigative (affiliate) keyword suggestions.

This is how it goes.

The “/products” subdirectory contains all of Beardbrand’s items. Beard Wash Softeners, for example, may be found here:

Add the following advanced filter to Semrush (aff): 

Alternatively, you may search by subfolder:

Alternatively, search using the root domain and an advanced filter: 

• Include > URL > With > “/products” in it:

In positions #6-20, the results now solely display commercial purpose product-related keywords: 

Similarly, you might adjust the filter to display only Beardbrand blog informative keywords.

Change the advanced filter in Semrush to:

• Include > URL > Containing > “/blogs”: Include > URL > Containing > “/blogs”:

In positions #6-20, the results now only display informational purpose keywords:

By providing these criteria, you’re focusing your efforts on the terms that are most important to your company. 

Editor’s Note: You may also adjust the search volume level to fit your sector; for example, you might need to reduce it to locate chances in a very narrow field.

So far, you’ve discovered keywords with a high search volume, excellent existing ranks, and little competition.

The next step is to decide which pages to optimize initially.

I tend to start at the bottom of the funnel with the “money” keywords and work my way up to the informative keywords:

Export the findings as a “.CSV” file, then copy/paste the data into the Google Page’s sheet labeled “1. Semrush Export.”

You should now see something like this in the DONE tab:

The rows with the most GREEN in them are the MOST APPEALING possibilities.

The searches “free link building tools” and “best keyword tracker,” for example, have a high search volume, low competition, and mid-funnel intent, and they’re already ranking on Google’s first page. 

The query “link building suggestions,” on the other hand, has a lot of competition, has top-funnel intent, and is stuck at the bottom of page two. 

As a consequence, I’d republish the first two inquiries first since they look to be immediate winners in terms of traffic and income (affiliate). 

Step 2: Improve the quality of your content:

Here’s a brief rundown of how I’d improve these articles to help them climb the rankings:

• Expert contributions should be updated. 
• Add ten to fifteen new contributors.
• Republish the scoreboards when they’ve been updated. 
• Re-promote on social media and thank everyone who helped. 
• Make contact with potential donors and get 5-10 backlinks.
• Include internal links from 3-5 articles that are thematically related and have excellent URL ratings.

Check out this tutorial for a more in-depth look at the relaunch process. 

Editor’s Note: Check out my premium course, The SEO Playbook, to understand the precise keyword research and relaunch procedures I use to continuously increase organic traffic for personal and client websites.

Screenshots from The SEO Playbook’s Aggregate and Keyword Mapping sections. 

#2: Look for (and remove) keyword cannibalism.

 

In this video, I’ll show you how to use a free Google Sheets template to detect possible term cannibalization concerns on your website. 

When two or more pages on your website compete for the same term, this is known as keyword cannibalism.

At first glance, having many pages ranking for the same keyword may seem to be logical.

However, this is not the case.

For starters, Google has no idea which of the sites should be ranked first. In certain circumstances, it chooses to disregard both pages.

Second, backlinks and shares are distributed throughout the sites, resulting in each page having less authority. (This is undesirable, since we know that sites with more authority tend to rank higher.)

In other words, when your website competes with itself, your chances of ranking at all are greatly reduced!

So, how can you spot keyword cannibalism and eradicate it?

1. To find out the terms your website ranks for, use Semrush (aff).
2. Check for keyword overlap (i.e. multiple pages ranking for the same keyword).
3. Either merge the two (or more) resources or delete one of them to fix the problem. (Note: this should only be done if the page has no links, traffic, or conversions, or if the page serves a different function, such as a support resource.)

This is how you do it:

In Semrush, it says:

1. Enter the URL of your domain, such as “robbierichards.com.” 
2. From the sidebar menu, choose “Organic Research.”
3. Select “Positions” from the drop-down menu:

Every keyword and its ranking position are shown in the results: 

To save the complete report as a “.CSV” file, follow these steps:

Then, in the Google Page below, copy/paste all of the exported data into the sheet labeled “1. Semrush Export.”

This is what it should look like:

Then go to the “DONE” page, which will show you all of your website’s keyword cannibalization issues:

You now have a handful of alternatives depending on the findings. :

(a) Consider combining two competing sites for the same keyword if they are extremely similar and both provide distinct value.

Note: If the disused page has backlinks, be sure to implement a 301 redirect from it to the new canonical resource.

(b) Otherwise, you may eliminate the competing page if it provides no distinctive value.

#3: Use Featured Snippets to Steal Position Zero

 

It’s a huge accomplishment to rank on Google’s first page!

But this is merely the beginning… 

The top rank is what you actually desire. You wish to claim #Position 0 with a Featured Snippet, to be more specific.

When the SERPs feature a Featured Snippet, Ahrefs discovered that the URL in Position #0 grabs 8.6% of visits from Position #1:

With highlighted snippets, there are three methods to steal position zero.

The first tactic is to look for existing highlighted snippet chances.

In Semrush (aff):

1. From the sidebar, choose Organic Research.
2. Enter your domain name, for example, “healthline.com.”
3. Select the “Positions” tab from the drop-down menu.
4. Select “Featured snippet” from the “SERP features” filter:

You now have a list of all the keywords that the domain ranks for on the first page of Google, along with a highlighted snippet for each of them. These are your chances for a “quick win.”

For example, the term “collapsed pancreas” appears in position #4, however the highlighted excerpt comes from Medical News Today:

New highlighted snippet chances (tactic #2)

In Semrush, it says:

1. From the sidebar, choose Keyword Magic Tool.
2. Fill in a seed keyword, such as “beard oil.”
3. Select “Phrase match” from the drop-down menu.
4. Select “Featured snippet” from the SERP Features filter:

You may open the SERP and expose the URL presently occupying the highlighted snippet by clicking the SERP list icon from the results. For example, the highlighted snippet for the term “what does beard oil do” on Healthline is:

3rd tactic: Look for highlighted snippets from your rivals.

Semrush (affiliate):

1. From the sidebar, choose Organic Research.
2. Enter the domain of a rival, such as “healthline.com.”
3. Select the “Positions” tab from the drop-down menu.
4. To locate “Featured snippet” chances, use the “Advanced filters”:

You now have a list of all the highlighted snippet material from your competitors, as well as the keywords to target.

Note from the editor:

Semrush also allows you to keep track of your featured snippets’ placements in the SERPs, including those that have previously been featured, won snippets, lost snippets, and fresh possibilities.

Semrush (affiliate):

1. From the sidebar, choose Position Tracking.
2. Choose a project, such as “robbierichards.com.”
3. Select “Featured Snippets” from the drop-down menu:

Note: Check out this in-depth tutorial for additional information on the various sorts of featured snippets and how to optimize your content to get more of them and enhance your organic traffic.

#4: Obtain a high ranking in the Google Map Pack

The top 10 organic results aren’t the only method to appear on Google’s first page.

For every query with a local purpose, the Google Map Pack is now at or near the top of the SERPs.

In fact, since Google filters the SERPs based on the searcher’s location, you don’t even need to include a qualification like “near me” in your search.

When you search for “Italian restaurants,” for example, Google returns the following results:

More searches are triggering map results than ever before, thus ranking in the Google Map Pack is critical for any local company.

• 97 percent of search engine users look for local companies on the internet. (Ardent)
• On the first page of local search results, 92 percent of searchers will choose brands. (Nectafy)

Three criteria, according to Google’s official guidelines, impact how high your company appears in local results:

1. Relevance: The higher your company profile ranks, the more relevant it is to a query.
2. The closer your location is to the searcher’s location, the better your ranking will be.
3. The higher your company ranks, the more established it is, both offline and online, with favorable reviews and ratings.

#5: Look for long tail keywords with low competition and high volume.

If you want to rank on Google’s first page, you should start targeting long tail keywords.

Why?

Because long tail keywords have a lower monthly search volume but a greater conversion chance.

The “long tail” of the search demand graph gave them their name:

For instance, if a user wishes to purchase a certain TV brand and model, they would search “Sony 50 inch 4K TV under $1000” rather than “Sony TV.” Long tail keywords usually have a greater intent. 

Here are a few methods for locating long tail keywords.

Tactic 1

In Semrush (affiliate):

1. From the sidebar menu, choose “Keyword Magic Tool.”
2. Fill in a seed phrase, such as “tomato plant.”
3. To include keywords with three or more words, use the advanced filter “Word count”:

You now have a list of long-tail keyword possibilities for “tomato plant,” such as “yellow leaves on tomato plants” and “tomato companion plants”:

To generate a list of long-tail query keywords like “when to plant tomatoes,” “how to plant tomatoes,” and “how to prune tomatoes,” you may flip a switch: 

People seek answers to particular inquiries, hence question-based keywords are preferred.

For the seed phrase “divorce attorney,” here’s another example of long-tail inquiry keywords:

Tactic 2

 

Another strategy you may use in Semrush is to look for long-tail keywords that your rivals use and rank for.

Here’s what you should do:

Semrush (affiliate):

1. From the sidebar menu, choose “Organic Research.”
2. Enter the domain of a rival, such as “healthline.com.”
3. Select “Positions” from the drop-down menu.
4. For high-ranking keywords, filter by the top 20 spots.
5. To see long-tail phrases with three or more words, filter for two or more keywords:

You may now view the top-ranking long-tail keywords in your competition’s list of results: 

Another strategy you may use in Semrush is to look for long tail keywords that your rivals utilize and rank for.

Here’s what you should do:

In Semrush (affiliate):

1. Enter a competitor’s domain, such as “healthline.com” in the SEO Toolkit.
2. Choose “Organic Research” from the drop-down menu.
3. Select “Positions” from the drop-down menu.
4. For high-ranking keywords, filter by the top 20 spots.
5. To see long tail phrases with three or more words, filter for two or more keywords:

You may now view the top-ranking long tail keywords in your competition’s list of results: 

Editor’s Note: Check out The SEO Playbook, my premium training course, to understand the precise keyword research procedures I use to grow organic traffic for my customers.

#6: Barnacle SEO may help you “attach” your website to pages that are already ranking well in the SERPs.

Even for long tail keywords, certain huge brands dominate the SERPs, making it difficult for small firms to rank on the first page of Google.

Big brands like TripAdvisor, Avvo, and Trulia, for example, dominate the holiday, legal, and real estate sectors.

Here are a few examples.

TripAdvisor, Hotels.com, Timeout.com, and others:

Zillow, Rent.com, Trulia, Zoopla (UK), Rightmove (UK), and other real estate websites:

Avvo.com, Superlawyers.com, Justia.com, and other legal websites:

You’re not going to be able to outrank them — at least not right away!

As a result, rather of competing with the BIG sites in your sector, you may associate your own brand with them.

That way, you’ll be able to profit from their success!

It’s a strategy known as “Barnacle SEO,” invented by Search Influence’s Will Scott.

In a nutshell, it indicates that in order to get momentum, you must link to the major websites.

Consider the following scenario:

• If you operate a hotel in London, ask your visitors to post TripAdvisor reviews so that you may be mentioned on the site for that city/town.
• Optimize your profiles on sites like Avvo to rank well in relevant categories if you own a legal practice. Alternatively, you may pay for a highlighted listing (more on that later).
• If you own a local company of any kind, make sure your profile is optimized and you have a lot of good ratings so you can rank well in relevant Yelp categories.
• You may post your vacation rental on Airbnb if you offer it.

You may also seek for terms in your field that are dominated by forums such as Quora in the SERPs.

For example, if you were a lawyer, you might look for attorney-related forum topics.

In Semrush (affiliate):

1. In Organic Research, type “quora.com.” 
2. The “Positions” tab should be selected.
3. For high-ranking keywords, filter by the Top 5 spots.
4. To discover posts containing the term “attorney,” use the “Advanced filtering” feature:

There will be a TON of threads that score highly for attorney-related phrases as a consequence of this:

From the list, choose the ones that are most relevant to your company, join up for Quora, answer the questions, and link back to a “value-add” site.

Waiting to rank your own website on the top page of Google does not always make sense. Attaching your site to others that are currently ranking is sometimes the greatest technique. 

Note: Check out this in-depth article for additional information on how to utilize Barnacle SEO to get your website on Google’s first page. 

#7: Optimize your website for ultra-competitive keywords using on-site SEO.

It’s difficult to rank for certain keywords, as we observed with Barnacle SEO.

This is due to the fact that the “big money” keywords are typically quite competitive, and only high authority sites have a chance of ranking for them.

For example, the keyword “SEO advice” has a keyword difficulty grade of 62, and huge firms with strong domain authority dominate the SERPs:

So, what’s the answer?

SEO for a certain site (or tenancy).

In a nutshell, site SEO is when you use the authority of other websites to help you rank for highly competitive, “money” phrases.

This is accomplished by regularly releasing fresh material on high-ranking websites and magazines. (This is in contrast to Barnacle SEO, which lists you in appropriate directories and forums.)

The following is how it works:

1. Find high-authority websites that allow guest articles in your field.
2. Pitch them ideas for themes based on the competitive keywords you’d want to rank for.

Here are a few instances of site-level SEO in action:

1st example:

Matt Barby employed on-page SEO to help his client rank for the term “app producers” (22,000 monthly searches).

The item in Business News Daily drew 74,783 referral views and almost 4,300 user registrations:

Explanation 2:

Using current list postings as a springboard to other sites is another option. 

I wanted to promote my SEO training course as quickly as possible. Instead of creating a new list article on my site that would require me to connect to rivals, I contacted another site that was already ranking for a variety of phrases, including “SEO certifications”:

Hundreds of additional targeted keywords, such as “SEO courses,” “SEO training,” and “top SEO classes,” were also rated for the article:

I granted the author a free license to evaluate my course, and now I’m number five on their list of SEO training courses, with hundreds of targeted referral hits per month:

#8: Match Your Content Type to the Search Engine Results Pages

Many of my customers make the mistake of targeting keywords with the incorrect content type.

Should you, for example, publish:

• What are your thoughts on blog posts? 
• Videos?
• What about category pages?
• What about product pages?
• Are there any government resource pages? 

If you pick the incorrect sort of material, you’ll be dead in the water before you ever get started. 

Study of a Case:

One of my clients used an in-depth product page to try to rank for the term “interactive infographic.”

It was an excellent page, with a high URL rating (authority) and a substantial quantity of high-quality backlinks. 

But it didn’t make the cut.

We discovered why when we looked at the SERPs:

Long-form list-type blog postings dominated the top rankings.

As a result, we created our own large list article, which currently ranks #1 for the target search keyword and provides a significant amount of organic traffic to the site each month:

Over the course of a year, the original product page had 366 organic visitors, whereas the list post received 9,565.

Simply examining the SERPs will tell you which form of content is best for your keywords.

Consider the following scenario: 

The top search results for “quadcopter controls” are all “How to”-style blog posts:

However, videos are the top results for the search phrase “thrive leads add fields”:

Product category sites tend to rank on page one for broad queries like “beard oil”:

Before spending time and money into content development, always examine the recommended forms of content for your keywords. 

#9: Use Page-Level Link Signals to (accurately) Qualify 

The Barnacle SEO and Parasite SEO strategies shown that ranking on the first page of Google for your desired keywords is not always attainable.

The phrases you may target are mostly determined by your domain rating, as well as the DR and UR of competitor sites that are currently ranking.

According to an Ahrefs analysis, backlink metrics at the page level have the highest correlate with page one rankings:

Note: In general, getting one link from ten distinct websites is preferable than getting ten links from a single website.

Take a look at the Semrush SERP Analysis report for the phrase “SEO advice,” for example:

Semrush (affiliate):

• From the sidebar menu, choose Keyword Overview.
• Enter a term, such as “seo tips.” 
• At the bottom of the page, scroll down to the SERP Analysis report. 
• To check the URL referring domain counts for the top 10 articles, click Get Metrics:

Take note of how high the Page AS (Authority Score) and Ref. Domains (number of unique Referring Domains to the page) values are.

It would be absurd to consider ranking for that keyword unless your site has comparable stats.

However, if your material is of greater quality and better meets the search purpose, you may be able to spot gaps in the top 10 rankings that you may target.

For example, Wikipedia frequently ranks first for informative search queries due to its large number of referring sites.

However, consider the SERP Analysis report for the phrase “chocolate labrador”:

There are a few URLs that score higher than Wikipedia despite having many less referring domains.

Why? Because their information is limited to chocolate labradors, while Wikipedia includes all labrador breeds.

Another example for the search phrase “sales methods” that demonstrates how you can outperform URLs with a large number of referring domains (such as SuperOffice and Inc):

Always look at the Authority Score and the amount of Referring Domains for the sites that are presently ranking for your target keywords in the SERPs.

If they’re much higher, don’t spend time pursuing them unless there’s a huge disparity in subject relevancy and/or material quality.

#10: Outrank Big Brands by Increasing Page-Level Authority

You may begin to establish enough page-level authority to compete aggressively after you understand the link profiles of rival assets. 

Keep in mind that page authority is mostly determined by the amount of links from referring domains.

Here are three easy techniques to gain high-quality connections to your relevant content and help it rank on the first page of Google.

(1) Copy the best backlinks from your competition.

The majority of websites have hundreds, if not thousands, of backlinks. Regrettably, some are very poor quality and spammy!

So, here’s how you may locate the top backlinks from your competitors.

In Semrush, it says:

1. Backlink Analytics is the tool to use.
2. Enter the domain of a rival, such as https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google.
3. Select the “Backlinks” report from the drop-down menu:

You can now filter out the low-quality and spammy links from the whole list of backlinks. Using the advanced filter, you may, for example, choose just “text-based follow links”:

You’re now left with a list of high-quality text-based links to prospect and reproduce for your content.

For additional insight on this method, see the Quick Wins Playbook in my SEO training course, or this in-depth competition backlink research guide.

(2) Locate sources of recurrent backlinks to your competition.

Take notice if you see a rival gaining links from the same source over and over again, because:

• They’re probably interested in the material on your website (because they’re already linked to comparable information).
• They’re more than likely to accept your link requests (as they have a track record).

As a result, you have a fantastic connection possibility.

This is how you may locate these recurrent backlink sources.

In Semrush, it says:

1. Backlink Gap (aff) is the tool to use.
2. Enter your domain and up to five rivals – for example, https://www.robbierichards.com/seo/google-first-page/ + https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google (It’s worth noting that you may do this at the domain, subdomain, or URL level.)
3. Select “Find prospects” from the drop-down menu.
4. In the drop-down menu above the table, choose your domain.
5. To see how many of your rivals have a backlink from the mentioned referring website, sort the “Matches” column in decreasing order:

Now you’ll get a list of domains, organized by the number of matches, that connect to your selected competitor’s website at least once.

Examine the results and develop a list of the top sites to contact.

Then do the same thing with your other rivals.

(3) Conduct a gap analysis of backlinks.

The Backlink Gap tool may help you figure out where your rivals are gaining backlinks while you aren’t.

In Semrush, it says:

1. Select the Backlink Gap tool from the drop-down menu.
2. Enter your domain and up to five rivals – for example, https://www.robbierichards.com/seo/google-first-page/ + https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google (It’s worth noting that you may do this at the domain, subdomain, or URL level.)
3. Select “Find Prospects” from the drop-down menu.
4. In the drop-down menu above the table, choose your domain:

You can see the backlink prospects that you’re missing on the list – that is, the sites from which your rivals have links but yours does not.

You should also look at how your rivals are obtaining backlinks. Are they featured in tool lists, guest articles, site submissions, earned editorial links, or guest posts?

If you look at the first item above, you’ll see that Wordstream was given an editorial link on Medium:

Keep in mind that you should only include links from sites that are related to your fresh material.

4) Increase the authority of new pages by connecting to them from other high-authority sites.

When you post fresh material on your site, adding internal links from high-authority sites is one of the greatest methods to give it a speedy boost.

However, don’t just connect for the sake of linking. Check to see whether the material is relevant.

Here’s how to identify sites with a lot of authority.

In Semrush, it says:

• Backlink Analytics is the tool to use.
• Enter your domain name, for example, “beardbrand.com.” 
• Select the “Indexed Pages” report from the drop-down menu.
• Sort the “Domains” column from top to bottom:

The findings display your website’s top pages in order of the number of referring domains.

Scrutinize the list for an appropriate post to which you may add your link.

If Beardbrand produced a new article titled “How to apply beard oil,” they may want to link to it from this related post titled “How to Grow a Beard: The Essential Guide”:

#11: Increase Your Organic Rankings by Hundreds of Positions on the First Page (with a Single Asset)

A single post may rank for dozens, hundreds, or even thousands of distinct keywords, depending on the topic and kind of content.

Consider the following scenario:

The top-ranked instructional page on how to lose weight on Healthline has 11.7K keywords:

The traffic cones product page on the Traffic Safety Store, on the other hand, includes 766 keywords in the traffic safety niche:

It’s worth noting that the leading keyword – traffic cone – pulls in 5,687 visits every month, accounting for 14.32 percent of the page’s total organic traffic. The other 765 semantic and long tail secondary keywords account for the remaining 85.68 percent:

Find and add similar keywords to the core subject to increase the organic keyword footprint on your site.

In Semrush (affiliate):

In the Keyword Magic Tool, type in your main keyword, such as “traffic cone”:

Thousands of relevant long tail keywords may be found in the results list:

Groups of keywords may be found on the left-hand side. You may, for example, click “orange” to see all the terms associated with orange traffic cones:

Examine the findings to see which fresh keywords you should use in your text. 

Note that you may utilize these secondary keyword suggestions to create new articles or pages.

For example, Traffic Safety Store’s top-level traffic cones category page is unlikely to have “organic traffic cones.” Instead, it would build a sub-category page for each single color of traffic cone.  

Look at semantics if you’re seeking for secondary keywords to increase subject relevance.

For example, “best wifi router” and “best wireless router” are semantically similar and might be targeted with the same review post:  

In comparison to the competition, you can also use the Keyword Gap tool to find secondary keyword gaps at the URL level.

In Semrush, it says:

1. Choose the Keyword Gap tool from the drop-down menu.
2. Enter your domain and up to five rivals – for example, https://www.robbierichards.com/seo/google-first-page/ + https://www.wordstream.com/blog/ws/2020/08/19/get-on-first-page-google

   (It’s worth noting that you may do this at the domain, subdomain, or URL level.) 

3. Select the following “Top 10 Competitors” positions:

Now you may filter the results to see which keywords you’re missing:

You now have a list of secondary keywords to target from your competition.

#12: Adopt a Mobile-First Mentality

If you want to rank on Google’s top page, you must adopt a mobile-first attitude.

Mobile devices accounted for 57 percent of organic searches in the United States at the end of 2018:

It’s no surprise that Google converted to a mobile-first index, given the rising trend. 

You may have seen the following message in Search Console advising users of the changes:

Previously, Google indexed and ranked the desktop version of a website first, but now it indexes and ranks the mobile version first.

On both mobile and desktop platforms, a “mobile-unfriendly” website may now have a negative influence on your results.

To see whether particular pages are mobile-friendly, use Google’s Mobile-Friendly Test:

Then look at the results:

In Google Search Console, you can also examine your site’s overall mobile usability report:

Since 2010, Google has used site speed as a ranking factor. As a result, having a responsive, fast-loading website is critical.

To determine the loading time of specific pages, enter your page URL into one of these free tools: 

Pagespeed Insights from Google:

Report on GTMetrix’s Performance

#13: You Have to Pay to Play

Paid advertising are a terrific approach to acquire rapid SERP exposure for your most essential search words while you wait for your organic SEO efforts to kick in if you have the funds.

Here are a few possibilities.

AdWords by Google

Text Ads You may pay to have short text ads that advertise your business or product shown. Advertisements may be seen at the top or bottom of the SERPs:

Ads in the Local Map Pack You may wish to pay to promote your service on Google Maps if you’re a local company (app and desktop). Above the organic results, an ad label takes the top spot:

When people click on your ad and go to your website, phone your company, or receive directions, you pay for the results with Google Local Ads.

Sites that provide feedback 

There may be existing review sites and directories to target depending on your topic.

Consider the following scenario:

G2 Crowd is a crowdsourcing platform for software programs and services.

This site receives millions of monthly hits from consumers searching for unbiased evaluations of SaaS solutions in a variety of areas. Businesses may pay to have their listings highlighted in a certain category:

Avvo is a legal services company. 

This is another another example of a directory site that ranks for millions of keywords related to local services:

Instead of waiting months or even years (depending on the market), an attorney might purchase a featured listing and have their practice seen by hundreds of new visitors per month:

Remember that these sites are already ranked, but you can guarantee that your services are shown at the top by paying for listings.

Anyone who clicks on the top directory result for your local service keyword will be sent to the directory’s location page, where they will be able to view your practice first. 

Choosing your keyword phrases

There are a few options for selecting keywords for your sponsored adverts. You may look at:

A. What your rivals are doing and what has worked for them in the past. B. What is the projected volume and CPC for your product or service on Google?

In the Semrush (aff) Advertising Toolkit, here’s how to figure out which keywords are working for your competitors:

1. Enter a competitor’s domain name, such as “gruber-law.com.”
2. From the side menu, choose Advertising Research.
3. Go to the Positions tab and select:

You can see what keywords they’re bidding on – for example, “car accident lawyer milwaukee” and “personal injury lawyer milwaukee” – and what places they’ve ranked for by looking at the results:

Gruber Law has been effective with their sponsored ad rankings in this scenario.

Find all the keywords that are converting well for rivals with the Semrush Ads History report. This will save you a lot of time (and money) when it comes to experimenting with various keywords and match types.

In Semrush, here’s how to accomplish it:

To get the Ad History report, go to the Advertising Toolkit >> Advertising Research >> Ad History report:

You’ll get a list of all the terms that were advertised on in the last 12 months. If you notice that keywords were being targeted and then abruptly ceased without being resumed, it’s possible that this is due to low-quality lead creation.

If a rival has been bidding on the same term for 12 months in a row, you may assume that the keyword is converting well, or at the very least generating quality leads. 

Why aren’t you using Semrush?

Here’s how to verify the anticipated volume and CPC from Google Ads straight in the SERPs for your chosen product or service:

1. Install the Keywords Everywhere chrome extension and activate it.
2. In Google, type in your search query, such as “arizona injury lawyer.”
3. Check the numbers – for example, Volume=210/mo, CPC=$53.78.

Also, look for other phrases to bid on in the “Related Keywords” section:

You won’t receive the ad intelligence that Semrush does, but you’ll have a good notion of the pricing and amount of competition for the keywords you want to target. 

Immediately index your content

When you publish a new page, you want Google to index it as soon as possible.

It won’t rank if it isn’t indexed, and no one will discover it if it isn’t indexed!

Google will ultimately crawl your site and find the new page, which it will index. However, you may use Search Console to request that the URL be indexed right away.

Enter the new page URL into the URL Inspection Tool. Google looks to see whether it has been indexed:

Click “Request Indexing” if it hasn’t (or if you want Google to crawl it again after some changes):

The page is added to a priority crawl queue by Google, which means it will be indexed faster. In the unlikely event that there are no difficulties, the new page will be indexed within a few hours.

Get set, get set, get set, get set, get set, get set, get set,

Now you have 13 strategies to assist you rank on Google’s first page.

Take one approach at a time, put it into action, and track the outcomes. Then let me know which one suits you best.

Editor’s Note: If you want to master advanced SEO procedures that consistently produce results, check out The SEO Playbook, my premium training course.

“how much does it cost to have your website come up first on google” is a question that many businesses ask. The answer to this question depends on how you want to get on the first page of Google. There are 13 different ways and templates and examples included in this blog post.

Frequently Asked Questions

How do I get my website to come up on the first page of Google?

A: You can increase the traffic generated by your website through SEO. There are numerous websites that might be able to help you generate more traffic, for example Search Engine Optimization Services

How do I get Page 1 ranked on Google?

A: You need to work on your SEO, which stands for Search Engine Optimization. This is the process of using keywords in titles and descriptions that help you show up higher in search engine results such as Google or Bing.

How can I get on the first page of Google in 24 hours?

A: A lot of things can be done to improve your rankings on Google Search, but the best thing you can do is build a website. Websites are extremely important because they give people links back to search engines for their websites and pages which helps bring traffic back in from those searches.

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