It is never too late to start over. There’s no age limit in life, and there are many things you can do at any stage of your career. Here are ten traits that make for a successful marketing professional:
The “10 things you need to be successful” is a blog article that will give you some advice on how to be a success. It has five different points that are very important in order to succeed. Read more in detail here: 5 things you need to be successful.
Editor’s note: As the year draws to a close, we’re counting down the top 12 most popular and useful expert posts on SagaReach Marketing this year.
Our editorial staff selected this collection based on the performance, usefulness, quality, and value provided for you, our readers.
We’ll reprint one of the finest articles of the year every day until December 24th, beginning with No. 12 and going down to No. 1. Today, we begin our countdown with our No. 1 piece, which was first published on November 17, 2021.
Kristina Azarenko’s freelancing career-focused essay gives some very helpful professional recommendations to assist SEO freelancers not only enhance their careers, but also set them up for continuing success.
Kristina, I congratulate you. Excellent work! Thank you for contributing your professional views and ideas to SagaReach Marketing as a contributor.
Enjoy!
Freelancing is idealized and portrayed as a way to get away from a nagging supervisor that doesn’t appreciate you.
When individuals start working for themselves, however, they often discover that they ‘leave 9-5 to work 24/7.’
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This may have a negative impact on your self-esteem and mental health, but it doesn’t negate the benefits of freelancing.
If you approach it with the appropriate perspective, it may be a rewarding experience.
You’ll discover SEO freelancing ideas in this column that will help you attract more (and better) customers, create a long-term career, and enjoy what you do.
But first, consider why so many individuals opt to work for themselves.
The Benefits of a Freelance Career
I have outlined a few disadvantages of beginning an SEO freelance company. So now it’s time to weigh in on the benefits of this voyage.
When you work as a freelancer,…
You have greater influence over how you spend your time and how you live your life.
It is not necessary to get authorization to see the dentist during business hours. If your tasks allow, you can even take a complete weekday off. It is entirely up to you to choose your own timetable.
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Your pay has the potential to rise fast.
According to SagaReach Marketing data, 60% of SEO specialists make the same as or more than the US median wage while working full-time.
However, one’s ability to advance is frequently restricted by their years of experience, and it’s difficult to significantly boost your wage inside a same firm. To earn a greater raise, you’d usually have to move jobs.
When you work as an SEO freelancer, though, you don’t have to wait for a ‘3% annual raise.’ You can produce more quickly.
In my first year of freelancing, I more than quadrupled my former full-time employment compensation, then in the following year, I more than tripled it again.
That isn’t an unusual outcome; there are several more success stories from SEOs who opted to establish their own businesses.
Furthermore, since you may turn your freelance company into an agency or anything else, there is absolutely no limit to how much money you can generate.
Working directly with clients.
It was one of the most essential advantages for me since I wanted to have a greater effect on the success of my customers.
You have a deeper understanding of your customers.
As a company owner, you have a better understanding of your customers since you have learned more about priorities and assessing work vs. effect.
It allows you to focus on the most important advice rather than attempting to repair all SEO concerns.
I began my business two years ago with no prior business or freelancing experience, so I had to fast learn everything.
Here are my ten most useful recommendations, which I hope will assist you in getting your SEO freelance company up and running (and keep you sane while doing it).
1. Make Contact With Other Freelancers
There are those who have been there before you, no matter where you are. They have knowledge and expertise that you can use.
Getting advice from such folks may save you months of research. Aleyda Solis, Luke Carthy, Andrew Optmisey, Kirsty Hulse, and Troy Fawkes, who were upfront with me and provided me with good advise, deserve special thanks.
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A few pointers on approaching individuals for guidance…
Be considerate of their time.
Don’t simply send a DM with a list of queries or anything generic like ‘help me.’ People would gladly assist you if you create connections instead.
Inquire about specifics.
The answers you get are determined on the questions you ask. As a result, make sure you ask targeted questions that will help you shift the needle.
You are solely accountable for your choices.
You ask for support, not for them to take responsibility for your company. So apply your common sense and observe what works and what doesn’t.
2. Establish an online presence
You have the potential to be the finest SEO ever. However, if no one knows about it, it will be difficult to succeed.
We live in a society where there are so many voices on social media, and yours should be heard as well.
You may utilize LinkedIn to increase your visibility. You may utilize Twitter, launch a newsletter, or do it all at the same time. It’s all up to you.
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But believe me when I say that having a strong internet presence makes it much simpler to communicate to potential.
Two months before I resigned my work, I began creating my LinkedIn and Twitter profiles. It did assist me in attracting my initial customers and students to my SEO course.
3. Approach yourself as if you were a business.
You are now an accountant, a salesman, an account manager, and a legal department when you start your own firm.
You also have to pay your taxes (which might be terrifying at first).
This must be included into your service rate. Calculating the hourly rate you earned at a day job isn’t enough. To pay all additional costs, you’ll need a few times more.
4. Understand how to charge for your services.
Even if you’re now the sole employee, you now have the knowledge that you’re running a firm.
Profit is the primary purpose of every firm. So the next step is to accept it and stop selling yourself short (it might be easier when you see your first tax bill).
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Here are some pointers:
- Don’t labor for nothing.
- Instead of invoicing by the hour, use project-based pricing.
- Continuously improve and raise your rates as a result.
5. Understand how to sell
“You’re not in the business if you can’t sell,” I was told when I first began. Every time I saw it, I would grimace.
I didn’t want to sell; in fact, I was apprehensive about doing so.
Also, there’s a frequent assumption that if you’re skilled at your job (in our instance, SEO), you’ll instantly attract a lot of customers.
That is not the case. In truth, selling and SEO are two distinct abilities. You’ll need both of them to succeed.
When I embraced this reality, everything changed for me. I began to learn how to sell.
I’m not referring about door-to-door sales or sending obnoxious LinkedIn messages to your acquaintances. It’s a lot more nuanced than that.
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You’re selling whenever you pick up the phone and contact a prospective client.
You’re selling even if you’re simply conversing or discussing your previous successes.
You’re pitching ideas, outcomes, your expertise, and your firm. Any interaction with a potential customer is a sales pitch.
The earlier you grasp it, the better.
See also: [Survey Results] How SEO Professionals & Agencies Gain New Business
6. Establish Procedures And Systems
Many people tell me they still don’t have a clear approach for doing an SEO audit or other repetitive operations.
It’s OK if you don’t have any procedures or systems in place just now. But now is the time to begin constructing them.
Creating procedures can help you increase the efficiency of your freelancing company and increase your profit margins. Processes may also be useful for delegating later on, if you decide to employ someone to assist you.
You don’t have to make anything elaborate. A process might begin with a basic checklist that you can build upon over time.
November 2021, author’s screenshot
7. Develop Assets
I began constructing a course at the same time that I launched my freelance company.
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While I wouldn’t advise everyone to embark on such a large project (since it’s difficult), it’s still beneficial to begin accumulating assets (for example, an ebook or a paid membership).
Selling items in addition to services, in my opinion, makes you a much better SEO since you gain a lot of marketing abilities.
You begin to perceive audience research in a new light, master copywriting, and get a deeper understanding of your SEO clients.
Furthermore, assets provide you with passive income and keep you occupied when there isn’t a lot of client activity. Who knows, they could evolve into something greater in the future.
8. Prepare yourself for a long trip.
It’s not simple to get started as a freelancer. You’ll have to find out a lot of stuff fast. It may also be isolating.
All of this might lead to continual overworking and mental health difficulties.
In fact, according to a Twitter survey I conducted, work/life balance is one of the three most difficult aspects of freelancing:
November 2021, author’s screenshot
So, before it becomes too difficult to remember who you are outside of your company, take care of yourself and your work/life balance.
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Here are some suggestions:
- Have a group of people who will cheer you up (your spouse, friends, fellow freelancers).
- Have a pastime that is unrelated to your job (and, preferably, does not need the use of a computer).
- Make a schedule for your free time.
- Set clear limits for yourself; don’t work in your jammies for 12 hours a day.
All of these minor details will guarantee that you’re running a marathon, not a sprint (yeah, this is an SEO reference).
9. Be Aware Of Your ‘Laws’ And Obey Them
You can’t take on every SEO assignment that comes your way. You won’t be able to work with all of the customers that come to you.
Attempting to assist everyone will simply exhaust you.
Instead, you must be clear about what you do (your skills), how you assist (your services), and who you assist (types of clients you work with).
November 2021, author’s screenshot
At initially, it will be difficult for you to say no to new tasks. It will, however, pay off in the long term.
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10. Assist Others Along the Way
You are priceless. You can assist someone who is a few steps behind you in anything, no matter where you are in your freelancing career.
You may contribute in any manner that fits you, for as by writing a blog post, tweeting a tip, or answering a question in a Slack group.
Simply remember that your expertise counts, and one day (very soon) you’ll be the one assisting someone who is just getting started.
The Last Bricks
It’s much too short of a life to remain in a job you despise or work on tasks you despise.
You will have no boundaries when you embark on a freelance career for yourself.
I have faith in you.
Christmas Countdown 2021 SagaReach Marketing:
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Watch This Video-
The “things we need in life to survive” are 10 things that people need to know in order to be successful. These include the importance of sleep, exercise, and personal hygiene.
Frequently Asked Questions
What are 10 ways to be successful?
A:
1) Get a college degree.
2) Become president of the United States.
3) Run for mayor or other elected office in your area and win.
4) Open up your own business and be extremely successful.
5) Be a world-renowned scientist, engineer, or researcher who is famous for their work on some cutting edge technology that has changed the world as we know it today. For example, if you were to invent something like electricity from water power turbines instead of coal generators…that would make you incredibly successful! A lot of people are interested in whats going on with renewable energy these days so this could be an opportunity to get ahead quickly too!
What do I have to know to be successful?
A: The answer depends on what your definition of success is. Some students define it as getting a certain number of As in school, which may be true for some people but not everyone. Success also varies depending on the person and his or her goals in life so you cant really say one thing will work with all peoples definitions.
What are 5 things you need to be successful?
A: Successful people have a clear purpose, focus on their strengths and surround themselves with the right mentors. They also take risks, learn from mistakes and use personal accountability to overcome challenges.
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