Google Analytics is one of the most popular tools in marketing, and for good reason. It has a tonne of features that can help you find your audience better than ever before. This article will show you 10 things about Google Analytics that might not be common knowledge!
Google Analytics is a tool that helps businesses understand their audience, traffic, and conversions. It is a free service that allows users to track website activity and gain insights into what’s working. Read more in detail here: what is google analytics used for.
If you’ve been doing SEO for a while, you’re probably certain you know all there is to know about Google Analytics (GA). However, this article provides some fascinating insights into this powerful instrument, which few marketers have completely embraced or incorporated into their marketing efforts.
Google Analytics (GA) is a web-based analytics tool. The analytics tool is primarily concerned with a website’s marketing data. This information enables website owners and marketers to compile reports and assess the site’s performance.
GA is a complicated collection of tools that may be a total noob’s nightmare. With so many elements under the GA belt, it’s easy to get carried away. You can learn the technique of utilizing GA effectively with practice and perseverance.
GA offers two versions to its customers. The first is the free version, which is appropriate for small and medium-sized organizations.
The second version, which costs $150,000 a year, is utilized by big businesses that need more in-depth studies of their websites.
Almost everyone in the digital marketing industry is aware of Google Analytics’ fundamental report generating capabilities, but there are certain aspects you may not be aware of.
Here are a few examples:
1. Track Social Media Participation
Google Analytics was once thought to be incapable of measuring anything other than website activity, however this was proved incorrect. GA also has eight other sorts of reports to help you track your social media success and engagement:
The conversions that originated from social media postings are included in the GA user’s overview reports. These conversions might occur as a result of direct contact on social media platforms or via your website. This feature provides information on both of these indicators.
The amount of individuals connecting with your social media platforms and sharing your content is shown in the data hub activity report. The number of times your website’s URL was shared is one example of a particular indicator that measures this element of your social media accounts.
Network referral statistics show you which social media sites perform best in terms of ROI, allowing you to focus your efforts on those platforms.
You can check the interaction on each landing page on your website using this report.
You can see who is linked to your site (the influencer who continues spreading your content) and focus your efforts on them.
This is a fascinating report that shows you how many times your social sharing buttons have been clicked. It also informs you which content from each of those buttons received the most shares.
This report displays the conversion rate of your social media postings. It’s particularly valuable for social media marketing organizations, since it allows them to assess the efficacy of each campaign in real time.
Finally, this report displays a user’s journey across your website, from the point where they entered to the point where they exited. What does this have to do with social media engagement? It may, for example, show you the effect of a social media campaign you’re doing and how it’s influencing your visitors’ journey.
2. Monitor Multi-Device Activity Using a Single User ID
You may activate user ID in your Google Analytics account, which will allow you to follow a user’s activity across all of their devices.
This information will assist you in deciphering your visitor’s thinking process as well as the gadget that generates the highest conversions.
For example, anytime a person with this alpha-numeric ID switches between their mobile phone and PC, you may observe their activities on both. This tracking information will enable you to promote your items at key touchpoints.
3. Use GA to track cart abandonment.
Over 75% of individuals who visit a website abandon it after adding items to their shopping carts. Google Analytics can provide you with detailed data-driven information on how many customers left the website after making a purchase.
The cart abandonment rate is a simple ratio of successful purchases to users who abandoned their carts after they were filled.
The monitoring data in Google Analytics helps you get a clearer view of your site’s cart abandonment rate. You can see how many people left your website after viewing and filling their shopping baskets on your e-store if you employ the appropriate settings.
(Photo credit: brilliance.com)
4. Keep track of your best-selling items
It’s difficult for e-commerce enterprises to keep track of top-selling goods as revenue grows. It is almost hard to monitor which goods are doing well and which need to be boosted if an e-commerce shop does not use any analytics tools.
With GA in place, you may produce data on a given product’s sales volume, allowing you to identify your bestsellers.
Instead of spending money on unsuccessful items, the company may focus its marketing efforts on the top-selling product categories.
5. Monitor the Evolution of Your Website in Real-Time
This is an intriguing Google Analytics feature. With the majority of digital performance reliant on A/B testing, Google Analytics allows users to monitor all of the changes that a website undergoes when a new attribute is introduced.
For instance, if you want to examine how conversions changed after updating your website’s product descriptions to a more keyword-centric approach, GA can help.
This fascinating feature allows you to test several factors in real-time rather than having to wait for the data to gather over time.
6. Compare the performance of your website to that of others in your industry.
Benchmarking is the practice of comparing your website to the websites of other industry leaders. Not only can you use Google Analytics to evaluate individual website performance via various reports and metrics, but you can also share your website’s data with your rivals for comparison. This feature encourages healthy rivalry among companies in the same sector.
7. Keep tabs on your best-performing web pages
You may use Google Analytics to see which pages on your website are doing well and which ones need to be restructured.
The analytics reports will provide a detailed breakdown of how a page is doing in terms of various indicators. As a result, you’ll be able to keep track of a page’s performance while releasing content and test it with new variables on a regular basis to improve it. You may simply adjust the structure and content of the underperforming web pages using this tool.
To save time, set up an email alert.
It’s impossible not to become lost in the vast amount of data available on Google Analytics. The data reports are difficult to decipher, and before you know it, you’ve spent more time on GA than you should have.
GA now enables you to set up email notifications for any change you wish to monitor on your website, saving you time and energy. You or an analyst will not be stranded in front of a computer screen for hours.
You will get an email notice if a desired change occurs.
9. Get Search Term Reports in Your Hands
Nobody will comb through every page of your site to discover a certain web page under regular circumstances. Instead, the user prefers to get information straight from the website they are now viewing. How does a user do this? Of course, by entering a search term into the website’s search box.
This is when GA comes in handy. It can keep track of the precise search keywords that each user types into your website. Employing this information, you may improve your website’s SEO by using customer-driven search phrases and creating content around them.
The search phrases might also assist you promote the goods that your consumers were looking for on your website.
10. Examine the sales of hand-held devices against laptops.
A Mobile overview report may be generated using Google Analytics. You can quickly monitor your mobile phone, tablet, and desktop sales by setting targets. All of this information may be used to determine which devices convert the most leads.
With the evolving digital world, it’s clear that smartphone use, particularly for online transactions, is on the rise. As a result, concentrating on the mobile-friendliness of your website is a must.
If you’re still not convinced that smartphones have surpassed desktops, a short glance at your Google Analytics Mobile Overview report can dispel any concerns.
Conclusion
Google Analytics is a one-of-a-kind mix of incredible search tools that, when utilized correctly, may reveal hidden gems for organizations. The instruments may be difficult to use, and the reports are much more difficult to comprehend. However, you can’t overlook the value of GA’s data-driven reports in terms of bolstering your SEO efforts. Furthermore, Google’s analytics services are updated on a regular basis. Never stop investigating if you want to get the most out of this incredible range of tools.
Google Analytics is a tool that allows users to track the performance of their website. It’s a great way to see how people are interacting with your site and what areas need improvement. The “best way to use google analytics” is by using Google Tag Manager, which allows you to add tracking tags without having to write code.
Frequently Asked Questions
Is Google Analytics illegal?
A: Google Analytics is not illegal.
What are 5 things you can learn from Analytics about your site?
A: Below are 5 key metrics that can help you measure your sites performance. These metrics will be able to provide insight into how well your site is performing in terms of traffic, engagement, and revenue. – Traffic – Unique Visitors – Engagement – Bounce Rate – Revenue $ – Cost per acquisition
What does Google Analytics for beginners allow you to do?
A: Google Analytics is an analytics tool that allows you to track how your site or app is doing. It gives you information like traffic, referral sources, and other trends in order for you to make adjustments accordingly.
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